BMW’s design Boss says his controversial designs will age like fine wine
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- Опубликовано: 8 сен 2024
- BMW’s design Boss says his controversial designs will age like fine wine
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If BMW intends to appeal to its buyers by offering obnoxious designs, perhaps for obnoxious drivers, then they're succeeding.
Well there's the joke about the turn signals being disconnected from the factory.
Their new model is copying Kia's grill and Genesis back's 2 lines lol.
Beautiful ❤
More like vinegar, no wine.
But, vinegar doesn't technically expire though.
yep, exactly like BMW EVs, they will stay ugly but functionnal
@@skataskatata9236 Too heavy, too slow, loaded with unnecessary gimmicks and much much too expensive. IMHO of course. And i hate their cook pit. It looks like a reminiscence on the KITT 2000.
I don‘t really care for external design but why can‘t they ditch those ugly kidneys and deformed back? I give them kudos for the rest of the car. It works great.
Remember. Alcohol and Automobiles don’t mix!
Their design language is completely confused, disproportionate, and lacks elegance. It seems to be a case of trying too hard. Beauty in simplicity imo.
And now their new model is copying Kia's grill and Genesis back's 2 lines lol.
They've got it backwards, it's not the outlandish designs that last but the simple functional ones. The Cybertruck is weird looking but everything is for a reason, no gratuitous flourishes or extra bulges just to have a bulge.
Yes, Classic design theory says that Form should follow Function.
Their new model is copying Kia's grill and Genesis back's 2 lines lol.
I thought radiator grilles were redundant with EVs?
Sometimes bold styling can highlight technical innovation (think Cybertruck).
Sometimes it can seek to hide a lack of technical innovation.
I fear BMW is in the latter category.
. 😂
Yep, how bizzare to emphasise the very thing that isn't required 🤔
Harmony is correct. ✔️
And I do not like their Trademark emblem.
Makes their cars appear *"UGLY"* to me 🤮💩🤮
The Cybertruck looks like a shoe box that someone stepped on
EVs do need cooling as well. The VW beetle never had one, and the 90s Passat had only a hole in the front. That was so ugly, VW had to change the design immediatelly due to low sales numbers. That was the beginning of the "smiling face" design at VW
The new grills are given a catchy nickname. " Monkey Butt" front ends,😅
I actually don't think the grilles are big enough...
Said no one 😂
Hongqi has bigger badder grills!
@@wolfgangpreier9160 Got me in the first half, not gonna lie...
@@EskiZagra 😜I would buy one but its too expensive just for fun.
Yes many of the new BMW designs are hideous but they have not taken risks with the new i5 / 5 Series and they will not with the i3 / 3 Series when it comes in a year / 18months time.
The biggest problem BMW has talking as a current BMW 5 Series owner is the 40% increase in prices since 2019 they are pricing themselves out of the market.
Also their new model is copying Kia's grill and Genesis back's 2 lines lol.
Nah the 5 series looks too much like a Japanese sedan while the 7 series does resembles a Rolls Royce where haters don’t understand
Can't say I'm looking for a buck-toothed varmint in a car.
I've heard from others the grill callded 'baboon butt'
And yet some men find Kim K"s butt attractive. I personally don't and have named her the rhinoserass .
For me, the BMW's from the '70s were absolutely stunning, same thing for the early 2000's. They are timeless beauties, even to this day: BMW 2002 tii, BMW CSI 3.0, BMW Z4 3.0si Coupe, for instance. Today, I find their designs are mostly rubbish looking.
Pontiac Aztek…but it did not cost six figures
OOOOUUUCCCHHHHH!
In Germany, RUclipsrs make fun of BMW calling the grill "hamster teeth".
The grill is already smaller again at the i5, so I hope they got their head of design under control.
The new I5 grille is still bigger than the previous 5-series!
It’s an Aztec competitor …
Drive one, and see it in person. Proportions are correct. I don’t hear much about Lexus grill and design. The package works..
The Lexus grille is just as tasteless ...
Yh look at The new rx350
You know what looking at new BMWs is like? It’s like forgetting to clean your bedroom ceiling fan for 6 months, then going to sleep one night and while having a wild kinky dream you suddenly wake up coughing and gagging because a giant clump of dust has dislodged from a fan blade and flown into your mouth
That also, is timeless
E46 M3 was the peak. Best BMW ever.
Put it another way I suppose, when was the last time you saw a car design that was truly original and beautiful
My XK-R and I look at it every day lol. Be well.
