runway’s act one just rolled out, and it’s hard to ignore. instead of relying on avatars or clones, it lets you take a single actor’s performance and instantly translate it into multiple characters. no rigging. no motion capture. just one video, and you’re off.
on one hand, these technical barriers falling away means more people than ever can create. the tools are simpler, the process faster-almost anyone can bring their ideas to life. but on the other hand, if there are no barriers left, what happens to the craft of creation itself? when everything is this easy, will we still push for the unique, the original, or the deeply personal?
we’re in a moment where creation is becoming limitless, ...