Immersion Coffee Brewing Is Better Than Percolation

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  • Опубликовано: 6 июн 2024
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Комментарии • 2,2 тыс.

  • @calebhightower6676
    @calebhightower6676 2 года назад +4045

    James calling the ek43 a “stock and common grinder” feels like giving your house a deep clean, and then when guests come over, apologizing for “the mess”

    • @nickschwear1610
      @nickschwear1610 2 года назад +88

      This is such an underrated comment lol

    • @casedistorted
      @casedistorted 2 года назад +62

      I’ve seen some hand grinders for coffee that cost more than $500-600 or more. It’s insanity.

    • @boglin
      @boglin 2 года назад +47

      @@joshuastrickland5264 went to trader joes for the first time the other day, they have a grinder in the store you can use. i also went into a local coffee shop and they said they can grind whatever i bring in. so try that

    • @makaylalawrence9085
      @makaylalawrence9085 Год назад +15

      @@joshuastrickland5264 In addition to your local coffee shop(or if you don’t have any smaller options), most Starbucks locations will also grind your coffee for you.

    • @Shadowguy456234
      @Shadowguy456234 Год назад +4

      Welcome to our world

  • @SK-iv4ml
    @SK-iv4ml 3 года назад +2473

    I like to think that James doesn't use any hair products but rather the amount of coffee he drinks makes his hair stand up the way it does

    • @thesoundpurist
      @thesoundpurist 3 года назад +21

      Eh eh , quote of the day

    • @jenateuber6967
      @jenateuber6967 3 года назад +33

      I came to the comments just to look for hair commentary

    • @smartgorilla
      @smartgorilla 3 года назад +84

      It's the static from the grinders

    • @danchaquico4525
      @danchaquico4525 3 года назад +20

      In a previous video he shared the shocker he only has a couple cups a day (definitely not stalking him or anything)

    • @smartgorilla
      @smartgorilla 3 года назад +2

      @@danchaquico4525 I have one to wake me. It seriously looks like weak tea sometimes...what is light coffee

  • @BodyweightWarrior
    @BodyweightWarrior 3 года назад +2632

    The David Attenborough of coffee

    • @gensgtbob8648
      @gensgtbob8648 3 года назад +28

      hahaha, honestly I would love to see James Hoffman mucking it through the jungle to get to a coffee farm

    • @brookslokey8660
      @brookslokey8660 3 года назад +7

      Nailed it

    • @shermano2153
      @shermano2153 3 года назад +5

      Attenborurgh is good. But i always thought James Burke.

    • @bigdeank
      @bigdeank 3 года назад +5

      Needs to narrate a coffee documentary

    • @georgegardner7091
      @georgegardner7091 3 года назад +4

      Low-Fi Calisthenic tutorials meets the king of tasty smooth coffee narration. Lady’s and gentlemen- the ultimate crossover

  • @bobstar2683
    @bobstar2683 3 года назад +159

    That "stock" coffee grinder costs as much as a small car.

  • @TheBigRig02
    @TheBigRig02 3 года назад +2375

    The hype for James’ Aeropress video can’t get any higher at this point.

    • @ruisearts
      @ruisearts 3 года назад +5

      Indeed

    • @MJM703
      @MJM703 3 года назад +14

      It's have been few years now :D

    • @AyAy008
      @AyAy008 3 года назад +33

      I've been using his "unofficial" method for a while now, from the "Latte/cappuccino at home" video.
      The coffee comes out so incredibly bright and sweet with zero bitterness that it often makes me wanna put my V60 away.

    • @omarek555
      @omarek555 3 года назад +9

      @@AyAy008 Got my aeropress yesterday and tried a couple of methods, i must say that i also enjoyed the recipe from James the most. Really sweet, not bitter and great with milk.

    • @Koyel.Lahiri
      @Koyel.Lahiri 3 года назад +8

      He's giving us an entire (Squarespace) website, isn't he 😎

  • @tonywoy
    @tonywoy 3 года назад +2085

    James: "This common grinder, EK43"
    Me: *crying in peasantries*

    • @korneliusf.5848
      @korneliusf.5848 3 года назад +14

      my thought exactly:)

    • @PCT6566
      @PCT6566 3 года назад +27

      As if getting a Zero isn't already a hard enough goal for me...

    • @fridgemagnet9831
      @fridgemagnet9831 3 года назад +103

      @@svgPhoenix cries in bought ground coffee

    • @moopet8036
      @moopet8036 3 года назад +143

      @@fridgemagnet9831 cries in aisle 4 of Aldi.

    • @krytenfivetwothreep2485
      @krytenfivetwothreep2485 3 года назад +20

      @@moopet8036 cries in Happy Shopper instant

  • @rmongiovi
    @rmongiovi 3 года назад +535

    To me, the advantage of immersion is that it keeps the contact time between coffee and water independent from grind size. With pourover both technique and grind size impact contact time, as alluded to in the video. By making them independent you allow diffusion rate to be controlled via grind size while you manually control contact time. That's an extra degree of freedom in tuning your recipe.

    • @michealpersicko9531
      @michealpersicko9531 2 года назад +24

      Which is one of the reasons why products like the Hario Switch or the Clever Dripper are fantastic since it works like a french press you get the benefits of immersion brewing without a silty cup of coffee.

    • @impaque
      @impaque 2 года назад +4

      @@michealpersicko9531 But still, the drawdown can be stalled by the grind size, unlike a french press

    • @ginger88895
      @ginger88895 2 года назад

      a simple large container gives the most variable... i brew my coffee this way and so far i personally like the result

    • @cococock2418
      @cococock2418 Год назад +1

      No. Pour over is superior.

    • @jaimep3432
      @jaimep3432 Год назад +4

      @@impaque its worth the trade off. French presses are a pain in the ass to clean and deep clean

  • @avosmash2121
    @avosmash2121 Год назад +67

    I enjoy coffee very much but hardly ever been worthy of the label coffee snob. I enjoy cheap joe at 711 same way I enjoy it at a fancy cafe and rarely know any difference nor could I tell you how most of these brewing devices work or explain terminology of beverages. But I ADORE. THIS. CHANNEL. You have the most pleasantly soothing voice, near ASMR like in quality, and you are so passionate and ethical and down to earth and even historically educational in your delivery. I could play you to relax anxieties or to fall soft down to sleep or focus on tasks . No crazy annoying bells and whistles. Just a man who loves his coffee and wants to share how you can enjoy it better too. Wish there were many more channels like you.