@@xkr510 Look for chinese cars who have lured over all TOP Europe car designers in recent 10 years
Koeningseg, Pagani,Ferrari
My 1991 Honda Prelude Si with 4WS! 🙂
The grills are as large as his head, but obviously not as large as his ego.
It's not just the grille and the design. They are getting bigger and bigger every cycle.
Why even have a grill on an EV?
@EnriqueThiele me when I lie on the internet.
I don’t think this will put off traditional BMW customers, because it has become a trademark look. However, it may put off potential new customers. The big question is whether their strategy of using the same platform for petrol, diesel and electric cars will enable them to be competitive. At some point, I think they will have to optimise it for electric cars - as in the IX.
Consumers don't give a crap about " platforms ". Only value for money given the individuals specific requirements.
@@robertfonovic3551 yes, I agree. Specific requirements might include: sitting three adult passengers in the back comfortably (transmission tunnel stops that), having a shorter bonnet so that the car fits in the garage, having a frunk for extra storage… None of those was important to me, so I bought an i4 and I absolutely love it.
That grill is flat out a titanic mistake although you will always see it coming.
Good design doesn't need explaining.
His explanation of their current controversial design as a path to "heritage" is hyperbolic dribble.
New 7 series - dreadful
Such a shame as I’ve had a few in the past…
5 series is way uglier
I agree those big-grill designs are hideous. But the All-Time Ugliest Car Ever Award still has to go to the Pontiac Aztek.
Disagree. It's the Fiat Multipla.
This seems to be the long-wavelength ripple effect from Chris Bangle's flame surfacing experiments.
Surprisingly the iX is everywhere in my country where EV adoption is still at its infancy
Better get Bangle back. This guy is nutso.
Maybe it's just nostalgia but i really like the look of 80s/90s BMWs
I personally don't like the current spate of BMW designs but there's not enough space here to list those that are a lot uglier than the model shown. As much as I regularly watch your channel Sam, your appeciation of line and form is very different to mine.
the early 2000s 5-series was the last good-looking BMW.
1997, actually. The Bangle butt was the first sign they had lost it. Now, completely.
@@markmeachen6927 Agreed. Bangle was the start of "what ?????"
@@markmeachen6927 bangle butt?
Sad but E39/E46 were the last good looking beamers !
I still have my E39 V8 too (but not for daily driving, for this I use my model 3)
Hey Sam in the usa as of 445pm 6-2-23 all model 3's sr/lr/performance all qualify for the $7500 tax credit. Man things change quickly. Amazing
Cracks me up that the footage of the BMW design boss was zoomed in too far as you were quoting him saying the massive grills are in proportion to the car. Fits. 😂
Glad you enjoyed it
I didn’t love the BMW i3 styling on the outside when it came out, but I think it looks really good now. I’m kind of bummed it had a low range and an expensive price tag when I was looking for an EV in 2020…I considered it but purchased a Tesla Model 3 instead. Fun fact: the i3 is the first EV I ever drove and I was hooked after that. They were just too expensive for me when they first came out. The current styling of BMW turns me off. It’s just weird. I think they are trying to be futuristic but I’d prefer a future with he look of Tron and BMW is missing the mark. The BMW electric scooter is good looking but the rest of their electric vehicle line up is very ugly.
Serious competition for the Ford Edsel which someone described as "looks like a Mercury sucking a lemon".
That was not the correct description, it looked like a cunt didn’t you know? LOL
I’m currently on my third BMW. I love the car and the handling, however I hate the new grille. Would NOT buy one.
Back in Europe think the same way as you that BMW cars are ugly. So that's a world wide fenonomen.
On the other hand, the BMW 3 or/and 5 series coupé M models with their big grills were ugly at first launch but nowadays they look great because these grills and total body style add to the aggressiveness of the car.
The Pontiac Aztek, 61 Dodge ,
Since someone from comments pointed out that traditional BMW grills look like sunglasses, I now always see them, as gross.
No obvious grills indicate electric cars. Oversize grills indicate combustion engines (or stupidly) BMW electric cars.
As an owner of 2 X5s (2003 version), one might think I would embrace their exagerated design trend. Nope, absolutely the worst design choice possible. Looks like Japanese Anime.
L😂L
Manga 🥸
I agree. Conservative designs age better. BMW should have kept there designs from the early 2000's. Those are the ones that I owned and loved them.
Don’t mind the design, it’s the weight and bad build quality’s that concern me 😮
I have an i4. The kidney grill looked terrible to me at first glance. I drove the car around and ignored the grill and ended up buying one because it’s a well designed EV with a huge kidney grill and it’s growing on me gradually.
