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AETHER Apparel
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Добавлен 2 ноя 2011
AETHER (pronounced “ē-ther”) was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue. Other retail locations include San Francisco and Aspen.
#AETHERApparel
#FortheRestless
#AETHERApparel
#FortheRestless
Mathieu Bitton | Restless Spirits | AETHER Apparel
Mathieu Bitton's life could have inspired the movie "Almost Famous." The Paris-born photographer, designer, art director, and two-time Grammy winner has worked with Dave Chappelle, Lenny Kravitz, and Lady Gaga, to name just a few. In our latest episode of Restless Spirits, Bitton stops by AETHER headquarters to talking about everything from Paris flea markets to shooting pool with Prince.
Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ
Connect with AETHER online:
WEBSITE: bit.ly/41OTK2x
FACEBOOK: aetherapparel/
INSTAGRAM: aetherapparel
TIKTOK: www.tiktok.com/@aetherapparel
#AETHERApparel #ForTheRestless
Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ
Connect with AETHER online:
WEBSITE: bit.ly/41OTK2x
FACEBOOK: aetherapparel/
INSTAGRAM: aetherapparel
TIKTOK: www.tiktok.com/@aetherapparel
#AETHERApparel #ForTheRestless
Просмотров: 341
Видео
Brighton Insulated Snow Jacket | Product Walkthrough | AETHER Apparel
Просмотров 7221 день назад
Even the most blustery runs are no match for our Brighton Insulated Snow Jacket, designed to fight frigid conditions on the mountain and built to last with innovative materials and timeless style. Crafted with Dermizax™ 3L Protect fabric and insulated with 60 GSM of PrimaLoft® Silver Eco, the Brighton offers exceptional warmth and protection. The Cohaesive® component system allows for a customi...
Maverick Snow-Shell Jacket | Product Walkthrough | AETHER Apparel
Просмотров 5821 день назад
We spent two years designing the Maverick Snow Shell Jacket to achieve robust functionality and reliable safety, not to mention our signature style, creating a winter sports essential that’s made to last for dozens of seasons. We started with Dermizax™ 3L Protect fabric, a highly waterproof and breathable material from Japan, and then added panels of 3L contrast ripstop fabric, for weight reduc...
Wind, Sand, Stars | Chris Thoms | AETHER Apparel
Просмотров 39328 дней назад
In our new short film with Earle Motors Racing, we follow Alex Earle and his wife, Lily, as they attempt to complete the NORRA Mexican 1000, a 1300 mile race across the Baja California Peninsula, in their 1969 Jeep Commando. 🎥: Christopher Thoms ( christopherthoms) Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ Connect with AETHER online: WEBSITE: bit.ly/41OTK2x...
The Reporter Jacket | Product Walkthrough | AETHER Apparel
Просмотров 3,1 тыс.Месяц назад
Introducing a jacket that blends precision and craftsmanship, made for those who see the world differently-the Reporter Jacket. Designed in collaboration with Leica, this limited-edition style combines weather-resistant waxed cotton-nylon blend fabric with plenty of functional details, perfect for globetrotting assignments or just capturing your world. Watch as we dive deep into what makes it s...
The Reporter Jacket | Leica | AETHER Apparel
Просмотров 3,7 тыс.Месяц назад
Introducing a jacket that blends precision and craftsmanship, made for those who see the world differently-the Reporter Jacket. Designed in collaboration with Leica, this limited-edition style combines weather-resistant waxed cotton-nylon blend fabric with plenty of functional details, perfect for globetrotting assignments or just capturing your world. Watch as we dive deep into what makes it s...
The Pacer Jacket | Product Walkthrough | AETHER Apparel
Просмотров 9 тыс.Месяц назад
Fall travel is famous for unpredictable temps and moody weather, which is why we created the Pacer Jacket. Crafted with RENU Recycled Down, this 750-fill-power bomber is cut from a highly water-repellent fabric, giving you all the incredible insulation properties of down but with the weather protection you need to handle any environment. Watch as we take you through all the details that make th...
