The book every Data Analyst should read
HTML-код
- Опубликовано: 20 июн 2024
- Sign up to Morning Brew for free today 👉🏼 www.morningbrew.com/daily/sub...
Morning Brew is the quick & easy way to keep up with news for data nerds!
Storytelling with Data 👉🏼 lukeb.co/StorytellingWithData
Visualization helper 👉🏼 public.tableau.com/app/profil...
Certificates & Courses
==================================
Coursera Courses:
📜 Google Data Analytics Certificate (START HERE) 👉🏼 lukeb.co/GoogleCert
💿 SQL for Data Science 👉🏼 lukeb.co/SQLdataScience
🧾 Excel Skills for Business 👉🏼 lukeb.co/ExcelBusinessAnalyst
🐍 Python for Everybody 👉🏼 lukeb.co/PythonForEverybody
📊 Data Visualization with Tableau 👉🏼 lukeb.co/Tableau_UCDavis
🏴☠️ Data Science: Foundations using R 👉🏼 lukeb.co/RforDataScienceJH
Coursera Plus Subscription (Monthly $59USD) 👉🏼 lukeb.co/CourseraMonthly
Coursera Plus Subscription (Annual $399USD) 👉🏼 lukeb.co/CourseraYearly
👨🏼🏫 All courses 👉🏼 kit.co/lukebarousse/data-anal...
Books for Data Nerds
==================================
📚 Books I’ve read 👉🏼 kit.co/lukebarousse/book-reco...
📙 Tableau 👉🏼 geni.us/tableau
📘 Power BI👉🏼 geni.us/powerbi
📕 Python 👉🏼 geni.us/pythontricks
Build a Portfolio Online
==================================
👩🏻💻Build portfolio here 👉🏼 hostinger.com/luke
Rebate Code: "LUKE"
My Portfolio 👉🏼 lukebarousse.tech/
Tech for Data Nerds
==================================
⚙️ Tech I use 👉🏼 kit.co/lukebarousse/computer-...
🪟Windows on a Mac (Parallels VM) 👉🏼 lukeb.co/ParallelsFreeTrial
👨🏼💻 M1 Macbook Air (Mac of choice) 👉🏼 geni.us/M1macAir8GB
💻 Dell XPS 13 (PC of choice) 👉🏼 geni.us/DellNewXPS13
💻 Asus Vivo Book (Lowest Cost PC) 👉🏼 geni.us/AsusVivoBook15
💻Lenovo IdeaPad (Best Value PC)👉🏼 geni.us/LenovoIdeaPad15
Social Media / Contact Me
======================
🙋🏼♂️Newsletter: www.lukebarousse.com/
🌄 Instagram: / lukebarousse
⏰ TikTok: / lukebarousse
📘 Facebook: / datavizbyluke
📥 Business Inquiries: luke@lukebarousse.com
00:00 Intro
01:35 Book Overview
02:09 Morning Brew
03:32 Step 1 - Importance of Context
05:00 Step 2 - Choose a Visual
06:59 Step 3 - Remove Clutter
07:58 Step 4 - Focus Attention
08:58 Step 5 - Use Words
09:45 Let's get this over with
As a member of the Amazon, Coursera, Hostinger, Parallels, Interview Query, and Data Camp Affiliate Programs, I earn a commission from qualifying purchases on the links above. It costs you nothing but helps me with content creation.
#datanerd #dataanalyst #SWDbook 
Наука
Data Nerds!! Do you use the Morning Brew for your news?
Sign-up for free here 👉🏼 www.morningbrew.com/daily/subscribe?
This newsletter is 🔥
Thanks Luke I enjoyed the ad
I am currently studying to be a data analyst with no background in data at all. I was recommended this book and I am over halfway through so far. It is absolutely fantastic! It really helped me to organize and rethink the way I think about data which lowered my stress levels as I was overwhelmed with the learning process. I have also bought the companion book, which has excercies, and I will be reading it after I finish the current one.
Thats awesome to hear you are using this book in your learning journey! I think you are using it in the perfect way, good luck with your studies, Ash!
How is your journey going?
What's the name of the companion book?
