Talking about Visual Doing with Gaby Odekerken-Schröder

Prof Dr Gaby Odekerken-Schröder is advocating for a shift towards visual communication within the UM community. To illustrate her point, Gaby presents the book "Visual Doing" by Willemien Brand.
Gaby Odekerken-Schröder is a Professor in Customer-Centric Service Science and Associate Dean Internationalisation and Impact at the UM School of Business and Economics. Her message to the UM community? Less words and more visuals! “We live in a visual world. And why would we teach people and research without using visuals? Let’s benefit from what is out there”, Gaby states.
Gaby presents various examples of how visuals can be integrated into daily work, enhancing understanding and engagement. She calls for a reduction in word-heavy communications in favour of more visual content, aligning with modern trends and cognitive preferences.