NESCAFÉ AZERA x The Prince's Trust

For the past 6 years we have partnered with the University for the Creative Arts to give students the chance to design our NESCAFÉ AZERA packaging. Young people have been hardest hit from the COVID-19 pandemic, so there is a responsibility to support this generation in post-pandemic life. In 2021, NESCAFÉ AZERA donated £150,000 to the Prince’s Trust in order to directly help young people. We also launched a competition in collaboration with the Prince’s Trust to give 5 young people the chance to design our tins of coffee in addition to a cash prize. The idea behind this competition is to showcase the talent of young people supported by the Prince’s Trust on a national scale, and to help start them in their careers by giving them opportunities to network with industry experts.