ZERO TO SUPER FAN IN 7 STEPS
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- Опубликовано: 18 окт 2024
- Serious? Let’s go.
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👇 ABOUT ME:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is deeply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label (dropped 6 months later) and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my RUclips channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, RUclips channel and I work directly with labels internationally alongside owning a live agency and management company.
It’s great to meet you and looking forward to working together on your music!
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![GEEK TIMË [OFFICIAL AUDIO]](http://i.ytimg.com/vi/ry-6RvkH880/mqdefault.jpg)
You've definitely got me in your consistent behaviour phase.... Maybe even a fan now, not gonna send you my hair just yet though 🙄
Hey Kyle! This is awesome. Also awesome that you’re not sending me your hair. Hahaha. Let me know if there’s anything I can do to help you 😊😊
@@DamianKeyes Would love it if you checked out my insta (@thekyleivan) or my channel! I'm trying to write Arkells inspired music lately so you'd probably dig it ;)
😂
Every time I watch one of your videos I get a reality check. I find myself either overly optimistic or pessimistic, but this content gives me an honest perspective. Thank you so much Damian
Thank you so much DAMIAN KEYES. I was lost in the game but after watching these videos I felt inspired and driven to start something big. Bless Up Records is my attempt at that, I wasn't always doing so well. My rap career was failing and I was living with my mom. Let me be your inspiration so we can move forward on this journey together! I really appreciate any support you all could give me. THANK YOU!
what a story!
I’m so happy to have inspired you dude. Let me know if there’s anything I can do to help, and just keep pushing 🤟🤟
Keep it going
👊
Thanks
I love when a strategic strategy comes together!
A-Team!
Thank you for making this clear. I don’t think a lot of musicians can define what a fan really is.
This is one of the best videos on this channel. I'm definitely guilty of paying too much attention to new listeners while ignoring people who have been with me for a while. Love it when you go back over the big picture of marketing.
Man I love your content. Especially this type of deep dives. So much notes to take and also I'm happy I'm able to execute them and results are also great! More to go though. Thank you so much Damian 🙂
Thanks so much dude! If you’re after even more in depth stuff that I can’t really cover on RUclips, then check out my exclusive community, I upload a whole course a week at the moment. Let me know if there’s anything I can do to help! 😊😊
Great breakdown Damo! It's all about building a system. Almost to my 1st year anniversary for RUclips and managed to get nearly 1.4 million watch minutes of big old me and music from absolute scratch. Thanks for pushing me to get something going and all the great support! Cheers!! 🐒
Hey! This is amazing, nice one dude!! Thank you for watching my videos, means a lot. Let me know if I can do anything to help!
Just keep up the good work Damo! 🙏😊
Great easy step by step break down to growing a dedicated fan base. Thanks!
Absolutely stunning content. I find myself every time wanting to engage with your content. I feel the NEED to thank you for explaining everything for free in this video, and probably to hop in at one of your courses in the future. This is the force that we all need to find on our personal journeys. I believe all of us have a unique way of translating this FORCE to the public and it's an exciting journey and we can only discover our version of that force by constantly surrounding ourselves with content like this combined with EXECUTION (and temporary complete withdrawal).
Hi Damian, I’ve been subscribed for a while now and have been catching up with the current batch of videos. Just wanted to say this is probably my favourite so far. So insightful. Just wanted to say thanks from a struggling artist. God bless.
Thanks for this video! You made a lot of good points:)) Also, very nice pronunciation of the word "here". More of that please!
AWESOME Damian!!! I've been following you and have subscribed to your Channel here on RUclips. I have gleaned a tremendous amount of ideas & concepts that are really boosting my fan awareness and so much more. Thank You Ever So Much, Damian. Your videos are making a huge difference with my online promotions, marketing, and more.
I always hear about creating solid content for fans. But making different content for different levels of fandom is a great idea. I'll have to implement this with my band!
I love how passionate you are. Please continue doing all these videos!
I will 😊😊
Thanks, Damian. I’m making guitar tab books at the moment. I’ll definitely boost my posts to my followers when the artwork is ready.
