Big Announcements from Motoaki Tanigo | COVER
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- Опубликовано: 30 июл 2024
- hololive English ‐Justice‐ debuts on 6/21-22 PDT!
💄 @holoen_erbloodflame (Debut: 6/21 @ 8:00 PM PDT)
Debut stream: ruclips.net/user/liveNdlSHUEVCj8
X: x.com/ERBloodflame
👧 @holoen_gigimurin (Debut: 6/21 @ 8:45 PM PDT)
Debut stream: ruclips.net/user/live15aufXwBIKw
X: x.com/gigimurin
🍵 @holoen_ceciliaimmergreen (Debut: 6/22 @ 8:00 PM PDT)
Debut stream: ruclips.net/user/livep_ZQs-kgUKI
X: x.com/ceciliaimgreen
🐱 @holoen_raorapanthera (Debut: 6/22 @ 8:45 PM PDT)
Debut stream: ruclips.net/user/liveJW7j8tKMOfY
X: x.com/raorapanthera
■#hololiveDodgers
Ticket info: dodgers.com/hololive
*Enter code "HOLOLIVE" to purchase
■hololive English 2nd concert "Breaking Dimensions"
Info: prtimes.jp/main/html/rd/p/000...
■hololive STAGE World Tour’24 Soar!
Info: prtimes.jp/main/html/rd/p/000...
=======
Follow the official hololive English accounts!
▶RUclips channel: @hololiveEnglish
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▶️Official Reddit: / hololive
▶Request from hololive production to underage viewers:
Please be sure to check the link below before viewing our content.
en.hololive.tv/request-to-minors 
Развлечения
MY OSHI IS SPEAKING EVERYONE LISTEN UP!!!!!
👂👂👂
He is everyone’s oshi
@@RoyalEricEvery holofans oshi to be exact
*OUR
OUR OSHI
Literal boss music playing as he walks down the blue carpet
I was expecting him to rip off his jacket with one hand and then seeing a logo:
*~~~~~YAGOO~~~~~*
President of Cover Corp
Yes it's BLUE CARPET and not red carpet!
😎👍
What an absolute icon
@@TheXellLiteral best girl taking off his jacket to be idol!!
@@TheXell "Nanomachines, son!" -Yagoo, maybe
Dude basically just said "Hi, I'm Tanigo. I'm awesome because I assembled an army of anime women for your entertainment. Thank you for your time."
He is the Nick Fury of the Vtuber world
He bring Kobo and Zeta to my weeb life, so I thankful to him ❤
Big Announcements from Motoaki Tanigo
Everyone: looks around confused
A-chan: "Yagoo."
Everyone: "Ooooooooh!"
So cool to see you here as well friend. ❤🐀
Mumei: "...Who's that?"
Actually now that I think about it, wouldn't it be funny if the reason why Mumei dosn't know who Yagoo is is because she reconizes him as Motoaki Tanigo? XD
This man built an army of anime girls and is conquering the entertainment world with it.
And thanks for including the pic of Sana, Cover!
so I'm not the only one who noticed sana being shown :)
And I thank you for making me aware. Though council is no more, she is not forgotten.
While it may not be Councilrys, it is PromiSana
She's too BEEG to exclude
Timestamp pls?
Bro is actually just flexing and I have to respect it
He deserves to flex. Like literally Yagoo is a CEO that ALL CEOS strive to be. Best girl Yagoo! One who supports Holostars to the end. Oh Elizabeth~ I hope you will continue to talk with the boys.
Absolutely Bau Bau!! If there is any CEO and daddy that deserves flex? That is the one and only we love! Yagoo! He knows everywhere is possible for Hololive and time for him and the girls alone with Holostars to DomINAte the world!)!
I think that proves just how passionate he is about Hololive and Vtuber culture.
He's like "yeah, we're are indeed pretty awesome desu ne" and then he just leaves.
Of course he got to flex, I mean it's part of his hard work along with his loyal staff.
NO CEO HAS THIS KIND OF AURA 🗣🔥🔥
Because he's the only #1 _idol_ and the rest are _comedians_ **wink**
This is an example of how you make a good PR video
Yeah, Someone must learn from this 😂😂
Something about colors something something
Godfather of vtuber, the other is just negligible
@@lemoniscate Something about colorful yachts I think.
