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Jess is amazing.

Loved this one! Inspiring.

Thanks for sharing!

Great chat! Love Jess the Maker.

This is such a great episode! You guys cover such a broad spectrum of the outdoor industry its literally impossible to guess who the next guest will be. I love it! Soo good, my dawg

One of my favorite episodes so far! More of this.

That is an excellent discussion - nothing but respect for Sharkey!

Continually thankful to both of you for what you're building with Second Nature. Thank you for hosting these conversations and for including me in this one!

Your audience profile is broader than you might think. I’m a 64 year old female high school Geography teacher … and competitive trail runner/racer. Second Nature is my favourite podcast. Every episode is captivating and inspires me to ask myself what new career I want to pursue when I retire from teaching. (PS. I come over from audio to make comments because ‘1 comment = 3 likes’) Here’s to your continued success

So for ArcTeryx in trail I would see it fit to position them as a LaSportiva competitor. To me the person who buys Salomon isn’t as likely to buy LaSportiva and vice versa.

If you guys aren't familiar with @efprocycling content, in particular with Lachlan Morton. Lachlan was on their road team for a number of years, but has switched to more adventure/gravel racing/fkt attempts and they are producing storytelling content with him which they have been pairing with their race vlogs.

I'm certainly no David Roche, but if I were I'd do it the same way! Owning your own brand from the start should be the go-to model for professional athletes IMO. It might look completely different for each athlete, but the overall ownership of your own career is such a great idea. And for those who don't jive with that personality-wise, factory teams!

Argeed, Arcteryx is my favorite brand and their brand identity is amazing as well. As I develop Tantrums brand, I reference arc daily as a north star. No outdoor brands come close to their performance, technical superiority identity and product. If you look at all the storytelling about the trail products they used to use the word "approach shoe/approach vest / etc" to tie it to climbing, but all the current descriptions have dropped "approach". So they may be leaning in harder to trail as the trail category grows and allows room for numerous brands in the category for AMER sports. As a potential brand strategy for Arc, I think you split the category into two sections. Racing and FKTing. Then you have Remi, Courtney, Sophie, etc all racing under Salomon brand and ppl focused on FKTs like Erin Ton and Killian (current era) under Arcteryx. Obviously, it's a much smaller group of humans, but it's extremely core and niche which aligns with Arcteryx's brand identity history with ice climbing. Thoughts?

Regarding your intro and comments about parenting, as a school teacher I recommend you read, "The Anxious Generation" by Jonathan Haidt

Another solid episode! Thanks crew!

Incredible pod! Really love the notion about magazines and print media. Totally makes me look at that avenue so differently! Really great convo :)

What is strava? Guess that means I don't need a strava jockey.

Interesting convo. My feeling with signature shoed the related athlete needs a certain product geekiness - so the consumer believes there has been a deeper development collaboration with a clear vision from the athlete. Courtney has a bit that easy going "dont care too much what I am running with" attitude that make this connection harder. (Whereass it works great for KJ, Tom, Francois etc) On the other side Courtneys vibe is easier connect to a signature colorway of a proven model.

Fascinating!

And here I am mailing artwork, ideas and products to myself and not opening the packages for the last twenty years as proof of concept. Today I learned...😂

I stopped buying Ultrarunning Magazine years ago due to the poor quality paper they adopted. Even if the content is excellent, I won't buy a magazine on flimsy paper. I hope Jamil addresses this matter.

As a long-time editorial designer I strongly hope, that printed magazines will experience a similar revival as vinyl records. High quality journalism and photography deserve an appropriate medium other than tiny displays.

Next week sounds like a must listen for all of us working on new projects and looking for advice on the legal/branding side.

