Roger Federer is making On Running the coolest brand in tennis
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- Опубликовано: 11 сен 2024
- Roger Federer was Nike's golden child for 20 years. That's why in 2019, fans were shocked to learn his deal with Nike ended. This opened the door for a new brand to attach themselves to the GOAT. Enter, On Running. Over the last 5 years, the Swiss shoemaker has harnessed "The Roger Federer Effect" to boost sales and break into a new market. Here's how Roger Federer is making On Running the coolest brand in tennis.
Wtf u have under 1000 subscribers… quality content thank u !!!
Thank YOU! That really means a lot :)
Can't thank youtube enough for recommending this video to me! Thanks to you too! - Your newest subscriber.
Thanks so much and welcome to the Racketville fam :)
hope it will get a lot of vews, but even if not, i think you should continue doing it. Views will come. Keep going brother! Great job!
Thank you! Views are great, but I make these because I really love researching stories like this one. I appreciate you! ❤
An entertaining and very well-researched video! Thank you
Love your content buddy, amazing stuff!
Cool! I like my Ons. Still can't believe Nike dropped Federer.
Nike didn't drop Federer. He decided not to sign the deal they offered and went with Uniqlo and later with On shoes.
@@charlottefarrant7847 @huzcer they basically did drop him, offered him a deal they knew he wouldn’t take, just a polite way of dropping out a long term relationship
Roger dropped Nike not the other way round
Fumble of the century, can’t believe Nike didn’t give Roger a good enough deal.
Nike's paying that mistake big time now as On is really eating up on their sales. I guess they thought they were too big to bow down to whatever RF was asking and thought he's washed up and in no position to negotiate hard. Serves them right now I think.
What an excellent new channel. Superb content, excellent video content well-edited and a super-likable personality with a pleasant voice. I’m in - and best of luck - although you likely won’t need it. 👍👍
Great video man, thank you for the detailed history and a great look at RF and ON!
A very well made informative video! Keep up the good work :)
Still crazy how stunning Maria looked back in the day.
Great Video bro! Keep it up!
Really good video. Keep going!
New subs here. You have a quality videos, more power 🎉
Great video, lots of great insight and information
Thank you very much!
I like to watch how nice they played tenis.❤
please make more video's. Great video💘
@@daphnetibi8853 thank you!! More to come
Federer helped On take off but it's carrying itself actually. I bought the Roger Pro's originally for tennis. After my influencer bro got sponsored running shoes from them, I tried them out when my old Nikes wore out during a trip, switching from Nike Zoom X and React foam to Cloudmonster. While not as soft and plush as Nike foam, the energy rebound exceeds everything else noticeably. I was able to walk 30k steps on uneven road with minimal discomfort, and walking inside malls made every step feel bouncy at first. People who try On are repeat customers because of the product design.
This is true of anything really. MK was very popular for awhile because of many celebrity endorsements. Once that wore off, it's gone the discount mass-market route because there really wasn't anything special about them.
Roger is A Brand on his own. He is a great case study on how to use/market your name and build that image as a buisness to attract the right corporate 💰
Didn't JayZ say " HE is a buisness, man"
Really good video! Good insights on what Roger has done with On
Nike didn't want to match Uniqlo's offer which we kinda understand. Uniqlo just really really has a good deal.
commenting to boost this video
Healthcare workers on their feet all day swear by hokas and on running as their hospital shoe for comfort. They hit a big market there, I know a lot of people switching over to on running from hokas
Great video. Really liked it
Well done! Keep up the great work!
Long way to go for ON. And, also, "ON" is a stupid name because the word "on" is a common preposition and a common noun in English... so it becomes difficult for searches!
Good point! I almost added a section in this video about SEO and how it *might* affect On's brand.
Great video!
Thank you!
so slick! he can even be the new bond! 😅
This content is amazing!
Roger's destiny is that everything he touches turns into gold like King Midas! He also chooses brand wisely that has more quality
Kinda ironic because on’s quality is terrible. My dad bought on shoes and the bottom started to come off and he’s not even a runner or something. Also, look at Shelton when he’s playing, his clothing looks like it’s ultra sticky and low quality. Uni qlo is very good tho.