Merecedes and Audi EVs (except for the Porsche EVs) aren’t really that great when you look at their numbers (consumption / mi or km)
I commend BMW for bravely implementing the changes. Most cars are a evolution not a revolution ( eg golf) and let's be honest no one notices a golf. I just think it's too much of a dramatic change too soon for BMW.
As a BMW fan, it hurts to see design at BMW is going downhill. Everybody points at Adrian but what about the board. How can they watch this worrying trend without taking action? Sales numbers are held up by older non-EV vehicles such as 3, X3,X5 that look ok and the EV,s I4 and IX3, which look attractive compared to the 1, XM, iX, x2, X4, X6,7, 5. A dark period for BMW even if they still offer a great drive.
Glad to find out it wasn’t just me that thought the BMW ev’s looked awful.
Hasn't been a nice looking beamer since 2004 before bangle took over
BMW i8 is gorgeous, especially the Roadster.
@@TecnamTwin yes you're right, an exception perhaps.
Looking at some of the new kids on BMW's block, I'm glad I'm not a fanboy. I've owned 10 cars from nine different car brands, but splurged the most on buying my BMWs. I still have one that I really like (E63, LCI, 2008), but I'll never buy another one.
Looks like its wearing a pair of glasses, maybe short sighted :)
What are they gonna say? “Yeah, we know that our vehicles are ugly enough to make a train take a muddy road”. Perhaps the hideous styling is to distract everyone from their dismissal reliability.
This big kidney grills was the original design of BMWs in the 1920-1930s if I am not mistaken.
Should look at their bikes - the GS is hideous but is best selling big bike worldwide. If BMW car sales are flagging, that's probably down to their products themselves rather than outright looks. And the i4, ix3 and the like - much like the ICE equivalent. (Chris Bangle was worse than this van Houghton or whoever)
When you fu*cked up so bad, you just have to double down on it. BIGGER!!!
Matter of taste. My opinion is that it has a very fascinating, futuristic, original and sporty appearance. It cannot be any uglier than any of Mercedes EQ series, though.
I was a BMW fanboy for the longest time and owned 4 of them. However, over this last decade, they lost me. Granted, looks are subjective, but in my opinion, the E39 was their last great design. I owned one for almost 20 years before the transmission gave out.
I own such one, 528i my 1997, but I haven't driven it the last 15 years or so...
The E39 is BMW at its best
😮 this is there current expression which is. “ WE’RE F$&@KED “
I agree. I've owned 3 BMWs and their latest grill design is hideous. My neighbor has one and I have to turn my head every time I walk by his house with my dogs.
I'm not a BMW fan but I have to say that design is actually pretty cool. It's not what I would buy but they look imposing and futuristic which is what that market segment wants. One of the EVs shown however did look terrible.
Probably to shout, "I'm an ICE car!"
While talking about hideous grills and “expressions”, include Lexus in the discussion. They look like they are parking lot vacuums.
,,😮, they have to depart and do new things,, 😂 so they can reverse course later and repeat the old designs.. 😜,, they will call it returning to there roots.. seen it so many times over the decades
The grill in the shot at 1:17 looks like the white plastic sunglasses you'll see on little girls at the pool.
Sam, you are a smart man with a great eye for what looks good!
You can tell that by his cloth (clothes is plural) I suppose and his hair?
@@robertfonovic3551 How did you know?
Methinks you should be criticizing and commenting on quality and dependability of these vehicles, rather than wasting your time trying to convince others to agree with your personal concept of ugliness/beauty. Beauty is not an absolute; it's an idea, an ideal, a concept, and yes, there are very popular "standards" for beauty, but they're not close to being absolute.
Agreed, many would consider the grills on many new vehicles, or the entire design of the vehicle, to be "ugly", but others with, let's say, less polarizing views, would consider these designs bold, or unique, or "trend-setting". One has only to look at the grills of the Lexus brand over the past number of years as one example. Or how about the "ugly" fake exhaust pipes of many of the recent Mercedes models -- although as a long time owner of multiple Mercedes I've come to truly appreciate these fake-pipes; I no longer need to spend a considerable amount of time cleaning them, I also don't need to replace them every 2-3 years because they've corroded through due to the exhaust gases.
Personally, I really like the bold distinctive look of the new Bimmers. With respect to the single Series 7 that I owned for only 7 months, and subsequent on-line reviews, I will suggest that BMW needs to pay more attention to the dependability aspect of their vehicles rather than the design.
But I digress!
