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"We closed the books for that client for the month - without his two subordinates submitting receipts" "Was the client unhappy?" "Yes but we pointed out that five requests for documents were sent out and ignored" So there are clients like this? In every firm? I suspect 'yes' "We will keep doing your work, you're our client after all, but if you can coax your two direct reports next month to cooperate and provide documents, that would help" You have to keep your business running and work with the clients (the hand) you are dealt. .

Loving services series! Would appreciate an upgrade over the Honda, especially in terms of room 😂

This services series is 🔥

Jason's been on the road for the past 24 hours. Haters will say it's bulk recorded on the same day as yesterday's episode.

Any tips on how to leverage AI to standardize services?

I really like the tiers and sub tiers. A good number of issues I have had is not being detailed enough in the internal and external communication around the correct items.

What software did you use for your proposals?

I swiped that spreadsheet and I'm definitely going to put it to use in my firm. Thank you!

Great stuff, Staats.

Next level Multitasking, driving and doing a Podcast at same time 😅🚙

I notice it takes longer to close deals with clients when we offer packaged services because I spend a lot of time explaining the differences between them. Some clients struggle to make choices or want to mix and match services, such as getting the silver package but adding personal tax planning. Our value pricing for personal tax plans also lengthens the conversation. I'm wondering if it would be more efficient to offer a "custom built" package to shorten the sales cycle.

Person driving is probably wearing airpod, I'd be distracted

I have been looking for this solution for months. Thank you for all you do!!

I'd like to imagine the person driving was nodding along in agreement.

✍️✍️✍️✍️

Business Analyst meets Public accounting firm. Great episode!

Do you know of an effective, professional way to create an onboarding video for clients? I would like a video of me outlining basic company procedures and and FAQs so that I don’t need to waste 30 minutes on each client. Right now, all I can think of is link a youtube video to them, but that doesn’t sound professional.

Wow this is crazy! I was out on my walk today when I listened lol. To say that I was floored 😂

In the tax relief world this system would absolutely NOT work, not the least of which because so much of the timeline on a case and when it’s “back in our court” has to do with how efficient the IRS / RO is when the ball is in *their* court (and that is *highly* variable)! Tax prep is *much* easier to systematize and we do have a prep team because we get a lot of that work too…good thing is these folks generally haven’t filed for several years so not delivering their returns within four vs. eight weeks is usually not a problem (IRS / RO deadlines notwithstanding).

Kraftmatic Adjustable Bed … and can I have a link to that mattress topper.

I am a CPA and EA, and I display my licenses anywhere I can. It's a marketing tool, nothing more. I will not name my firm 'Business Advisors Inc.' because it would equate me with people who do not have credentials and who are hiding behind catchy names. People do pay extra for a CPA license. People do Google 'CPA near me.' And look at the name of Jason's website; he didn't pick a specific name for it. Why not? Because that domain is very prestigious as it is. I have a first and last name, and I think people can remember those, making me unique (along with my licenses). No one else has the same combination of first and last names along with licenses. Do you need to be a CPA to practice tax? Absolutely not! Sometimes I think that even an EA is overkill. Here is my take on being a niche. Sure, you can name your company 'Beekeepers' Bookkeeper' or something similar. But the way SEO works, it will take a year or two (and a lot of money and time spent on SEO) before your niche website (if ever) comes up on the first page of Google. And when it does, you will still be dealing with bargain shoppers who found you on the internet and compare you to other firms in the same niche (because you are not the only one who was so smart). The best clients come from referrals or are acquired from retiring CPAs. In this case, the name of your company or your website does not make any difference because your leads are already warm. The most profitable CPA firms do not have catchy names, Google reviews, flashy websites, or Yelp accounts. There are a lot of people who want proximity to their CPAs. They want their CPAs to be local. That's why I have an virtual office. I meet with my new clients once in their life, charm them, and then move all work online and to Zoom. But that first meeting matters. Being local and being referred to is already a very good niche because it is built on trust. Superficially creating a niche and then trying to get clients for that niche will not get you anywhere. The internet is full of advertisements, podcasts, ads, and other noise. And it will only increase as time goes by. Potential clients will stop paying attention and will always prefer a referral over a social channel. A niche may come to you, or it may not. But I stopped focusing on it. I build my firm on relationships with my clients and the fact that they trust me. I do quality work. I convey my value to them (which sometimes is a complete BS), I send them Christmas cards and paper copies of their tax returns in glossy folders, and then I up-charge for that personalized approach.

