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This is one of the best videos I have seen to date on the current KTM issue. I own a KTM 300 and love it. I would love to seem them succeed yet cannot see how. I agree with your stance on a buy in of the company, who is going to want to take on that level of debt with such a low yield.

Crap bikes. Most of them will have multiple faults and engine issues. They have no will to fix their sub standard bikes. They have a poor dealer next work to resolve problems. It is so simple why they are going under. Goodbye KTM

Well... if you went from S.Maria Navarrese to S.Teodoro by a 170km trip, that means that you plan your trip with Google Maps and so you missed the stunning SS125 Orientale Sarda. Too bad because ironically you were already on it ! There are literally dozens of very long roads with perfect tarmac (and that's why the islands is packed with bikers from all over Europe...). About the Alghero-Bosa you're right, but I have to say that's almost the only "bikers road" with poor tarmac... A 12 days trip in Sardinia would give the opportunity to ride on almost all the best roads of the island. Best periods are spring and fall, avoid summer and you'll find almost zero traffic. Check on youtube to find out the best roads and you won't be disappointed ;)

Late to this video, but it certainly seems KTM will not survive unscathed. MV is already being sold, apparently all classes in MotoGP will be withdrawn after 2025. I don’t see Gas Gas or maybe even Husky continuing as a brand. Or if they do Bajaj and CFMoto will own them.

Unreliable bikes was there fall. Over priced

I had one of the very first 790R to come to the states. It was a truly innovative exceptional bike. I never had a single issue with it. That being said, KTM has lost ALL credibility via their statements denying 790/890 issues. Way too many things keep happening to the 790/890 line...cracked fuel tanks, valves, electrical issues. KTM will have fire sale prices very soon on all the models. Note to KTM: The Vultures that eat KTM will fire the idiots who thought it a good idea to lie to it's base, and the idiots who thought it a good idea to produce intercompany competition...Ktm 690 v H 701 etc. What ignorant fool did that?

Totally agree with you. Great video. Pi'e'rer the E is silent.

Great post..thankyou for your time and take on this..also..the video and audio quality is superb..

I can assume KTM thought that buying failing bike companies would increase their market share, while saving big money by standardizing manufacturing. But the companies failed mostly because they had no market share. Because KTM does have market share, it will spread to the rest of the existing companies,----unless Honda buys KTM. :) Because of the industries dwindling market share, I agree with you that KTM will be totally gone soon. I don't see anybody making a profit from any pat of KTM. If somebody thinks they can take the best sellers to china to have made, then I guess we don't learn very quickly. I know this, Japan is having a good time right now.

11:50 "Understand what your market is, and adjust your business to it." That is what happened. With the dwindling share due to regulation pushing up all bike and car prices,---somebody had to go out of business, (and have been). It is an adjustment to the dwindling market. My question is, will it create enough market share for the surviving companies so they can make a profit? Because when it comes to dirt bikes, I bet none of them are making a profit right now. A mixed economy does not work. We have the results today, in our faces.

My posts are censored, (welcome to communism folks), but here i will try one again: As we also know, high bike prices drastically reduced the market share the industry once earned. The prices of bikes and cars, are over double they would be with out EPA type regulation forced on the industries. But guess what, with all the trade agreements our wonderful government did with communism in china, EPA regulations were not included. That means the EPA is not about saving the planet, but to hinder/destroy free enterprise and fund communism. There is no university economist who understands and teaches, that free enterprise and communism are not compatible. But the result are in.

Huskvarna started out making guns. The 3 vertical stems on the top of their logo simulate looking down the open sights of a rifle.

What about the cost of EPA regulations!!!!???? So far, I have not seen one vid about KTM, and the cost of appeasing the EPA. Regulations are so expensive and dysfunctional, they put companies out of business, and keep new (non subsidized) companies from starting. They are the #1 factor of economic decline, by far.

12,000 and 14,000 is just to much money for a dirt bike. Should have skipped the injection and keep the carb & kick starter, offering at a lower price. Because of the unknown buyers will have to wait longer to buy .

KTM is gone.

