What defines the effec­tive­ness of a cor­po­rate or brand iden­ti­ty project? What exact­ly is need­ed, from both client and agency? And how can such a com­plex process be imple­ment­ed in a way that works?

Many fac­tors are at play here - and num­ber one is the qual­i­ty of the col­lab­o­ra­tion between agency and client. This is why CXI fea­tures pre­sen­ta­tions from both sides, cov­er­ing the cre­ation and devel­op­ment of a project.

Select­ed clients and agen­cies will be show­ing TOGETHER how things look from both sides of the part­ner­ship, iden­ti­fy­ing prob­lem areas and pre­sent­ing solu­tions. They will give insights into the com­plex­i­ty and sheer breadth of what is involved in defin­ing a project, bring­ing clar­i­ty to desired out­comes, deci­sions that are made to achieve these, and the results that can be expect­ed.

CXI has been run­ning since 2009, and with 1000 atten­dees has become the largest cor­po­rate and brand iden­ti­ty con­fer­ence world­wide.