@@CB-mr1ci the design and colors of the outfit too, they just give Iga the same outfit as the men
I love fedx but the shoes feels so stiff. Ended up getting hoka
Oh good, I was afraid the baked-in subtitles would be there for the entire video
I really just wished that Roger would have retired wearing Nike,my personal favorite. Hey, I enjoyed your video. 😊🎾
Sold!
1:36 i thought ON logo was inspired by Roger Federer pony tail hair
Haha! The ‘O’ in ‘On’ is supposed to emulate a light switch flipped upwards, or in the ‘on’ position
Back when Nadal had hair and Sharapova was hot. A long time ago now! On are not much value for what they are. They are hyped now but mainly a lot of Federer bandwagon people just buying without thinking.
On is a running brand. Then, stay a running brand. Don't launch a sports brand specifically targeting one niche, and then suddenly want to capitalise once you notice the brand is catching on.
The cloud reminds me of the Adidas bounce. Also, not a lot of great review for the RF pro shoe.
Nike's sales has gone down for a long time. Their stocks are also down. Bad management for years! The only person who really brought up Nike was Michael Jordan! And even if he had shares (as part of the MJ's demands because he really wants Adidas from the start as it is more comfortable for his feet), the sales overall soared and Nike was in business for decades!
I tried their Roger Pro tennis shoes... hands down the worst tennis shoes I ever owned. Very stiff and unforgiving, I developed strains everywhere, toes, soles, ankles, and knees. Never had these issues before. Got me thinking this shoe was probably a contributing factor in Rogers injury. Anyway, maybe the Roger Pro 2 is better. But this one is the worst mistake I've made to my body, in this game ever.
@@user-lg3gy5xr9g yeah based on what I researched, the original Roger Pro was tough. Not enough support and too wide. I hope it didn’t contribute to Rogers injury, but I wouldn’t think Roger would take any risks with his body later in his career. Just goes to show how important the feet are in tennis!
I guess even Adidas suffered with this when it comes to their daily running shoes. Professional atheletes have a different level of fitness and have different requirements as compared to the hobbyists. Their recent running shoes were designed by taking the professional athlete's needs/feedback into consideration I guess. Might have worked for the pros, but generally they were hated by the casual runners. Now they've started to tune the shoes to suit everyday runner's needs I feel.
I have not tried ON shoes.
But honestly their logo sucks. Like for a long time I used to ask myself, what is this brand DQ iga and Ben are wearing. Only few weeks back I realised that you have to read it top to bottom. I would not pay premium for this brand if the quality is not worth the price.
I'm looking to buy tennis shoes, any recommendations?
I'd get an asics
The actual GOAT uses Asics
Clothing design is not appealing for me personally. Federer outfit with nike is by far better design. On clothing is far from nice or even iconic. Need to change designers
There's nothing cool about Federer's constant money grabs. The man's thirst for wealth knows no bounds!
Dumb dumb Nike, RF could have been the JB for Nike tennis
Not to mention suppress ON. Two birds with one stone
Nike got his best years bro, every slam won with a Nike badge head to toe. A retired athlete doesn’t have the same power, they now have alcaraz and would be better paying him a boatload instead of a retired player
Nike offered him 10 million a year to stay on. He didn't take the deal.
@@Olympiamaniac Alcaraz isn't as marketable as roger, or even rafa tbh.
@@kingcuckoo who is going to attract and relate to the younger audience currently and for the next 10-20 years to buy Nike clothes? 20 year old alcaraz or 43 year old Swiss billionaire, hmm tough one
terrible tennis shoes , they wear out so quickly , (unlike k-swiss)
Awful name for a brand. I don't see this brand beating Nike and Adidas tho!
Never been cool, never will be cool. Sneakers for old people who think they are soo trendy and cool. Look at the people wearing this crab. Nerds wearing glasses, dads and other people who never had any style.
Perfect uncool people indicator shoe.