On Top of PR with Jason Mudd
On Top of PR with Jason Mudd
  • Видео 133
  • Просмотров 158 266
How an insurance carrier manages crisis communications
Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.
In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications.
Tune in to learn more!
🤔 5 things you’ll learn during the full episode:
Citizens Property Insurance’s communications strategies
How to respond to a crisis
The role of crisis response centers during catastrophic events
The importance of fraud prevention campaigns
Why companies need a crisis communication plan
🎧 Episode Highlights
[02:25] About Citizens Property Insurance
[09:42] Fraud prevention campaigns
[22:58] Crisis response centers ...
Просмотров: 3

Видео

The important role of internal communications
Просмотров 5321 день назад
In this episode, Linda Beltran joins host Jason Mudd to discuss internal communications and best practices. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: How internal communication management can prevent external crisis Executive media training and thought leadership The evolution of internal communications The future of internal communications Internal communications ...
How to improve your media pitches
Просмотров 69Месяц назад
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: How to improve four media pitch examples Keep your pitch short and visually appealing. Tailor your pitch to match the journalist's beat. Offer value - why should the journalist care? Have a ...
Best practices for producing PR events
Просмотров 57Месяц назад
Is the news conference dead? In this episode, Alfredo Garcia joins host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: Questions event producers will ask Technical media accommodations How much notice event production teams need What organizations should consider before planning an event Logistics and budg...
Best practices for media relations
Просмотров 782 месяца назад
In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Always provide value when communicating with the media. Proprietary data can differentiate you from your competition. Respect for journalistic ethics is KEY. ...
Telling data-driven stories on social media
Просмотров 842 месяца назад
In this episode, Kate Meyers Emery, Ph.D., joins host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: What to do when you are swimming in data and how to turn it into a story for your organization. How smaller social media teams can leverage th...
The integral role of communications professionals to business success
Просмотров 503 месяца назад
In this episode, Leslie Cafferty, chief communications officer of the world's largest global travel company, joins host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more! 🤔 Five things you’ll learn: Differentiating marketing and communications in business Strategies to help with the rising cost of labor and doing busines...
What journalists want from your media pitch
Просмотров 813 месяца назад
In this solocast episode, join host Jason Mudd to discuss what journalists want from your media pitches. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: What doesn’t help your pitches Following up - NO GAS Use the phone to tell your story Exclusive/advance/embargo - know the difference Key elements to a good pitch 🎧 Episode highlights [04:06] Best practices when follo...
How AI is transforming strategic communication
Просмотров 2304 месяца назад
In this episode, Kathleen Perley joins host Jason Mudd to discuss insights on the world of AI and human-centric ways to utilize it to optimize business strategies. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: The race for AI: staying authentic while building trust How to utilize AI safely: best practices Unique ways to use AI for business and personal development A...
Why your social media isn’t working with Holly Bishop
Просмотров 657 месяцев назад
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Understanding the role of social...
Crisis Lessons Learned from Southwest Airlines
Просмотров 2447 месяцев назад
In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Linda’s take on current airline crises Southwest’s communications department and response plan How Southw...
3 ways franchisors can use PR to grow their company with John Hewitt
Просмотров 378 месяцев назад
In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. During this episode, John breaks down the cost of getting earned media and why it’s worth it. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: How to use PR to build your credibility How PR efforts can make you money The mindset needed to tak...
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
Просмотров 498 месяцев назад
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists' inquiries. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Why time is of the essence for media relations How t...
How to leverage a one-person social media team with Jacob Shipley
Просмотров 709 месяцев назад
In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: What first-party data collection is Why B2B companies need to be on social media Pros and cons of being a one-person social media team 2024 social medi...
The ROI of LOL with Steve Cody
Просмотров 849 месяцев назад
In this episode, Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Tune in to learn more! Short Guest Bio: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessari...
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
Просмотров 18210 месяцев назад
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
AI in Public Relations with Antony Cousins
Просмотров 75010 месяцев назад
AI in Public Relations with Antony Cousins
How to use editorial calendars to earn media coverage with Jason Mudd
Просмотров 6911 месяцев назад
How to use editorial calendars to earn media coverage with Jason Mudd
How PR can help journalism survive with Tina McCorkindale
Просмотров 9611 месяцев назад
How PR can help journalism survive with Tina McCorkindale
How to prepare for any communication crisis with Tom Ciuba
Просмотров 5811 месяцев назад
How to prepare for any communication crisis with Tom Ciuba
Media Relations Best Practices with The Axia Team
Просмотров 85Год назад
Media Relations Best Practices with The Axia Team
Encouraging Words in Your Storytelling Journey with Ken Melton
Просмотров 79Год назад
Encouraging Words in Your Storytelling Journey with Ken Melton
Earned media coverage doesn’t work the way you think it does with Jason Mudd
Просмотров 94Год назад
Earned media coverage doesn’t work the way you think it does with Jason Mudd
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations
Просмотров 306Год назад
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations
Using Purpose-Driven Storytelling to Grow Revenue & Reach (How-To)
Просмотров 102Год назад
Using Purpose-Driven Storytelling to Grow Revenue & Reach (How-To)
5 Proven Methods to Make the Most of Bad Situations (Without Losing Your Sanity) - Amy Susán
Просмотров 77Год назад
5 Proven Methods to Make the Most of Bad Situations (Without Losing Your Sanity) - Amy Susán
Franchising, Home Improvement & Home Services with Ryan Spalding
Просмотров 95Год назад
Franchising, Home Improvement & Home Services with Ryan Spalding
PR tips from a former news anchor with Bob Wiltfong
Просмотров 1,1 тыс.Год назад
PR tips from a former news anchor with Bob Wiltfong
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
Просмотров 1,4 тыс.Год назад
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
How to become an excellent TEDx speaker with Alan Cohen
Просмотров 1,1 тыс.Год назад
How to become an excellent TEDx speaker with Alan Cohen

