Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.?
HTML-код
- Опубликовано: 23 авг 2024
- Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. Think of it like QVC, but entirely online and hosted by famous influencers with millions of followers. The trend has caught on more slowly in the U.S., but now Amazon, TikTok, RUclips and Shopify are making big investments in hopes it takes off. CNBC goes behind the scenes with creators like Myriam Sandler to find out what it’s like to sell via livestream, and what it’ll take for the emerging model to become a mainstream way that U.S. consumers shop.
Check out Myriam's content here: @MOTHERCOULD
Chapters:
2:04 - QVC reinvented
5:08 - How Amazon Live works
8:30 - Amazon vs. TikTok and RUclips
12:48 - Innovations and obstacles
Produced by: Katie Tarasov
Edited by: Amy Marino
Supervising Producer: Jeniece Pettitt
Graphics by: Mallory Brangan
» Subscribe to CNBC: cnb.cx/Subscri...
» Subscribe to CNBC TV: cnb.cx/Subscri...
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedI...
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/Instagr...
#CNBC
Will Live Shopping On TikTok, Amazon And RUclips Take Off In The U.S.?
So old folks were obsessed with QVC and those merchant channels, and now younger people are obsessed with the same thing, but just online.
They laugh at "the MyPillows guy" and think they are inventing something new. Someone should really show them QVC.
@@FutureCommentary1 To be fair we did grow up watching QVC and HSN on TV Back in the day. so it's not just an "old persons" thing
Yeah it’s just the medium that evolved
correct. That is the biggest point. you don't need to have tv Chanel. your phone and you
I was born in 98 and grew up with the advancement of internet and technology, and this still freaks me out.
I was born the same year and agree
10 years older. Also agree. 😅
Exactly
They had live tv shopping channels for decades
They had live tv shopping channels for decades
I seriously don't understand how impressionable and gullible people are to have to happily throw their money away just because some person they don't know is claiming it's a life-changing product.
In other words, we humans watch TV commercials, get influenced by the ridiculousness of it, spend our money on the product in a commercial too?👍🏼
Mostly teens
It’s apparently an effective strategy done by shopping apps in China. They also feature random live drops of discount vouchers when watching and can even haggle the price down with the streamer I think?. The live chat also commenting they want to buy it may also steer people to joining in on the bandwagon. It’s honestly wild to me how different China’s online ecosystem is lol. Some online shopping streamers also reached celebrity status and even collating with designer brands.
I agree with your sentiment but they just see it from an entirely different perspective. They think "I just got paid (or my recreational spending budget is more than enough for me/my family) so why not treat myself? Plus, this influencer is somebody whose opinion I trust and is like mine so it is very unlikely I'll get burned. Plus, buying this new clothing item/trinket/gadget is something that I need/have wanted for a while so this shopping experience will make everything easier!"
That's what the whole marketing industry is based on. Trying to trick people into buying your thing.
Knowledge of this hyper-marketing activity ruined my day.
Ditto
I can even finish this video, totally disgusted by the people who buy blindly 🤢🤮
Brilliant minds hard at work everyday figuring out how to make you buy more stuff you probably don't need.
At least it makes you happy even for a while
This is ridiculous....I love how people complain about techies and that we make too much money but yet these so called content creators do nothing for society but make a ridiculous amount of money lol
What did so many Hollywood celebrities do for society? If you want to address this issue, you need to go back a century, not the present. Their income is just a result of being split from what traditional businesses like TV monopolized.
It’s called buy and sell
I'm not a monk,or nun or reach a Zen stage, but watching people going crazy about all these non essential things made me wonder 🤔... What have people become to be hoarding so much stuffs? They will need a bigger house to store these things or just dump things they lost interest into the landfill? It's not sustainable for this planet???
Also, don't people understand that influencers are salesman/ saleswomen who get paid to influence you to buy things you don't need?
@repliesgpt People like the idea of being sustainable but not put in the work to achieve it and many companies take advantage of the environmental trend by doing something known as Green Washing (They make a product sound like its eco friendly when in reality its not)
So QVC?????? Again.
Corporations in US should check how Chinese livestream operate first. In China livestream people buy because it is discounted product 30-40% discounts. Depends on product. People in china like discounts more that's why they buy Everything. I think us companies should do their homework first
Most the crap on poshmark looks like containership leftovers.
What's the point of discounts when everything is always discounted, whether it's cheaper than usual or more expensive.
I absolutely want to avoid that way to shop...but I'm a guy. It's shopping therapy. Do I want reviews of items? Yes. But I want to look for them.
This didn't sound like it has anything to do with being a review. Disgusting.