Can’t believe I made it this early!!! Ive learned so much from you Damian
Yesssss you have!! That’s so awesome. Thank you for being an amazing part of this community we’re proud to be in 😊😊😊
So many videos this week!! Thank you so much, when I get the notification you've uploaded it turns my day around. Don't worry about your pillow (I kid)
I've subscribed after the first vid :) really love what you bring! Awesome video, again. Human behaviour in relation to music promotion. Who could ever think there was a science behind all of this?
I have much to learn Damian... I didn't even know you can do a targeted boost like that to a specific group of people like your existing fans. That is awesome. Thanks for sharing such great advice!
That’s awesome!! 😊😊 I have a whole ads course if you want to learn more, just check out www.damiankeyes.com/exclusive-community
Let me know if I can do anything to help you 😊😊
Just signed up for DK-MBA, excited to learn!
Always getting value from your content! Thank you, Damian!
I admit I wasn't watching much of your videos lately, but the last two or three are giving extra value, so I'm back again. Thank you very much for sharing this strategies Damian, this is real help for us as emerging musicians.
Really glad to have helped dude, hope you’re staying safe!
Bro your intro about the breaking into our homes is absolutely hilarious. Love your vids. I normally don't follow big accounts cause I root for the underdogs but imma give you a follow
Your videos are great to learn something new in music. Keep up the good work man!
Lots more coming up too, it’s gonna be exciting! Thanks for being an amazing part of the community 😊😊
Damian, wonderful video brother! You really lay it all out perfectly. Can't tell you how much that helps!
You are just the best. I would leave a hair (close to my brain) on your pillow!!! Thank you Damian, you powerhouse! ❤️🌟🐎
Love this one. Having a bit of a hard time finding a demographic for my music.... Not sure it's something I can necessarily get help from on a RUclips video, but I'm just sort of at a dead end.
Ahhh interesting, how would you describe your music to someone and which artists would you say your sound is slightly similar to?
Damian Keyes - John Mayer, Jack Johnson, Jason Mraz. Mellow vibes. Lots of jazz chords, someone once called it "sensitive man music." Iron & Wine. I play a lot of instruments: singer, guitar, bass, piano, cello, some basic drums. I record at home and mix for myself, self taught. 400 songs or so.
Hey, just an opinion from a 3rd party. You can tell me to screw off if you want to 😂 You're channel can honestly use a little DIY upkeep. When I visited, there really wasn't anything to grab me, which was sort of confusing. You can make a trailer video for the home page of your channel, and that makes things look a lot more professional, even if it's just your most recent performance...You're losing a bit of valuable space on your thumbnails. You can have added text there, and take a separate high quality picture to catch a viewers attention. Also, try creating playlists for all of your videos, so it's more organized and so your audience can get around your channel without having to sort through 100something videos themselves.
as far as video quality goes, they are pretty nice. I think a little more can be invested into sound. Honestly, to most people, video quality is a lot more forgiving than audio quality. People will watch a crappy looking video if it sounds nice, compared to a video recorded on a high quality camera with terrible sound.
Product wise, there's definitely a market for your sound. It may not be a super big one as of right now, but definitely there, and worth investing into. If you have things on spotify you can bring up the level of your youtube videos to let people know you have more on spotify, or to just help make a bigger name for yourself.
Once again, just my opinion, you don't have to agree or take any of it to heart. At the end of the day, it is your art, and everyone has an opinion. These are just a couple of things I've learned from being a producer/sound engineer for my original band.
@@michaelhenggeler223 thanks for the advice! All useful stuff.
Loved the video! I'm always learning something new!
It's unbelieveble that you put this amazing information for free. Thanks a lot ✌️
I'm subscribed :) And I recommend your channel to all musicians who ask about how to do social media better.
65%!! That's wild. Your content is gold
Yep it’s true!! Thanks so much, means a lot honestly 😊😊😊
Fantastic video man!! Cheers from Brazil!!👏👏👏👏👏👏
I’m sure I know you from somewhere Damian, but I don’t think I’ve ever met you. Mental, maybe was another life. Thanks for the video and advice 👊🏼
This is one of the best videos you've ever made. It's in your greatest hits...