    • @ianmiles2505
      @ianmiles2505 Год назад

      Wpuld make a good psychiatrist. If anyone would be able to dissect and understand neurosis it would be James.
      Hmmmm, Barristas and hairdressers.

  • @josephtornquist4215
    @josephtornquist4215 3 года назад +439

    At this point I watch these videos for two reasons:
    1) to learn about coffee
    2) to read the always-hilarious comment section

  • @marley7145
    @marley7145 3 года назад +844

    Oh great, now my French press is insufferably pleased with itself.

    • @toomanymarys7355
      @toomanymarys7355 3 года назад +144

      It is French..... ;)

    • @andreakoroknai1071
      @andreakoroknai1071 2 года назад +9

      we all have someone we want to send this video and be like: SEE!

    • @SirBojo4
      @SirBojo4 2 года назад +1

      @@toomanymarys7355 Shhhh, some person is going to go all political and use the word Krauts each sentences...

    • @spamcan9208
      @spamcan9208 2 года назад +1

      @@SirBojo4 I hear the Germans are using their kraut space magic to design a superior version of the French. I predict the French press will surrender its market share within 6 weeks to the kraut's promotional blitzkrieg.

    • @ffwast
      @ffwast 2 года назад +3

      @@SirBojo4 What about the krauts?!

  • @TravisHam
    @TravisHam 2 года назад +197

    7 months ago I was considering better alternatives to the Keurig I'd been using for years. This video was a huge reason I opted to switch to a French Press. As I'm out and about throughout my week, I'm consistently grateful & amazed that the coffee I find most delicious is the coffee I brew at home. Thanks James!

    • @cchoi108
      @cchoi108 Год назад +18

      Totally agree. French press all the way. Cheapest, easiest, greenest, and apparently a good way to compensate for random coffee that may end up in your kitchen or office. Pro tip, I don't actually French press. I use my yeti thermos to brew. I pour out a little at a time into my cup and for the last bit, I use a really fine mesh tea strainer. And then for the afternoon, I brew again for a subtle caffeine hit to get me past 3:00 p.m.

    • @jjryan1352
      @jjryan1352 Год назад +2

      Or just add hot water to coffee. Same as tea.

    • @NachaBeez
      @NachaBeez Год назад +4

      @@jjryan1352 that’s basically the whole idea of the French press. It just also has a built-in filter so you don’t end up drinking coffee grounds.

    • @JadeNeoma1
      @JadeNeoma1 Год назад +3

      If you like the french press but want to try a paper filtered method, keeping immersion as your method, try the clever dripper. James Hoffman has a video on how to use it and Imo the biggest benefit is cleanup, cleaning a french press isn't a lot of work but it is more than a little annoying. The clever dripper is an upside down french press with the metal filter swapped out for a paper one that you can just lift out and bin. I also find its easier to control temp as it isn't glass which absorbs more heat from your coffee

    • @jjryan1352
      @jjryan1352 Год назад

      @@NachaBeez not the same. The grounds fall and settle themselves. The Press is a plunger to force that. Some grounds do escape, and there is immense pressure as you press down hard on a glass tube (no thanks). It's possible the hot coffee could even spray out. And cleanup is a hassle. Using a simple strainer can separate grounds. A new comment here references an interesting device that pulls up. Sounds like it would bypass the pressure problem.

  • @jeremyhunter2319
    @jeremyhunter2319 3 года назад +91

    "a fairly common and stock grinder, in this case EK43"
    that thing costs more than what I earn in two months.

  • @peterpan-nr1to
    @peterpan-nr1to 3 года назад +1557

    "... but the Aeropress is something we will talk about another time." - I literally shouted out: "BASTARD!"

    • @giri404
      @giri404 3 года назад +6

      @peterpan I came to comment exactly the same :D , guess you own an aeropress too?

    • @UserNameNiemand
      @UserNameNiemand 3 года назад +17

      Same thing that crossed my mind, it went "you cheeky bastard") man, that was right in the face)
      Anyways, I've already mastered so many ways to brew with aeropress, that I'm just hoping to know something new)
      I've finally invested in comandante and now any aeropress recipe is a good recipe for me.

    • @Charles-wu3lh
      @Charles-wu3lh 3 года назад +13

      You are in good company. I must confess that it brought out my inner Samuel L Jackson.

    • @mangamaster03
      @mangamaster03 3 года назад +3

      It's like Alton with his "that's for another show"...

    • @10100110101
      @10100110101 3 года назад +1

      😂

  • @drcodyfehrman
    @drcodyfehrman 3 года назад +1595

    James “this common grinder” Hoffmann.

    • @janicelee4447
      @janicelee4447 3 года назад +30

      hahaha i laughed at that too

    • @tolga1cool
      @tolga1cool 3 года назад +47

      I made the mistake of looking it up, assuming it would be somewhat affordable given how "common" it is. Boy was I wrong

    • @neosinan1
      @neosinan1 3 года назад +37

      *with list price of 4300$

    • @MelindaGreen
      @MelindaGreen 3 года назад +7

      You don't have one? I have one and it's verry niz.

    • @tolga1cool
      @tolga1cool 3 года назад +4

      @@neosinan1 Well. Ordering there you're getting ripped off. Amazon isn't always the cheapest

  • @TJDawgs72
    @TJDawgs72 3 года назад +48

    My go to is always immersion...I love my French press. I’ve been using the preferred “Hoffman” process recently with it as well and wow...what a difference! I’m really surprised what letting it sit for 4 minutes at the beginning does for my brew. Truly an amazing cup of coffee every time. Thanks for another great video James.

  • @jkim8145
    @jkim8145 3 года назад +112

    Thank you for this! I get so many customers “shamefully” admitting that they use a French press when I ask them for their brew method if they want their beans ground, and I always have to tell them there’s nothing shameful about it. French press is nearly foolproof and makes a good cup. But what really intrigued me was your ad for morning brew, James. Now I’m thinking about all those prizes you’ll win for hitting your link sharing milestones.

  • @tommy_lyon
    @tommy_lyon 3 года назад +1069

    The aeropress trolling has really ramped up a notch in recent weeks.

