Ep. 22: Building a Resilient Social Media Strategy with Experimentation

Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field. As Candid’s Senior Digital Communications Manager, Kate frequently leverages experimentation and data-driven storytelling to connect with audiences. She highlights successful campaigns and strategies, offering advice on how to turn failures into valuable lessons.
Some of the her advice includes:
• Embracing Experimentation - treat experiments as a formal part of your workflow to gather data and make informed decisions. Be prepared to pivot based on what works and what doesn't.
• Approach social media strategy like a road trip - know your destination (goals) and map out your path (strategy) based on past performance and current insights. Use a living document to adjust plans as needed.
• Nothing is sacred - avoid getting too attached to specific tactics or content. Be willing to adapt and let go of strategies that no longer work, even if they were once successful.
Guest Name: Kate Meyers Emery, Ph.D, Senior Digital Communications Manager, Candid
Guest Social Handles: LinkedIn ( / meyersemery )
Guest Bio: Kate Meyers Emery, Ph.D is the senior digital communications manager at Candid, where her primary role is leading the strategy, content production, and analysis of organic social media. With over 13 years of experience, Katehas a proven track record of using experimentation, data, and creativity to transform complex stories into simple yet compelling content on social media, web, email, and other digital platforms.She uses her depth of industry knowledge, natural curiosity, and background in Anthropology to create innovative, inclusive, and human-centered stories in digital spaces.Candid is a nonprofit organization that provides the most comprehensive data and insights about the social sector. Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it.
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Connect With Our Host:
Jenny Li Fowler
/ jennylifowler
/ thejennyli
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