VELO-ADS was set up in 2017 by John Williams and Magda Kuczynska. They have created the velo-ads youtube channel that focused on John's love of velomobiles and other human-powered vehicles. John had a blast while making videos for the channel. He has attended races, reviewed bikes, met up with a growing European velomobile community and ate countless cakes in the roadside cafes.

In the current climate, more and more people are cycling and understanding the importance of alternative green transport.