    • @ruisearts
      @ruisearts 3 года назад +2

      How so?

    • @tommy_lyon
      @tommy_lyon 3 года назад +23

      @@ruisearts last week's Aeropress technique domain on the Squarespace sponsor, this week the cheeky little wink at the end of the video.

    • @tommihommi1
      @tommihommi1 3 года назад +11

      @@tommy_lyon wow I completely missed that last week ruclips.net/video/D8zqp3CgcbA/видео.html

    • @ruisearts
      @ruisearts 3 года назад +3

      Well spotted!

    • @stirfryjedi
      @stirfryjedi 3 года назад +9

      Based strictly on reading comments here after pausing a mere 16s into the video, I am finally accepting fate and buying an aeropress.

  • @NoName-ot8uu
    @NoName-ot8uu 3 года назад +476

    That knowing nod that an ultimate guide is coming...

  • @johnelder150
    @johnelder150 3 года назад +106

    Explains why my initial attempts at cold brew tasted so awful, sometimes almost as sour as vinegar. Once I got my grind size larger, I got delicious brews. Yet, I had used very find grinds with my blade grinder and had really enjoyed French press coffee. Thanks for helping me make a little more sense of my world!

    • @TatharNuar
      @TatharNuar Год назад +6

      I'm planning on experimenting with different roast levels with my immersion cold brew. I keep seeing stuff online saying that cold brew works best with lighter roasts, but that wasn't my experience when I tried it with a darker roast I bought by accident. The same coffee tasted like a hot mess of astringency through a Mr. Coffee, but was really pleasant in my Hario Mizudashi.

  • @NoamCat
    @NoamCat 2 года назад +52

    This is an amazing, simple technique. You actually don’t need a French Press for this. I just used this method with the same ratio in a Pyrex measuring cup. No straining necessary - I just poured it slowly and had no sediment in my cup. This is the first time in a while that I’m drinking black coffee. Thank you James.

    • @Bob_Adkins
      @Bob_Adkins Год назад +11

      True! I dispensed with the French press plunger and pour a whole liter through a stainless steel cone filter. French press taste without the sludge!

    • @RedSaint83
      @RedSaint83 6 месяцев назад

      @@Bob_Adkins Same. Also, easier to clean. Cleaning the plunger is the worst.

  • @DragonballG.
    @DragonballG. 3 года назад +187

    James’s combination of geek chic, composed speech and subtle charm really is a joy to watch, immense coffee knowledge aside.

  • @elbkornz
    @elbkornz 3 года назад +140

    We’ve all made it through 2020. Think we deserve the aeropress video

  • @davoufoods4144
    @davoufoods4144 3 года назад +586

    Not only does he have the most expensive coffee collection , he probably has the most expensive sweater collection also .

    • @Dontbustthecrust
      @Dontbustthecrust 3 года назад +49

      And hair gell collection.

    • @firebush1343
      @firebush1343 3 года назад +44

      So many glorious spoons too.

    • @varunprasadathi1161
      @varunprasadathi1161 3 года назад +21

      My man James, spending on the right stuff

    • @albertogonzalez01
      @albertogonzalez01 2 года назад +3

      This man looks like
      Wee Dingwall the carton from Pixar movie brave

    • @user-lv7ph7hs7l
      @user-lv7ph7hs7l 2 года назад +21

      @@varunprasadathi1161 I recently realized his videos contain like a million bucks worth of coffee gear. I assume the sweater expenditure is comparable.

  • @baldbadger7644
    @baldbadger7644 Год назад +71

    I really appreciate the fact that James just spoiled the result in the title, letting people who don't care the experiment know the result right away, and at the same time delivers clear reasoning in the video. This title will not let James make more youtube money, but he does it anyway because he wants to let more people know coffee better

  • @jonerlanc
    @jonerlanc 3 года назад +142

    I’m going to pass out with happiness when the aeropress video drops 😂

    • @soder82
      @soder82 3 года назад

      Yeah, what a cliffhanger...!

  • @jackmattison6802
    @jackmattison6802 3 года назад +286

    So when's the cinematic hype-trailer for the Aeropress video going to drop then, James?

    • @rossmaclean2
      @rossmaclean2 3 года назад +2

      April 1st is my guess

    • @Blamm83
      @Blamm83 3 года назад +2

      "in a world.."

    • @Grogeous_Maximus
      @Grogeous_Maximus 3 года назад +1

      It's going to be a 10 season Netflix TV show. Just wait and see.

    • @thickmike
      @thickmike 3 года назад

      He’s got Redd Pepper to do the voiceover

  • @WhyIsThereNoCoolNameLeft
    @WhyIsThereNoCoolNameLeft 3 года назад +11

    I recently started brewing with a coarser grind in general using pour-over, frenchpress and aeropress. The results in all 3 of the techniques seem to benefit from that (at least for my taste). Love too see the magic behind that. Thank you James!

  • @jonathanscibelli1744
    @jonathanscibelli1744 3 года назад +1

    James Hoffmann's videos are very involved and explain every little detail to help us learn; this video's no exception.

  • @GTRGTX999
    @GTRGTX999 3 года назад +80

    10:45 I'm scared he's never shown this emotion before

  • @echidnaromano9855
    @echidnaromano9855 3 года назад +193

    My V60 is weeping so I am giving it a bath with boiling hot water and some coffee grounds

    • @AyAy008
      @AyAy008 3 года назад +13

      Coffee grounds is a good body scrub, both for your body and the V60.

    • @hawkeye454
      @hawkeye454 3 года назад +3

      Good idea, I shall do the same

    • @satorudo
      @satorudo 3 года назад

      I got some Dunkin’ Doughnuts coffee you can torture it with 🤪

    • @TheReapersSon
      @TheReapersSon 3 года назад +2

      Do not ignore your V60, even with a new toy in the house. Your V60 is made from quality porcelain and has had loving hands involved in the creation of it. It will continue to treat you well, so be kind and give it regular love :)

  • @RegitYouTuber
    @RegitYouTuber 3 года назад +2

    That's the first sponsorship message on this channel I've watched through, and I signed up to the newsletter too. Would be great to see more free productivity and 'thoughtful pursuits' stuff like that in the future

  • @edwardchester1
    @edwardchester1 3 года назад +1

    Having finally been gifted an Aeropress this Christmas (after long being aware of its camping usefulness from travelling with friends), I've come to realise just how astonishing a bit of kit it is. It makes truly great coffee without any of the hassle and variability of pour over and espresso (something I hadn't seen discussed much before but this video has finally hit upon) or the siltiness of french press and then you get the whole ease of use and clean up. It is now my main at-home coffee maker, which is something I wasn't thinking would be the case when I popped it on my christmas list.