Hi Luke, Cole here-thanks for this great feature of my book! Really nice work illustrating the core lessons in your makeover. I'd love to collaborate on a video together, let me know if you have interest. Reach out also if you'd like a non-sharpied copy of #SWDbook (and the follow up, #SWDletspractice, too!). ;-)
Hey Cole! Thanks for checking out the video 🙌🏼 I was stoked to be able to share your work with my channel; wasn't expecting you to ever see this TBH! And yes, I am very much interested in a video collaboration, sending you an email now to the email from your RUclips page.
P.S. Sorry about writing in your book 😳 I've gotten quite a few comments about this from my subscribers 🤣
@@LukeBarousse Fantastic!
Would love to see the vidoe collaboration! The book is really helpful ! I have used the lessons to make powerpoints so many time. Thank you Cole for the book.
This video reminds me of a concept I learned on Dataquest called "data-ink ratio." Data-ink ratio is the idea of using the least amount of ink to communicate the most amount of data. So data : ink. Decades ago, when we used newspapers, it was a real art to craft a graph which used little ink and conveyed lots of data.
An example of this would be placing the column titles at 9:10 in your video into the bars themselves, then coloring them to match the background. Also, making that very same text bigger. This would reduce the ink in a newspaper, but it has the effect of communicating each bar as an identity too. Your eyes won't need to dart left to right so much, making it easier to read.
You could also experiment with making the text's size match the bar's size. So SQL would be spaced a little, but also huge, that way it uses more of the bar. Excel would do the same, but not quite as big. Doing this, you reduce the ink used for a newspaper. For our electronic, modern approach to consuming data, it just becomes another method of communicating the relative size of importance each skill has.
Very, very timely video. I'm 99% finished with my data analyst course on Dataquest. Just one more %! Then I need to learn Excel and either Tableau or Power BI. I was leaning towards Tableau, but this video made me rethink Power BI. Choices! Thank you for another excellent video.
I like this term of "data-ink ratio" such a very valid point and I think you made some great examples above. Sounds like you're on a great track! Don't worry about the selection of Tableau or Power BI, both of them are great options!
Interesting info on newspaper ink. Why "or" regarding Power BI vs Tableau? Learn both. Congratulations on your learning achievements.
Very inspiring Luke ! Thanks for the great content 👍🏾 I’m definitely looking forward this book
Heck yeah! Thanks for the kind words!
Thank you Luke, as always great content. I have been coming across you channel for a round a week and watched some videos really great, inspiring and fantastically great video. Thanks and keep up please
Just decided yesterday to buy the book. Glad to watch your video! Thanks!
It's a great book, you won't regret it!
Thanks Luke, read the book last year and since then all my visualizations are based off of it. It's a gem of a book.
So awesome to hear you're implementing the tactics from it! 🙌🏼
Cool. This is what I need. Most of this stuff I already use in my daily basis but for few more new tips is always good to hear a much much more experienced college... Thanks Luke!
no problem at all, glad you got value out of this!
Wow! Yesterday I downloaded this book and today you are recommending it. Good sign! Thank you Luke!
Ha! Thats too funny, hope you enjoy it!!
Thank you Luke for always making exciting videos! Loved this video 👍🏼
Thanks for noticing this Noe! Glad you liked it! 🙌🏼
This was great. Thanks Luke!😎🫶🏽
Thanks for your helpful videos, Luke.
Your videos have been guiding me in my data career journey.
God bless you!
Aw thank you for this!! So glad they are helping!
100% agree with this. We had to work off this book partially in my Data Analytics course in college, and the book was stupidly easy to read and understand. Contains so much useful information for those new to the data industry.
You ain’t lyin’ Luke! Easily one of my favorite books by far. Easy read filled with concepts and approach to storytelling that makes sooo much sense.
Thanks for this Takpor! 🙌🏼 Such easy tactics to implement!
@@tak0331 Just looked it up as I'd never used Charticulator before. It looks interesting as it can help you with complex visualizations... but I still feel (at least initially) that what Power BI offers natively is good enough to get the job done.
As a book lover, I’ve such a hard time watching you drawing on the pages with the 🖊 and highlighter! 😂 I checked the book, it seems legit (straight to the point; no nonsense, or too much blabla). So, YOUR recommendation IS genuine and valid - bought the 📕 ! As expected from you - great content as usual!
True, I know it's his money and all, but man, I cannot write on a book lol
hahaha glad you got the book! 🙌🏼
And regarding writing in the book, it is kind of strange... but I've found that I retain knowledge from books better (and also am able to go back to look up major points more easily) when I write in the books. Also writing while readings helps keep me engaged!
