- Видео 13
- Просмотров 21 677
Mami Wata Surf
Южно-Африканская Республика
Добавлен 19 окт 2021
We started Mami Wata because of love and belief. Our love for surfing, design and Africa. Our belief in the Power of African surf.
“Mami Wata” is West African pidgin English literally meaning ‘Mama Water’… ‘Mother Ocean’ if you prefer. From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the African water spirit who appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good looking. She is a symbol of fertility, a protector of women and children, a guardian of sea creatures and natural environments.
Our mission at Mami Wata is to be a creative force for good in Africa.
Look Good. Do Good. Surf Good.
“Mami Wata” is West African pidgin English literally meaning ‘Mama Water’… ‘Mother Ocean’ if you prefer. From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the African water spirit who appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good looking. She is a symbol of fertility, a protector of women and children, a guardian of sea creatures and natural environments.
Our mission at Mami Wata is to be a creative force for good in Africa.
Look Good. Do Good. Surf Good.
Mami Wata x Tracksmith x York Surfboards
Run. Surf. Run
As part of the Run Surf Run Collection collab with Tracksmith we’ve created a limited-edition surfboard with our friends at York Surfboards.
In a film directed by Dylan Boestra, Jake Bester from York explores the intersection of running and surfing, where they connect, and where they are at odds.
The collab 6’10” mid-length board is built in Cape Town. With a little rocker and a flat deck, this high-volume mid-length is a dream to paddle. A pulled-down rail allows the board to grab the wave face, and a really well-foiled, thinned-out tail makes turning easy. The board comes with a 4+1 fin setup - great for an alternative to a longboard or log if you want the paddle power but ...
As part of the Run Surf Run Collection collab with Tracksmith we’ve created a limited-edition surfboard with our friends at York Surfboards.
In a film directed by Dylan Boestra, Jake Bester from York explores the intersection of running and surfing, where they connect, and where they are at odds.
The collab 6’10” mid-length board is built in Cape Town. With a little rocker and a flat deck, this high-volume mid-length is a dream to paddle. A pulled-down rail allows the board to grab the wave face, and a really well-foiled, thinned-out tail makes turning easy. The board comes with a 4+1 fin setup - great for an alternative to a longboard or log if you want the paddle power but ...
Просмотров: 153
Видео
Mami Wata x Tracksmith
Просмотров 24121 день назад
Run. Surf. Run Introducing our collaboration with US based Tracksmith, a fresh take on their Run Cannonball Run Collection. This limited-edition collection was inspired by the joy of summer sporting, when runs can be interrupted by the lure of a body of water. Run Surf Run honours this freedom and the unending yearning for just one more, whether that’s one more lap or one more wave. The collabo...
Mami Wata x Waves4Change
Просмотров 276Год назад
Surfing is improving lives all over Africa, but allow us to pull your attention to Liberia right now. Here at Mami Wata, we’re extremely proud of the work we’ve done in support of the Liberian surfing community. A few years back we ran a very successful Kickstarter to raise funds to build the Harper Sliders Surf Club House building, in Harper Liberia. This premises on the beach houses and suppo...
Mami Wata - AFROSPORT - The Book
Просмотров 415Год назад
African design is reshaping the world's cultural stage. Our new book AFROSPORT will explore, narrate and investigate the broad landscape of design and sport in Africa to understand its history and future global influence. We need your help to make it happen. Kickstarter launches 22nd November 2022. We also have some crazy early bird specials. AFROSURF our best selling ( 16,000 copies) award win...
Mami Wata - Robertsport Surf Club, Liberia
Просмотров 1 тыс.Год назад
The town of Robertsport, in the north of Liberia has some of the best surf breaks in West Africa. They also have a community run surf club that is perfect to deliver a surf therapy program for the broader Robertsport community. Working with our friends at Waves For Change we’re going to raise $10 000 to help make the surf therapy program happen. We’ve created a limited edition ‘Robertsport Surf...
Mami Wata x 7TILL8
Просмотров 532Год назад
We’ve long admired the team at 7TILL8. They make a fantastic product. In the illustrious Stab magazine’s 2020 “World’s Best Wetsuit” test they came first. Their thinking goes beyond just a fantastic product, their belief and drive for representation in surf culture is core to what they do. We’re stoked to share a profile film on Julian Williams which gets to the heart of the matter.
