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Launxh

why crossfit is trash

The last line kills me

Location location location i guess it helps being in a good neighbourhood? .... 3000 a month for training wow! More power to him. I struggle to get 100 a month for similar training so that is very impressive 👏

Launch

can confirm this guy doesnt know what hes talking about, when it comes to AI and programming

This advice is how you end up with games like call of duty being 300 gig. AI CAN code, but the code it outputs is like writing a bunch of letters on sticky notes then arranging them to form a sentence rather than just writing the sentence. It’s a choice between being lazy, or having efficient code.

hey cale, amazing value BTW just a quick question, we charge them up front and recurring, for ex it's 5k for hybrid then then the next month is $300 or how we it's done

I would choose to be independent because I can choose the market I desire to help and the way I attract them.

Thank you!!!❤

Grow

🎯 Key points for quick navigation: 00:00:00 *📖 Background and Introduction to Advertising* - The speaker shares their personal journey, highlighting transitions from baseball to behavioural analysis and then into the gym business, emphasising their struggles with advertising. - Key experiences influencing their understanding of advertising. - Importance of evolving one's knowledge of marketing strategies in business. - Reflects on the challenges faced while seeking to attract customers to their gym. 00:13:25 *🎓 Lessons Learned in Advertising* - Discussion of pivotal moments that led to a revelation about the significance of advertising, caused by financial struggles in their gym's operations. - The impact of unconventional investments in advertising when facing financial crises. - Transformation from struggling to thriving through effective ad strategies. - Emphasis on how lessons learned have helped scale their business dramatically. 00:47:56 *🚀 Commandments of Advertising: Starting Point* - Introduction of the "Ten Commandments of Advertising," focusing on essential guidelines which emphasise the effectiveness of paid advertising in business growth. - Encouragement to begin advertisements with full commitment to a single channel for success. - Importance of sustained focus on learning before diversifying into multiple advertising strategies. - Fundamental principles that can drive significant ROI in advertising. 00:56:04 *📝 Commandment Two: Honesty in Advertising* - Highlighting the necessity of authenticity in marketing messaging by advocating for truthfulness in claims made by advertisers. - Need to showcase realistic results that can be delivered rather than overpromising. - Importance of using verifiable data to establish credibility and trust with potential clients. - Assurance that businesses can deliver on what is advertised builds customer loyalty and engagement. 19:59 *🏋️‍♂️ Understanding the Gym Business Landscape* - Gym owners face significant financial challenges and high failure rates. - The average gym in the US earns $22,000 monthly with an 81% failure rate. - Many passionate gym owners struggle with the business aspects, leading to financial instability. - Implementing effective strategies can increase profits and reduce client churn. 22:01 *💬 The Importance of Unique Selling Propositions* - Highlighting unique offerings and demonstrating data can set businesses apart in a competitive market. - Most industries require proof of results, not just claims. - Examples of success stories and data-driven results enhance credibility. - Emotional storytelling can complement logical data in advertising. 25:33 *📈 Credibility Through Authentic Testimonials* - Authentic testimonials and specific numbers increase trust in advertising. - Consumers prefer precise statistics and real-life examples over vague claims. - Using exact numbers of successes makes messages more persuasive. - Documenting personal success stories can bolster advertising efforts. 28:17 *📺 Emotional Connection in Advertising* - Advertisements should evoke emotion to resonate with the audience. - Memorable ads often utilise humour or poignant moments to connect with viewers. - Authentic imagery and personal stories outperform stock photos in engaging audiences. - Emphasising emotional transformations can foster deeper connections with potential clients. 32:44 *📣 Utilizing Testimonials for Advertising Success* - Developing a systematic approach to gather testimonials is essential for effective marketing. - Authentic testimonials, particularly in video form, can significantly enhance credibility. - Creative strategies for obtaining and showcasing testimonials lead to more impactful ads. - Incorporating social proof prominently in marketing materials helps convert prospects. 39:10 *🏅 Showcasing Personal Achievements for Authority* - Highlighting personal achievements can build authority and attract clients. - Overcoming modesty to share successes is crucial in personal branding. - Utilizing visual representations of past success can engage potential customers. - Determining what differentiates your service enhances relativity and authority in your field. 40:25 *📢 Importance of Messaging Buckets in Advertising* - Focus on a single messaging bucket per ad to enhance clarity. - Clearly define what each ad is trying to convey, using specific angles. - Aim for fewer features but stronger messages to prevent overwhelming potential clients. 44:09 *⚖️ Understanding Client Acquisition Metrics* - Know your LTV (Lifetime Value) and CAC (Cost to Acquire a Client) for effective scaling. - Typically, a ratio of 8:1 for gyms is necessary to ensure profitability and sustainability. - Understanding the frontend cash collected helps to determine a growth strategy. 49:38 *🎓 Leveraging Educational Content in Ads* - Educational ads can effectively engage prospects by teaching valuable concepts. - Long-format content can be just as engaging as short clips if it's compelling. - Use educational content to establish expertise and drive conversions through calls to action. 55:20 *🔑 The Power of "Because" in Advertising* - Provide a clear reason behind promotions to build trust and authenticity. - Having a rationale enhances the effectiveness of marketing messages. - Always articulate the "why" behind offerings to connect genuinely with the audience. 57:14 *✔️ Emphasising Flaws for Trust Building* - Owning your flaws in advertising can enhance credibility and trust with customers. - Use a "but" statement to shift focus to your strengths after acknowledging weaknesses. - Honest storytelling can differentiate your brand and resonate with a specific audience. 59:43 *📝 Prioritising Attention-Grabbing Headlines* - Headlines and hooks account for 80% of ad effectiveness; thus, they require substantial attention. - Captivating hooks are essential to stop scrolling and engage potential customers. - Invest time in crafting compelling headlines to ensure the rest of your ad is read. 01:00:00 *📈 Writing Engaging Headlines* - The importance of creating compelling headlines and hooks derived from the value equation. - The value equation consists of dream outcome, perceived likelihood of success, time delay, and effort/sacrifice. - Crafting irresistible offers by understanding and addressing customer desires enhances ad effectiveness. - 01:08:00 *📝 Simplifying Copywriting* - Writing should be clear and easily understandable to engage a broader audience effectively. - Copy should be at a third-grade reading level to accommodate various literacy levels. - Use shorter sentences and bullet points to improve readability and keep the audience engaged. - 01:12:00 *⚖️ Ensuring Funnel Congruency* - The necessity of maintaining consistency between ads and landing pages to avoid confusing prospects. - Marketing effectiveness relies on the alignment of messaging across all customer touchpoints. - Take the time to double-check all marketing elements to ensure clarity and engagement. - 01:15:00 *🚀 Learning from Advertising Challenges* - Reflecting on personal experiences of overcoming initial advertising hurdles in a new business environment. - The importance of following proven systems instead of relying on one’s ego or altering successful methods. - Recognising that business growth involves ongoing adjustments and dealing with new challenges at each stage. 01:20:11 *💼 Business Management Challenges* - Effective management requires constant effort to identify and resolve issues. - The work needed for success often exceeds initial expectations; it can be tenfold or more. - Successfully achieving goals in business demands an "unreasonable" amount of effort and dedication. 01:22:00 *📱 Advertising Platforms Overview* - Discussion on currently effective advertising platforms, highlighting strengths and weaknesses. - Facebook and Instagram are performing well, while TikTok Shop shows potential for eCommerce sales. - The impact of AI on Google Ads and personal experiences with video advertisement preferences are noted. 01:24:00 *🏋️ Gym Business Dynamics* - An exploration of the gym business model differences between independent studios and health clubs. - Gym owners are provided with comprehensive systems to enhance operations and client results. - The focus is on serving gym owners to empower their success while distinguishing between end users and business clients. Made with HARPA AI

