- Видео 5
- Просмотров 202 549
Stefano Guidi
Добавлен 11 мар 2013
BMW FINANCIAL TOY
BACKGROUND:
In futuro sarà normale non avere un’auto di proprietà.
Ma per BMW Financial Services, il futuro è già presente.
Come comunicare questa visione a tutti gli automobilisti di oggi?
Parlando a quelli di domani.
IDEA:
Abbiamo messo in commercio la prima auto giocattolo che puoi guidare senza acquistarla. Come ogni altra BMW.
EXECUTION:
Per intercettare direttamente il nostro target, la M4 Ride-on è stata non-venduta realmente nei negozi di giocattoli, nelle Concessionarie BMW e sul sito ufficiale BMW, assieme a tutti i modelli della gamma.
APMPLIFICATION:
L’iniziativa è stata promossa con un video online e con una campagna stampa, display e CRM.
RISULTATO:
+300% Google search per “Why-Buy”
+600...
In futuro sarà normale non avere un’auto di proprietà.
Ma per BMW Financial Services, il futuro è già presente.
Come comunicare questa visione a tutti gli automobilisti di oggi?
Parlando a quelli di domani.
IDEA:
Abbiamo messo in commercio la prima auto giocattolo che puoi guidare senza acquistarla. Come ogni altra BMW.
EXECUTION:
Per intercettare direttamente il nostro target, la M4 Ride-on è stata non-venduta realmente nei negozi di giocattoli, nelle Concessionarie BMW e sul sito ufficiale BMW, assieme a tutti i modelli della gamma.
APMPLIFICATION:
L’iniziativa è stata promossa con un video online e con una campagna stampa, display e CRM.
RISULTATO:
+300% Google search per “Why-Buy”
+600...
Просмотров: 421
Видео
Moneynet - Bye bye cash
Просмотров 2326 лет назад
Web commercial for Moneynet, electronic payment service.
Airbnb - The Windows Billboard
Просмотров 2,5 тыс.8 лет назад
Credits Client: Airbnb Agency: TBWA\Italia Chief Creative Officer: Nicola Lampugnani Creative Director: Anna Palamà Copywriter: Stefano Guidi Art Director: Giorgio Fresi Account Manager: Nora Alcheikhmousse
Fantastic idea :))
actually no the fries and buns are not like this
I just ate McDonalds because I had a craving. And in no way was it gourmet. This made me laugh!
In the US they don't use the same ingredients. EU has stricter laws for food regulations. American chicken for example is full of hormones
Yeah totally not set up m.ruclips.net/video/Dt2hVrshGm8/видео.html
So, that's how you fooled the Italians? :)
This is a worst video ever
Haha! Its actually fraud dudes 😆
hahaha those look good ,the burgers in macdonalds don´t look at all like the menu or the ads. these ones did.
Are there any ethical issues in this ad ?
When I went to Italy in 1987, there was 1 or 2 McDonald's at the airport or train station. They were PACKED. That was the last fast food we saw in our travels throughout Italy. So more are there now?
Now we are full of fast food
@@simoneb.4013 yes haha
a LEAF of lettuce? Bah! McDonald's has SHREDDED lettuce.
Na verdade é alface inglês
how do I know they are not paid actors?
Uguali a quelli di Mac Donald ???? Dove ?? La prossima volta vi porto la foto di un "classic mc donald burger di via Trionfale" cercate di non prenderci in giro che è meglio😡
Davide quest'esperimento prova solo che la nostra percezione del gusto può essere influenzata da fattori psicologici. Non dice che gli hamburger di McDonald's sono uguali a quelli di un 'hamburfheria gourmet 😊
It’s not a same !
The point is that your taste could be influenced by your prejudice.
They served it good on that but in reality, when you order in McDonald's they will give you sh*t burger wrapped in a paper and it is different.
It's probably different in different countries. Some countries serve their food really well
Can anyone explain for me the insight of this campaign? Is it true that customers wanting to taste a good burger is the insight of this campaign? If it's not, can you help me 'cuz I've just learnt insight recently/
It's what they said at the beginning, they don't like McDonalds. They think it's bad, so they gave them the same burger but with a different brand and they liked it, so, it means italians where just being prejudiced.
lmao
And that’s how they sell their newly developed McMenu to a skeptial audience
Indimenticabile Mariti. <3
Marco!
The McDonnald's brand is obviously detrimental to perceived value - why not drop the brand. They could probably charge more and people would be happier. The alternative is to try and spend their way to change perception , with the hopes of being able to charge less...
David Shantz [Request received] Fwd: #1eebdcac-c4ea-11e8-86b2-1c98ec156828-Fwd: Verse of the Day Image - Psalms 18:2: ---------- Forwarded message --------- From: rewardzoneusa...
this is proof that people are used to eat sh*t.
that shit is delicious
Você deve ser mais um
Leggendario.