Martech Legacy
Martech Legacy
  • Видео 46
  • Просмотров 4 010
Overcoming Product GTM Challenges: Lessons from Failed Launches
In this episode, we sit down with Parth Shrivastava, Director of Marketing at Wooqer, to uncover the gritty truths behind product go-to-market (GTM) strategies that didn’t go as planned. 🚀
Ever wonder what goes wrong in a product launch despite meticulous planning? Parth pulls back the curtain on some of the biggest GTM challenges, sharing real stories, surprising pitfalls, and key lessons from launches that missed the mark.
Whether you’re navigating your first product launch or refining your strategy, this conversation is packed with insights you won’t hear elsewhere.
Follow us on LinkedIn: shorturl.at/iyF23
Varsha Sarkar: shorturl.at/ptxKW
Parth Shrivastava: shorturl.at/RONt6
#productmarketi...
Просмотров: 90

Видео

How to Stay Productive in a Fast-Paced Marketing World
Просмотров 147Месяц назад
In this episode, we chat with Prason S, Head of Marketing at Zoho Cliq and Arattai, about staying productive in a fast-paced marketing world. Prason dives into the real challenges marketers face today, how to juggle priorities, and the practical tools he relies on to stay on top of things. If you’re looking for tips on boosting your productivity while keeping up with the speed of modern marketi...
Essential Skills for the Next Gen Marketer: What You Need to Succeed
Просмотров 84Месяц назад
In this episode, we sit down with Priyanka Chatterjee, Field Marketing Manager at Salesforce, to explore the critical skills every next-gen marketer needs to thrive. From mastering data analytics and embracing automation to leveraging creativity in a digital-first world, Priyanka shares insights on how marketers can adapt, grow, and succeed. Whether you’re just starting your career or looking t...
How to Refresh your Lead Nurture Programs
Просмотров 163Месяц назад
In this episode, we're joined by Akash Bhat, Marketing Director at Compport, to discuss the ins and outs of refreshing your lead nurture programs. He explores practical steps for re-evaluating your customer journey, segmenting your audience more effectively, and leveraging automation to keep your nurture sequences relevant and engaging. Whether you’re dealing with stagnant leads or just looking...
Is Outbound in Demand Gen Dying in B2B Space?
Просмотров 149Месяц назад
In this episode, we sit down with Himanshu Bhardwaj, Head of Demand Generation and Customer Success at SproutsAI, to explore whether outbound marketing is still relevant in the B2B space. Is it really on the decline, or just evolving with the times? Himanshu shares his take on the shifts happening in outbound strategies, what’s working, and how companies can adapt to stay ahead. Join us to hear...
SEO Beyond Keywords: Mastering User Intent and Search Experience
Просмотров 113Месяц назад
In this episode, we chat with Anand Kansal, Director of Marketing at Locale.ai, to explore the future of SEO. Anand talks about going beyond keywords, focusing on understanding user intent, and creating a great search experience. If you want to step up your SEO strategy and align your content with what people need, this conversation is for you. Tune in for practical tips and fresh insights on h...
Driving Revenue with Best Lead Management Strategies
Просмотров 84Месяц назад
In this episode, we sit down with Dinesh Kumar K, Director of Demand Generation at TookiTaaki, to explore the most effective lead management strategies that drive revenue growth. Dinesh shares actionable insights on optimizing your lead funnel, nurturing prospects, and aligning sales and marketing teams for maximum impact. Perfect for marketers looking to boost conversion rates and streamline t...
Branding vs Demand Gen for an Early to Mid-Stage Company
Просмотров 121Месяц назад
In this episode, Suryabir Singh, the Global Head of Marketing at Lumenci, dives into the age-old debate of Branding vs. Demand Generation for early to mid-stage companies. He shares insights on how to strike the right balance, when to focus on brand building, and how demand generation plays a pivotal role in scaling. Whether you're building a new brand or looking to drive immediate results, thi...