  • @q_branch_
    @q_branch_ 3 года назад +140

    I would love to see a comparison of the immersion methods and techniques. The videos for the Clever, French Press, and Hario Switch all showcase a different technique. Does the technique matter for the method, does one technique or method provide a "better" result, etc. I feel like this is an unexplored rabbit hole.

    • @nightfilm11
      @nightfilm11 3 года назад +1

      The Switch is both immersion and pour-over (sort of), and I don't think this was addressed in this video. Did it fall between the cracks?

    • @no_peace
      @no_peace 3 года назад

      I love my clever dripper
      I only prefer aeropress in the prep and cleanup category

  • @dariocardona7863
    @dariocardona7863 3 года назад +81

    Notification popping up :
    THE ULTIMATE AEROPRESS TECHNIQUE By James Hoffman!!
    The big day is coming and I’ll be there!

    • @houston3721
      @houston3721 3 года назад +9

      On 1st April, 2021

    • @stirfryjedi
      @stirfryjedi 3 года назад +1

      It's definitely going to become his top vid by view count.

    • @smartgorilla
      @smartgorilla 3 года назад +1

      There all awful ways to brew coffee. All messy and are a gimic

    • @Budosyyy
      @Budosyyy 3 года назад +2

      you got no idea what you’re taking about bud

    • @smartgorilla
      @smartgorilla 3 года назад

      @@Budosyyy I do. I just don't like others telling me I don't. All opinions count. I don't coffee machines that you have to buy papers for as it's just profiteering and being creative

  • @yengsabio5315
    @yengsabio5315 3 года назад

    The one that I have is a French press, and I used it very well. I simply follow Mr. Hoffman's (4 & 7) technique, and voila! I now have a brew to enjoy!
    Lots'a love, cheers, & Mabuhay, from tropical Philippines!

  • @VincentGalbo
    @VincentGalbo 3 года назад +1

    I'm really glad you showed those extraction numbers, as it kind of points towards something I thought I was noticing. In general, I feel like most of my immersion brews taste like they are more extracted, in a sweeter more balanced way (not a harsher way) when compared to my pour overs.

  • @Damsjov
    @Damsjov 3 года назад +30

    Got a Hario Switch after you mentioned it - and haven't looked back since. The combination of immersion and filter is perfect for me. Gives depth, complexity, body and still a clean cup in the end. Grinds as finely as possible before getting harshness and bitterness, but that demands a very lightly roasted bean. Thank you for making the best coffee related channel on RUclips bar none.

    • @jsiminski
      @jsiminski 3 года назад

      same!

    • @fakhruddinmdhanapi2182
      @fakhruddinmdhanapi2182 3 года назад +7

      I got a clever dripper. Skipped all the techniques and on my way to taste discovery at different temperature. Hard to come back to v60...

    • @kazisvet
      @kazisvet 3 года назад +2

      @@fakhruddinmdhanapi2182 same here! once i tried clever dripper there is no coming back to v60 or chemex for me :D

    • @dougchurch2038
      @dougchurch2038 3 года назад +1

      yea i have a gina and the valve makes a 2min immerse then draw down similar to the daily driver/hario switch video easy to do and it works really well.

    • @sixelanavi03
      @sixelanavi03 3 года назад

      What’s the main difference you’ve noticed with the switch vs v60?

  • @ahmedshakermbbch2120
    @ahmedshakermbbch2120 3 года назад +7

    OMG, I've just been reading about the differencces between immersion & percolation brewing methods.
    Suddenly, I received the notification of this video... It was like, OMG, is it google recommending me an Old video or is it a new one !
    Just on time James, just on time ! 💙

  • @BigfootRunning
    @BigfootRunning 2 года назад

    Yes! A knowledgable coffee RUclipsr who doesn’t need to rely on click bait! Really enjoying your channel since only discovering you a couple of weeks ago. Learning heaps. Thank you 😊 ☕️

  • @mrrlomas990
    @mrrlomas990 3 года назад

    Really insightful video, I was recently gifted a v60 and ground coffee for it, but after following v60 technique was always left with a muddy filter paper and coffee that was disappointing. I now know why, my coffee is to fine. Thank you for the revelation, the rest of this coffee in going in my french press and a grinder is now on my future agenda.

  • @AMTunLimited
    @AMTunLimited 3 года назад +16

    Ok, I'll say it. The switch from voice over to on screen for the beginning of the ad read was damn smooth. You didn't need to do that, but it was such a nice touch for the pacing and I appreciate the extra effort

    • @postscript3150
      @postscript3150 3 года назад +1

      Yeah, that was good. I really liked the transition back as well, where he had already done the work and just caught us up to speed. His videos are consistently getting better.

    • @joer5518
      @joer5518 3 года назад +2

      I came here specifically to confirm that I was not the only one who noticed and appreciated that. And, once again, the Hoffmann Comments Section does not disappoint. Thank you.

    • @postscript3150
      @postscript3150 3 года назад

      @@joer5518 Yeah, I just watched it again- another one of the many little things he does that is top-notch!

  • @WissamYKhalil
    @WissamYKhalil 3 года назад +238

    Could you do an overview of "Turkish" Coffee?

    • @ozgurbarsayhan226
      @ozgurbarsayhan226 3 года назад +16

      Choose coffee with low acidity usually south america
      grind the smallest size(they say it should be like superfine sugar)
      medium roast is okay.(but in turkey many people like dark roasted bitter but not me)
      A ratio of 70 grams of water to 10 grams of coffee is ok.
      Heat for 2-3 minutes.
      When you see foam, pour it into the cup.
      Wait 2 minutes for sediment to settle
      (i am not an expert but drink every day)

    • @WissamYKhalil
      @WissamYKhalil 3 года назад +9

      @@ozgurbarsayhan226 the thing is i do know how to make it.
      But james here can really breakdown the process and give it room for improvement

    • @_Trakman
      @_Trakman 3 года назад +1

      @@ozgurbarsayhan226 could you make a youtube video of this 🙏🏻

    • @dushk0
      @dushk0 3 года назад +1

      @@ozgurbarsayhan226 will try it that way.
      My take is a bit different: while constantly slowly stirring heat as quickly as possible to the first foam (which looks like crema), lift off the heat for a moment then heat again until the foam rises (boils up) quite a bit. The result has a mild detergent or soap-like residual foam but a fuller taste and far less particles floating. Then again, I only prepare it occasionally, when I'm in a mood for something different.
      And yes, high coffee to water ratio. Fine grind helps but don't get discouraged if you can't achieve the fine powder grind, it's immersion, so quite forgiving.