Комментарии

  • @PolyRani12
    @PolyRani12 22 дня назад

    I saw your RUclips channel, the videos are very good but the views on the videos are very low. If you do SEO optimization on your videos then your videos will get more views and subscribers, and Your channel will grow organically. Your Video will be viral.

  • @avdheshsharma999
    @avdheshsharma999 Месяц назад

    Great podcast! David's points on relationship-building and the importance of understanding a journalists' needs really resonated with me. Having been in media relations for 15 years, I’ve applied similar strategies, but hearing David articulate them with such clarity was a great refresher. The discussion was not only engaging but also provided valuable nuances that are often overlooked. Kudos to both Jason and David for a fantastic episode!

  • @wallysustube
    @wallysustube Месяц назад

    What if I draw out and paint a painting but I used two photos I got off Instagram to combine to draw out what I want to paint.

  • @Hay-ez7uq
    @Hay-ez7uq 5 месяцев назад

    ❣️ "PromoSM"

  • @WalkerConsultingWorkshops
    @WalkerConsultingWorkshops 7 месяцев назад

    Jason Mudd, What a valuable interview! Thank you Steve Cody for the work you are doing ❤ -Elizabeth

  • @mimisterling3498
    @mimisterling3498 7 месяцев назад

    I sincerely appreciate Linda's transparency and a deeper explanation as to how the teams at SWA navigated Winter Storm Elliott.

  • @stugooden7826
    @stugooden7826 8 месяцев назад

    Jason, I share your exact thoughts at @11:47. I’ve never understood how some journalists have been able to immediately land executive-level communications roles for companies straight from the newsroom. In my opinion, while there are transferable skills, there is still a LOT to learn. No amount of newspaper writing or reporting on television prepares you to lead a communications strategy for a corporation and handle all that comes with holding a role like that. I too agree there has to be some cutting of the teeth; so I’ve always wondered how some journalists made that leap immediately. Great convo!

  • @Najwoww
    @Najwoww 10 месяцев назад

    Very useful session

  • @NerissaGolden
    @NerissaGolden 10 месяцев назад

    Such a valuable and timely conversation. Thank you.

  • @nbrewer4617
    @nbrewer4617 Год назад

    *PromoSM*

  • @amyk.labonte1364
    @amyk.labonte1364 Год назад

    Ooh my brother

  • @zohaibuddin7587
    @zohaibuddin7587 Год назад

    Really valuable insights!!

  • @PascalBachmann
    @PascalBachmann Год назад

    I agree with Pam Fultz and Jason Mudd that purpose-driven storytelling is essential for PR professionals. It is a powerful way to connect with audiences, build trust, and drive positive change. I believe that PR professionals have a responsibility to use their skills to tell stories that matter. By sharing stories about the positive impact of our clients' work, we can help them to build stronger relationships with their stakeholders and make a real difference in the world. I am committed to helping my team of PR professionals tell purpose-driven stories that will make a positive impact. I believe that this is the best way to build a successful and sustainable PR business.

    • @OnTopOfPR
      @OnTopOfPR Год назад

      Thanks for sharing! We appreciate your additional insight.

  • @comegetme2162
    @comegetme2162 Год назад

    Be🧚🏻‍♂️what your proud💒to be🤗

  • @thavvisionary8912
    @thavvisionary8912 Год назад

    Peace & Love, Phenomenal Episode, I Greatly Appreciate 98% Of The On Top Of PR Podcasts; They Are Definitely An Enlightening & Insightful Eye Opener. I May Be A Tad Late But I'm Right On Time!!! Thank You For This Wonderful Series!!! Peace & Love!!!

  • @JacksonCaesar
    @JacksonCaesar Год назад

    Thanks for sharing this information. I have a book coming out this year. The book is based on my teaching methods. Moreover, I am also planning to launch an online course to go along with the book. Therefore, I would like to know when I should begin the press release for the book (30-60 days after the hard copy/Kdp)? Keep in mind, I still need to prepare for a book tour, and interviews. Timing is everything... You mentioned that the PR should be the last investment. I actually like this idea, but with all things considered (budget wise)... What would you suggest?

