Welcome to Episode #9 of the Expanding Local Podcast, hosted by Will Troup. In this episode, we sit down with Mike Blumenthal, a long-standing authority on Local SEO and the driving forces behind Google's ever-evolving search landscape. Mike offers invaluable guidance for home service businesses aiming to strengthen their online presence, refine lead management, and stay ahead of shifting consumer behavior trends.
Key Topics & Takeaways
Evolution of Local Search: Learn how changes in the SERP and Google's dominance can shape your marketing strategy.
Reviews & Brand Mentions: Understand why building a steady stream of authentic reviews and mentions is critical for visibility and trust.
Custome...