Physics Essentials for Sales in the Packaging Industry Part 1: Introduction to Physics in Packaging

Why Physics Matters in Packaging
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Every packaging material is designed to meet specific needs-whether to protect, preserve, display, or transport a product. Physics helps to explain the behaviours of these materials, particularly when exposed to various stresses or environmental factors. For example:
Flexible Packaging:
Films and laminates must balance strength and flexibility to protect contents while remaining easy to open and handle.
Rigid Packaging:
Containers made from glass, metal, or hard plastics must withstand pressure, temperature changes, and impacts to keep products safe from damage.
Sales professionals who understand these concepts can better address client questions about material strength, temperature resistance, and environmental impact, making them valuable advisors in the decision-making process.
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