It's also easier when your house isn't currently on fire 🤣
Looks like A-chan isn't the only one who's been practicing their English for us overseas bros.
And it was pretty solid, ngl.
@@YAH93Yes! Like Cover Yagoo himself knows not to let his position of CEO get to his head and actually learn things from his own workers and fans! That is how all CEOS should act!
And you just really cut my streak of forgetting about her till she comes back... Now I'll be sad for a few weeks again.
He pronounced 'Raora' more solid than Biboo did
@@thunnus_albacares Waowa
-Biboo
1:06
For his neutral special, he wields a bat
my god, he's Ness
Hold the Special button to charge up to your desired strength and let loose to send your opponent flying. Wow, it's a home run
For his up special, he floats with the support of his Hololive Justice balloon.
He also has a rage art where he goes "Lucille, give me strength."
*_"Look at that. Taking it like a champ!"_*
You already lost if you even approach his aura effect, you collapse of overwhelming pressure.
This is a big improvement compared to his first Hello Everyone on his channel.
How much Yagoo has grown...!!!
From a small company to a massive success! Best girl Yagoo!
Ohh the legendary Hello Everyone, time flies really fast
やはりYAGOOは超スーパーアイドルやな。
YAGOO BEST GIRL
Tanigo himself, introducing one of the gens... THEY HAVE THE KAMIOSHI BLESSING
Justice is truly hololive favorite kids... For now
And his English! I can listen to him all day!
@@ElizabethRoseMonadoSword To be honest his English isnt the best but whats important is that hes trying his best.Truly best girl
Let's support these Firecrackers! XD 💙💙💙💙
@@skyrimenjoyerBest girl English idc! He speaks! The Legend! The man and best girl himself! I can listen to his English for days I don't think I will get tired of it!
im so used to normal facing the camera videos from COVER that a heavily edited and choreographed video actually threw me off a little
Upgrade man, upgrade.
Why did reading the 'choreographed' part make me imagine a chibi yagoo breakdancing help
@@nickcheung7592Best girl Yagoo really loves his talents. Holostars? Fans can keep telling him to give up but he will keep pushing them which I support. Elizabeth? I hope she also be a based girl and help the bros to if she wants to!
@@nickcheung7592Yagoo upgraded to YaGOAT!
For a moment I was, wait, this is real?
Announcement, announcement, the flock has arrived.
We're going into world tour, so you better hold tight!
BWAA TWEE LA CIT CIT くわくえ
they really got the 5th member of holoen justice to announce his own unit's debut
I can't believe it man, YAGOO is the very first male idol in HoloEN
A-Chan: “Gee YAGOO, what are we gonna do tonight?”
YAGOO: “The same thing we do every night, try to take over the world!”
More like keep succeeding in taking over the world
*It's A-Chan and Yagoo, go, go, go, goooooooooooo.*
A-chan: "NAAFU!"
One is a genius, the other's insane.
@@Kurimi13 one is an idol, the other is flat 🎵
It's like one of those things in anime when a supervillain suddenly shows up out of nowhere to broadcast their world domination plan to everyone. Except Yagoo is not a villain. He's not conquering the world with fear, but with love and positive vibes.
*I've come to make an announcement.*
Yagoo Daddy to this clown planet! At least with him I feel like I am in paradise. Literally Bau Bau!
@@DianaProudmoore announcement seller, give me your strongest announcement
@@DianaProudmoore *SHADOW THE HEDGEHOG IS A BI-*
He is taking the Ina approach in world domination
See this is why Holo EN is doing well. Some (not mentioning names) companies are doing nothing for their EN branch while Hololive's CEO himself does a video to push his EN and ID branches. EN fans like me also really appreciate it that he took time to do this. Let's face it, he didn't have to and I doubt anyone would have said anything if he didn't but he did it anyway. Fans notice these things and it only makes them more loyal. Nice job Yagoo!!
for a sec i thought he gonna smash that Dodgers Poster when he brought the Baseball Bat 💀
love this man, bro improved a lot since his "Hello Everyone." video
Yagoo Best Girl indeed
This is basically just two and a half minutes of Yagoo taking a victory lap and I'm totally here for it.
Bro I can listen to him yap for twenty four hours straight and I still want to talk to him more! That is how good he is!