  • @shayhirst776
    @shayhirst776 3 года назад

    this was FASCINATING!!!! I love watching james’s videos, I think I learn something new every time!

  • @cameronlukewilson281
    @cameronlukewilson281 3 года назад +11

    Hi James!
    I think coffee type and roast profile plays an ever more important role here. Anecdotally, I have a Kenya I've been drinking, but regardless of the grind, immersion brewing just highlights the coffee's characteristics better than percolation. And I can say the opposite for other coffees.
    Also, I think it's so important to understand what your filter is doing. You can effectively immerse the coffee and filter with paper, giving it a much cleaner profile.
    Your knowledge is epic, I love learning with you. 🙂

  • @harukakmr1
    @harukakmr1 3 года назад +90

    10:48 you're welcome everybody

    • @jspiro
      @jspiro 3 года назад +4

      How many takes do you think he did to get that right?

    • @phill9465
      @phill9465 3 года назад +1

      You made my day. :D

  • @coffeewithcarl1779
    @coffeewithcarl1779 3 года назад +67

    I'm glad you actually tasted the coffee instead of just measuring the TDS.

    • @techman5852
      @techman5852 3 года назад +6

      Yeah because TDS doesn’t really mean anything. You don’t event extract most of each coffee grinder (the middle of the grind doesn’t even get touched by water).

    • @jaydenhamten9084
      @jaydenhamten9084 3 года назад +4

      Definitely agree on this. Good TDS doesn’t equal good coffee always

    • @imranmalik7417
      @imranmalik7417 3 года назад +1

      I thought the same...good point.

  • @aj4vr
    @aj4vr 3 года назад +1

    Thank you so so much for this comparison. I have found myself currently on a quest for bearable outdoor coffee solution... It is a challenge greater that is seems. Up until now I wasn't much of a fan of the french press, but I have got myself one, so I can froth some milk in it. There is of course and aspect of it being a multipurpose since it is titanium and can serve as a small kettle... Going back to the topic: french press has never been my favourite, but comparing it with travel type drippers, and the moka's weight, and my semi-rational fear towards brewing in plastic - it makes it the best solution for the mountains. Knowing what's going on during the brewing process helped me figure out the way from other brewing methods to this one. Thank you

  • @sbaars78
    @sbaars78 3 года назад

    I could listen to your voice for hours, so mellow and still engaging ❤️

  • @borderlineinsane100
    @borderlineinsane100 3 года назад +302

    He is getting anime hair. He will star in Coffee: The Anime

    • @Scruffi
      @Scruffi 3 года назад +38

      Coffee Bebop :)

    • @Deksudo
      @Deksudo 3 года назад +18

      Jamesu Kurisu: Legend of the Aeropuressu brought to you by KyoAni Studios

    • @PipiPopiPop
      @PipiPopiPop 3 года назад +9

      He is becoming Sonic Hoffmann :D

    • @mathewmiletich5986
      @mathewmiletich5986 3 года назад +3

      @@PipiPopiPop hahaha, I was thinking Freakazoid!

    • @ShootMyMonkey
      @ShootMyMonkey 3 года назад +4

      There's already a coffee manga called "The Perfect Blend" in which I can already see him as Liam what with his Sakamoto-style sardonicism and all.

  • @arianyazdannik968
    @arianyazdannik968 3 года назад +42

    "But the aeropress is something we talk about...another time." _James Hoffman with an evil smile_

  • @darknesswithin0
    @darknesswithin0 Год назад +2

    James just gave a light of joy for the bimbos like me who are stuck with just a French press for God knows how long...

  • @cratew2142
    @cratew2142 3 года назад

    I had no Idea RUclips had a coffee spot! I'm an addict and am so glad your channel will clearly become such an enabler! Coffee is life!

  • @Merlmabase
    @Merlmabase 3 года назад +13

    I don't know why it delights me so when Voiceover James throws to On Camera James

  • @markp4811
    @markp4811 3 года назад +11

    This really has been my experience when immersion has come to the rescue for a coffee producing too many fines for a good pour over i.e. over extracted tasting harsh. Going coarser to minimise excessive fines results in an under extracted pour over brew tasting sour. Immersion by Aeropress whilst not the giving the clarity gives me my sweet tasting fix (all hail Alan Adler).

  • @ThaboHermanus
    @ThaboHermanus 3 года назад +3

    This is so cool. Makes perfect sense to validate my experiences. Also explains why I feel like I get a better expression of the coffee on my chemex as compared to the V60, I will grind the same coffee 'finer' for the latter than the former and see if I can get to a more similar outcome of taste. What I love about this the most, is I have always felt that the French Press is under rated as a brewing method. I have made great coffee with my French Press, and can't understand why more people don't make a song and dance about it

  • @katwebster1986
    @katwebster1986 3 года назад +1

    Don't drink coffee, but had wanted to surprise a friend with a good cup of joe. Found your french press making video, bought one, and my friend couldn't believe how great the coffee was. Thank you so much for sharing your wisdom and being a great coffee connoisseur!
    P.S. the previous time I had tried to make coffee, my friend begged me to stay away from the coffee percolator 😄

  • @funkyspacecow
    @funkyspacecow 3 года назад +28

    These results make sense to me, I've found over the years that immersion brewing is very forgiving of grind size/quality compared to pretty much every other brew method. I've taken press pots on a lot of camping trips and a lot of long road trips and ran a huge variety of grounds through them, inconsistent blade grinder grounds, pre-ground in every size available and of course freshly ground from a conical burr machine and have always been able to tweak the brew time and coffee to water ratio in a way that yields acceptable coffee.
    Obviously there's a sweet spot of grind quality and size and technique that yield an amazing cup coffee from a press pot, but also I've found you can fuck up a lot of things and still get a surprisingly good cup of coffee out of one too. Other brew methods just seem to have a narrower range of variables that produce good coffee. Don't get me wrong I love espresso as well and really enjoy my pour over and even my goofy Bodum vacuum brewer, they all provide their own unique and enjoyable coffee experience when I have fine control over my brewing variables. But if I'm brewing my morning coffee with water I boiled on a campfire and eyeballing my ratios, press pot is the only way to go.