The Aura Puffer Jacket | Product Walkthrough | AETHER Apparel
Просмотров 5 тыс.2 месяца назад
Available in both a stylish cropped silhouette and an extended coverage long version, the Aura is our take on the classic puffer. Warm and light, it’s filled with 750-fill-power RENU Recycled Down so you stay comfortable in any setting, from the mountain side to a night out on the town. Watch as we take you through all the Aura Puffer's amazing features. Explore the Aura Puffer Jacket: bit.ly/a...
The Eco Collection | Product Walkthrough | AETHER Apparel
Просмотров 10 тыс.2 месяца назад
Crafted with 100% recycled polyester and insulated with innovative PrimaLoft® Bio™, our Eco Collection combines high performance with lower impact materials. Watch us break down all the ways the Eco Collection is the responsible, versatile choice. Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ Connect with AETHER online: WEBSITE: bit.ly/41OTK2x FACEBOOK: aetherap...
The Rex Jacket | Product Walkthrough | AETHER Apparel
Просмотров 3212 месяца назад
Incredibly warm, fully waterproof. The Rex Down Jacket is everything you'd want in a cold weather piece, from its 800 fill power insulation to its wind-resistant nylon. Watch as we explore all the technical details and thoughtful design that goes into the Rex. Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ Connect with AETHER online: WEBSITE: bit.ly/41OTK2x FACEBOOK: facebook...
Phase Collection | Product Walkthrough | AETHER Apparel
Просмотров 672 месяца назад
Designed for both men and women, our Phase Collection combines ultra-versatility with elevated materials. In this video we dive deep into each style, so you can find the Phase that's perfect for your next adventure. Subscribe to AETHER: ruclips.net/channel/UCWmPRIpSwswUwb_T3bzaWzQ Connect with AETHER online: WEBSITE: bit.ly/41OTK2x FACEBOOK: aetherapparel/ INSTAGRAM: ...
Launch Collection | Product Walkthrough | AETHER Apparel
Просмотров 9 тыс.2 месяца назад
Launch Collection | Product Walkthrough | AETHER Apparel
Cory Richards | Restless Spirits | AETHER Apparel
Просмотров 3882 месяца назад
Cory Richards | Restless Spirits | AETHER Apparel
New Zealand | F/W 2024 | AETHER Apparel
Просмотров 19 тыс.3 месяца назад
New Zealand | F/W 2024 | AETHER Apparel
Patagonia, Chile | S/S 2024 with Eleven Experience | AETHER Apparel
Просмотров 60 тыс.3 месяца назад
Patagonia, Chile | S/S 2024 with Eleven Experience | AETHER Apparel
Smokejumpers | Restless Spirits | AETHER Apparel
Просмотров 20 тыс.4 месяца назад
Smokejumpers | Restless Spirits | AETHER Apparel
Earle Motors | Restless Spirits | AETHER Apparel
Просмотров 14 тыс.5 месяцев назад
Earle Motors | Restless Spirits | AETHER Apparel
OILSTAINLAB | Restless Spirits | AETHER Apparel
Просмотров 61 тыс.6 месяцев назад
OILSTAINLAB | Restless Spirits | AETHER Apparel
Introducing the Motion Collection | AETHER Apparel
Просмотров 116 тыс.7 месяцев назад
Introducing the Motion Collection | AETHER Apparel
2024 AETHER Rally | Pioneertown, CA | AETHER Apparel
Просмотров 57 тыс.7 месяцев назад
2024 AETHER Rally | Pioneertown, CA | AETHER Apparel
Mulholland Moto Jacket | Product Walkthrough | AETHER Apparel
Просмотров 17 тыс.8 месяцев назад
Mulholland Moto Jacket | Product Walkthrough | AETHER Apparel
Introducing the Mulholland Moto Jacket | AETHER Apparel
Просмотров 149 тыс.8 месяцев назад
Introducing the Mulholland Moto Jacket | AETHER Apparel
Colorado’s Winter Playground | Silverton, CO | AETHER Apparel
Просмотров 297 тыс.Год назад
Colorado’s Winter Playground | Silverton, CO | AETHER Apparel
The Dolomite Boots | Fracap | AETHER Apparel
Просмотров 1,9 тыс.2 года назад
The Dolomite Boots | Fracap | AETHER Apparel
The Ojai City Boot | AETHER Apparel
Просмотров 490 тыс.2 года назад
The Ojai City Boot | AETHER Apparel
Paragliding in Oaxaca City | AETHER Apparel
Просмотров 347 тыс.2 года назад
Paragliding in Oaxaca City | AETHER Apparel
The Alpine Alfa | Aaron Brimhall | AETHER Apparel
Просмотров 311 тыс.2 года назад
The Alpine Alfa | Aaron Brimhall | AETHER Apparel
On the Road in Mexico with AETHER Apparel
Просмотров 31 тыс.2 года назад
On the Road in Mexico with AETHER Apparel
Nice work AETHER Apparel x Mathieu. dream team !
