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Kubi Springer
Великобритания
Добавлен 2 фев 2012
Welcome to Kubi Springer's RUclips Channel. Here you will discover videos, tips, reviews and advice on how to build your brand for commercial success. For more information go to www.kubispringer.com/ (She Builds Brands)
DECODING BARDIE v THE AVENGERS MOVIES
The best marketing is a business driver, so can the Avengers marketing help smash the box office like Barbie the movie? Branding Expert Kubi Springer, analyses all.
#barbiemovie #avangers #moviemarketing #marketingtips
#barbiemovie #avangers #moviemarketing #marketingtips
Просмотров: 57
Видео
Is Netflix, Your Next Marketing Tool?
Просмотров 130Месяц назад
Did you know that Netflix can be your next best marketing tool? Watch and discover how with marketing expert, Kubi Springer.
Saudi Arabia's Growing Fashion Industry
Просмотров 155Месяц назад
In this video Kubi Springer decodes the vibrant fashion industry in Saudi Arabia, analysing the opportunities and the growth. What you can do to be part of it, and what you need to know before you get there. #saudiarabia #saudi #saudifashion #middleeast #brandmarketing #tourismmarketing #fashionbrand
BadBoys made $104M, but how did the marketing help?
Просмотров 1712 месяца назад
Brand Marketing Expert, Kubi Springer, decodes BabBoys the movie's marketing strategy to showcase how they made $104million at the box office and what you can learn from it for your own campaigns. Videos courtesy of @sonypictures @WillSmith @MartinLawrenceOfficial @tiktok @instagram @illwilly Need help building your brand? Visit www.SheBuildsBrands.com to sign-up for Kubi's latest masterclass a...
Are Brands Winning In The Paris Olympics?
Просмотров 2142 месяца назад
In this Episode 2 (of Season 2) Brand Specialist Kubi Springer 'decodes' which brands are sponsoring, appearing and winning in the 2024 Paris Olympics, and what we can learn from their brand partnership strategies.
DECODING: Kamala Harris -7 Day Marketing Campaign - What's Worked?
Просмотров 6682 месяца назад
Season 2 of DECODING BRANDS starts with Kubi Springer 'decoding' the Kamala Harris launch campaign. Teaching all of us what we can learn from the first 7 days of her campaign marketing strategy.
DECODING BRANDS Season 2 Promo
Просмотров 1772 месяца назад
Get ready, this season Kubi Springer brings even more new brands! She'll be decoding the @kamalaharris Launch Campaign, Bad Boys Movie marketing, Barbie v Avengers marketing, the Olympics brand partnerships and what its like to work in Saudi Arabia. Watch all here!
DECODING the Power of the Nike
Просмотров 2623 месяца назад
Episode 5 - Kubi Springer DECODES how Nike keeps innovating with their latest expansion into Podcasting.
DECODING BEYONCE
Просмотров 7634 месяца назад
Episode 05, brand specialist Kubi Springer 'decodes' Beyonce and the launch of her new hairline Cecred. Looking at the power of brand storytelling.
FAST X and the power of Branded Communities
Просмотров 2214 месяца назад
Kubi Springer outlines the work she has done with the cast of the Fast & the Furious movie franchise, to explain the power of branded communities. #tyrese #ludacris #codywalker have built something that allows the movie to last beyond the box offices. Discover all in this episode of DECODING BRANDS.
FENDI and the power of Culture Marketing
Просмотров 2,3 тыс.4 месяца назад
Ep3 brand marketing expert Kubi Springer 'decodes' the work she has done with FENDI in the Middle East and reviews the importance of culture marketing.
Balmain Saves Their Brand
Просмотров 3,2 тыс.5 месяцев назад
In this second DECODING BRANDS video, Kubi Springer analysis how @BALMAIN turns to #olivierrousteing to bring the old into the new.