@@NerissaRavencroftJailbird On god.
literal lap around a triangle
@@NerissaRavencroftJailbird Yagoo Talking ASMR. IMAGINE
This is basically just basically just two and a half minutes of Yagoo taking a victory lap over kuros*nji's corpse
0:34 *Sana is Eternal* 😢
Never forget ❤
I'm not crying... meaby just a little.
o7
Space goddess friend is eternal...
- Takodachi
佐命ちゃん出すのにくい演出だわ
これだからホロライブはやめられねぇ！
Yo Yagoo personally advertising HoloJustice.
That's a real CEO, thanking his community for supporting the English branch, we love you Yagoo, Besto Idol
*Does nothing*
*Wins*
Yagoo is actually Luigi
@@GenburthingClassic gaben strat
@@GenburthingHe does things but he let his talents do the hard work and doesn't interfere when not needed. True best girl right there!
@@Genburthing "Does nothing"? Are you dumb? What part of this concert, merch and gen spam is doing "nothing"???
@@TuriGamerAre you just here to spread misery and hate..? Or are you just making a bad joke that fell flat? Either way, it's not working, please delete your reply
Walked like a King
True Holostars Gen 0 Tanigo Yagoo.
The king has spoken
The man walked so his talents could fly
Hail to the King!
@@thegreatbeaversHe is really King as she SHOULD BE!
ヤゴー...かっこええ...!!まだまだ楽しみが続くぜぇ！！
NIJI COULD NEVER
THE CEO HIMSELF IS INTRODUCING THE NEW HOLO EN GEN?! WHAT? This is new!
Basically dudes sees Nijisanji fiasco and said “Nah, i’d gonna win”
@@Genburthing Q4 even made shareholders beg and scream "new gen please" to him.
@@ThatchNetherfoldYagoo he like "Nuh uh uh you are NOT getting a bigger cut. The new girls will be. You are NOT the girls."
In case you missed it, their short comics on Holo EN twitter are amazing too. Really fun idea to introduce a new gen
@@ElizabethRoseMonadoSword Damn true though. When they asked where is he gonna spend the extra money, he just answers "employees, staffs and talents" in a no-diff manner.
2:12 "The Hololive English -Justice-'s first ever stream going live tomorrow! I'll see you there."
HE IS THE FIFTH MEMBER OF JUSTICE?!?!
TOMORROW
Not today?
TODAY
@@Oneiroi0Not tommrrow! Today! Today!!- Mococo
@@NerissaRavencroftJailbirdHey!! Don't call me out like that Bau Bau!!
WALKING THE PATH OF GOD 👆
THAT'S MY GOAT 🗣️🔥
When he finally becomes a playable character in Holocure he'll be wielding a bat.
From talent's merchandise model to Cover Company's representative, this guy's good
You can say he has the potential to be the CEO
He keeps his grind.
Keep on grindset, chads 😎👍
@@ahmedbaumusvonderstamm A legend who worked from bottom to top (social employee to CEO), then top to bottom (CEO to a bystander and visitor in communities) to understand the aspect of what he aimed and strived for his company to be.
Social employee? @@ThatchNetherfold
@@ahmedbaumusvonderstammIf he is the CEO of entertainment? I will add my vote for him to be that position!
This man could literally say anything and I would still be hyped.
Yagoo just has that charisma to him.
Yagoo is the Walt Disney of the 21st century
@ReiseLukas they really need to learn from YA-GOO
@ReiseLukas Hopefully without the sweatshop-like labour conditions in his studio. It'd be cool if VTubers have a union, but may circumstances never get to the point of them needing one.
@@twotothehalf3725 I was talking about Walt Disney the man, not the corporation
@@ReiseLukas Move over disneyland, Holoearth gonna takeover.
Yagoo just keeps on winning! 🎊🎉👏👏👏
"Yagoo is best girl!! Oh, yeah!!" _Omaru Polka_
Congratulations Tanigo sama! I hope Hololive keeps expanding and growing. You all makes us happy.
Maaan this feels like a nintendo direct revelation
It's low key better
hololive >>> nintendo
naaaah its 100X better
YAGOO speaking english is a something i never saw coming, but he did amazing. Truely best girl.
Those eigo lessons are doing work.
There is another one out there. It's why the "Hololive is an entertainment agency" meme exists.
"Motoaki Tanigo" in the search bar.