I love my very reliable 2020 1290R SuperDuke

You're missing the point. They are NOT a luxury product in the bike market. They paid too much for the other coimpanies and took on way too much debt. The share (and your bikes) are worth less every day. Sell now, because after they goo bankrupt, they won't be worth what they are today. Therr is no equity lefty, unless the lenders agree to convert some debt into equity, but they will still be left with north of 2.5B of debt. They'll need 50M just to pay interest. KTM is gone!

I disliked the way they moved to big corporate dealerships, taking franchises away from smaller local dealers. I have stayed away from them due to the bigger dealerships being less approachable and helpful.

KTM started making bad decisions when they bought Husky. They didn't seem to understand that everyone who bought a Husky or Gas Gas was a lost KTM sale. It made no sense. As soon as I heard that KTM bought Husky, it was clear that they were doomed. Getting into road racing just sped up their demise.

I bought a Beta and moved on. No problems and reliable. I'm done with the orange clan. 😂

I've moved on to Beta and that's that. Well priced and reliable. No hidden little things .

I wish people would quit saying they had cheese cams, because that was not the problem because the problem was oil jets getting clogged up due to dirt or initial break-in particles and that issue was solved with keeping the oil feed gally clean and installing a pre oil elongated thimble filter screen in cylinder head just under the camshaft bridge, and when I see these bad camshaft engines it’s only because of not having this update along with debris in the camshaft oil jets. I am a technician and an engineer for over 40 years. So shut you traps you non tech armchair mechanics! KTM is an awesome company so stop trying to slander them to get your petty punny RUclips channel off the ground!

I don't do many miles nowadays, but love my Duke 125, when ever I've needed more expensive Parts, I've sourced them direct from India, imagine that the Brand will survive as an Indian Brand of some description whatever happens...

New KTM video: "Here to stay!" ruclips.net/video/JDMAyhKPXFc/видео.htmlsi=RCVXLIk-fMBugeyh

I have my heart set on buying a new Husky 701 Enduro for world travel. Should the worse happen and all the companies go bankrupt where would you stand with warranty claims etc? Don't the companies have to have insurance policies against these possibilities? How would you feel about buying a bike from them in the current situation?

Been riding Motocross for over 30 years now. Also owned many KTM and Huskys including the KTM 250XC TBI (as seen and reviewed on my channel). As you say, there was not enough product differentiation between the brands. They tried to make Gas Gas the "fun" brand, Husky the "top tier brand for Vets, and the KTM brand for "the serious racers". For example a GasGas 300 might be identical to the KTM but GasGas had different brakes, as well as Cast Triiple clamps and other minor downgrades compared to KTM which exclusively had Billet Clamps on all models, as well as Brembo brakes. But performance wise the average joe porbably couldn't tell a difference. I agree that they simply got over confident and spent money acquiring brands that they didn't need to, as well as building out a HUGE facility in California for the Supercross Race teams etc. yes, the post covid economic environment affected many others inlcuding a lot of the top Bicycle brands (the Pon group which owns Santa Cruz and many others), Trek downsized, many huge retailers went out of business all together. Then we have the downfall of the auto industry in Germany. I'll also add that the Austrians are also heavily invested in the German auto industry as well, and perhaps one major challenge that they ALL face is the high cost of labor in those countries. Great video and i'll likely be making my own version with some of these updates as well. Stay in touch!

Stevie Wonder refuses to ride KTM!

Very well said. I have been involved in turnarounds for the last 10 years, and you are absolutely right on every count. Let's see if Pierer is going to do something similar - or go bankrupt continuing to do something silly.

Cheese cams put them out of business

To blame COVID is a farce. At least in the US… people went out and bought more bikes than ever because there was disposable income and lots of free time. They are failing because they are pushing overpriced products that uninspiring and homogenized across a bunch of brands. I grew up on Husqvarna dirt bikes and KTM has managed to absolutely destroy the brand. It’s embarrassing! Your comments here, sir, are spot on!

Nah they’re fine. Focus on riding

The KTM RC390 would have also been a good beginner bike for beginners. Why did they stop production of that?

