Navigating the Brand Licensing Life Cycle

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In the dynamic arena of brand licensing, keeping pace with current trends and anticipating legal intricacies is crucial.
Join us as we explore the brand licensing life cycle essential legal strategies, common pitfalls, and best practices that are pivotal to successful deals and product launches. We will cover:
Strategy development
Identification of partners
Memorializing the deal
Production implementation
Launch plan
Marketing strategy execution
Evaluating continuation or exit strategies
AI considerations
Case studies