This is super awesome to read, thank you. It’ll be added to the greatest hits!
Fantastic, this is the exact information I've wanted to know recently. Thanks for posting
Thank you dude! Really glad to have helped, let me know if there’s anything else I can do to help 😊😊😊
This brings so much clarity thanks. I think the hardest part at the moment is the actual reach part though - no gigs, no money to spend on ads and newspapers/mags rarely print anything about you unless you have significant reach before you contact them. Have you done a video on this? I'm fairly new to your channel (but I have sub'd!)
Hey! Thanks for subscribing 😊😊 I have done a video on releasing music If you have zero fans which is all ideas you can do that don’t involve a lot of money. But I think I’ll do a video specifically on getting reach without spending money. So stay tuned 😊😊
@@DamianKeyes Brilliant. Thanks for this!
Thank you for this! I put my first song on Spotify...I have been making lots of music.
Solid, Damian. If one can get a person’s email or phone number early-say, at a gig-it would save time and money in the process you described.
Great advice as always Damo looking after your audience is so important and ironically is a great way to gain more followers lol hope you are doing well in these testing times!
Yep it’s all about looking after the audience, get them on board, and then you have so many options. I’m doing ok, thanks for asking 😊😊
@@DamianKeyes good to hear 👍😊
Guys, listen to Damian. A couple of weeks before the pandemic I watched one of his "how to make fans" videos and it loaded me with ammo I could apply during quarantine. I can now say I have some real fans and interacting with them has been the most rewarding experience ever !!! 🙏🏼
saint hills ah that’s amazing! Well done and thanks so much for that comment it’s really made my day. It’s a tough time at the moment for everyone and little rays of sunshine make all the difference 😊😊😊
Damian Keyes you’re very welcome sir you deserve it! ☀️ i might have just become a superfan from your interaction with my comment... but i wont come to your house or give you my hair, promise! 😂
Great video Damian, very useful!! 👌🏼
Awesome video Damian!
I think for me personally, I tend to promote anything I create that is a new creation (lyric video, live performance, new song, new merch, etc.), as well as content that starts popping off organically on its own, simply because I know that I'm not popular enough for the almighty algorithm to pick me up and put me in front of a significant amount of people.
It's a pay to play game that we're playing here. Game on, I say (:
even just 25 years ago, entrepreneurs could only dream of the power we have at our fingertips right now with only just a few dollars!
I've just subscribe, thank you for the contents and lessons. It's really helpful on my career planning, be blessed.
Your videos are awesome. Thank you Damian
When I released my latest EP I personally wrote a letter to a handful of fans through a competition with a physical copy of the CD. This cost around £2 each to around 10 people, so £20 in total. But I see this is an investment as they tagged me in stories for a week straight and shared my content with their friends and you could genuinely tell they were excited. This is a technique that would need to be refined so it didn't cost so much per person, but in this day and age sometimes a physical item/ something which takes time can have magical results.
Wonderful knowledge, thank you for sharing this!
Nice one Damo!!
Your point about saving some spend to boost to your existing audience is so critical. That spend can be exponentially more effective than spending to push to a cold audience since the entire target will be at or near the subscribe phase. Balancing promotion budget between both keeps the whole pipeline moving ➡️
Totally agree with you Garrett. It definitely is more effective 😊😊😊
Joe RockWeller from Singapore! This video is great! It sums up our band @RockWeller in 16:19 mins ;) We have Season 1 to 6 (and a half) ongoing over the last year. Good to put things in perspective. Thanks @DamianKeys
Love it!! Thanks Damo! Just finished your Ads course and I’m really starting to wrap my mind around these touch points/pipeline! Im going to start Brainstorming different types of content that would fit the different parts of the pipeline.