Kanye makes $20m off of iPhone Ad
Просмотров 8695 месяцев назад
Brand marketing expert Kubi Springer breaks down how Kanye West sold 20m Yezzy's off of a mobile phone advert! Watch the entire DECODING BRANDS series on @KubiSpringerTV Learn more about Kubi on SheBuildsBrands.com. Follower her on Instagram @SheBuildsBrands Follow her on LinkedIn @KubiSpringer
DECODING BRANDS - Introduction
Просмотров 1715 месяцев назад
Brand Specialists Kubi Springer decodes come of the biggest brands in the world, including @kanyewest @beyonce @nike @BALMAIN #kanyewest #beyonce #nike #balmain
BSH books Kubi for Brand Training
Просмотров 798 месяцев назад
Kubi Springer delivers brand training for BSH Home Appliances Middle East for their Bosch, Siemens and Gaggenau teams. The power of cross collaborative strategic thinking and planning is imperative for brand growth. Enjoy the video.
Step into your spotlight...without apology
Просмотров 204Год назад
Step into your spotlight...without apology
Market Your Mastery. Kubi Springer gives an insightful talk at Global Woman Dubai.
Просмотров 260Год назад
Market Your Mastery. Kubi Springer gives an insightful talk at Global Woman Dubai.
How to create a purpose driven personal brand with @mayshadwoman
Просмотров 560Год назад
How to create a purpose driven personal brand with @mayshadwoman
Facebook Keynote Presentation - Kubi Springer
Просмотров 121Год назад
Facebook Keynote Presentation - Kubi Springer
Prepare To Win | Prayer Room | Business And Bible Series
Просмотров 6642 года назад
Prepare To Win | Prayer Room | Business And Bible Series
AEO Conference - thanks for having me!
Просмотров 1312 года назад
AEO Conference - thanks for having me!
Queen Elizabeth is the biggest celebrity brand in the world and a queen to a nation.
Просмотров 1642 года назад
Queen Elizabeth is the biggest celebrity brand in the world and a queen to a nation.
Brand Launch | Celebrities Love RH London
Просмотров 582 года назад
Brand Launch | Celebrities Love RH London
Our Dubai Adventure! Fun, laughter and jokes 😂
Просмотров 2152 года назад
Our Dubai Adventure! Fun, laughter and jokes 😂
Manolo Blahnik launches in Dubai with #brandambassador Lara Tablet. @manoloblahnik
Просмотров 2062 года назад
Manolo Blahnik launches in Dubai with #brandambassador Lara Tablet. @manoloblahnik
This is just what I had been looking for, maybe late…. But maybe in God’s timing. Thank you for sharing your gift 💝 🔥🔥🔥
Typo - Decoding Bardie instead of Decoding Barbie. Good one though
Mind blowing 😎😎 impressive I totally agree.
Talk about the Micheal Jorden movie and extract branding lessons for us through it .
Hey hun, this a good idea....sure we'll do that next!
Decode the Trevor Noah brand
Oh I love Trevor Noah....lets see what we can do with this.
Can you talk about the P.diddy brand , bad boy brand and how his behavior impacts the music industry as a whole
Mmmmmm
Decode Louis Vuitton on their creative directors appointment strategy and the impact it’s had on the brand overall
LV and Pharrell Williams....sure I'll do that.
Gleaned on it all ! Thank you
Powerful show , insightful conversation, strategy is everything !
So pleased you enjoyed it.
That women executive stats😮 How did they do that!? I'm so impressed by these numbers! You deserve a commission for this one Kubi! Seriously, someone in the Middle East is going to get a strategic collaboration through this video 👏🏾🎉
Lol I agree 😂
Masterclass,masterclass,masterclass!in fact Masterclasses!binging all your videos currently 😅thank you for such valuable information Kubi🙏🏾❤
Glad you like them! Head over to www.kubispringer.com/masterclass to join the masterclass 😉
brilliant decoding on marketing genius. my key takeaways is the focus on multiple channels of communication and telling the story before the story. Well done Kubi
Absolutely! Tell the story, before the story! So pleased you are learning from DECODING BRANDS
@@KubiSpringerTV Thnk you for the great work you're doing. God bless always...
I want to join you team please I’m in Dubai , I will work with you please .
Hey hun, head over to avantgarde.net and send an email expressing your interest in a career with us in Dubai. Good luck :)
I’m learning a lot lot lot from you as you unpack it all , you are amazing , funny and super authentic and relatable, I love you .