Still remember the first time he speaking English on that video
@@llemon1021Now he is speaking full English. AWESOME 👍
I'm so hyped for the future of Hololive! I love the fact that Yagoo cares enough about the community to do stuff like this. Usually entertainment company execs feel so out of touch with the community, but this guy just keeps winning big.
That's why he is best girl and an idol in his own right.
Yup, and he can't be compared to a certain Yacht lover
久しぶりの動いてるYAGOOだ！
YAGOO himself is presenting all of this! And in English no less!! He did a phenomenal job, his pronunciation of quite easy to listen to! This makes me even more hyped for everything that's coming up!
And he listens to the fans to! Like how can you not like Yagoo?! Even if Hololive's contact being typical jp company contract with Yagoo around? He's got you and YOU WILL BE HIS FIRST FAN
For real for real. I actually was so hyped for this here. Excellent presentation skills Yagoo has here ♥ 🐀
This is a great condensed refresher for the recent announcements for HoloID and HoloEN in case everyone missed them. Also a casual walk through memory lane and a thank you to the fans for supporting the talents? Yes, this is how you do announcements and address a non-corporate audience outside of Japan.
Because Yagoo knows the trinity essence of his vision - the community, the fans, the talents.
One day.. Yagoo will dominate the whole with Hololive! Let's show what Holo is made of best girl!
Also massive respect for him doing it in English. It’s an extra step he didn’t have to do and if he did it in Japanese no one would have batted an eye.
@@PseudowolfThat shows he cares for his community and fans! And that is why we respect him!
His English has gotten better since last I heard him speak. Otsukare, Yagoo-san!
やっぱYAGOOはカッケェや…😮
そしてEN勢のこれからも楽しみだ！
0:34 she is eternal 🥹🥹
BEEG Sana 🪐🪐🪐
❤❤❤❤
It will always be councilrys
THE BEST GIRL WALKED LIKE A KING, YOU LISTEN UP EVERYONE DID YOU HEAR IT!
kinda funny when he said firecrackers
I'm so excited！
わくわくすっぞ！
YAGOO かっこいいっす！ Justiceたのしみだなー コンサート日本も欲しかった… すいちゃん YAGOO ホロライブこれからも宜しくおねがいしまっす！！
He even has his own Boss Music OST play in the background ! ...
Also 0:34
She's still remembered ... 😭😭😭
All the boss music, screens and the fancy carpet, and then... balloon.
I love it.
And the Samsung TVs
@@CptDuckHate to be that guy but they’re Toshiba Regzas
he said he's retired to advertising but he step up for the justice, MAN they must be special
out of topic, man you look healthy now yagoo (the last time i saw you, you're quite thin) . stay healthy number one person in hololive.
@@darkizerjr8976 he got past the losing weight arc now he can gain muscle properly
Well, if what everyone saying is true, justice can be the start of eu market.
Lol they'll end up being a comedic group as with any other gens, vsingers, or special groups.
@yamyam4881 Bro... we aren't ready for the Yagoo gym arc. Imagine if he just starts looking like a literal chad.
やっぱ真面目なyagooはかっこいい
いよいよバッターボックスでフルスイングの時来たり！？
期待しています！！
We went from yagoo recording in his room using a normal camera to this. . . Hololive has really grown.
You can say that again. Yagoo is the kibd of CEO every other CEO should take notes from.
Yagoo's saga.
I just love that in the model of the tiny NYC theater there is a banner stating there will be an address by Mayor Eric Adams. It just makes it look like the Mayor will give an address during the Hololive show.
Just imagine: the Mayor of NYC addressing a crowd of us weebs and then introduces Fuwamoco and goes Bau Bau to the audience 💀 🐾
In Taiwan, the mayor promoted Gura in Sushiro collab. In 2021 AnimeNYC, Japanese ambassador did a photo op with Gura at Hololive booth. Gura becoming an ambassador herself later.
i have opinions about Mayor Adams. very strong ones. but if the mayor of NYC is going to introduce the holomembers I think that will be a great honor for HoloLive.
@@sparklesparklesparkle6318 Just expect most Politicians to have the most batshit insane opinions and choices, they already rotted their brains since their first campaigns
@@TheDoctorFromArknights how long until a HololiveEN member is elected to US Congress?
