Price high to indicate quality? Or price low to sell volume? That's the crux of Pricing Strategy. Thank you for watching - please do like, subscribe, and hit the notification bell so RUclips knows to let you know when I produce more videos.
Something like 'How much would you expect to pay for...' with price bands would work. Or maybe show similar category products at different price points and ask which one is a good comparison. There are experts on this, but I am not one, und=fortunately. If it matters a lot, use an expert. If you have no budh=get, use common sense and trial your questionnaire with a small group and compare results with a focus group to understand how the questionnaire is working.
Price high to indicate quality? Or price low to sell volume? That's the crux of Pricing Strategy.
Thank you for watching - please do like, subscribe, and hit the notification bell so RUclips knows to let you know when I produce more videos.
Thanks
You're welcome
Great strategy walkthrough! It’s all about finding the right solution for the right person at the right time.
Thank you, Trent.
Totally enjoyed the explanations. Thank you!
Glad you enjoyed it!
Great
Thank you!
Aptly explained! Gratitude
You're welcome!
I have a question, if we want to ask a questionnaire to people or give a survey how would we formulate it based on price questions?
Something like 'How much would you expect to pay for...' with price bands would work. Or maybe show similar category products at different price points and ask which one is a good comparison. There are experts on this, but I am not one, und=fortunately. If it matters a lot, use an expert. If you have no budh=get, use common sense and trial your questionnaire with a small group and compare results with a focus group to understand how the questionnaire is working.