Looks like a great book! I haven't read it yet. However, a couple of weeks ago I bought this one: How charts work. Understand and explain data with confidence, by Alan Smith, The Financial Times chart doctor. Highly recommended! Also shows the Financial Times visual vocabulary and why it was developed.
Thanks Luke for the resource.This was a brilliant read and gave me a whole new perspective on visualising data
No problem at all, Nigel!
Great video as usual! Ordered the book, although it is little advanced for me at this point, but I will get there!
One thing that fascinates me about data science, is how deep you can go into your learning, and how many paths there are to specialize. Thanks Luke.
I think its written at a level that can be informative for any level, so I wouldn't worry about it being to advanced! 🙌🏼 And thanks for the kind words, Rafael!
Amazing video! Thank you so much for this insightful review. You conviced me to read it!
Thanks for this Kira!!
Thanks for sharing Luke. I got the reference of this book while learning the course of Data Product Manager and I would say your video help me to confirm that I should go for this book. Thanks
This is awesome to hear Tarun! 🙌🏼
Such a good skill to have! Love this video so much! The nexus of story telling and data is one of my favorite things!
I would like to see a visualization of that nexus!
Glad you enjoyed it, Shipmate!! 🙌🏼
@@davidmiller-td1sl why don’t I show you?!
I absolutely agree - though that's the only book I've read on analytics. But I LOVE IT. Thanks Luke!
Such a great book! and no probs Elijah! 🙌🏼
Woah thank you do much for all the value you shared! As an interaction Designer and Brand Strategist Being able to interpret user data into practical insight for the client has been a big focus for me
Hey Esther, thanks for sharing this! It’s interesting how even non-data analyst need insights on this, so thank you!!
Hi Luke im starting my journey as a data analyst today you kenjii and couple of other youtubers motivated me to choose this path
Heck yeah! Well keep up the hard work! 🙌🏼
If only all commercials were entertaining like Luke's, I wouldn't mute or skip. Much respect for the entertaining skit that benefits both parties.
🙌🏼 Thanks for noticing this Tyler!! I've i'm gonna subject you to my ad read, I better try to make it entertaining at least 🤣
Thanks for the awesome video Luke, subscribed!
Heck yeah, thanks for the sub Mohammed!!
Thanks for sharing this video :) Definitely will add this book on my reading list :) And I love how concise and informative your videos are :) Can't wait to see your next one! 🙌
Aw thanks for this Joanna! I think you'll enjoy this book!
I love his comparison of the slices in the pie chart! (hard to tell the difference between the sizes!)
Thank you Luke for sharing and telling! This is awesome. You are way much better than some presentors in RUclips. This is simple, clear and clean and on-point. I am interested in buying that book. Ill save some to buy that.🙂🙂🙂
I think it's well worth the money, I reference the book all the time and I've had it for a couple years now.
thanks Luke! What an instructive video!
Aw thanks for this! 🙌🏼
Thanks. Great educational video 👍
Love all the 5 steps you laid out. I recently had an interview and applied step 4 on the visualization part.
Can't thank you enough for this (timely) video! Looking forward to more content like this!
heck yeah! Well I hope the interview went well for you (it sounded like it did)! 🙌🏼
@@LukeBarousse Yes, it did! 👊🏼 Finger crossed on the next step.
@@lewin1344 *Fingers crossed*
Straight to the point and concise. 10 minutes - 5 points! Top
🙌🏼 Short and sweet! Thanks Martin!
So awesome that you went over this! I just read this last year because someone else recommended it. Honestly it would have helped me if I read this earlier on in my career. I'd love to hear more about what books you recommend.
Heck yeah, I like this idea. I've been wanting to share what books I read so this may be something I can share
Thanks for the recommendation. I bought the book yesterday morning from Amazon (with your link ;) of course ) and got it the same day. I am about 30 pages in and I am loving it!
Such a great book... but I think i'm more impressed that you got the book via Amazon on the same day you ordered it 🤯
Your videos are super helpful .. Although videos looks very simple, it’s clearly obvious how much effort invested behind the scene to make it simple
Very well done and keep up the good work!
