What is the role of a CMO?

Gary Booker, former CMO of Telefónica Europe, how the CMO needs to be the agent of change that challenges the organization. "I think it's the role that should never be happy, should never be settled, always innovating."

[@JB-hj3xj]

This was a great break down and articulation of the role of the CMO.

[@soveraignsolutions]

"Agent for change, Challenge the Board, Voice of the Customer, Role that should never be Happy, Always be Innovating, Invoicing, Boxing is Branding, Guardian for the Brand, the ROI, the P&L are on the Marketing Agenda, Adding Value, Help Drive Change, more now about P&L, same Objectives, focused on the #'s". - #CMOMarketing.