    • @meganb4432
      @meganb4432 3 года назад +7

      Our camp coffee for years was just a tablespoon or two of coffee into a big-ass mug...fill up with hot water, stir & tap to settle the grinds, & just sip it off the top. For a while there we made it this way at home, too, 'cos we were lazy & it tastes great. (Just remember to stop before you hit the bottom...that last mouthful is a doozy!)

  • @juanreyesjunior
    @juanreyesjunior 3 года назад +67

    I feel really comforted knowing that even coffee professionals like James can't deny the appeal of a big weird novelty mug once in a while. Big fan of the Mugwai.

    • @jamesrosar3823
      @jamesrosar3823 Год назад

      Oh my, oh my, a Mugwai mug!
      A Mugwai mug, oh why?

    • @caddywampus
      @caddywampus Год назад

      I just noticed that lol!

  • @EricScottPhotography
    @EricScottPhotography Год назад +38

    I would find it useful to see the V60 compared against the Hario Switch. Both are identically shaped and paper filtered, but the Switch adds in the option of an immersion phase before the final percolation. It would also be interesting to see these two methods compared using a cheaper grinder with less uniform distribution. I am sure that a lot of people are looking for a method that will work best with the lower-end grinder they have at home.

    • @kainaaguiarferreira4351
      @kainaaguiarferreira4351 Год назад

      I hate my grinder and i dont have the balls to buy a good one because the prices are too high

    • @InspiriumESOO
      @InspiriumESOO Год назад

      @@kainaaguiarferreira4351 what's too high for you?

    • @xenodrake4008
      @xenodrake4008 6 месяцев назад

      ​@@kainaaguiarferreira4351just get the 1zpresso q2s or the x-pro

  • @micahcottrell3488
    @micahcottrell3488 2 года назад +2

    This was very helpful! As a person that’s been drinking coffee for a while, but just now started watching your channel and then now getting into it as a hobby and not just as a needs for caffeine, I found it nice to be able to know that I’m not making a French press wrong, per say. Just getting different results for different “techniques”. I say techniques as I have a nice French press that was gifted to me but a not so nice Mr. Coffee grinder, that does the job to say the least. And no scale yet. But I appreciate your channel and love it dearly!

  • @tommy_lyon
    @tommy_lyon 3 года назад +451

    Please don't spare us the slurping noises.

    • @vaderporpoise774
      @vaderporpoise774 3 года назад +46

      or post a separate 2 hour video that is just the slurping noises

    • @smirbelbirbel
      @smirbelbirbel 3 года назад +10

      @@vaderporpoise774 That seems reasonable, so I can skip that and don't have to punch through my screen. Again.

    • @pato9097
      @pato9097 3 года назад +1

      haha this was exactly my reaction when he said this as well

    • @krncaps
      @krncaps 3 года назад

      Omg these comments!!

    • @narkfly
      @narkfly 3 года назад +2

      Hear hear! Your slurps are the punctuation marks of my classy coffee video poetry experience.

  • @Carthybp
    @Carthybp 3 года назад +49

    The aeropress video is gonna end up being just 90 seconds of James brewing a single cup with it.

  • @jameshaulenbeek5931
    @jameshaulenbeek5931 3 года назад +72

    The French press has been my favorite brewing method for a long time - I love the flavor and texture that you achieve with it.
    *AND* after watching your French press video a while back, it improved my press brewing even more!
    As a note for people who are looking for more clarity in a French press, you can always use a finer screen in it, or even double up on the screens if necessary.

    • @richerite
      @richerite 2 года назад

      French press is bad for your health though. Google the Scandinavian coffee drinker study.

    • @jameshaulenbeek5931
      @jameshaulenbeek5931 2 года назад

      @@richerite 😂
      I'll still enjoy it. Thanks!

  • @robbarchard
    @robbarchard 3 года назад +26

    Blind taste test when you're alone:
    Set two cups on a lazy susan, give it a gentle spin while you walk away, come back to not knowing which cup is which.

    • @cg8397
      @cg8397 3 года назад +5

      Yes, he can use identical cups with a small post-it stuck on the underside of each cup so he can tell which cup contains which coffee.

    • @dw300
      @dw300 2 года назад +1

      Especially when they're mixed together, and all over the table and the floor! xD

    • @bbuggediffy
      @bbuggediffy 3 месяца назад +1

      Wtf is the etymology of the "lazy susan"

  • @marcusannegarn8497
    @marcusannegarn8497 3 года назад +59

    In the world of hot takes , this is pretty damn spicy

  • @deeser
    @deeser 3 года назад +194

    I'm starting to suspect that James's Aeropress video will be him going "It's a bit shit really..." as the screen fades to black.

    • @sneakysquirrel1990
      @sneakysquirrel1990 3 года назад +3

      Has you seend the video about it yet?

    • @deeser
      @deeser 3 года назад +3

      @@sneakysquirrel1990 yup. I'm still not a fan of Aeropresses though 🤣

    • @dushk0
      @dushk0 3 года назад +5

      french and aero any day over any glorified dripper (or mock-a-pot)....

    • @crazycurious9771
      @crazycurious9771 3 года назад +9

      @@dushk0 :( Say what you want about Chemex and Coffee machines but leave my Mokey the Moka outta this!

    • @living4adrenaline
      @living4adrenaline 2 года назад +1

      @@dushk0 No, pour overs just taste better. I don't care what they say

  • @kagitsune
    @kagitsune 3 месяца назад +1

    Your explanation of channeling has somehow clarified my coffee brewing and engineering materials class. Damn, thanks for this gem, James.