Please go into more depth of “showing up” vs being in the business of transforming people. My ideal gym is something with nice equipment and not an overlord with a lot of rules.

Launch

Grow

This video is powerful! Thank you Cale! 🔥💪🏽

Great meeting. So much depth and excellent support. World class.

Great takeaways here. Thank you.

Grow

hey man, regarding the high-ticket offer what it should include against other offers 2 & 3

I think you can actually fish more women with beauty treatments than almost anything else. 😅 Seriously. I was skeptical, put on some hialurónico acid and rejuvenated 10 years in an afternoon. I can see why it can be addictive... So 10% off a treatment for a milestone reached can be a way to gamify the experience 💡

Will these ads work for an online nutrition coach?

The offer #1, the high ticket, could be the diagnostic sale? and the we do the dropdown to mid term, short term, etc.

asking for a SSN is crazy

LAUNCH

Yo! Im in STA. Nice

Workshop

If your gym sucks here’s one simple trick: have it do gooder 👍

“I love that you’re polluting public space” okay dude

Amp is goated

I’d be happy for those that aren’t running ads but that’s just because I’m a sane person.

Awesome content. Extremely underrated.

When you down-sell the up-sell, are you rolling their deposit into the up-sell? In which case you aren't collecting any additional payment from them? Or are you extending the length of the up-sell so that they would need to pay an additional amount on top of the deposit that you collected in the beginning of the free trial?

I paid for the gym membership Im not there to see fucking ads no?

Grow

Cale is fire

Super underrated video

Exceptional Presentation!

Thanks Cale

grow

Grow

I'm curious if the FB ads course you offered is still current/applicable? Is that still the best way of advertising, better than using the Advantage+ audience, more feeds/audience networks, etc?

You’re audio got corrupted

Grow

Launch

Launch

👊

Can you do more content on this model! Great video!!

Grow