Rory Sutherland is the vice chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising).
In this episode, we discuss the cost of living crisis, behavioural science, solving problems psychologically, emotional efficiency and the economic placebo effect.
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