Credit Union Competitive Advantage Roundtable - Zennify & Salesforce

Elevating the Credit Union Member Experience.
Competitive pressures, changing member behavior and expectations, plus the need for scale are causing an existential threat to Credit Unions. This impact is resulting in a shrinking member base.
Learn from Banking industry experts and your peers about what innovative Credit Unions are doing to thrive and focus on delivering financial wellness to members.
Banking Strategist Desiree Wolfe moderates an executive roundtable featuring:
John Sahagian | Chief Data Officer, Baxter Credit Union
Chad Hassler | Manager of Digital Experience, Corning Credit Union
BCU and CCU share their journey navigating:
Shifting branch strategies
Evolving consumer behavior
Competitive threats facing CU system
Delivering financial wellness through scalable technology
Measuring member growth and satisfaction