Maria Hamrefors: the Voice of Swedish Bookselling

Maria Hamrefors was appointed chairwoman of the Swedish Booksellers Association in 2019 after a long career in the book industry. Previous positions include CEO of Akademibokhandeln, CEO of Bokus, CEO of Norstedts Publishing Group, CEO of Thomson Corp in Sweden and director of Sweet & Maxwell Group in the UK. She is the treasurer of the European and International Booksellers Federation (EIBF) and a member of the EIBF executive committee.​ We met at the RISE Bookselling Conference in Prague last month to talk about, among other things, how to turn around a chain bookstore, difficult cost cutting decisions, showing books face out, active curation, customer clubs, loyalty, fourth generation family businesses, ​discovering "best" information, trust, conspiracy theories, critical thinking, shared love of books, and the best life advice ever.