Thank you so much!! So pleased you are learning from the series. Love Kubi x
Sigh. I'm full to the brim. Bursting with ideas. Following you now and would share this to family and colleagues. Would look for the book too
Welcome aboard! New video drops every Saturday...enjoy and lets stay connect!
Thank you so much Kubi. My eyes are opened to a couple of new ideas from this Decoding series
Happy to hear that! Keep me updated on the progress. I love to hear!!!
Good stuff !!!!!
Glad you enjoyed it. If you want even more, why not join me at my next Masterclass - www.kubispringer.com/masterclass
Love this.. can't wait to go through your page. Discovered you on ig
Thank you...welcome on board! Pray you keep enjoying the content hun.
I can't help but be blown away every time I watch your decoding videos. It's amazing to see how seriously the big brands take themselves and the market. The numbers you shared about the different communication channels and the sheer volume of posts that went out to reach over 100 million on the opening weekend really showcase their deep understanding and appreciation of the power of marketing. I feel embarrassed thinking about how disappointed I was over just one paid 7 days ad that did not give me the return I was expecting... Now I think, that was not even a marketing plan, I do know what it was 🥴. Thanks, Kubi, this is so helpful!!!
Babe this campaign was so robust....such a genius way to market a movie! So pleased you are enjoying the nuggets and learning from the 'DECODING BRANDS' series. Keep going....posting v marketing planning, are two different things. I have a masterclass coming upon 14th Sept, that will help you with this. Head over to SheBuildsBrands.com to sign-up.
Hey Kubi this was so insightful, I now have a fresh perspective on how to market entertainment. I am in Kenya working on releasing a debut album that is afro centric and tells our story as bantu Africans in a year with pop infusion for it to be relatable globally. What would you recommend me to read or watch to understand how to market (music) an album. Your insight and personal thoughts are much appreciated as well
These brands are truly ingenious with their brand message. As a business owner, I'm glad I came across your page
These brands really do get it! I agree with you hun. Head over to www.kubispringer.com/masterclass to get even more :)
Creating moments of experience stood out for me, and wow! I'm going back to watch some of these brands in a whole different light. I feel bad that I didn't get to watch this before my retreat. I could have done better with our sponsors to create a special moment. Best lessons for next time. Thank you so much for this!
You are right, just a lesson for next time sis! Good luck with your future retreats and if you want support head over to www.kubispringer.com/masterclass - I got you :)|
Kanye already had a huge following or should I say huge publicity that also added to this campaign win isn’t it ?
Oh for sure! You are right...but some people have large followings and are broke as a joke, because they do not know how to turn followers into customers. That's the ingenious part, not the size but the ability to convert. Need help with this yourself? Why not join my Marketing to Money Masterclass - www.kubispringer.com/masterclass - can't wait to teach you x
Hey Kubi, I like the energy you bring into this series. It’s really insightful 🤯. Quick one Can I help you with your B2B mails from my experience as a copywriter or any form of copy at all? I kind of would love to work for you. Oh yh, my name is Idara incase your like ‘and who are you ?’ Could you please leave me a reply when you see this ? Thank you. Bye ✌🏽
Lovely to meet you Idara! If you want to work with me, head over to avantgarde.net and send an email to our Careers team. Good luck!
@@KubiSpringerTV thank you
Multi choice
This is brilliant and so insightful
You are welcome Nina, glad it resonated with you. If you want more why not head over to my Marketing to Money Masterclass - www.kubispringer.com/masterclass - I can't wait to teach you.
Seriously, you are a brilliant teacher 🤯. I'm listening and my head is already buzzing with ideas about how I can maximize my new series “Culture Shock”. Thank you for bringing us along for this Kubi🎉👌🏾
Oh I love that its inspired new ideas for you. Go get it!!!!
Brilliant analysis Kubi. Pure genius. my top tip takeway woulde be to segment your audiences. very strategic way to get more personalised buy-ins.
Audience segmentation is key...you are right.
Nice
Thank you :)
Valuable gems 💎💎dropped and well received! Thank You Kubi! 🙏
You are welcome. Thanks for watching!