GasGas made four strokes before KTM took them over. And the one that I had (450 FSE) was excellent.👍

All very well saying other companies rode out the covid storm but many other companies went bust though no fault of their own . I know a person who commited suicide because his company went bust.

It's mind boggling how major companies like KTM get run into the ground by idiots who make a monthly income more then I make in a year.

I agree with what you're saying, if they're going to keep husqvarna and gas gas they should divide the product as you are saying. But they should also consider that the customer for a long time now has got their eyes on the middle class which KTM have ignored for too long, CF Moto now has a 450cc there should have been a KTM (or husqvarna), the middle class should have been the bread and butter for KTM , the 390adv sadly was too little too late. Anyway my 2 cent from Denmark , keep up the good work 👍

Hi 👋 I enjoyed your video and understand your passionate stand regarding this situation KTM has put themselves in... but, as a keen observer in foreign markets and business related (not just motorcycle industry) strategies and also separating personal views from reality and mixing it with a little pinch of law and financial savior fair... I think KTM has done their most diligent work and have placed itself in a position where no one expected it to be thus causing a great big distraction so as to accomplish its master plan. industrial subterfuge. It's all within the law though, and is very interesting to see unfold. Don't worry old friend, KTM isn't going down, and those shares will sky-rocket again. Be patient, let it unfold.

94 Euro to 10 plus Euro, its a goner. No white knight is going to come in. A total loss, no way there can any re-structuring gonna to change that! There is NOTHING left to 're-structure'!😆

KTM =keep taking money ( people’s)

Husqvarna is the premium brand in the line not KTM. Husky-KTM-GasGas.

Divide and conquer! Kill off Husky , make gas gas the cheaper bike and KTM the premier bike as it always was. I have had 5 KTM 450 xcf over the last 18 years. Everyone of those bikes were perfect. Latest one was a 2022 KTM 2022 450. It cost $12500 US dollars plus an $800 vortex ecu and $800 FMF scooby doo exhaust. I would buy another one today regardless if the company goes under ! Great video ! They will go out in 3 years .

Owning the bikes is no big deal there will always be parts and service for them because that’s the only way to make any money moving forward. You’re right during Covid recreational sales of boats and motorcycles actually went up . Your right bad acquisition decisions thinking the volume will go up buying 3 brands and not killing off at least one of the brands . The dealers are going to be the ones who take it on the chin with too much inventory in the pipeline which is not going anywhere soon.

As someone who has done troubled company workout as well as merger integration, and who has watched a few of these vids about KTM, there are a couple of things that come up right away. The first is one I haven't seen anyone address; sources of cash and uses of cash. Most companies in this position have lost control of cash flow. What's KTM's situation? They won't emerge unless it's addressed. Second, I sincerely doubt that even in their most feverish of fever dreams that KTM management thought they were buying market share with Husky and GasGas. Rather, it has the hallmarks of anti-competitive purchases - they bought them to make it harder for anyone else to revive those brands. The brands themselves have value, so they were denying that value to any new or existing competitor. I both respect and criticize their bikes, but as for KTMUSA, my experiences with them have - shall we say - not been exactly positive.

IMO KTM is the brand most recognized for hard enduro, would make more sense to have it stay hard enduro if you are breaking up by cc. Sell Husqvarna and Gas Gas to GPX so they can build basically the same bike for half the price. I could see GPX swooping in to buy KTM once they completely implode, no one will buy the debt though.

The sign of a good company is how you handle adversity. kTM have done alousy job on how they handled the cam issue

Sounds easy running a multi million euro international motorcycle company from a timber shed. Suspect the reality is probably a little different, I assume our friend has not run a multi million euro motorcycle company but maybe wrong.

Citi Group ? The bank of choice of the Mafia and the Vatican paedo protectors

I'll just keep riding my 300XC and buy PKTM stock while it's cheap. See you on the flip side!

More clickbait titles of doom you even own ktm bikes discuss the problems of what you think by all means, but be honest with your title

Too much stock on hand. KTM dealerships are rammed with bikes. The dealer hasn't paid for all those bikes I will bet.