There are those who might consider the choice of Sam's chest-revealing shirt, on a popular website, raising funds for a very worthy cause to be, um, bold? sexy? manly? classy? lowbrow? tasteless? embarrassing? Well, I think you get the idea and I'll leave that open to your personal view. Personally, I'm jealous; Mother Nature, while spreading her genes, never saw fit to endow me with half the chest Sam has! I think I'm just plain old ugly. (No, I will NOT publish a jpeg of my torso for confirmation!)
My father owned a BMW/later on EMW 328, designed about 1938, in fact some years earlier, in the years 1954-55. In this car the grill is (the car is still alive!) quite big...
Maybe be they have talked, interiorly, of back to the roots!?
you know a vehicle can be ageless when in launch, it looks good from the get go
Chris Bangle started all this 'Beautifully Ugly' design concept! They are Effing HIDEOUS.
You are actually wrong about the BMW EVs. Yes - the I3 was absolutely outlandish first but look at it now almost 10 years after introduction. It still looks futuristic compared to way newer cars and it is superior when it comes to ergonomics and simplicity. The “war chest” big BMW models are standing out - like it or hate it but you will certainly recognize them - in contrast to the often repetitive and blunt competitors.
You are so right.
Profit and sales matter. Looks like BMW is doing well.
That’s the same message being thrown out by Lexus. ‘We are sticking to our guns’. Bring on the ugly. Newsflash Toyota - that’s why I stopped with Lexus. I thought the BMW Bangle butt was as far as they would go but no, they decided to increase the ugliness and slap it on the front! The only way you’ll get me in one of either brands cars is on a dark night with a brown paper bag over my head. Truly awful.
Remember how successful the Ford Edsel was ?
You should never listen to “most people”. 😊. You might mean you listen to yourself, which is a direct matter.
3 & 5 Series are kept uncontroversial. The Quant check. Latest 5 is an example of this.
Other models go where the design language wants it to go. I can think of a number of brands where the design language was less than resolved.
The best shake up in design language starting from Bangle, and BMW are the beneficiary of this.
No brands age well, they are of the moment. I should add BMW get about as much design license as they want, and no one designs a vehicle to deliberately fail. Thats plainly ridiculous. They are all the better for the freedom they have, and we are rewarded with some very cool vehicles.
The BMW Barbecue Grill is perfect for Cookouts not for luxury Ugly
Evening mate lol
From an Art major, it's not an ugly design. It's not too crazy either. It's just not for Normies taste.
I think the BMW-guy is wrong... does anyone like the "Entenbürzel" (ducktale) that was once put on the trunk of some BMWs ?
Pretty cars like the Z7 or Z1 will continue aging like fine wine, but ugly cars will only become ugly old cars.
How did BMW go from the ground breaking i3 to make these monstrous EVs. They need to break away from the grille thing altogether for EVs and just use the BMW badge
bmw m1 supercar looks good
BMW's screwed.
Flared / inflamed nostril grilles are not a winning strategy in the EV era.
BMW "are getting their pants pulled down and their bum spanked" 😂
5:31 it looks like a Warthog...but not the vehicle - the animal.
I don't think they are that bad. they remind me of the Edsel which admittedly is the worst product failure in history but personally I think it's interesting looking.
You do know what the problem was with the Edsel grill? LOL
You must enjoy 'Fish Buoyancy'
BMW is selling really well in China. That's why they're doing these weird designs. To appeal to the Chinese market which likes flamboyant designs when it comes to luxury cars.
These BMWs look like they have been beaten with the ugly stick.
Only ardent BMW enthusiasts will buy them.
Yes fine wine that I shall not purchase lol.
Cmon man I get the ego but you gotta see what the customer wants. The grill from the breaking bad car is not it
Ford went down this path. Aka it looks like an Edsel!
I liike current design pattern, shapes and volumes. Design can be controversial, it does not have to be denigrated because of that! Basically every other car is being critiziced for that... c'mon, this type of pointless criticism is way too arbitrary!
Agreed: Sam should be aiming his criticisms at quality, dependability and eco-friendly features instead of trying to convince everyone that beauty is an absolute concept.
Over the last decade BMW has quite frankly, lost the plot. Their designs are all over the place and offered in various degrees of hideousness! No wonder Mercedes are eating their lunch!
Fine wine? More like rancid vinegar...
Nostrils
Big ones!
Best looking BMW i8, worst X6
I hate the big kidney grills. Feels like something GM would do. Come on, BMW, you're about finesse. This is so not you. Used to be a BMW owner. Switched to tesla 4 years ago. Not going back.
They are shocking
Their design team is on crack. Someone test those f’ers
grille size in direct proportion to the design boss' ego.
Possibly the Nissan juke is uglier, but oh dear, that is seriously, butt ugly
🤣LOL @ "a dog's breakfast"!!