They make it like everyone can become a million dollar influencer. It will get harder and harder for new live streamers to gain an audience. It just like game streaming. There are game streamers that made a lot of money because they were the first to start doing it. If a new game streamer were starting out today. They would have to complete with thousands of other game streamers.
Then there are people who will take advantage of the hype and make money by “teaching” people how to become influencers. It no different than those “get rich quick” seminars that target older people.
The truth is that “influencers” need people who work regular “9 to 5” jobs to buy their crap.
In America we called Home shopping "Linus tech tips" and "MKBHD"
Yooo spot on. Always checking their videos for reviews on a product I'm interested in or may potentially buy.
As a Millennial born in 1991, if I’m looking for a specific product, I’ll watch youtube videos specifically about that type of product. I was looking for the best skincare routine, so I watched some youtube videos by Dermatologists. Otherwise, I’d rather go on Amazon or google and just search for the product and read the reviews. I’m not about to sit there watching a livestream when I’m not even looking for any particular product. I feel like this livestream model will mostly appeal to Boomers and Gen Z.
You believe that any of those review videos are objective? Even some of those reviews are fake.
@@the_notorious_bas That's actually facts!
Alot of reviews are biased
Amazon reviews are shills, too.
@@the_notorious_bas There are too few product segments that have robust review sectors in general. Making informed purchase decisions is way too difficult. That's why I rarely buy anything.
@@the_notorious_bas Well that's why one should watch videos from different channels, right? Filter out the "fake" reviews as you say.
Some things we can let China keep. This is one of them.
@@_Meng_Lan nah
I am happy people are finding ways to make more money vs traditional 9-5 jobs.
This level of consumerism and consumption is disgusting.
The reason why we loves the live video or regular video is it’s showing human interacting with the product something we can do until we actually buy the product.
WTF.... I am an intense amazon shopper with probably 1/4 of all my purchases done thru Amazon in a year.... and I have never seen nor heard of this content
Maybe it's because I don't use TikTok, Facebook, Twitter, or Instagram.... but seeing this confirms that I'm really not missing much :p
People act like they didn’t have those tv shopping channels for decades
China has a population of 1 Billion people in which that is a huge wide array of people in different aspects of their own society. A massive market that shops on their live streams in which they get huge discounts and the streamers are very popular themselves that build a huge following that get a dedicated audience. Its a different world when you see how their content creators our viewed and their fan/pop culture is huge. It's specific to them.
6:30 Hold on. You're telling me she's making $600K / year showcasing products on Amazon?
That's actually low for a popular content creator.
They're usually 7-8 figures
But they also spend a lot of time on their content. Say goodbye to 9-5
If this is from Amazon Associates, you'd have to move like $60 million of product a year to get that much in commissions. 👀
In Korea, livestream shopping hosts are practically celebrities for the ajummas tuning in every night lol
Am I the only “millennial” that hates these “lives”? If there’s a “live” and I’m just trying to browse the “deals” section, and it stops my music/movie/anything, I immediately quit the app… NO THANK YOU!
The thing is that China is not the USA. People have different cultures and different habits. What works for a company in China, does not work in the USA.
In the western society, people tend to spend on car, home/ apartments as the basic necessities, then buy accessories as they go. In China, the working class can't afford houses or cars, because housing prices are outrageous. So the working classes indulgence are shopping, if they can afford it, they buy luxury bags, shoes 👟 etc as status symbol. A Gucci 🛍️ cost less than a car, for example, they can carry it everywhere daily.
@@___beyondhorizon4664 That's true, I know many Chinese will buy expensive luxury items like Gucci or DG. In the USA, people don't buy luxury goods so much.
As a millennial, I go out of my way to find cheaper alternatives that is not pushed by ads or celebrities or influencers. I don't want my money going towards their 2nd vacation home.
so ads
Theres something very Dystopian about this and I don't like it.
I shop a lot on Amazon. I see the live streams but I don’t watch them.
Absolutely ridiculous. What happened to doing your own research before buying? I couldn't buy a product just because a celebrity told me so.
Because it's been big in China and they (also) love to copy things.
These live stream shopping shows how our lonely society is craving for the personal touch and trying to fill a void in their life.
And QVC decades ago ...?
Consumerism fuels the US economy. It doesn't have to be extra sad. Just don't think about all of the children's lives exploited overseas to make the magic happen.
So RUclipsrs are just modern QVC hosts.
That's what I got out of it.