Thanks for noticing this Mohammad. I very much appreciate this comment and that you notice the work!
your shout-out for Morning Brew is so smooth. Love it, Luke.
Ha! Thanks Pete!
These ideas relate well with the book Nudge by Richard Thalor. I'm at the beginning of this DA journey but I love the human behavior consideration that goes into presenting data. All the time we spend coding and learning is just to learn the tools to actually do the job, effectivly communicating and influencing others.
As always, great video Luke! Imma get my hands on this book, seems like the Holy Book for Data Analysts.
Yeah so many of my data nerds friends use it daily. I love it!
Great work Luke!
Thanks, Arham!
Great video Luke! An awesome and funny creator all round, a really funny section on Morning Brew! 🤩
😂 Love me some Morning Brew! and glad you enjoyed it!
Great video Luke! I had that book pinned for a while, I believe it's time to give it a go.
Now time like the present! Great little book to have 🙌🏼
Have this book on my desk. Currently strengthening my data visualization and storytelling skills.
Heck yeah! Youll enjoy it!
Really good insights! I'll have to check it out:)
Thanks Rick! 🙌🏼
Now that seems to be something I would love to get my hands on. Storytelling is one of the factors that pushed me into Data Analytics. Have been reading reviews of this book and thought I would someday read it. But after this video, I just had to do it. Now I am going to listen to it, you read it right. Listen to it (audiobook), although I know I will be missing all the visual effects of it.
Yeah this one is a bit harder to listen to, as you need the visuals to accompany it for some of the parts. I do still think you can get value out of listening to it..
thanks for recommendation Luke, bought it on my kindle, probably better if it was a hard copy, but those book doesn’t reach here in the Philippines 😅😅
I think you'll be good with the kindle version, just reading it is enough! 🙌🏼 Have fun with it
10/10 this is a must have book to read and apply when presenting data. All that is left is to build confidence on delivering the presentation.
Very much agree!! 🙌🏼
Great video sir ..
Plz make a series on common interview questions for data analytics. And the right approach to answer them
Let me see what I can do on this!
Great video, as always! I especially loved your skit/ad.
I suggest you consider a preliminary step like "does your data answer your question?" In your example, you asked a question about sequence: "what skill to learn FIRST as a Data Analyst?" Your data about relative probability does not address sequence. In other words, linear regression might be the top skill of a Statistician, but first, she needs to learn arithmetic.
Great point Tucker!! Thanks for watching!
Luke, that's amazing!
Thank you!! 🙌🏼
Just got the e-book. Definitely looking forward to reading reading it. Thanks for sharing Luke! All hail The King of Data Nerds!!!
🤣 Thanks for this Tuan! I think you're going to enjoy the book 🙌🏼
Your videos are fantastic!!!
Aw thanks jared!! 🥰😘 Great working out with you today my dude!!
Great book! I have it in my collection.
It's so good! Thanks for this Heather!
Great video as always!
Aw thank you!!
yes! I have that exact book. and the workbook as well
Heck yeah!
The best book for beginners. This one changed my data viz game over night.
I felt the same! 🙌🏼
A brill video, Luke!
Thank you Stephen!
A new book came out last month that talks about this subject in broader terms called Making Numbers Count: The Art and Science of Communicating Numbers. I just bought a copy, and is my next read.
i'm going to have to check this book out! Thanks for this recommendation, just saved it for later!
Please never stop the sketches they are the best !
🤣 Glad someone besides me enjoys them! 🤦🏼♂️
My philosophy has always been to use charts to communicate - that's the #1 rule. Clear, Concise, and Communicate.
I like this rule! 🙌🏼
Great sketch!
🤣 Thank you!!
Thanks
Love your sketches❤❤❤
Thanks Antonio!
Amazing video!
Thank Matheus!
Part of the reason pie charts aren’t great has to do with how well humans perceive area. Humans are better at perceiving length than area, and better at area than volume.
I don’t remember the name of the book, but it kinda of explains this my saying that visualizations are people using the physical space as a metaphor for numbers. The more complicated you make the metaphor, the more it become confusing rather than explanatory. The rawest form of data is just a table, and visualizations should only be as complicated as absolutely necessary.
Personally, if I have 3 dimensions of data I’m trying to visualize, I prefer to have an x-axis, a y-axis, and some color scale (gray if the color is arbitrary, or whatever color I think would make the data more easily understandable)
Very much agree with this Wade, this book also mentions what you are talking about here in it, so maybe that was the book.
