Use automatic placement: Unless you have a large budget to thoroughly split test, or have multiple devices where you feel people make a favourable action over another (e.g. people are more likely to buy from a desktop ecommerce experience than a mobile phone one). Automatic placement allows facebook to shop through a wider more diverse base for your audience.
Facebook Addicts thanks for ur answer.. I have been researching one more question - how to create ad sets? Looks simple but here is what many gurus say: 1) Create 3 ad sets - Target tools, influencers, top website 2) create 4 ad sets - target website traffic lookalikes, email list look alike, top countries like US,UK and so .. target broadest audience And many more like this.. When you start creating ad sets (not ads).. Which method is ur favourite. How many adsets you create..? Whom do u generally target? What would u recommend me to start with how many adsets and whom to target
Can you help please? I see a notification in ads manager > account overview > 4 ad sets impacted by auction overlap. What can I do? I am new to this trying to figure out things. I am not selling yet anything, just warming up the ad account. Running a like campaign and 6 post boosts. Thanks so much .and great video
Hey Mary I know this was a couple weeks ago. But feel free to send me screen shots of what you're looking at. Happy to help. DM me on instagram @jesseeby
Great video, enjoyed it very much but I have a question. I don't understand your example about the dentist. What good does it do to get a dentist in the UK a lead from say the the US? I get that there are more people that are more likely to respond to the "ad" but ultimately if they aren't gonna cross the pond to sit in the chair what good is it? Can you help me understand the value of being broad?
Great content! I have one quick question. Who win the bid-> 1. John with default facebook lowest cost strategy (100 $ daily budget) or 2. Mark cost cap bid strategy: for instance 12 $? How fb deals with that if both theoretically have the same quality of ad x action rates. Thank you.
Thanks for the vid, it was helpful. I have a question if you don't mind. You mentioned now with the facebook algorithm, it's better to target broader audiences since FB would have more data to work with. But is that to a certain extent? For example, I can create a lookalike audience for worldwide which would come out to be over 10M or I can group lookalike audiences and segment by specific regions for an audience size of 1 - 2M each. Based on what you described, it's better to create a worldwide lookalike and combine budget I would otherwise use for individual regions into one large budget to get better results. Correct?
Hi Dennis, excuse the late reply. As a rule of thumb, unless there is a specific reason to bottleneck (constrain) targeting to a specific region, I would always keep things as broad as you can. E.G. imagine we are selling iphones. We know there is a wide base in europe, north america, australia who can more than afford to purchase. Let's say we can ship worldwide for free, and the price is 20% cheaper than apple, there is no real reason to constrain the target. Because you may have 1000 buyers when combining 4 regions, vs only having 100 buyers if we can constrain to one region. So keep it is a rule that if there is no reason to constrain don't constrain. Then tap into the data - if you find extreme biases where one region is making the lion share of sales, create a split tested adset with that region, spend small and see if that bias is true when you isolate. If so, then scale it and remove the region/ country from the broad adset. The Facebook algorithm is 'very smart'. Give it the widest playground you can until you have reasonable cause to shrink it.
Dennis Chen i tried and tested worldwide lookalike and the CPL was huge.. shut the ads in just 4 days.. Created new ads focused on region wise lookalike and CPL was normal.. So I would not recommend to go with worldwide lookalike
Don't go with lookalikes period unless you have a good seed to start from. I was referring to raw interest based targeting (ad narrowing into there too.) Lookalikes are overrated unless you have a really tight seed e.g. from sales or a high performing kpi like a specific web page visit or email audience. Otherwise don't bother.
But if you restrict it to 2$/lead, isn't facebook going to also spend your entire budget since your budget is daily/lifetime and charge you for impressions? Simply Higher CPM with no leads? Facebook charges for impressions, unlike Google
A video about FB ads... Without the marketing BS. I appreciate you, brother.
Thank you man, your content cleared my concept regarding auction system of Facebook. Keep doing videos.
Fantastic content man! Really well done!
amazing no BS teaching approach. super clear and helpful. thank you brother
Anytime Arman.
Bro you did great xplaining. Thank you . You know exactly what you’re doing! Hope to work with you in future
Excellent easy to the following teaching!
thank you Renaldo!
Thank you sooo much my friend, BY the way I am A huuuge fan of your skin color best of luck my friend
Love to see this. Thanks 🙏🏾
Best Explanation
a person who lost in bidding. whether his ads will get displayed?
very very helpfull thanks
Hey, i was looking for difference between automatic placement vs manual placement.. Which one do u recommend
Use automatic placement: Unless you have a large budget to thoroughly split test, or have multiple devices where you feel people make a favourable action over another (e.g. people are more likely to buy from a desktop ecommerce experience than a mobile phone one). Automatic placement allows facebook to shop through a wider more diverse base for your audience.