I love the AI and automation content, but I'm hoping to get some direction on how to actually implement this magic. I revisited your video about the embedded vector database being able to compare transactions based on all QBO data across the firm. But where do I go to get these things rolling?

ha. Noice. Embedding discussion in a bed.

I fell for the " Family atmosphere," and "Partner track," red flags.🚩

What if the real leads are the frens we make along the way

Only bad thing about the Tuesday Roast my firm episodes...I miss the roast my firm intro from the main channel lol.

Been in B2B digital marketing for 6 years, currently run the social media for a niche accounting firm. I really appreciate your thoughts on topics like this. No better strategy than proper positioning.

Can we get a sample of month end work book in Google Sheets, possibly a KPI dashboard that uses LiveFlow

THE ALGORITHM!!

Interesting topic, Jason. I don't think I understand the angst with getting or creating wealth and I certainly don't feel guilty about it. You are correct on many fronts that there is a point where one has enough income or wealth so why continue to accrue it? For me, it was and still is, a competitive thing. I'm measuring myself and the firm vs. last year and or last month or whatever and that is satisfying. I don't think I realized it on the front end of my career, but I have a competitive nature that needs to be engaged. However, along the way, I've interacted and assisted and helped clients achieve their goals which is just as satisfying. Economic independence is what I call it and I've instilled that in my now grown children. I do get that it's not the row for everyone's boat. The profession can always use good accountants that don't want to get into the higher levels of a firm or to create their own. Keep up the good work.

Definitely raise prices. If it helps you get over the mental hurdle, just remember Intuit and TurboTax are doing it. You're not a software. You can command more than them.

This dude dresses well for a Canadian

I love chat GPT! It confirms all of my tax theories. I just need to word it correctly 😂

You have to give tax clients a written separate disclosure (not hidden in the engagement letter) if you offshore tax work. That will spook many clients and CPA firms are not wanting to risk. Some CPA firms still do it without disclosing this information, but this means lying and it just does not feel good. I believe you can still offshore bookkeeping since there is no disclosure requirement. I am not sure how big firms do it. I believe big CPA firms have their own branches set up in foreign countries and may be this allows to avoid the disclosure requirement.

I was cackling so hard at the end. How dare you try to trick Lisa! She will call you out on your bs. These bits are great though 😂

Lol --- the casual reference to "Jazz Cigarettes"

I saw "264 Differentiation" in the thumbnail and my brain immediately went "ugh not more calc" 😂

4:08 - 4:24: ClickUp doing some branded keyword demand capture. Highly recommend accounting firms doing content marketing look at potentially doing that.

Whats the difference between an accounting agency that you are advertising and Upwork? The same accountants that the agency employs are sitting on Upwork and submitting their bids. To give 4k to find an accountant who you can find yourself and hire through Upwork on a trial basis first seems wasteful.

I would, mid-discovery call, pull up an amp, a ring bass or an electric guitar, and just start shredding in a mildly threatening way, their last CPA or their next CPA could honestly never.

great podcast, lots of good information. I tend to upload/watch personal development, and money related videos so its great to find new content to consume.

Thanks for the mention!

As someone interested in growing my firm, I am looking into samslist. Will report back once its working. The inorganic traffic has been a waste of time so far, and the questions they ask incoming clients are not great yet. I respect them quite a bit as their rep Kim is great about taking feedback and is trying to improve the platform.

I do love apples, marketing it’s all new! Actual demo of Siri she is basically the same with a better accent. Lol.

Putting ChatGPT as my action button on my iPhone has been a game changer!

Regarding your comment @10:00 that's what I am doing. My firm is started and I bought 240 clients from a retiring solo practitioner. Basically using that as a springboard while I try to then bring in niched new clients. Makes it a lot easier to go off on your own when you can buy cash flow.

I laughed so hard with the new Siri part (With my headphones on) got few of the "look at the crazy guy" stares 🤣 Goodbye Hamsters 🐹🐹

Is offshoring just the boomer version of using AI to do your work?

I don't think anyone has enough hours in the day for ANOTHER podcast. I'm drowning in them! Yours is special, though.

Really good video this and bang on. I think my Strive is to set the kids up because otherwise a daily walk to Greggs for my morning mocha doesn't require great wealth, yet feels me with great happiness!! Kids provide a great comfort because whether your rich or not, all they want is your attention, in their eyes not much else matters! Status or proving a point (the latter I think I'm guilty of) don't really mount to anything at the end of the day, other than time away from the things that give us true joy.