YES dude!!! Let me know if I can help 🙌🙌🙌
@@DamianKeyes will do! :)
This is great info and advice! Learnt something valuable. Thankyou
65% of the people that don't subscribe i promise half of them think if they help your channel grow it'll lower their chances of success (cus they want you for themselves ) cus this channel is a gold mine. very selfish people
Lol I like your way of thinking!! It is selfish, let’s change that! Hope you’re staying safe right now too! 😊😊
never of thought of that before. That explains why we cant get to 1000 subs!
35% subscribe. The glass is almost half full. I subscribed the first time I saw Damian because his topics genuinely interest me and I like his presentation more than the people I don’t subscribe too.
Whistler's Cousin That’s my favourite message of the day! Thank you so much 😊😊❤️
I think the reason a lot of people that don’t subscribe to your channel is because when you watch a video from beginning to end RUclips recommends you more of there videos and if you see them pop up frequently on the home page you might think your already subscribed
Hahaha the 7th point happened for real in Italy... a fan got to the house of an Italian famous rapper by jumping the fence an started screaming and breaking vases in his garden!
So Damian, (i am already subscribed by the way :) ) is your suggestion to spend some of our marketing dollars on bringing awareness (fb and youtube ads, etc) and then also to use some of that budget to boost posts (fb, ig etc.) as well?
Yep that’s right, to treat your audience who are at different stages differently in your advertising 😊😊
@@DamianKeyes Very interesting! Never thought about doing this 🤔 it does make sense though and this is exactly what I will do with my lyric video tommorrow. Good thing I'm subscribed thanks a lot for this golden info and your reply. Cheers!
Thanks for the advice!
Excellent video Damian! First time I've seen someone breakdown the funnel like that. So how do you feel about asking for potential fan's direct email addresses? Other online Music Marketing I've seen made that the primary goal with the initial reach.
Great! This really opened my eyes to something.
The only problem with your videos is that the concepts are amazing and true. But you never go to specifics on how to implement them.
In this video, for example, I would like some examples of types of content that work for each stage and a mini tutorial on how to target the adds properly to every type of audience.
Hey Antonio, thanks for your message! I’m not able to go into lots of specifics in RUclips (no one watches!!) but that’s why I make courses in my Exclusive Community so I can go in more depth that RUclips doesn’t really allow for and for more serious musicians. I have an ads course in the group that’s over 2 hours for example.
If you’d like to join, the link is
www.damiankeyes.com/exclusive-community 😊
Let me know if I can help with anything else!
Insanely valuable video Damian!
Hey, thanks so much! Means a lot 😊😊😊
AMAZING as always. Thank you for this!!!
Thank you!! That means a lot honestly. Lots more coming so hit that notification bell 😊😊😊
Great video Damo! This is my evening Netfix equivalent. 🍿📺❤
It’s not far off tiger king right?! 😂
@@DamianKeyes lol! 😅😂 This is definitely more my thing! 😜😎
Great video! Exactly the issue I'm dealing with now
Excellent video!!
love ur work. subbed
Thank you so very much.
What an intro 😂 I thought I subscribed to your channel since your amazing video "how to get 1000 true fans in 30 days" (which I watched entirely, despite my usual puppy-like attention span??), but apparently not, so THERE YOU GO, I just subscribed and thus I am finally a "serious musician" as you said hehe 🔥😉
This was awesome to read!!! Love that you’ve subbed 😊😊😊 thanks so much, honestly means a lot!
Excellent breakdown thanks so much 👍
No worries! Glad to help 😊😊
Ty for the immense value 💯
Thank you for watching 😊😊😊
Great video
I've always been in the minority and proud to be in your 35%. I always feel uncomfortable begging viewers to Subscribe to my RUclips channel the way you desperately always do though, and would like tips on how to change this feeling. Great video as always DK. 👌 Thank you truly.
"But(t)... Big Big But(t)!"
O-Oh
Great video, looking forward to receiving hair in the mail 😂😂
Fantastic breakdown👍
This video is a proper geekfest and I love it!
YESS dude! 🤟🤟
Last year I paid $600 for an online music marketing course, (after being promised the world) and after watching 3 of your videos I can already say that I've gotten more out of your free content than I did out of that whole paid course. Thank you!
Thanks so much Charles that is really appreciated. Which course did you buy?