Powerful 🔥🔥🔥
Thanks lovely ❤
Omg! Bishop john francis is your uncle!!! I always play his part on james fortune album!!
Oh wow! Small world lol
I just started reading your book and its so good.
So pleased you like it. Let me know how it impacts your brand...I can't wait to see the growth.
@@KubiSpringerTV 😁 I can't believe you actually responded!!! Thank you for sharing your story you were so honest in this book! You will definitely see OUR growth! Maya angelou says your legacy is every person you inspired. 🌈😁🎶
Wow ❤
Thank you. Glad you like the content.
Girl what?!a gap in the market? Did you not see the endless complaints of people stating we don’t need anymore hair lines? So many celebrities are selling haircare and skin care … there is no gap.
LOL I love your passion. But she has already earned the #1 spot on the US Beauty Leaderboard in February, 2024 out ranking well established brands like Sephora, Rare Beauty, Pat McGrath, Milk Makeup, YSL, and more. So she filled a space for some consumers, for sure! But....I do agree that the afro hair industry is becoming consumed with new entries...but those who understand the science of marketing, will win.
@@KubiSpringerTV that is truly nothing as it only has something to do with attention earned by influencers. So she had just launched her product so that makes sense. Also people pay for influencers to do this! However, It has not made the list since her launch though! So that says a lot! What I’m saying is that… those celebrity “haircare lines” aren’t filling any gaps! Everyone sees it as greedy. And no one actually sees that type of product as a viable for the long run. An actual beauty mline.. yes… but a shampoo line.. no
great video
Thank you glad you enjoyed it.
Beyonce and Jlo should stick to making music and acting because what the heck, their products don't sell.
Whilst I agree that acting and music are their things...all great brands need diversification to survive. Creed earned the #1 spot on the US Beauty Leaderboard in February, out ranking well established brands like Sephora, Rare Beauty, Pat McGrath, Milk Makeup, YSL, and more so something is working for her. Wouldn't you agree?
Storytelling is the main ingredient in almost everything that keeps us and makes us feel alive, is what I'm hearing...👏🏿👏🏿
Storytelling for sure is the foundation to great brand building.
Do you think a startup founder like me who is not known can follow or benefit from this part ?
Most definitely! We all have a story, high profile brands as well as startups, so tell your story and utilise it to create an emotional connection with your brand.
Already starting off as Lazy with that mindset so in your case No. 😊
Blending culture and influence through partnerships is just the right ingredients for acceptance. 😊
Love the comment!
Thank you "AI" 😊
Loving these decoding episodes, really insightful
Thank you. So pleased you are finding them useful. Next decoding videos are NIKE and BEYONCE. New episode drops every Sunday 😊
I love the idea of engaging culture and finding strategic partnerships.
It’s so important!
I agree that the mispronunciation was distracting but overall a great video and I'm loving the Decoding Brands series :)
Yay, thank you! Glad you like the series and can overlook my mispronunciation 🙈
Thank you kubi, you just gave me an idea to partner with a tv show on my granola brand
Oh wow I love that! Good luck with it sis.
he was 26 not 21
Thank you for the correction. Having just double checked it was 2011 when he replaced Decarnin as the creative director of Balmain and he was 25. But I appreciate your input as it forced me to review. Hope you enjoy the other videos in this series.
Miss, if you are going to talk about fashion and brand/s, make sure that you pronounce the/their name/s properly/correctly.
I'm with you on that one
Thank you for your feedback.
I agree its sounded "roasting" "bal-mayne"
Really like the quality of production and the info! Keep it up 🙏
Thank you Derrick - new video drops every week - check out the one on Balmain ruclips.net/video/D1utP4-_9Cw/видео.htmlsi=InROKQdnFdanBqhB
I can't believe you shared all of this in ten minutes ... blown away! Thank you, this was very insightful
Glad you enjoyed it!
Very nice kubi❤
Thank you :)
Very inspired! 😊I’m currently reading your book now to help with my brand! The 8 Pillars is helping me to center my brand. Thank you!!!
Oh I am so pleased you are enjoying it and getting something from it.