Facebook Addicts thanks for ur answer.. I have been researching one more question - how to create ad sets? Looks simple but here is what many gurus say:
1) Create 3 ad sets - Target tools, influencers, top website
2) create 4 ad sets - target website traffic lookalikes, email list look alike, top countries like US,UK and so .. target broadest audience
And many more like this.. When you start creating ad sets (not ads).. Which method is ur favourite. How many adsets you create..? Whom do u generally target?
What would u recommend me to start with how many adsets and whom to target
The way you explain things is next level.. Ironically I happen to be looking to pay for 1-on-1 mentorship? Are you my mentor?
Haha, thanks Brione, appreciate the love man! Drop an email over to me at renaldo@fbaddicts.net and let me know what you need help with.
Can you help please? I see a notification in ads manager > account overview > 4 ad sets impacted by auction overlap. What can I do? I am new to this trying to figure out things. I am not selling yet anything, just warming up the ad account. Running a like campaign and 6 post boosts. Thanks so much .and great video
Hey Mary I know this was a couple weeks ago. But feel free to send me screen shots of what you're looking at. Happy to help. DM me on instagram @jesseeby
@@JesseEby thanks so much.I got it, but I will happily add you on instagram.
Great video, enjoyed it very much but I have a question. I don't understand your example about the dentist. What good does it do to get a dentist in the UK a lead from say the the US? I get that there are more people that are more likely to respond to the "ad" but ultimately if they aren't gonna cross the pond to sit in the chair what good is it? Can you help me understand the value of being broad?
Thank you man, you made it clear for me. Do you switch from auto to manual in the same campaign, or in a new one?
Great content! I have one quick question. Who win the bid-> 1. John with default facebook lowest cost strategy (100 $ daily budget) or 2. Mark cost cap bid strategy: for instance 12 $? How fb deals with that if both theoretically have the same quality of ad x action rates. Thank you.
This is gold
Thanks for the video!
my question is "Should I narrow down my audience using flex targeting or let Facebook decide?"
Hi Amalendu, can you elaborate on what you mean by flex targeting?
good content..im from Malaysia❤️
thanks man
Thanks for the vid, it was helpful. I have a question if you don't mind. You mentioned now with the facebook algorithm, it's better to target broader audiences since FB would have more data to work with. But is that to a certain extent? For example, I can create a lookalike audience for worldwide which would come out to be over 10M or I can group lookalike audiences and segment by specific regions for an audience size of 1 - 2M each. Based on what you described, it's better to create a worldwide lookalike and combine budget I would otherwise use for individual regions into one large budget to get better results. Correct?
Hi Dennis, excuse the late reply. As a rule of thumb, unless there is a specific reason to bottleneck (constrain) targeting to a specific region, I would always keep things as broad as you can. E.G. imagine we are selling iphones. We know there is a wide base in europe, north america, australia who can more than afford to purchase.
Let's say we can ship worldwide for free, and the price is 20% cheaper than apple, there is no real reason to constrain the target. Because you may have 1000 buyers when combining 4 regions, vs only having 100 buyers if we can constrain to one region.
So keep it is a rule that if there is no reason to constrain don't constrain. Then tap into the data - if you find extreme biases where one region is making the lion share of sales, create a split tested adset with that region, spend small and see if that bias is true when you isolate. If so, then scale it and remove the region/ country from the broad adset.
The Facebook algorithm is 'very smart'. Give it the widest playground you can until you have reasonable cause to shrink it.
Dennis Chen i tried and tested worldwide lookalike and the CPL was huge.. shut the ads in just 4 days.. Created new ads focused on region wise lookalike and CPL was normal.. So I would not recommend to go with worldwide lookalike
Don't go with lookalikes period unless you have a good seed to start from. I was referring to raw interest based targeting (ad narrowing into there too.) Lookalikes are overrated unless you have a really tight seed e.g. from sales or a high performing kpi like a specific web page visit or email audience. Otherwise don't bother.
thanks so much for this reply... very informative!
Damn bro why have you stopped? you content is amazing
aww, thanks Gates! Really appreciated. I may start again at some point (on your inspiration) ;)
But if you restrict it to 2$/lead, isn't facebook going to also spend your entire budget since your budget is daily/lifetime and charge you for impressions? Simply Higher CPM with no leads? Facebook charges for impressions, unlike Google
Genius