DO THIS to Find Long Tail Keywords for Amazon PPC
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- Опубликовано: 3 июн 2024
- 💡 Amazon PPC Long-Tail Keyword Strategy -
If you’re struggling to lower your ACoS, download these 3 reports to discover more profitable long-tail keywords:
1️⃣ Search Query Performance: This report shows you the top search terms that led customers to your products. Make sure to download this report from the ASIN View instead of the Brand View.
2️⃣ Advertising Search Term Report: This report shows you the top search terms that led paid customers to your products. Do this for your Sponsored Products, Brands, and Display campaigns.
Now with these 2 reports opened in either Google Sheets or Excel, you want to combine them together to create one big master list. From here you can plug in the following formula to get a word count for all of your keywords:
=IF(cell no=""," ",COUNTA(SPLIT(cell no," ")))
*Make sure to replace “cell no” at the front and back of the above formula with your specific cell number.
Now you can filter for cells that contain more than 4 words to find your long tail keywords.
And lastly, the third and final report you should download…
3️⃣ Competitor Reverse-ASIN Search: This report shows you the top search terms that customers use to purchase your competitors' products. We used the following filters in Keyword Scout, but feel free to customize to your liking:
Word Count: 4 min
Search Volume: 100 min
Organic ASINs Count: 2 min
Organic ASINs Rank: 50 max
Category: Pet Supplies (select your own category)
As shown in the beginning of the video, long tail keywords are typically less competitive, more profitable, and easier to rank for. But unfortunately, a lot of brands only have a small list of these keywords which is why we recommend downloading these 3 reports on a monthly basis. That way you’re always uncovering new long tail keywords that can be funneled into your manual-targeting campaigns for greater control and spending power.
At the end of this video, we also include a few strategies for incorporating these keywords into your Amazon advertising campaigns. You can watch that video with this link here ⬇️ junglescout.video/OutrankComp...
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0:00 How to find longtail keywords on Amazon
0:15 Why longtail keywords are better
3:34 3 Amazon reports to download to find longtail keywords
3:40 Report 1: Search Query Performance report
4:44 Report 2: Amazon Search Term Report
7:22 Report 3: Reverse ASIN search on top competitors
11:03 How to combine all 3 lists
13:08 How to add longtail keywords to Amazon advertising campaigns
#AmazonFBA #AmazonPPC #AmazonAds #JungleScout
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➡ GET JUNGLE SCOUT: junglescout.video/Get-Jungle-Scout
Hey junglescout what would you say is a good way to
Become a ppc pro and get experience without taking the leap with your own money. I have taken courses but never feel confident enough to go through with it. What would you suggest.
Thank you for your share. Could you show me what Keyword match type is preferred for long-tail keywords?
I like to create separate campaigns with the same keywords. One with all the keywords in Exact match, and one with all the keywords in Broad & Phrase match.
That way you have precise control with the Exact campaign while the other one "fishes" for new keywords phrases - Jake 😄
@@junglescout That's great. I hope you will share many other exciting things. Thank you.
@@junglescout One more problem: Do you have any videos regarding negative keyword tips for the Amazon Campaign? Can you share them with me? Thank you.
I recommend checking o this Million Dollar Case Study Episode: www.junglescout.com/blog/million-dollar-case-study-optimizing-ppc-campaigns/
@@EricsViet We don't have a video on Negative keywords (yet) but we do talk a lot about it in this guide. Feel free to check it out, the section you're looking for is titled "5. Create a list of poor-performing keywords"
www.junglescout.com/resources/articles/amazon-ppc/
Hi is auto ppc campaign better or manual ppc campaign which one you recommend plz as in auto plc campaign Amazon give us best keywords plz suggest
When it comes to auto and manual PPC campaigns, one isn't better than the other; it all comes down to implementing each campaign type with a clear strategy.
For the best Keywords, we recommend using our tool: Keyword Scout!
Do I need input keywords for resell brand (Nike)?
This is just for private label?
You can also do that with your branded items.
Hey guys i love your content, I've started recently selling my private labels in Spain and it was going spectacularly until for some reason, yesterday, Amazon took out the buy box from my listing with no explanation and its affecting my sales enormously, have you ever heard of a problem like this before?
It sounds like your listing has been hijacked. You will need to compete to win the BuyBox back: www.junglescout.com/blog/how-to-win-the-buy-box/
Hi, I am big fan of jungle scout
We are big fans of you! 🧡
@@junglescout 😂
Will this recording be posted on RUclips?
Yes! You can come back to this link to watch when you have a chance! 🙂
When I do a reverse ASIN on my product I am not seeing any keywords in the results. What could be the problem?
Sorry to hear that! Can you reach out to our support team with the ASIN in question? You can reach them at support@junglescout.com
Hi
Can you please make videos how to find winning products?
ruclips.net/video/KIW-jeGfVow/видео.html&pp=ygUiZmluZCB3aW5uaW5nIHByb2R1Y3RzIGp1bmdsZSBzY291dA%3D%3D
The Brand Analytics is for Brand Registered sellers only 😢