Luke thanks for the video. Can you do a step-by-step video on your SQL setup on VS Code?
Let me see what I can do on that!
Thank you
No probs!!
Currently doing the 'Data Visualization' part of the Google Data Analytics course and thanks for this video Luke, certainly brightened up my afternoon here in dark & rainy Scotland. I agree that bar & line charts are the best for quickly revealing information. I'm planning on becoming a Reporting Analyst so need to get my head round Tableau and Power Bi - wish me luck! And keep the videos coming!
Heck yeah, keep up the hard work on the google certificate! 🙌🏼
I read this book last year, it was very interesting.
heck yeah it is! 🙌🏼 thanks for sharing this!
This was one of the rare occasions I did not skip the sponsor ad. Well done.
🤣 Thank for not skipping it! Trying to make it enjoyable!
I love the fact that you have pictures of Tina and Ken! 😄
This is great!
Thanks Claire!
You should def get a channels just full of sponsor sketches! Lol amazing stuff!
😂 This may be a good #shorts channel to start 😂
That was the best sponsorship video section i have ever seen. Nice
😂 Thanks for this!! ha
thanks man
No problem, Richard!
Great video again, Luke!! Loved the graph examples you created 🙌💪. Oh but.. when I saw you draw on the beautiful book pages with the pen, I thought ‘Whaaat, do people really do that?’ 🤯🤣
😂 I've had a few people comment that... hahaha
BUT Tbh I write in all my books... I feel it's a great way to learn material by reinforcing what I learn!
Thanks for the comment Thu! 🙌🏼
@@LukeBarousse Yeah I can imagine! Totally agree it's a great way to learn and engage with the book! When I feel tempted to highlight and make notes, I usually do that with a pencil just to feel less guilty 🤣🤦🏻♀️
@@Thuvu5 😂 I may have to implement this strategy for future videos
@@LukeBarousse Yesss 🤣
so nice
Hello mister Barousse. I am a high school student who is soon to transition into college. I am very interested in data science and so I was doing some research on how to get started. Your videos have played a heavy impact on my first few steps. I have seen that you made videos in the past about certificates from Coursera which I found very interesting and helpful. However, I was hoping that you could make a video about courses to take from EdX that will prepare me to getting an internship/entry level part or full time job, as well as make my resume very inclining towards colleges and recruiters. In the video, please include which courses to take first and then which course to follow it up with and so on. :)
Awesome to hear your passion at such a young age!! Keep up the hard work!
And let me see what I can do on the EdX content!
Haha I thought the Morning Brew skit was golden, definitely not your last sponsored video! I've been binge watching your videos after looking into the data analyst career path. Currently 29 with a 3 yr old toddler, making $40k a year. Got a BA in Interdisciplinary Studies with a plan to teach math and science but with the way things are going in the education system at the moment I don't think it will end up happening. Currently managing an Electrical Contractor Service Company in Texas coordinating projects for Electricians and procuring materials from various sources for efficient project management. Luke, do you think that it would be possible to make a career change into data analytics with what I've done so far? I pretty much use Excel on a daily basis and am making an effort to master it a bit more but am really considering also picking up SQL and then maybe getting into the Google Data Analytics Cert course. I just want to make sure my family has a comfortable life and would like to put my brain to good use for that same reason. I feel like my skills and potential are being wasted here especially since the owner of the company is planning on retiring in the next 6 years. Thanks for you videos, giving me hope for the future.
I feel that it’s more than possible to change careers based on this! What would make it more likely is if you can find a data analyst roles that is within the industry that you have experience in, such as like the service industry. I’ve see a lot of people have success when they can use their past industry experience and transition into a role that requires more data analytical skills. It will just take some searching on your part. Hope this helps!
Nice storytelling about how to storytale with data
😜
I Love your channel.... Love and respect from India 🇮🇳🙏
Can we have a room tour where you show us how you hide wires from your devices and also your different colored lamps? PLEEAAASE? 🥺
I haven't done one of these types of vids in a while.. let me see what I can do on this!! 🙌🏼 Thanks for this suggestin
I'm going to need to print off a pie chart and cut it into little segments next time I'm exlaining to someone how difficult it is to present 4+ categories with them! If you want to keep the circle shape you could always organize your categories into race plots ( geom_bar in ggplot). Either way hope you don't mind me using this pie chart analogy in meetings (plagirism is the biggest form of complements).