Mami Wata x Alpha Longboards
Просмотров 2122 года назад
When we launched Mami Wata in 2017 we had a stand at the Biscuit Mill market in Woodstock, Cape Town. Opposite ours, was a rack stacked with great looking handcrafted skateboards - Alpha Longboards. The stand was manned by Kent Lingeveldt, the founder of Alpha Longboards, he came over, said hi and asked us what we were up to. He correctly sensed that we were new to the game and supported us by ...
Neo-Animism: The first fragrance by Mami Wata
Просмотров 6752 года назад
African surf culture. That’s our story. We like to tell it in many ways, mainly through the lens of African design principles and storytelling. But how else? Fragrance is a powerful storyteller. But how could we tell the story of African surf culture in a scent? Surf is informed by our experience both in the ocean and our lives around it. We needed scents from both in and out of the ocean to te...
Mami Wata - A Woo Woo Story
Просмотров 8282 года назад
It had to be Venice, LA. When we were looking for a location for our first US pop-up store Venice was the obvious choice. Mami Wata co-founder Selema Masekela visited the empty store to check it out. Location was great. The physical space was great. It felt right. But it also felt more than that. It had a vibe. Sometimes the universe speaks to you. It joins some dots and makes some connections ...
Mami Wata - Neo Animism - Luck Is Alive
Просмотров 9 тыс.2 года назад
Luck Is Alive tells the story of an African surfer who is a believer in Animism, a sensibility prevalent among surfers throughout Africa. Animism is based on the idea that everything is sentient: that inanimate objects, plants, animals or even entities such as the ocean have a spirit or a soul, often in the sense of having ‘personhood’. The film demonstrates an animistic sensibility through the...
Mami Wata x Moncler
Просмотров 7942 года назад
We believe in the power of African surf. We also believe in the power of creativity to be a force for good. We were thus very stoked to be invited by Moncler to be part of #MonclerVoices, the latest project for Moncler. Other project partners include global fashion and design icons such Hiroshi Fujiwara, Matthew Williams and Jonathan Anderson. The brief was to share pictures that capture what M...
Mami Wata - The Ocean is My Church
Просмотров 7 тыс.2 года назад
To celebrate our launch in the USA with an all new range of apparel, accessories and surfboards, our new film takes inspiration from the words of Jahbez Benga, a surfer from Sierra Leone featured in AFROSURF the book, when he said, “The ocean is my church”. The campaign film and photography features members of Durban’s globally acclaimed surf therapy program Surfers Not Street Children, an orga...
Love this
🔥
more genius
I've watched this at least 5x..just incredible ..love from NYC!
Love love love this! 💛🎲🙌
beautiful
Absolutely incredible! One of my fave short films!
I love it
WoW ! Terrible ! Beauty !
Yew🤙🏾🏄🏾♀️🌞. Stellar artistic visuals. Mami Wata love from America!
This is purely amazing 🥹
WOW WOW WOW!!!!
Spearfisherman south Torrey pines AT north blacks flat round table paddle out 30 cubits wtf is that out there????I won't paddle out anymore suggestion don't paint boat yacht tug boat vessel frigate cargo ship red just suggestion
!!!
I felt during this. 🧦🧦
Truly beautiful work
.ioooi
What a JOY to hear the Woo Woo story behind Mami Wata Surf and how it has come to set up here in the United States as a pop-up in Venice, CA!!! Can't WAIT to visit! I had no idea of who any of the founders were of Mami Wata Surf, for I could NOT find this out in the "about" link from the home site. All I knew is that the designs were so incredible, the movie shorts GORGEOUS, and the concept and vision simply made of dreams. Bless you for allowing us to be filled by such alignment of music, art, water, visions, unity, Africa, and the mysticism of Mami Wata herself...known as Yemaya for us Nigerian African descendants...our Yoruba Ancestral cultural belief in the Mother of Creation...our Goddess of the 7 Oceans...Mother of all the Orishas...Bless you all for what you do and HOW you do it! So HEALING and EXCITING! Ashe!
Unique bottle suppose to smell like a green soap bar, Irish spring?
ARE YOU KIDDING MEEEEE 🌊🌊🌊
This is just a great story! So excited for you all.
Would love to know the song in the background if at all possible..,
YES!! It sounds like his father's music!
Love this story. The film's so well put together too. Much love from Brighton, UK.
Lailahaillallah Muhammad Rasulullah
Amazing. I was transfixed from start to finish.
Where is this shot? Senegal? It's amazing!
Hey Marc, yes correct, it was shot in Senegal.
visual masterpiece
beautiful! Ramadan Mubarak
The visuals are 🔥🔥🔥🔥🔥🔥
This touches my heart! We are brothers and sisters of the sea!
Beautiful. More please.