@@DamianKeyes "The Online Musician 2.0" from Savvy Musician Academy. Everything in it was too general and basic and the marketing part was just "here's how facebook ad manager works," all in all a big disappointment and way less than I thought I was getting for the price.
Your tip about how an artist needs to invest (including money!) along all steps of the pipeline is BIG - it's a crucial piece of information that I've been missing for a while!
@@charlesmitchell7864 thanks for that, i plan on many more vids to come on my YT channel so hopefully I can help with more ideas 😊😊😊
"heeeeeere". love it.
Thank you Damo this has really given me some food for thought mate.
Thank you for watching!! Means a lot 😊😊 hope you’re staying safe too!
@@DamianKeyes I always watch your stuff mate i look forward to it. But don't worry you won't be receive any of my hair anytime soon! :-)
So true! The subscribe step is not an easy one. 😬
Thank you sir this is really helpful
You forgot yellow
I'll do without the messy pillow surprise unless it's a full blueberry pie.
@@newme1977 I would like that! In all seriousness now that we have an understanding about what and what not to put on a pillow I am actually a musician/songwriter and did my second Spotify release yesterday. It's titled What If Robots Like Music Too. P.S. Blueberry is one of my favorite pies but I still prefer it on a plate.
Brilliant !!!!
amazing!!!
Beautiful stuff!!! Just how I can actualize that lets say in a month
You are a mad fucking scientist. Brilliant.
I LOVE this comment I’ve always wanted to be a mad scientist hahah. Hope you’re staying safe dude!
5000 sub.. way to go..
That was interesting, thank you.
Messy surprises on your pillow ? 🤣🤣🤣🤣🤘 That must be known as PJ . . .
Damo, You're an oracle. Cheers brother.
Ahhh this is such a lovely thing to say! Thanks so much 😊😊
Much Love from the Holy Land
I subscribed just to make you happy!! 😂
This does make me happy!
Don't forget active the captions for your Latin public
oh well i haven't watched the vid yet but I'm pretty sure I'm gonna learn sumn new lol
Foooo shoooo 😊😊
Amazing! You have seriously helped demystify how to actually promote yourself without being spammy. Thanks for your help and positivity
Officially brought me to the subscribe stage!!
I really appreciate that, thank you so much 🙂🙂
Hey dude, when you launch an ad campaign for youtube, what service are you using?
Google ads?
Fiiiiiiiine Damien, I'll subscribe :P
Yessss you know you want to!
@@DamianKeyes Haha, after you said 65% didn't follow you, I felt guilty. LOL! Also, the content is always great so it was time :)
I have been watching your stuff for a while now, and I want to know what it will take to work for you in some capacity? I am based out of the Denver Colorado area ( I realize that’s a little ways away haha) and am motivated to work with you and do something great in the music industry.
Hey Joe! Tell me more about what you do and let’s chat further! 😊😊
Damian, currently I work for a medium size digital marketing firm as an account manager/marketing executive. I grew up in a family that owns a small business doing event production (mainly pyrotechnics/fireworks for city’s and special events). I went to my first concert and hen I was 14 and from there on I knew that was it, I had to try get into the music industry (specifically I have a love for events/concerts). I have done some RUclips content, and have put on some shows in the area on the side of my day job. Nothing has been “successful” outside of the fact that I have learned a ton of lessons on my own. How can I connect with you further?
Damian Keyes also, I just sent you an email as well! Sorry to spam you haha
Good video. What kind of content would you suggest running in ads to get that initial impression (gigs are hard to come by for me in general)? Also have you ever done a video on how to land a supporting gig?
Hey! There’s lots of things you can do... normally I suggest something story based that brings people in. Whatever you advertise, needs to have context to the person who is looking at the ad. I actually have a Facebook ads course in my exclusive community, feel free to check it out:
www.damiankeyes.com/exclusive-community
I haven’t I don’t think... I can do one tho!
@@DamianKeyes Ok I'll check it out, thanks!
@@DamianKeyes Hey, is there a way I can pay through PayPal? It's not accepting my card for some reason
Ha you are awesome!