Great points!! But this is almost all emails to sales & marketing people who are v social. I sell enterprise grade cybersecurity software that has a min order value of 100k. Most of these decision makers are not the most social and are v private business focused individuals. How to optimize emails to them
Make assumptions based on what you can observe. Find something they have in common with a client you’ve helped (team/tech/growth stage), use that to highlight a challenge they might also be facing. E.g. Couldn’t help but notice you went public last week. When Los Pollos Hermanos went public they saw the number of cyber attacks on their business triple. We helped them do X to prevent anything slipping through. Worth considering? OR Good morning, Noticed you’ve brought on over 1,000 employees in Q1. Largest headcount growth so far for Los Pollos Hermanos. Garner research shows new employees are 6x more likely to engage in phishing attempts. Finder Mifflin used X to incorporate security training into their on-boarding. Something you’ve got covered yet? What do you think of those?
@@itslavenderduh Interesting, I will try using this approach for a week and let you know how my responses are. I like Lavendar as a product and my team is currently looking to onboard a tool to improve the performance of our BDRs but I couldn't find any enterprise-level customers on your website. Do you only work with organizations that are themselves into sales & marketing?
@@applepeel1662 we work with orgs across industries. Cyber security, real estate, SaaS... you name it. The beauty of the product is that we can make coaching recs specific to what's happening in *your* inbox.
A PS. in a personalized email gets 35% more replies. Love that she called out the connection that built
Super simple way to tie in that extra bit of thoughtfulness!
The PS idea is golden, going to add that to my campaigns
Lavender data shows emails with a personalized P.s. get 30% more replies 💜
This is insanely valuable. Gonna do this!
20,000 unread emails is a crime. Jail Nadia, JAIL.
Such great insights hiding in here!
Jesus that must inbox needs its own paid manager haha
Great points!! But this is almost all emails to sales & marketing people who are v social. I sell enterprise grade cybersecurity software that has a min order value of 100k. Most of these decision makers are not the most social and are v private business focused individuals.
How to optimize emails to them
Make assumptions based on what you can observe.
Find something they have in common with a client you’ve helped (team/tech/growth stage), use that to highlight a challenge they might also be facing.
E.g.
Couldn’t help but notice you went public last week.
When Los Pollos Hermanos went public they saw the number of cyber attacks on their business triple.
We helped them do X to prevent anything slipping through.
Worth considering?
OR
Good morning,
Noticed you’ve brought on over 1,000 employees in Q1. Largest headcount growth so far for Los Pollos Hermanos.
Garner research shows new employees are 6x more likely to engage in phishing attempts.
Finder Mifflin used X to incorporate security training into their on-boarding.
Something you’ve got covered yet?
What do you think of those?
@@itslavenderduh Interesting, I will try using this approach for a week and let you know how my responses are.
I like Lavendar as a product and my team is currently looking to onboard a tool to improve the performance of our BDRs but I couldn't find any enterprise-level customers on your website. Do you only work with organizations that are themselves into sales & marketing?
@@applepeel1662 we work with orgs across industries. Cyber security, real estate, SaaS... you name it. The beauty of the product is that we can make coaching recs specific to what's happening in *your* inbox.