  • @Jonny_MMI
    @Jonny_MMI 3 месяца назад

    Had this in my recommendations and saw that this video is 3 years old and i remember seeing it when it came out. Love these videos

  • @jimfabry
    @jimfabry 3 года назад +74

    This tracks with my experience. I find the V60 to be a difficult beast to tame, and immersion brews to be more "tolerant" of variance in technique, coffee quality, etc. Although for me the best V60 brew is preferable to the best French Press brew, a mediocre V60 is worse than the worst French Press I've ever made.

    • @TheBradleyd1146
      @TheBradleyd1146 2 года назад +6

      The smallest detail and technique can affect the outcome of a brew with a V60 in my experience.

  • @yevhenyevhen4570
    @yevhenyevhen4570 3 года назад +60

    James, lots of us have been waiting for that “another time” )

    • @Grogeous_Maximus
      @Grogeous_Maximus 3 года назад

      Yes we have. He has us by the balls, and he knows it

  • @annenominous7220
    @annenominous7220 2 года назад

    this is anecdotal, but while visiting my mom her coffee maker was on the fritz, however, she had her old 1961 GE percolator in the garage. I cleaned it up, ran water thru it, then made a pot of coffee. I was stunned by how good it was. Stunned. It rivaled any current coffee maker I have tried. Mostly I make espresso, but I do enjoy a cup of good old american style coffee. I love your channel. Wish you were in the states, because many of the reviews I cannot replicate here in the USA. Take care.

  • @robertlee8792
    @robertlee8792 Год назад

    Brain surgeon,diamond cutter,cameo carver ,tapestry weaver,pointillist painter most of all.Precision,dilligent attention to the minute without losing touch with the over all object( finished "product").I for one,admire and enjoy any "activity" which exemplifies excellence/ expertise,even that perfect poise of the Zen master immersed in stillness: as well a master of the tea ceremony.These are the impressions I get while attending to your discourse.The most mundane activity becomes art.Thank you

  • @bunberrier
    @bunberrier 2 года назад +54

    This man has forgotten more about coffee than I will ever know.

    • @barbaracleverly9058
      @barbaracleverly9058 2 года назад

      He’s not the Messiah - he’s just a very boring boy with wonky hair.

  • @anamargarida8736
    @anamargarida8736 3 года назад +5

    I was actually thinking of this today! Ultimately, a french press is an equilibrium extraction, so while the amount of product available for extraction does depend on the grind size there is a strong tendency for consistency - the equilibrium solubilities determine the final result. A percolation method, on the other hand, is an exhaustive extraction, so it's controlled by kinetics - as you mentioned, the surface area is a big factor there, because the equilibrium is constantly tilted so it will extract as much as it's available, including the less pleasant bitter flavors. It gives a more complete extraction but also requires a lot more control.
    This, of couse, in theoretical / ideal circumstances, which "broke" at the very fine grind settings as channels were created, which is where gravity filtration stops working and pressure would need to be applied - whether with a suction pump and a G4 filter or just an espresso machine xD

    • @edwardog
      @edwardog 2 года назад +1

      Underrated comment. This person knows what’s up.

    • @be5952
      @be5952 2 года назад +1

      @@edwardog This person, I'm guessing, is smarter than three of me on a good day. Zowie! (Lucky woman.)

  • @SpyCRys
    @SpyCRys 3 года назад +2

    I like this new approach as I come across unwanted grind style/size often traveling for work. I live somewhere for months at a time and bringing all my coffee gear is just not feasible so I usually bring a baby hario hand grinder or buy the cheapest grinder available and then use the brew method provided in the housing I am in which tends to be drip. But now I'll just go find a quick french press and call it a win until I can get back to my gadgets at home 😅 gonna have to check out these Kruve products you quickly mentioned too...

  • @r.j.t.6089
    @r.j.t.6089 3 года назад

    Yes!, the brewler is back! Thanks James! It was a fast clip but it's very nice to see the difference in grind!

  • @letshaveago
    @letshaveago 3 года назад +38

    I sure hope that gremlins mug manages to find it's way onto the shelf of wonders in the background.

  • @Skuiggly
    @Skuiggly 3 года назад +326

    0/10 needed more slurping noises

    • @jameshoffmann
      @jameshoffmann  3 года назад +119

      There were some! (just not hundreds)

    • @fiifitube
      @fiifitube 3 года назад

      Hahahahahaha 😂 😂 😂

    • @Rom0.5
      @Rom0.5 3 года назад +15

      To be honest I was kind of disappointed when he said that he would cut it out
      Fortunately there are still a few that made the cut

    • @giri404
      @giri404 3 года назад +8

      @@jameshoffmann Not enough james!! :D
      who else was expecting 10 slurps ?

    • @ThunderboltProductions
      @ThunderboltProductions 3 года назад +4

      Maybe we'll get a rapid fire slurp when the AeroPress video drops! @James Hoffmann

  • @KristoferCarrison
    @KristoferCarrison 2 года назад

    Your videos are coming to me at the perfect moment in my life when I've become highly immersed in finding the best brew

  • @AmbroseReed
    @AmbroseReed 2 года назад +2

    Your French press method is becoming my favorite / I’ve intuitively sensed some of this. When I’m making coffee while sleepy (and perhaps not perfectly consistent) there’s a buffer that makes it harder to mess up

  • @JSVintage
    @JSVintage 3 года назад +7

    James is the only person who wouldn't click-bait the headline in the most obvious way. He just comes out with the verdict.

    • @krncaps
      @krncaps 3 года назад

      God bless and keep Saint James

  • @Baphometrose
    @Baphometrose 3 года назад +4

    As if I wasn't hyped already with previous "another time" statements from James, we got a smile and a wink so yeah, I think it is time for Aeropress!

  • @parkerbarnes7726
    @parkerbarnes7726 3 года назад

    Fantastic content, intuitively explained. Thanks for your work, James!

  • @svmuscle7677
    @svmuscle7677 3 года назад +2

    I've always liked the French press because of its simplicity and versatility, and this video shows just that

  • @_Cicero_
    @_Cicero_ 3 года назад +7

    IF there's an "answer", he gave it rather eloquently in the recap: "If you are stuck with a grind that is not suited for your p/o method though, brewing it w/an immersion brewer may yield you better results.." About as diplomatic as it can be.

  • @Brunoxid0
    @Brunoxid0 3 года назад +5

    I would say that a press is a more forgiving method for starters. That was my first real brewing method and it got me into everything else. It's very easy to get good coffee out of a French press, unlike something like espresso or v60.