    • @axiapr
      @axiapr Год назад

      Hi Jackson, First congratulations on your book. That's a big deal! Let me clarify: PR should be your first investment. Build your brand and visibility through public relations before you invest in other forms of marketing. In this video, Jason suggests that you develop a targeted and well-groomed media list down to the best contacts that cover your specific topic. It's critically important that your media list is a good one - not too broad and not pitching the wrong person nor the wrong outlets. Never use the "shotgun effect." After you personally send one to one custom pitches to your highly targeted media list, you follow-up by adding or offering more value and insight. Make it easy for the writer to say yes by providing them with a complete story. Once you've exhausted those opportunities, you might also want to invest in posting your news on a paid syndicated news release wire service. Check out this post: The best media pitch is a story that's already done www.axiapr.com/blog/the-best-media-pitch-is-a-story-thats-already-done Keep tuning in for more insights and best practices, Jackson. We appreciate your support!

  • @allweb429
    @allweb429 Год назад

    You change my live thanks Jeffrey ❤

  • @milsoberonrealtor6198
    @milsoberonrealtor6198 Год назад

    Hello Jason, I saw you at Carl’s podcast. What type of PR would you recommend for a realtor in Florida like myself? I moved from Miami Beach up the coast to the treasure coast. I’m with Berkshire Hathaway (Warren Buffett). I can use your help!

  • @amydiehl
    @amydiehl Год назад

    Thank you for having me on your podcast Jason! I enjoyed our conversation.

  • @NerissaGolden
    @NerissaGolden Год назад

    Excellent tips. Thank you.

  • @wanjikuwanyoike987
    @wanjikuwanyoike987 Год назад

    Kenya is watching

  • @ndidi1995
    @ndidi1995 2 года назад

    They should visit the AT&T's in Fairbanks Alaska & North West US 🥰

  • @yusufAA7
    @yusufAA7 2 года назад

    You’re the king of PR

  • @bingjohniken8363
    @bingjohniken8363 2 года назад

    【promosm】 😌

  • @wanjikuwanyoike987
    @wanjikuwanyoike987 2 года назад

    Hey!!!!!! Tuning in from Nairobi Kenya

  • @charlesreed5506
    @charlesreed5506 2 года назад

    Thank you very much for this!

  • @algisneokane4893
    @algisneokane4893 2 года назад

    I love the Information and tips on this Jason. I'm completing a transformational coaching course to help people through opioid addiction and quit 10 x's faster than any other approach. I have also authored a book named "How to Quit Opioids For Beginners" Beginners are someone who is addicted to opioids as opposed to opioid drug abusers. I have an unbelievable story myself and video to go along with some of the more chaotic moments through the 5 detoxes I survived through in the past 10 years... I am just launching the course this week and the book will be out next month. I thought a great hook would be: Covid, opioids, Isolation, and the Aftermath" Since Covid seems to be winding down a bit now. I also will be donating Overdose medications to the Dope project that supplies states like West Virginia that do not have a budget for those items. But it can and does save lives every day! I was going to reach out to my local media here in Chicago as well as west Virginia to get some clips made then shoot a bit higher. I know I think big, but Thoughts? Again, great content Jason... I'll be binge-watching your content soon.

  • @gilemonx
    @gilemonx 2 года назад

    Agreed, Jamie is very impressive. Do you know if she can give advice outside the US?

  • @agussuwito
    @agussuwito 2 года назад

    I love it,, Informative,,

  • @CARS247official
    @CARS247official 2 года назад

    Very good and funny videos bring a great sense of entertainment! and very useful in life

  • @CARS247official
    @CARS247official 2 года назад

    Very good and funny videos bring a great sense of entertainment! and very useful in life

  • @bukococonut
    @bukococonut 2 года назад

    Jason, I though the two question that you brought up at the end, “Is this helpful to the audience?” , and “Is this adding value to people’s lives?” were the most valuable thing that you said. It would be great if you lead your next video with this. :-) David

  • @saliwenjolomole2316
    @saliwenjolomole2316 3 года назад

    I really liked your conversation Jason. shout out from Zimbabwe. Been looking for something to refresh on PR measurement towards my Masters exam next week.

  • @alyonachecheleva8089
    @alyonachecheleva8089 3 года назад

    the video image is too poor, you need to fix it more

  • @sarakasitrust1483
    @sarakasitrust1483 3 года назад

    amazing insights y'all. Kenya is watching

  • @mr.movchan
    @mr.movchan 3 года назад

    You have only two social media working on you: Twitter & RUclips... Others are dead.

  • @toninajxfran7789
    @toninajxfran7789 3 года назад

    2:32 I like that😍💋 💝💖❤️

  • @justplaymusik1748
    @justplaymusik1748 4 года назад

    *On Top of PR* I like your video💙💙💙Full watched and Support💙💙💙!!

    • @OnTopOfPR
      @OnTopOfPR 3 года назад

      Thanks for the visit