@@sparklesparklesparkle6318Yeah he's pretty infamous, I've seen Americans consistently talk about his poor policies. However, I'm focused on being happy for the companies success, and the opportunity for the girls.
I have unlimited respect for this man
WE CANT STOP WINNING BOIS🔥🔥🔥
What kind of 3d technology is this!? His model is so realistic...
Marin's RTX model was developed just as a prototype for this one
For real😂, what a great model
Big props to YAGOO for making announcements on what's to come in the near future for EN/ID in English. Really shows how much Cover and he cares about these branches. I love being in this community man 😤🙌
YAGOO見た目がどんどんかっこよくなってる笑
AAAAAAAAIIIIIIIIIEEEEEEE
Riku-sama, don't look!!
-Don't torture de Parrot even further- 😭😭
Debuts + world tour is a huge deal! And I noticed something - for a lot of other companies doing a similar video, it'll contain achievements, in the form of a lot of numbers. Growth, or number of concurrent viewers at some stream, or crowd size at this year's Holofes, that kind of thing. Sort of a "we've achieved this much! And we're going to achieve more!"
Whereas this has none of that, it's entirely "thank you for supporting our talents, and we're doing this huge thing, come join us!" It shifts the focus to the people. The other approach is entirely valid, but this is particularly apt for an idol agency.
For real, that's why the fans call Yagoo best girl. Even the man himself is a talent and has talents. This is really amazing!!!
Market graphics are for NFT and bitcoin bros, or for people aiming to win money from air.
What is important is your product, your employees and consumers, not trying to sell fake papers with volatile value.
Curse you financial market.
@@botbaki9303 nah not even the NFT and bitcoin fluff stuff. Tech and gaming companies do this a lot as well, as do a lot of others. And banks. It's a perfectly valid and legit approach, I just really like what Cover did here. (and the fluff stuff ones are just co-opting it to look legit, because their business model relies on hype)
Didn't expect the whole thing would be in english. Yagoo sounded great and had great pronunciation. Can't wait to see the Justice unit's debuts
I know they probably wanted him speaking English the entire time, but a "sou desu ne" for fan service would have been great.
For real, his English is great
@@Brawnfet agreed
Cuanto poder!! Es hermoso ver cuando a crecido hololive. Siempre estaré agradecido por la motivación que me dieron de seguir adelante y siempre apoyare el trabajo de todas estas maravillas personas.
I am happy to still be alive and have witnessed Cover grow from humble beginnings to this. Thank you Hololive ❤
Damn, Best girl's new 3D model looks insane.
Very professional and considerate CEO, to be this beloved by the community is to be expected with how much he does for all branches 👏👏👏
Especially how much promotion he tries to push Holostars. I suspect one of the girls he hired is supposed to be one that would support Holostars to especially since she hang with them on Twitter the other day.
@@ElizabethRosarianThe Queen??
かっこよすぎるw
His English is super good. That's to be expected by the top of the top!!
Best Idol Yagoo!!!!
Remember!! If you can dance with him that is a Honor! Dance with the one and only beat girl!
YAGOD!!! His 3D model is amazing as always
Lmao
YAGOAT
Upgrade him to 4D!
Yagoo is such a CHAD. Absolutely amazing and I can't wait to see what's next.
こんな愛おしくなるおじさんなかなかいないぞ
Take notes, vtuber agencies around the world. This is how you do actually good PR and foster a thriving international fan base.
Looking at you Kurosanji
@@elgallant56 Is it that necessary to compare and talk about it when this is about Cover?
Then again OP has decided to call on "vtuber agencies" to do the same. Comparisons are unavoidable I guess.
Kurosanji
@@alfredong6850 I mean, u know that both of these companie had some kind of rivalry, not that much nowadays but around 2020 it was more obvious... Or at least that's how I perceived it back then, that's when I started watching vtubers and had not that many knowledge about the industry.
@@Vintagestep you are completely wrong. It was because of nijisanji that hololive got exposure in japan. In the early days of hololive, they had a lot of collabs with nijisanji. Lastly, early hololive gens and nijisanji jp knows each other because of the nico nico days. There was never a competition between the two.
Seeing Hololive growing and getting more attention makes me happy. Yagoo watching his dream coming into fruition, can't imagine how happy this man is.
From just one talent Sora, 13 knights and a dream now look at them! They grown so much! Reminds me of Pokémon Anime!
before idol
Now this is the Holo society
this is by far the best way to introduce a new gen!