So great!! I’ve been waiting for this video and it didn’t disappoint. Excited to see how it does next year.
So would it be feasible to use detonation cord to carve out a cutline/fireline faster than a team using pickaxes?
Can I put my sony 70-200mm lens in that pocket?
All sold out on any sizes other than, nobody. I think you have a winner....make more. :)
What utter useless crap!!!🤣🤣🤣🤣
awesome!
Beautiful film!
Well Done and Keep Up the Outstanding Work! 🛻🚜👏💪💯❤️🔥
Why does Many Bennet on The Summit get to have the light brown color and not us?
Manu is wearing the Rex Down Jacket in Onyx Black 😊
@ theres multiple scenes with him in a tan one!
If it wasnt already sold out Id consider it.
It looks like a field jacket
People like to reinvent boiled water nowadays. Jackets like that have been around for decades, there are field jackets in military surplus for 10$ that will serve you just as well for the job. And what happened to waterproof multi pockets vests that every photographers wore in the 90s 🤣
This is marketing at its finest. Anyone asking WHY, well, you’re contributing to it.
Comes free with the Leica price tag
Don`t get me wrong, it is a great jacket. It is just funny that when you see „real“ reporters, not just a model who does some „reporting“ in the middle of the mountains (apparently) they manage with the simplest accessories. No fancy straps, jackets or bags. Also, I am not sure how comfortable it is to carry my iPad in a big back pocket of my jacket but ok 😅. It is a great looking jacket though. The sd-card under the collar is a funny idea, but do not mindlessly pull your collar up when the wind blows or your pictures may be gone 😮
Any real reporter not just some hipster street photographer would tell you that this may be the silliest piece of garment they have ever seen
Poor commenting darlings who can't understand 'Why' (a Limited Edition and i can't buy one so it's silly etc). Just one avenue of thought - is it possible to produce an initial Limited run, promote it as proof of concept, and then make a decision on a larger production run (with or without modifications etc)? Maybe? Or how about just forgetting all of that and just taking the vid to your tailor and asking them to make you one bespoke? Or forget the $1k Leica price-tag and benefit from the Temu knockoff that'll be available next Wednesday? But no... you just have to take it personally and whine about it. Nice vid, btw - really enjoyed the jingle at the end.👌
Someone better take that sd card out before washing it
So this is not available not sure why post it? This seems pretty silly if you ask me
We love keeping our community in the conversation, even when pieces sell out quickly. If you haven't done so already, we recommend submitting your e-mail to get notified for future restocks. aetherapparel.bio/Reporter
Jonah, please help me understand here. You made only 125 jackets, it seems like at least 15-25 of those were pre-given to Leica photographers with big Instagram-following so people would post about it and generate buzz. Why only 125 jackets?
I have to agree with a previous comment… why publish a video only 15 hours ago, and not have a single jacket available for purchase…? Perplexing…
not a photographer, but this is an interesting piece of gear, it reminds me of various hunting jackets I owned, mostly Barbour. I hope you make it in very large size :-D...
It make no sense to present a jacket which is already out of sale! Thumbs down!
We're sorry to hear that you weren't able to secure a jacket at the time of the launch. If you haven't done so already, we recommend submitting your e-mail to get notified for future restocks. aetherapparel.bio/Reporter
Why it is already sold out? Marketing Trick to get everyone to your mailing list?
We wish we were that clever! We're proud to announce that the Reporter Jacket sold out within an hour of it's release.