    • @jon6288
      @jon6288 2 года назад +1

      why use a v60 then? i dont understand all the different methods. if the french press is good and forgiving, why using something less good and finnicky?

    • @cavanray6742
      @cavanray6742 Год назад

      @@jon6288 I agree. I use an espro press, which delivers good clarity with speciality coffee, with the same ease as standard press. When I need coffee in the morning I don't want to think about how to make it.

  • @DavidBrown-xn2pg
    @DavidBrown-xn2pg 3 года назад +1

    This is great! Oftentimes pre-ground coffee is supposed to be a general grind size that doesn't work well with anything. This gives me a way to use it to some extent..

  • @pebble888
    @pebble888 2 года назад

    Thanks James. This also explains why in addition to the aeropress something like the Clever Dripper is such a good tool for getting decent results every time

  • @mishkalarsoncreations
    @mishkalarsoncreations Год назад +11

    I’ve been using a French press for over 30 years and anytime I switch to a different method. I am not happy so I will stick with it plus the active grinding. The coffee beans is quite mesmerizing.

    • @jimmyjamm4432
      @jimmyjamm4432 Год назад +3

      I haven't been using a french press that long but had a similar experience. Had a drip coffee maker in my basement and wanted some more one day. Brewed it up and it was TERRIBLE! Vowed never to do that again.

  • @Chr15Murray
    @Chr15Murray 3 года назад +8

    Adding the clever dripper and aeropress would have been interesting here. Round 2?
    Looking forward to the aeropress video

  • @adamconkey2771
    @adamconkey2771 3 года назад

    Very logical outcome, I like that the data lines up so well with my intuition.

  • @yitziyyb
    @yitziyyb 3 года назад

    Been waiting for this video forever!!

  • @llanedeyrn5
    @llanedeyrn5 3 года назад +52

    It would be interesting to find out how tolerant each method is of grind consistency. Does immersion brewing allow for a cheaper grinder & therefore lower access price point to great results. Presumably so if the taste is less affected across a range of grind sizes.

    • @Joseph-C
      @Joseph-C 2 года назад +9

      True, all you need to make a great cup of french press is coffee beans, the press itself, a campfire, a kettle or hell even a sauce pan, and some way to grind coffee. You could probably use some rocks as a grinder and still make a good cup.

    • @Patspwnage
      @Patspwnage 2 года назад

      @@Joseph-C lol meanwhile I just ordered an 1Zpresso JX to grind for French press

    • @PoorMuttski
      @PoorMuttski Год назад +2

      as someone with a pathetically cheap grinder, I can say that "yes, immersion brewing is incredibly resilient to grind quality." Really, the only thing that doesn't work is espresso grind. But, that's because the ultra-fine grounds just wind up in your cup in a bitter, sandy mess. I could have tried with a short brew time and a paper filter... but I prefer to just drink coffee, rather than blow it on experiments

  • @Odinuts
    @Odinuts 3 года назад +48

    The hype for the James Aeropress video will go beyond what the PS5 can ever dream of achieving

  • @manoelguidialvares6903
    @manoelguidialvares6903 2 года назад

    I'm no coffee savvy nor anything, I've started recently taking care about my coffee after being frustrated with the coffee that I usually prepare to myself, so I've started applying your teachings and (specially) the technique for percolation brewing.
    First things first, even with a "low quality" coffee (I haven't studied the type of coffees yet :) ) I'm able to prepare more pleasant beverages, to the point that I'm actually enjoying pure black coffee (I am more used to drink coffee with milk). And when I say I'm "enjoying", I MEAN it... I've never understood people who are addicted to that thing up until now!
    That all said, regarding this video, I bought yesterday a French press and did my first coffee like 5 minutes ago, using your technique. As I sipped my coffee and listened to your comparison between both percolation and immersion, I got chills down my spine because I literally FELT in real time what you were talking about. I feel this less bitter, less acid and more "sweet" taste in my French press whereas when I use a wrong grind setting (and the wrong method) when doing percolation, the taste is really bitter, sour and acid-like, which is pretty unpleasant. The downside - pretty sure I won't be able to drink the coffee from the machine at the office, it feels disgusting now, why they call that "espresso"??
    Thank you so much for your teachings and for the high quality content! I am still struggling with my Moka Pot, but I believe it's either the grind size (I'm still using pre-grinded coffee, but got myself a grinder yesterday :) ), the coffee/water ratio and/or the time it's taking to prepare... Or maybe the cleaning, though I've been cleaning it thoroughly.
    Keep up with your content and thank you once again.

    • @Adam-vx6to
      @Adam-vx6to 2 года назад

      Next step is buying a GOOD grinder

  • @channelsixtysix066
    @channelsixtysix066 2 года назад

    Vindicates my choice of plunger coffee as my main extraction instrument. I've always had nice tasting coffee from it, without having to worry about replacing paper filters. My grinder is a Zassenhaus 169 La Paz set to a "coarse sand" grind.

  • @cupfulofeathers
    @cupfulofeathers 3 года назад +7

    I don't even have an Aeropress but I still said "Gah, what a tease" there at the end! Great video as always, Sir Hoffmann!

  • @kevfquinn
    @kevfquinn 3 года назад +9

    One implication stands out - it sounds easier to get a good brew from immersion than from percolation. So for example, in an office environment where there are limits on how "extra" you can be with your brewing method :) the press has a lot going for it.
    James - on that topic, it would be interesting to talk about how success might vary with water temperature; same situation, an office environment that forbids personal kettles and where the communal water boiler is what it is, shared with many people, and quite inconsistent on output temperature as a result. Not uncommon in large offices. Presumably immersion would be more tolerant - but it would be interesting to dive into where that breaks down, perhaps what the water temperature limits are for good-enough immersion brewing, or adjustments one might make to the grind or steep time to achieve best results.

  • @NottsBobUK
    @NottsBobUK 9 месяцев назад

    It is refreshing to hear a positive opinion of cafetiere brewing, which is my favourite method for many reasons. It does seem sometimes that the snobbery which can be rife within coffee drinking aficionados dismiss this method too quickly. Thank you for sharing your opinions.

  • @johanbrorson5511
    @johanbrorson5511 3 года назад

    Truly great video! Thank you for making my "coffee rabbit-hole" a bit more understandable.