Gina Michnowicz, CEO of The Craftsman Agency, on making great campaigns for Disney & Marvel!

Gina has lead the ideation and execution on campaigns for movies like The Greatest Showman, Guardians of the Galaxy, and others. She dives into how to consistently come up with creative ideas to tie brands and IP together, what it takes to find the right influencers, and how she got her start! Gina details the process from creating a campaign all the way to achieving the desired results. She currently runs The Craftsman Agency and has an informative showcase on her website of so many of the activations she has done! Hope you enjoy!