Aligning Product Marketing and Sales for Better Results
Просмотров 912 месяца назад
In this episode, we chat with Suraj Dubey, Director of Product Marketing at MoEngage, about the powerful impact of aligning product marketing and sales. Suraj shares key insights on how bridging the gap between these two teams can lead to better collaboration, streamlined strategies, and stronger business results. Tune in to learn practical tips and strategies for driving growth through cohesiv...
AI in B2B Marketing: Hype vs Reality to Drive More ROI
Просмотров 1742 месяца назад
In this episode, Aishika Bhattacharya, Global Marketing Business Partner at Searce, dives into the evolving role of AI in B2B marketing. From separating hype from reality to practical strategies that drive ROI, Aishika shares insights on how AI can truly impact marketing efforts. Whether you're skeptical or curious about AI's potential, this conversation is packed with actionable takeaways to h...
Best Practices for LinkedIn Marketing and Networking
Просмотров 1232 месяца назад
In this episode, we sit down with Dhivya Venkatesan, Head of Marketing at Signeasy, to explore the best practices for LinkedIn marketing and networking. Dhivya shares her expert insights on building a powerful LinkedIn presence, crafting engaging content, and leveraging LinkedIn's tools to expand your professional network. Whether you're looking to boost your brand's visibility or connect with ...
Mastering the Customer Journey Mapping Strategies for B2B Success. Part 2. #news #marketingtips
Просмотров 53 месяца назад
#B2BMarketing #BusinessToBusiness #B2BStrategy #B2BNetworking #B2BContent #B2BSuccess #B2BConnections #B2BIndustry #B2BLeadership #B2BInnovation
Unlock the Power of AI Simplifying Technical Concepts in a Global Market. part 2 #news #newshorts
Просмотров 123 месяца назад
Unlock the Power of AI Simplifying Technical Concepts in a Global Market. part 2 #news #newshorts
The Power of Social Proof: Harnessing Cognitive Biases to Build Trust and Credibility
Просмотров 705 месяцев назад
The Power of Social Proof: Harnessing Cognitive Biases to Build Trust and Credibility
Building Trust in FinTech Marketing Initiatives
Просмотров 1486 месяцев назад
Building Trust in FinTech Marketing Initiatives
The Intersection of Branding and Demand Generation
Просмотров 737 месяцев назад
The Intersection of Branding and Demand Generation
Brand Building with Insight-led Product Marketing
Просмотров 1247 месяцев назад
Brand Building with Insight-led Product Marketing
Digital Marketing Strategies for Early-Stage Startups
Просмотров 817 месяцев назад
Digital Marketing Strategies for Early-Stage Startups
The Right-brain Surge in Contemporary Marketing
Просмотров 1047 месяцев назад
The Right-brain Surge in Contemporary Marketing
Integrated Marketing Communications: The Need of the Day
Просмотров 1538 месяцев назад
Integrated Marketing Communications: The Need of the Day
The Art of Narrating Your Personal Brand
Просмотров 478 месяцев назад
The Art of Narrating Your Personal Brand
Lifecycle Marketing: Strategies for Engaging Customers at Every Stage
Просмотров 2048 месяцев назад
Lifecycle Marketing: Strategies for Engaging Customers at Every Stage
The Role of Communication in B2B SaaS Marketing
Просмотров 1158 месяцев назад
The Role of Communication in B2B SaaS Marketing
The Role of Emotional Intelligence in Performance Management
Просмотров 6311 месяцев назад
The Role of Emotional Intelligence in Performance Management
Performance Management for Employee Engagement and Retention
Просмотров 4711 месяцев назад
Performance Management for Employee Engagement and Retention
Strategies for Building a Productive Virtual Team
Просмотров 21Год назад
Strategies for Building a Productive Virtual Team
Aligning HR with Commercial Goals for Business Success
Просмотров 20Год назад
Aligning HR with Commercial Goals for Business Success
How to Turn Your Teams into Brand Ambassadors
Просмотров 63Год назад
How to Turn Your Teams into Brand Ambassadors
How Diversity Can Drive Innovation
Просмотров 84Год назад
How Diversity Can Drive Innovation
The Future of Global Talent Mobility
Просмотров 37Год назад
The Future of Global Talent Mobility

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