Well I got the idea from this book, so I don't mind at all actually 🤣 And I am flattered! 🙌🏼
WATCHED!!!
Five-step approach in communicating with data:
1. understanding the Importance of context: (who you are communicating to what you want your audience to do and how can data help make that point)
2. Choose an effective visual: (about 80% of the visuals used are either a bar chart or a line chart: you can more easily see their relative values compared to each other and also how they're trending over time and which one's on top and which one's on bottom)
3. Remove Cluttering: ()
4.Focus your audience's attention (size + color)
5. Use words and titles:
Boom!! These are the 5 rules I go by!!
Hey Luke!
Awesome video, i saw you had some on setting up Power BI on a Mac using Parallel, Virtual Machines or Windows Operating system install i think it was.
What is your current set up for running SQL and PowerBI on your Mac?
Would be cool to see a Data Analysts approach/set up for the New Macbook M1s
Literally just searched your channel, and i saw you recently posted some content on this! Will check it out :D
Heck yeah!! Glad you found the videos, thanks for taking the time to look as well!! Let me know if you still have any questions!
I love Data. but I enjoy anything that would make me love it more cause let's face it, it's sometimes overwhelming.
Thank you . I asked too many times question about reading a book for data analytics. No one answered me.
Happy to help!
I was waiting for this one 🐼!
It only took a few bottles of wine to get through it! 🐼🐼🐼
@@LukeBarousse data and wine, best combo 🍷🐼
@@hannahmatias Don't forget the oreos!! 🍷🐼🍪
@@LukeBarousse ah yes, the trifecta 🤣♥️🍷🐼🍪 I’m giving you vlog inspiration here Luke, I see a wine cookies and data vlog happening 💫
@@hannahmatias if I start drinking and filming, I think my youtube channel would come to an end real quickly... 🤣😂
Hi Luke, nice vide but how did you extract data from LinkedIn? Is there a website where we can see these statistics?
Love the sketch 😆 haha
😂 Thanks Cheng!!
Man, when someone starts the chapter by highlighting the title, you know that book is in for a bumpy ride.
🤣
Hey Luke, there’s another (from the same author) book called “Storytelling with data: let’s practice” The author says that it works like a companion guide with the original book ( the one that you mentioned on the video). So I think it’s a great idea to read both books at the same time.
I actually am going through the Let's practice right now! So thanks for recommending this. may have to make a follow up video to report on this. Thanks Miguel!
@@LukeBarousse Thanks to you for the dedication to your youtube channel, it has really helped me to have clear what skills I must learn to perform as a data analyst. I really found this particular video a good idea, I think it would also be good that in the future you could recommend other books that helped you in other aspects, such as improving your analytical skills.
P.D I hope you understood my message, as you can see my native language is not English hahaha.
@@Miguel-zz1vv Actually, I understood it perfectly! Let me see what I can do about other book recommendations! I think this is a great idea, so thank you for this!
Amazing!
Just have a question here ..
How do you use PBI on MAC ?
Parallels. I have a VM running Windows on my Mac: lukeb.co/ParallelsFreeTrial
Pretty hefty visualizations! Any other books you recommend?
Yeah!! I have links in the description, but this one is my favorite: 👉🏼amzn.to/3rAtuIY
This was such a good book. Any other Recommendations?
kit.co/lukebarousse/book-recommendations
Some of my other recommendations!
Hello Luke! How have been you ? I am reaching out to you as I am in a dire need of suggestion. I am a chemist by profession and learning all these data stuff got left in mid of my 9-5 job. I am nervous to start it all again !! How should I start ??? Its confusing.
Just saw this vid today and I was already a subscriber after watching it!
Do you have any suggestion on any good reads for those who wants to pursue data analytics?
Thanks for subbing!!
And yeah here are some of my other recommended reads: kit.co/lukebarousse/book-recommendations
@@LukeBarousse thanks!
Hope you upload more great vids!
@@karlemagnethefirst7021 More to come!
I read this book in my data visualization class this past semester and took notes. Would you recommend I purchase a physical copy for reference?
It all depends how you recall information
5 second rule!
😂