It's already super common in china so I think it's just a matter of time before it reaches the west
Oe or or something like that the only one who is going to be the best way to get a chance to win a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and
Re up to get a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement re up to get a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and
Oe or something like that the first time frame and excitement
Oe or
Oe or something like that the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and
yknow this is basically just those infomercials
Live demonstrations are definitely the way to go for digital shopping, they could offer a more hands on description like on the feel, fit and size, so u would be getting a better understanding of the product than u would from pics. U could also expect questions to be answered faster since they'd be interacting with the viewers
However it is still important to research the product before u make a purchase
Interesting, where do you watch them?
It kinda makes sense if it's like interacting with a salesperson you'd meet in a shop. I must always be transparent how the demonstrator is affiliated with the shop or product, though.
I closed my Amazon account during the sc4md3m1c
Live shopping is HUGE in asia. Im from Malaysia and selling on TikTok livestream is my 2nd job/income. Apart from my 9-5 office job.
The F.B.I director said he considers Tik Tok "a security threat" and is trying to ban the app in America. I dont think this will work here. Lol they already said tik tok is stealing user data🤷♂️. If thats the case why would i want to give them my payment info.
In America we don't have that time to watch a livestream 😅😅
They don't have that time in China either.
The reason it hasn't gotten big in the US is because apps that push the service are boring and hard to use. Amazon livestream sucks which is why nobody knows about it.
I don't buy things without reading reviews.
I know some people do it but I personally hate shopping this way as those usually give me a scammy vibes
She even has that circular(hoop-like) streaming phone/camera holder thing the Chinese live streamers use. I saw that thing in a Chinese tv show in which every single streamer had one.
ring light?
It's just a generic ring light, they've been in use for decades, it's not a Chinese thing. They're especially popular in macro photography.
@@sidbrun_ Ring lights are probably old school, this is like one of those "detachable selfie-stick with ring light on top and tripod on bottom" things. Like someone took 3 inventions and combined them into a chimera.
I literally have zero desire to watch someone blab about products like this.
So saying Hieeee to everyone watching is selling a product? Wtf.
In my country, live sales on Facebook are very popular. Businesses usually hire celebrities including famous actresses to host live sales for them. Products range from clothing and house hold items to jewelries, diamonds, cars and even houses and properties. Buying your house online during a live sale, it's crazy to even think about it but it's real.
I don't know if this is Chinese propaganda or what because this stuff has been going in the US for at least five years. Full on gaslighting!
It's insanely popular in China. I thought I could escape it here, but last month in Times Square I heard a lady livestreaming and peddling toothpaste to viewers in Mandarin 😅
What a goofy. The shipping + handling fees gonna cost more than the toothpaste🪥🤦♂️😭
I never watch livestream shopping dont know know it's just not my thing. I always buy what i need therefore no need to be influenced by the things I don't need. Only comparing different brands by googling them.
Sometimes I say it on my mind, "how come people working like that generate much money, it's nonsense"
But I realize that's my jealousy 🤣
Is there nothing they're never "betting big" on. 🙄
I understand why someone would want to check online reviews for a product before buying, but the only product I remember impulse buying after a live stream was a Terry's chocolate orange - honestly, actually a really nice chocolate.
Does it taste like orange?
Food is different.
@@fluminesesoc they’re infused with orange oil- they’re delicious I ate way too many over Christmas
Link? (Just kidding, I don't care. 😆)
@@fitybux4664 you can find them on Amazon in the US for $4-5. That price makes them nice for a special occasion, since you get a good amount of chocolate for that price, but it's definitely not an everyday thing.
So QVC online? Bravo, you've really reinvented the wheel here lol
Huh? USA always have been slow and takes forever to get the latest things even fashion. Everyone knows the USA is always the last to get caught up on the latest trends.🙄 We are last with fashion, food, music, products, EVERYTHING!!! Nothing new
You clearly haven't been to Europe
@@efonwang no I haven’t but it’s still does not change the true 100% fact that USA is always the last to get the latest in anything. even Third World has far better train stations than we do in America so please, this has nothing to do with me never visiting Europe, clearly🙄
@@FairBeautyEssentials you just changed your claim of last in "fashion, food, music, products" to train stations.
If you know anything about the rest of the world, USA is actually quite forward in all your first claims. Far from last. Mainly because of the diverse population.
Trains are a different topic.
New York and Hollywood literally set fashion trends for the world.
Top music throughout the world is also produced in USA. You're not going into a club in Philippines listening to Filipino music.
You can find literally any kind of food in Boston, LA, NY, FL.
In China, going to a US restaurant like Fridays is a special event.
Try finding Japanese food in south Africa.
Products? Tesla started in US. Iphones were first in US in 2007. Didn't start selling to another country until 2010.