This doesn’t make any sense, you release a video for a grand intended audience of 125 people at most. In what world is this jacket designed for photographers when it’s entirely inaccessible?
Hello! While the initial release is indeed limited, this is intentional. Our current production emphasizes quality materials and ethical manufacturing, which is reflected in our pricing and availability. We value your thoughts on serving the photography community and if you have additional feedback please reach out to hello@aetherapparel.com.
Talk about “elitist”…$800…seriously? Why don't you just pop on a ‘red dot’ and tag on another $300? No wonder so-called journalists are perceived as being “elitist”. Reminds me of the days of the Banana Republic’s ‘Photojournalist Vest’ back in the 80s, I believe they were getting $100 a pop, I am sure that adjusted for inflation that price might be close to what this piece of overpriced cloth is being asked. I suspect that most “working PJs” will not be beating a path to add one of these to their wardrobe. Those video testimonials…🤣🤣🤣. I guess the “rest of us” , commoners shooting with Canons, Nikons, Sonys and yes, even us low-life Fuji shooters can go elsewhere.
The owner of the store, we offer you Salam Alaikum and welcome you to our company If you need any type of dressing in your store, you can get it from our company whether it is track suit, hoody, jacket, t-shirt, trouser, kids dressing, little girls dressing, boys' underwear. It's girls' underwear, it's girls' jacket, bra or a sports team's dressing, you can get it from our company..🤝
Too bad it’s sold out 😢
Sorry to hear you missed the launch, David. We encourage you to submit your e-mail for all the latest updates and announcements, including restocks. aetherapparel.bio/Reporter
I need one please 🤯
The Reporter Jacket is an amazing piece of kit! It’s a beautifully thought out shell for photography. I’ve worn mine (#62/125) from city to desert, beach to mountains and it fits in seamlessly whether on streets or trails. Feels like it will wear so well and last years. Perfect go-to jacket when you grab your camera and head out. Congrats AETHER + Leica!
Really appreciate this fantastic feedback, Cira! It means even more knowing you were part of the design journey with us. Thanks for helping shape this piece into what it is and hope #62 continues being your trusted companion for many adventures to come 📸
Why on earth was this limited to 125 copies?
While the initial release is indeed limited, this is intentional. Our current production emphasizes quality materials and ethical manufacturing, which is reflected in our pricing and availability. Would you like to see us release more?
@@AetherApparel I fully understand quality control, ethical manufacturing, etc but why not make limited quantities and release it an ongoing basis? Why make it finite to 125 pieces? So yes, let more people have a chance to enjoy the product.
@@AetherApparel yes please!!!
Great piece of clothing. Thinking bout it
locked one in! jacket to last a lifetime.
Congratulations Mark! Built to last is exactly what we aimed for. | Can't wait to see all the shots you capture in your new lifetime companion. 📸
The Winter Jacket of 2024. It's perfect... ugh... I just got to win the lottery.
Take my money!
This collab is the coolest thing I've seen in a minute...
A dream collaboration
I cant wait!!!!!
Wow
Instead of using wildland firefighters to promote your brand, maybe you first should make it affordable for guys like us to afford your apparel. 800$ for a jacket is retarded
The owner of the store, we offer you Salam Alaikum and welcome you to our company If you need any type of dressing in your store, you can get it from our company whether it is track suit, hoody, jacket, t-shirt, trouser, kids dressing, little girls dressing, boys' underwear. It's girls' underwear, it's girls' jacket, bra or a sports team's dressing, you can get it from our company.
