Vodafone gives rhythm to 5G at Rock in Rio | Beyond Imagens de Marca

For a long time brands have found in the music business an opportunity to get closer to the public, creating good memories and unique experiences. The return on this investment often involves greater visibility, recognition and even connection with the public. After a hiatus due to the pandemic, music festivals are back, such as Rock in Rio Lisboa. At the Parque da Bela Vista, in Portugal, brands have once again found space to activate themselves and Vodafone Portugal has been a regular presence there for 18 years. Present since day one of what is considered the largest music and entertainment festival in the world, the brand bet on innovation and technology as the main activation this year. 5G is Vodafone's headliner and it wanted to provide a unique and innovative experience to festival-goers. In this episode of the Beyond Imagens de Marca series, we talk to Leonor Dias, brand director at Vodafone Portugal, who explains the importance of this return to festivals.