MAJESTIC!!!!
best idol casually flexing their current technological prowess, design and PR strategy 👍
Dam. This is how a company should announce things. This was so well done.
THE LEGEND HIMSELF
MORE LIKE THIS PRETTY PLEASE
motoaki taniGOD is cooking excellently 🔥🔥🔥
0:35 secret member of HoloPromise
At least she wasn't forgotten 🪐
you mean the only remaining member of HoloCouncil?
@@hakurou8960 she is part of HoloPromise as well. She is in their logo.
I miss her bros... 😔😔
That was nice they included that shot
This man is the equal to Lord Gaben in Vtuber industry
He is LORD Yagoo to me
He is King Yagoo in my eyes
BABE WAKE UP BEST GIRL FINALLY UPLOAD(YAGOO)
Why am I smiling so wide after watching this!
PURE. NATURAL. CHARISMA.
*POWER OF THE BEST GIRL* ❤️🗿
My dude's confidence is unmatched. Gotta respect that.
He is extremely humble. The confidence was returned from us to him.
@@ThatchNetherfoldIn return we give HIM what he deserves. All the love and support he can get. Haters of Yagoo? They can go to F**king hell. I bet even Satan agrees Yagoo is best girl.
@@NerissaRavencroftJailbird Anyone who hates a boss that walks the talk are just pure discriminators. People like them won't walk far in life.
he has to be, the CEO of a company can't look unsure about his own company especially when he's marketing the company
純粋にYAGOOカッコよ
I saw Sana, multiple times. That warmed my heart
Everyone Love Sana
I mean technically the character is owned by Cover soo why wouldn’t they use her?
@blackwatertv7018 normally once someone graduates they almost never mention them, nor show their likeness. Especially on official channels. They still refer to coco as "a certain dragon" so it is kinda a suprise
@@IstevehI think it’s just specific instances. The boys still talk about vesper and magni by name and mention them a lot. Sana is loved by everyone and even on concerts and other big events, her name is always chanted! I know some talked about Mel after her departure and she still talks about them, rushia was only talked about in the beginning after she left (iirc). Coco is talked about as a certain dragon to maybe not upset the Chinese audience? But the girls - I know calli for sure - still hang out with her!
@@maryam-nusa Choco sen have a irl stream with Coco just recently. They hang out together, buy rings and stuff.
YAGOO is right up there with Iwata as peak examples of how you bring a community together. Sasuga best girl!
He brings all together regardless of gender, race or religion or background which is awesome!
P much. YAGOO is Practically VTuber's Iwata.
Is Gaben qualified to be part of this conversation?
@@cry9438 Yes. Yes, he is.
I absolutely agree with you Synthwave. Yagoo understands the environment well here ♥ 🐀
Thank you YAGOO for bringing such talented girls and boys to us! You are a legend!
Best Girl for sure
"Bring the Justice to the World!"
Declares it, like a boss
So deep
@@shinsenshogun900pronounces, like a boss
"Bringing justice to Za Wardo!"
*teleports behind you*
@@artemsgameschannel727 Me: **gulps in cold sweat** (not out of fear, but much more than that)
He is like a General pep talking his Army just before the night of World domination. LETSS GOO BOSSMAN YAGOO o7
Hololive only grows stronger!
THANK YOU BEST GIRL FOR ANNOUNCEMENT WE WISH TO CONTINUE TO ENJOY WHAT YOU HAVE WORKED SO HARD FOR! WE WON'T LET YOU DOWN BEST GIRL YAGOO!
THE CHARISMA ALONE MOVES ME, YAGOO IS BEST GIRL!!
Best girl Yagoo!!!
Yagoo my oshi
As he should be! After all if he isn't what is wrong with you all?!
@@ElizabethRoseMonadoSwordFor real, hahaha
amazing how far Cover has made it. looking forward for more!
I was almost like...who?
Oh best girl
0:48 Yagoo calling HoloJustice "Firecracker" xD
Alternative group name: HoloFireCracker ^^
Really excited for the next couple of events! :D
I think he hired Elizabeth to so Holostars gets a 2nd EN girl buddy. I hoping so!
After Shiori called out to "Start the fire!", Justice are gonna be the ones to crack down on it :>
or HoloFire