I some other actors from the Highest Grossing film who are 🇳🇿New Zealand citizens
this will be me one day
Among us
A Rocket-Propelled Grenade (RPG) is a shoulder-fired missile weapon that launches rockets equipped with explosive warheads. The most well-known RPG is the RPG-7, a Soviet-designed weapon that has become synonymous with the term "RPG" due to its widespread use and iconic status. ### Development and Backstory #### Origins: The RPG's origins trace back to World War II, when anti-tank weapons became essential on the battlefield. The German Panzerfaust and Panzerschreck, as well as the American Bazooka, were some of the earliest man-portable anti-tank weapons that influenced future designs. These early weapons were relatively simple, relying on a hollow charge to penetrate armor. #### Soviet Development: After World War II, the Soviet Union began developing their own portable anti-tank weapons, culminating in the RPG series. The RPG-2, introduced in 1949, was one of the first Soviet designs. It was a simple, effective weapon, but its range and armor penetration capabilities were limited. To address these limitations, the Soviets developed the RPG-7, which was introduced in 1961. The RPG-7 featured several improvements over its predecessor: 1. **Design and Structure**: - **Recoil Mechanism**: The RPG-7 uses a recoilless launch system, which reduces the impact of recoil on the operator, making it easier to fire accurately. - **Warhead Versatility**: The RPG-7 can fire a variety of warheads, including anti-tank, anti-personnel, and thermobaric warheads, making it versatile in combat. 2. **Warhead Design**: - **Shaped Charge Warheads**: The primary anti-tank warheads used with the RPG-7 are shaped charges designed to focus the explosive energy on a small point, enabling the warhead to penetrate thick armor. - **Penetration and Impact**: Depending on the warhead used, the RPG-7 can penetrate up to 500mm of rolled homogeneous armor, a standard measurement for armor thickness. 3. **Global Impact**: - The RPG-7 quickly became one of the most popular anti-tank weapons in the world, used by militaries and insurgent groups alike. Its simplicity, effectiveness, and low cost made it a weapon of choice in many conflicts during the Cold War and beyond. ### Operational Use and Global Spread The RPG-7 became widely used during the Vietnam War, where it was supplied by the Soviet Union to the North Vietnamese forces. Its effectiveness against American tanks and armored vehicles made it a significant threat on the battlefield. Over the years, the RPG-7 has seen action in countless conflicts around the world, including the Soviet-Afghan War, the various Middle Eastern conflicts, the Balkan Wars, and many African civil wars. It has been used both by state militaries and by non-state actors, such as insurgents and terrorist groups. #### Versatility: The RPG-7’s adaptability has made it a key weapon in asymmetric warfare. Insurgent groups, in particular, have utilized the RPG-7 for ambushes, targeting not just armored vehicles but also low-flying helicopters, fortifications, and even personnel in open areas. ### Evolution and Modern Variants While the RPG-7 remains in service to this day, newer models and variants have been developed: 1. **RPG-26 and RPG-29**: These are more advanced versions of the RPG, featuring improved armor penetration and greater accuracy. The RPG-29, in particular, has been designed to counter modern tank armor, including reactive and composite armor systems. 2. **Modern Anti-Tank Weapons**: Various nations have developed their own RPG-type weapons, often with more advanced guidance systems and increased range. ### Legacy The RPG-7's influence on modern warfare cannot be overstated. Its design has been copied, modified, and used in virtually every major conflict since the 1960s. Despite the development of more advanced anti-tank weapons, the RPG-7 remains a symbol of guerrilla warfare and is likely to be used for many years to come due to its reliability, ease of use, and effectiveness. In summary, the RPG, particularly the RPG-7, is a weapon with a rich history rooted in the demands of World War II. It has evolved over decades to become a symbol of both resistance and power, finding a place in the arsenals of many nations and non-state actors alike.
These guys are like the Delta Force of the Forest Service.. Shout out to my Uncle Steve Bierman 🇺🇸🤙
Proper PNW kit 👌🏼
I tewreretwetwewteteteteww tewrewetwetwèrtrwetrwrtrrrrrrerere❤pyrte❤ètrt😂ř
Scammers, I want my order I paid for or my money back
Hey Team Aether, I'm an up and coming Motorcycle creator. Id love to test/review this jacket on my channel if you're up for a colab. My contact email is on my channel info.
Looks great. It might be time to replace my Skyline!
I bought my Aether motorcycle jacket and pants in 2015 and still in excellent shape. Best gear Ive ever purchased.
How is the abrasion resistance rated ? Not mentioned anywhere on the website.
Thanks for your interest in the Mulholland Jacket! The material we use has demonstrated high abrasion resistance according to ASTM D4966 and ASTM D3884 which provides additional context specific to woven fabrics.