Social media, streaming videos, even the internet itself started in US.
Even top European fashion brands like Dior, channel, Ferragamo all are designing and catering more to US consumers. Simply because of spending power.
Last decade was aimed at chinese consumers. But that's since changed.
Seriously, the outside world is not as glamorous as u think it is
So QVC
Ugh! She wears outdoor shoes on her kid's playmat. That's just disgusting. Kids crawl around and put their hands in their mouths.
Damn..She makes 6 times more than 100k.
I have seen it on poshmark and the bulk of it is fast fashion junk, amazon (or someone else’s) returns, and containers of junk clothing.
Some don’t even know if it’s fake or not (last night a seller yammers “why would these Reeboks be fake, they look real and are cheap”)
People were buying fast fashion garbage.
I have been inundated with these shops, but only browsed the last couple days. Sellers don’t explain or disclose well.
Hard pass.
Actually the AI learning makes everything so boring. Eventually they don't show you anything new so you'll be done with that. I'm pretty much completely bored of youtube already.
Tiktok is great,it shows who is the cringe pplz r.then i can avoid it
Basically 2023 version of QVC then?
Because it's been proven successful in Asia already.
I mean it’s basically what QVC has done for years just in television
BAN TIKTOK & DJI NOW !!!
I'm a 60 year old man. This scares me. I'm not old enough to not care But I'm too old to get into it. Will these sales take place without the entertainment? Is it all impulse buying?
yes
People don't want me opening amazon live on their firesticks because they're afraid it'll detect sideloaded applications (don't act like you don't do it too) and block the stick.
This is late to the game. In Asia we do it long time ago lol
Nobody wants this. I'm just going to search myself
What the heck is wrong with people. I had no idea this existed and now I'm disgusted.
I hope this doesn't trend here in the U.S. I feel that their review on the product won't be genuine compared to some who is actually reviewing it just because and not just trying to make a buck.
this is revolution
Crass consumerism - Infinite growth will not happen with limited resources.
If Linus Tech Tips was like: "This PC accessory is amazing. And RUclips already has your credit card info, so you can click here, buy it now, and have it in your hands in 2 days or so."
The chart at 3:80 comparing SPX and BABA is misleading. BABA collapsed almost 70% starting Nov. 2021
Boomers Zoomers
🤝
Being easily manipulated by marketing, influencers, scammers, and get rich quick schemes
She makes 600k a year?….. I’m sorry I’m not buying it
People are resilient they adapt and evolve
Soinds lame icl who would watch this
They need to put this higher on the main page. I didnt even know this feature existed, but then I scrolled down on the front page and found it. Weird.
I wonder f this type of shopping will lend itself to the travel industry? Buy vacation packages or get discounts on hotel rooms. Seems like travel content and social media are well suited for each other.... so why not shop it?
Have you guys been living under a rock? This has been going on through Instagram and RUclips for at least five years. Chinese idea? Yeah, right. Get real.
wow didnt know the american gen Z is inventing this new livestream shopping.. USA USA!!
Straight sell outs and completely oblivious 😂😂
also the rise of revenue from advertising them by cnbc
I closed my Amazon account during the super dangerous pestilence
I dunno. Something about this is freaky
QVC online version same old school telemarketing is a business make you spend money money money life is all about money because everything cost money money is life everything cost money money money
Why would anyone listen to an Amazon Live Shopping stream when products are cheaper on say, aliexpress? I think aliexpress Live Shopping streams will become more popular. 😆 (Aren't most of the Amazon Live Shopping items made in China anyway?)
So many innovative ways to buy more crap.
no thank you.
So, QVC! Lol
What drives people to spend their time on watching these shopping live streams?
The same thing that drives them to watch it here. Depression. Jealousy. Any of the seven deadly sins. 😆
Uh-huh.
Let users post vids on the product page
sounds like a moderation nightmare
why are we giving data to china( tiktok )
Oh,because tiktok keep the data in US,you dum**ss
More crap to make your life complete and fulfill all your dreams -- for five minutes lol.
There is nothing new under the sun and all is vanity.
Consumerism cringe 101.
god help us...
طاب يومكم اعزائي الملائكة والسلام عليكم .
تكون التجارة والبيع والشراء في الاسواق في الجنة وبناء وانشاء المصانع جميعها في اطراف الجنة وتكون العبادة للملائكة كما اوردنا سابقا في السماوات وعيشهم الملائكة في الجنة انتم وزوجاتكم .
مستشار الخالق
🤰
Live selling in social media is big money even celebreties in my country is doing it
This is not new...
People of China has been doing this for awhile...