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Kyle is Boss. I work with him. Take it from me - he is a person you can trust.

Please listen to me if you are thinking about hiring Kyle. DO IT. He is an awesome team member. I've worked with him for over a year.

Hire Kyle. Hire Kyle. Hire Kyle. I did. He rules - a great dude. A solid team member. You can trust Kyle to help you kick ass.

Listen up artists. I have worked with Kyle for over a year. He is awesome. He is a real team member. He is trustworthy. You are lucky if you can get him on your team.

Kyle is smart. He is wise. He is a killer team member. I trust Kyle the Ally and have worked with him for over a year.

I have worked with Kyle for over a year. He is professional. He is smart. He is a great team member. I hate just about everyone - but Kyle is awesome. I strongly recommend working with him if you are an artist.

hi kyle, im getting clicks but not plays on spotify, i think i set up my conversion incorrectly, could be a simple mistake I am over looking. is there any way you could help me?

Hi! Why does Meta Pixel track events correctly when tested on a desktop browser, but fails to register events when the same link is accessed via a mobile browser?

Hi! I have a question. Why does Meta Pixel track events correctly when tested on a desktop browser, but fails to register events when the same link is accessed via a mobile browser?

please help Kyle I did some TEST EVENTS its been an hour and no results as of yet

Very important information i see a lot of ppl miss

Great video! One question: Any differnce between clicking SALES vs ENGAGEMENT as your campaign objective? (Even though both lead to the CONVERSIONS metric)

I closed my Facebook profile due to their censure politics. Do you have an alternative to promote my release(s)? My other question is a noob one. Actually we need a distributor to upload our music to every platform (I choose DistroKid and find it OK). Well, what are the steps required to work on the algorithms after the action is completed? Thanks for your video. I am an old musicians giving his first steps on the digital domain. . . .!

i can’t help looking at that Upright, thinking how kool it would be if you played that doghouse in my band and we’d get all that great marketing. but for now I have to spend my music hours learning marketing which is just killing me

2:47 it’s crazy how often Facebook is changing parameters, pages, sometimes you click on one page and they tell you to go on a new page. Can’t they just delete the obsolete pages ?

btw do u have a link to your original sales v engagement video?

insanely useful and clear, appreciate a lot! MUCH better guide than the popular ones out there;)

i emailed you but haven’t heard back - i filled out your info app

So I tried to skip ahead in Hypedit and got stuck trying to figure out why my new pixel was missing for making an ad I should have just waited the watched the whole video first lol, thank you for posting this I haven't used ad manager in 3 or 4 years and forgot a lot of this stuff. Thank you!🙏

Interesting video. So just so I’m clear - is the cost per conversion when someone clicks the ‘listen now’ button on the ad, that’s the conversion cost - not clicking on the Spotify link on the landing page/smartlink? Is that correct? Also, the amount of actual click-throughs on the landing page seems to vary quite wildly from my experience which further dilutes / makes the actual result more expensive if indeed the conversion is the initial click. Thank you!

How can I add an account because I have never added an account

It's nice to see how thorough you do these experiments and that you use statistical measures like confidence intervalls. Just out of interest, could you check on the confidence intervalls for the follower count? Just by feeling and seeing the different results for the 3 experiments I would say those are off and should be broader

Topic suggestions Running meta ads to audiences in lower tier countries (African especially)

Just curious did you target international audiences? Or just the US/tier 1 countries?

Maybe I missed this but did you also create three different fresh pixels so one for each compain? Otherwise I fear the history of the pixel might have some effect on the results.

Nice work!

Love this! Do you use a third-party Google Sheets extension to bring in the ad stats? Would love to hear more about your system there!

So basically you don’t know shxt

cant wait

I'm still confused if you had to choose between a sales objective or an engagement objective which would you choose? Obviously both of these are better than a terrible traffic campaign, but just want your opinion on these two.

have u ever used a submithub smartlink for conversions?

I'm a college student and I make music. My mom runs the ads for me. Nice to meet you Kyle!

Does your “September’s Child” album mean you’re also a fellow Virgo? ♍️

Love! What platform do you use to shoot end edit these vids? Some of my clients ask for walkthroughs and I think this style would be great. 🙏

You are the only one who is understandable! Omg what a relief. The ‘other guy’ who explains this stuff is so confusing ( A.S. Initials). TY! A million times. I’m a fan!

This is really great advice! Thanks for the truth! Blessings

I had a traffic campaign I ran in a cheap market. It was getting SO MANY CLICKS. SOOO MANY. I think after 38,000 clicks I realized that not one had clicked through to spotify.

Well… going to figure out how to find the right people :) it’s really fun to consider that an entire world of possible fans are out there and reachable now.

I've learned a lot from your videos, but had to send you an email for consultation, because the entire meta business world is a nightmare

You’re the first person I’ve seen that explained how the multiple boxes work under audience interests, thank you.

Great advice

Cause it’s not worth it

Do you think it's easier in a smaller country? I'm Swedish and finishing up my first two songs (in Swedish). Will be market a bit for Norway as well.

if your music does bad with ads, the music is bad. my cpc a year ago was $0.33 targeting US only a song I made more recent is $0.12 targeting US only as the music gets better, the ads get cheaper, but I regret using ads. I no longer run them. Stay wavey.

true words

Needed this video a lot rn thank you!!

message worth showing to more people

Nice video Kyle. I've been in the music business since the 90s when all our hopes and dreams were in one song blowing up. Now after yrs of music marketing on the internet I still launch ads with the expectation of failure and thats with 20-30 different ad creatives that get narrowed down to 1-2 winners. On launch day I'll move on to the next song emotionally. And if the currently running campaign does well that's a plus.

I'm telling you, Meta ads are driving me crazy for my first two campaigns!! But I won't give up!

Real talk. Heavy 💯 I'm 20 years in failing, 5 running ads with no success. It's been constant adjustments, but there is a way to win. Great job, man.