🔥🔥🔥

Fantastic video Aaron! As a content creator and podcast host I'm constantly navigating this space and it was really helpful to get this insight into the business. One question, you talked about how to start a partnership, but what are the reasons creators loose sponsorships? For instance, why would companies like Giant leave Jeff Lenosky, and Diamondback leave amazing creators like Seth? Thanks, Sage

Thanks for this video! The hardest part truly is finding the right person within these companies, someone who wants to build that kind of relationship and understand the vision. Someone like yourself is very difficult to find in such a large company overseeing so much. Mannn I feel like we would've killed it with Handball starting in NYC and touring across the country hosting the largest vents the sports ever seen! It's sad to say nowadays although social platforms make it easier to reach people, it's also the problem as to why nobody actually connects anymore. 😵‍💫 I just happen to get lucky stumbling across your video. Nowadays we'll go through life without knowing what anyone has to offer unless you 'Hawk Tuah' on video 😂. All jokes aside I appreciate the information! Jw have you ever wanted to get involved with a startup for the other side with acquiring sponsorships for an underdeveloped sport? Consider it a challenge with a strong community foundation to start with! I would love to chat sometime if you're curious as to what that might look like, it could be a lot of fun 🦾

Kyle - need more info on the running belt. I totally get the problem you are trying to solve. 2 hour run feels silly to have a vest.

Take care of your voice Dylan. We want you to have it for States

This whole video made legitimately no sense. The bloke keeps talking about products which the athlete can develop or promote, but his mainly talking about brands like RedBull (an energy drink), as that’s where his experience is. Plus he said that you past achievements is of little importance, lol are we sure he worked for RedBull, that’s literally what they do. Get guys and girls on board who are the best in there sports. Weird contradictory video tbh!!

Xterra has duathlon series with trail running and mountain biking . Seems like a good team or individual racing fit for you guys to do together sometime

Solid pod guys!Arc’teryx is def making a go of it right now.

I’m not much of an ON fan but I love their logo

Another great ep! Love the level of thought put into the Mammoth routes to maximise the experience. Makes me reflect on the trails I run and the unique impacts of time along my routes.

sounds like a sick event

Loved this conversation so much. As someone who's overseen the management of more than 300 elite athletes in his career, I can assure you that it is still not commonplace for a brand partner to receive a quarterly (or annual) update from an Athlete. Even when they have agents. This seemingly small gesture goes such an incredibly long way. So many pearls of wisdom in this conversation. Every athlete pursuing a professional career can benefit from all that Rebecca shares in this episode.

Another great episode! Love the Strava ideas! Strava should be mega apps for sport (listen to podcasts, buy skipass, automatic reorder nutrition...)

Just another comment for the algorithm 😎 Love this pod for long runs because it is sport based without having to hear runners recount their suffering while I'm suffering..

Loving it guys, thanks a bunch ..!!

Dropping a comment for the algorithm. 😄 But for real though, another great episode guys! Wish I could make it to TrailCon this year, got it penciled in for next year.

Here to ‘like and comment’ the episode-always a podcast listener since ep 1. Love it

It seems wrong that you two were ever having these kinds of chats WITHOUT recording them! Loving this podcast. Helping me feel like it’s time to raise a hand too.

Another great episode. I love this shit. Those two dudes on the deck that were in that gnarly nutrition commercial with Dylan are legendary snowboarders from back in like 2004-2012 ish

Good episode. There is a Canadian trucking company named Trailcon. I suggest get permission from them to use name or add another N to the name.

Wow...such a great discussion. I learned a ton! The Heroine's Journey hits hard.

Such a great conversation! Thanks for having me on!!!

As trail runners we know consistency is key. The same is true as a reader with a busy schedule. I open a book every day and tell myself the goal is to read enough to turn the page and move the bookmark. Some days you’ll turn more than one page

Help keep trail running fr$$

Listen to your buddy. He is 44. Go the Jeff Browning route don’t retire. Videos are employees was great. I have lots of bad employees from early RUclips but now have some good ones. Great advice to me.

Thank you so much for this video! One day I dream to be on the Redbull Air Force and this offers some fantastic insight. I've got my work cut out :)

Good one. Ultra running magazine is a 1979 dirt bike. If you buy it I will subscribe again.