How do Crumbl Cookies Franchises MAKE MILLIONS?? (4 Secrets)

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  • Опубликовано: 8 июл 2024
  • Why are Crumbl Cookies Franchises making so much money?!
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    0:00 What this episode is about
    1:45 Intro
    2:15 Why a recession is coming
    4:22 Prepare, Protect, Profit
    5:56 Industry #1
    7:09 Important message
    8:18 Industry #2
    9:30 Industry #3
    10:39 Industry #4
    12:01 Industry #5
    16:20 2 Important things
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Комментарии • 47

  • @TariqJohnson
    @TariqJohnson  Год назад +6

    What are your thoughts on Crumbl?

    • @HipHopsTvPlus
      @HipHopsTvPlus Год назад +1

      This really opened my eyes to try start my food idea.

    • @behindthebuild8016
      @behindthebuild8016 Год назад +2

      Seems like a lot of hype I bet once everyone tries them then sales will start to decline quite quickly like the cupcake craze. Many of those unbox reviews seem to say meh they’re an ok cookie

    • @davenc8527
      @davenc8527 8 месяцев назад

      Congratulations on their success. I'm afraid it will be short lived.

    • @snowboarder4700
      @snowboarder4700 4 месяца назад

      @@behindthebuild8016bingo! You got it in one. I know people who used to work there and one who was the last person there from the stores opening and then their hours were basically given to people who barely stay for 3 weeks before quitting.

    • @kknn523
      @kknn523 4 месяца назад

      Crumbl is the Starbucks + Stanley mugs(trendy limited edition) of cookies. So called premium experience brand & business model, and limited edition fast fashion product strategy.

  • @JessicaMillerNashville
    @JessicaMillerNashville Месяц назад

    All of this is right and I think the employees all feel like they own it so they comment on the youtube pages to make it spread even further. They are very engaged. Of course the rotating menu and youtubers in the spotlight just bring more fans in because everyone feels like their review matters. Very smart marketing for sure!

  • @curtangle5440
    @curtangle5440 Год назад +10

    It seems like its just a matter of time before Crumbl expands into more food or drinks selections, it will be a success. They have the following to support and push product awareness.

    • @TariqJohnson
      @TariqJohnson  Год назад +2

      That’ll be interesting. Often places that successful, have a “don’t fix it if isn’t broken” approach/ but I’d be curious to see if they do.

  • @jeffvalley7161
    @jeffvalley7161 Год назад +5

    Great information Tariq I appreciate your insight especially that my partner and I have been blessed to become a NEW Crumbl Franchise Partner in Ohio. And yes they do an unbelievable job with their marketing and branding.

    • @TariqJohnson
      @TariqJohnson  Год назад

      Hey Jeff! Congrats on becoming a new franchisee. Wishing you much success!

  • @susielowe9275
    @susielowe9275 Год назад +5

    Love Crumbl and our founders! They are passionate about the brand and its amazing to have leaders like them lead us.

  • @jeaninetungsten8865
    @jeaninetungsten8865 9 месяцев назад +2

    Things to know, these bakeries have no food scores. This means that there are little to no food safety standards in place. No one is serve safe certified. People sit on ingredients, don’t wear hair nets, don’t change glove and don’t label things. Raw dough goes out constantly. Most workers don’t really care. There are no standards or respect for others, and you get what you get when you come thought the door. On top of that, this company doesn’t understand, the basics of how kitchens work. They use digital tickets and their ticket system is all kinds of messed up. So when someone new jumps on the line to help they have no clue who’s order it is which causes longer wait times.

  • @ThePineapplePerspective
    @ThePineapplePerspective Год назад +1

    We designed this weekly rotation system in our SNDWCH brand in 2008! It is a massive unlock to keep variety small and waste to zero

  • @charlesdoidge
    @charlesdoidge Год назад

    Love crumbl!

  • @CJ-cc5jm
    @CJ-cc5jm Год назад +6

    I applied for a job at a Crumbl location in a bigger city. I was told I’d receive $9 an hour but with tips it’d be 10-11. That’s nothing

  • @icic2088
    @icic2088 Год назад +1

    I have a question about franchise fees. I am reviewing the FDD of a franchise I am interested in but on top of the royalty, marketing and technology fee, there is a monthly 40 percent of sales as management fee. I feel that's a lot. Any insight

    • @TariqJohnson
      @TariqJohnson  Год назад

      Wow, what’s franchise?

    • @icic2088
      @icic2088 Год назад +1

      @@TariqJohnson DonutNV

    • @ThePineapplePerspective
      @ThePineapplePerspective Год назад +1

      That’s beyond insane! I have been in this business for 30 years! That not franchising, that’s Joint Venture ownership

    • @ValynnSala
      @ValynnSala Год назад

      Did you ever get an answer on that 40%

  • @kelleysaint8606
    @kelleysaint8606 Год назад +3

    I love Crumbl

  • @PigtailsCrewcutsGeneva
    @PigtailsCrewcutsGeneva Год назад +3

    Do they allow semi-absentee franchisee’s?

    • @TariqJohnson
      @TariqJohnson  Год назад +2

      Technically they do, but I know they want owners who will "get their hands dirty".

  • @AllAboutAndrew444
    @AllAboutAndrew444 10 месяцев назад

    ❤❤

  • @AllAboutAndrew444
    @AllAboutAndrew444 10 месяцев назад

    The cookie Looks big like a cupcake and they use colors that are aesthetically pleasing

  • @Tendertroll1
    @Tendertroll1 Год назад +2

    Most territories are sold out, a lot of crumbl locations in my area in southern Californian are poorly run, I think they are growing too fast and the operation is suffering

    • @TariqJohnson
      @TariqJohnson  Год назад +1

      They sold out like hot cakes...or hot cookies? Bad joke ... On a serious note, if they are poorly run that would be at a franchisee level. Each location is individually owned and operated.

  • @sumtingwongnow
    @sumtingwongnow Год назад +2

    The company takes a long time to approve you and get started

    • @TariqJohnson
      @TariqJohnson  Год назад +1

      I’ve heard they are very selective in their process.

  • @mikehawk7822
    @mikehawk7822 Год назад

    Thoughts on Dirty Dough franchise?

  • @Mav0585
    @Mav0585 Год назад

    Sounds like it’s a Chic Fila sort of thing where they “want you to put on the apron” as an owner - that’s too bad.

    • @TariqJohnson
      @TariqJohnson  7 месяцев назад +1

      I think it’s more of that they want people who are willing to put in the work.

  • @donutpuff144
    @donutpuff144 Год назад +2

    I know the ceo of crumbl

    • @Ameeraltaie
      @Ameeraltaie Год назад

      Are you serious???

    • @donutpuff144
      @donutpuff144 Год назад +1

      @@Ameeraltaie yep lol

    • @TariqJohnson
      @TariqJohnson  7 месяцев назад

      That's cool! Can you introduce me? I'd love to have him on my podcast. info@tariqjohnson.com

  • @ayishaeddins8022
    @ayishaeddins8022 2 месяца назад

    I feel like the second secret would only work if the business is already profitable. Also, these influencers wouldn't help promote any products unless they are getting paid to do so. Please let's be real🙄.

    • @TariqJohnson
      @TariqJohnson  2 месяца назад

      Interesting, I wonder if they did pay them. I think it could've been one of those things that got so much buzz that the influencers did it to chase views on a hot topic, not that they were getting paid. Both do happen for sure.

  • @devin4638
    @devin4638 Год назад

    p͎r͎o͎m͎o͎s͎m͎

  • @AllAboutAndrew444
    @AllAboutAndrew444 10 месяцев назад

    ❤❤