I was scared witless by these public information films in the 1970's(,I was 9 in 1973) But they worked.I avoided playing 'chicken' on train tracks,messing near water,talking to strangers,( still managed to enjoy my 70's childhood)
The one of the childrem playing with fireworks - the guy falls into the fire and burns just after a firework explodes in that girls face and I was convinced she'd been dehydrated and turned to paper in an instant - scared the heck out of me! (I was about 6) XD You'd never get these past codes & practices now!
I was just three and Play School age in 1973, so too young to understand or remember that period first time round. Remember other PIFs later on, especially the dreaded Apaches, which I was made to watch in 1981. I would have been eleven and in my first year at senior school. Horrible!
The kids in this advert are all in their fifties now. I saw them all at my local riverbank, still messing about with sticks in the mud. One had a bad back, and another had lost his slipper in the water.
I can remember seeing this back in the 1970's, and it is still quite effective today, especially with the now legendary Donald Pleasance's voice! This film also features the first appearance of a very young Terry Sue-Patt, who is best remembered for playing Benjamin Green in Grange Hill during the late 70's and early 80's (and is, now, sadly no more).
Mate I got shown this in Year 3 (like 2011) and this probably saved my life today. I was in a field with my dog, totally lost, cause I’d walked out of the forest and crossed the river at a narrow point. Followed the river up and after 45 minutes of walking and not finding another narrow point to cross back into the forest again I was considering on picking up my 20kg dog and walking across a bunch of slippery stones over this 15ft stretch of river. Then I remembered this advert and walked another hour until I hit a main road and followed that back home.
If only this could have been running on TV now - The Dangers and the message are timeless - ‘I’ll be Back-Back-Back-Backkkkkkkk’ Death says - and he has hasn’t he ? RIP and Bless those young boys in Solihull
Said this myself. Yeah scared the hell out of me, but the message was not lost on my young mind. Rest in peace those Solihull boys who sadly did not know any better. ❤️
Thease adds need to come back ASAP , after 3 young lads died Sunday in Birmingham after playing on the ice , Still people are ignoring the warnings, as a young child was rescued thismorning from playing on the ice lake in Dorset!
This was terrifying, i was 2 and when i was in my pram at Whitby....there was a nun near the cliff edge, her back to me, i pointed and shouted, I'll be back , back , back, back! (mum says about it alot!
These information films were so well made. I remember the one with the child and his football boots that had his feet cut off when trying to run across some railway tracks. A few years later my brother was in hospital and the young boy next to him had his curtain closed and all you could hear was him crying 'why me!'. He had been playing on some tracks and lost his feet.
This scared the bejaysus out of me as a child. I only went to swimming pools, I never took a risk anywhere else. I learned to swim in elementary school and took lessons and won awards for personal survival at junior high. That ghostly figure and the menacing, sonorous voice actually inspired me to learn to swim.
I was born 1967 and can remember being frightened by this. I tell you what, these admoniitory ads were effective and have warned me away from drowning ever since.
As an 80s kid the only one of these I remember is the one where the kid goes to retrieve a frisbee from a pylon and gets electrocuted. It worked on me, never went near the things after seeing that. Given that these public information films probably saved hundreds, if not thousands, of lives over the decades, it got me thinking why you just don't see them any more. Then it dawned on me, kids don't go outside any more, they're all stuck inside playing video games.
He actually broke into a substation trying to retrieve the frisbee, and a pylon is an electric tower. The name of the campaign is "Play Safe", and the segment or stand-alone PIF is called "Frisbee".
I used to tell my kids about the traumatic tv ads we were subjected to back in the 70's. This one was a particularly freaky one. They now get why I turned out how I did. MWWAHHAAAHAHAAA!!.
James was 19 when this came out, and he said he got the idea for terminator from a dream, entirely possible this is the actual origin of "I'll be back," and possibly terminator itself. Look what's happening, a relentless slow moving, non human, heartless force, in human guise, is pursuing a child to kill it. We even see water and junk that looks a lot like John's future war era.
Who knew Jawas could be so scary! :-) I didn't see this PIF back in the day (I'm in the US and we had our own PSA's that covered similar material). But if I had seen it on its original release or shortly thereafter, the hooded figure would have reminded me of the deformed dwarf in Don't Look Now -- and that would have scared me right into the grave. Anyway, as an adult, the scariest thing in this film is the amount of filth and trash the kids are playing in.
I remember having some vague recurring nightmare as a kid, it's only now nearly 50 years later that I realised that it was watching THIS as a kid that caused that nightmare.
Adverts like this plus reading tons of books as a kid gave me the information I needed to do things like test branches, garage roofs lol and ice before putting my full weight on.
I was born in late 73. This scared the fucking shit out of folk my age. But .... Statistics prove it did its purpose. At 46 I still feel uncomfortable watching this. How many adverts ha e that affect
Probably wouldn't be allowed to show this now. They'd claim it was too scary even though some kids today are wild and feral and kill. This gave me nightmares as a child, but the message has stayed with me.
I remember this.. didn't keep me from falling in the water , being swept down river.. I saw him, death, pointing at me as I floated past and laughing his nads off... That guy's a complete fecker.... (I somehow managed to get out and ran home to change my clothes. My mum really would have killed me if she found out!!)
I was scared shitless by this at infant school back in the seventies and we were forced to sit and watch it. Don't they call this child abuse these days?
I'm Brazilian, but I have seen some PIFs. I honestly think that they are much more overexagerrated and scary than American and Canadian PSAs. This one is one of many, but not as scary as I thought it would be when I entered here. Honestly, this is almost not scary at all. Honestly, Donald Pleasence made a pretty good job voicing The Spirit of Dark and Lonely Water.
I know someone whose friend died that way. He was a little kid, and they were playing around a muddy pool in a construction area. They were throwing rocks in the water, and one kid went in to get one of the big rocks back out. He got his feet stuck somehow just under the water, and died, and this guy was traumatized by this and remembered it for his whole life. I myself was 'the unwary.' One time, the creek flooded, and I went out walking beside it. I saw something strange, some little thing that caught my attention, on a tree that was by the water, and I stepped out to see what it was - it was nothing in particular, just some odd little branch or something. I stepped into the edge of the water by accident. It was much deeper and stronger than expected, because it was flooding. I went in up to my chest. I had to stand still for a second and calm myself down in order to figure out how to get out. I was able to climb out, and I'm lucky to be alive.
I can’t imagine anyone other than Donald Pleasance voicing this. He sounds so sinister
Vincent Price possibly
Rip Taylor
oh the irony
^What's the irony? 🙄
@@pnealiv7443 The last name 'Pleasance' in relation to such a dark narration.
I was scared witless by these public information films in the 1970's(,I was 9 in 1973) But they worked.I avoided playing 'chicken' on train tracks,messing near water,talking to strangers,( still managed to enjoy my 70's childhood)
Me too, terrified me, but got the message across really well, probably couldn't show them now as it would be acussed of damaging kids mentally!
The one of the childrem playing with fireworks - the guy falls into the fire and burns just after a firework explodes in that girls face and I was convinced she'd been dehydrated and turned to paper in an instant - scared the heck out of me! (I was about 6) XD You'd never get these past codes & practices now!
Did you also avoid going up the electricity pylon to get your kite?!
I was just three and Play School age in 1973, so too young to understand or remember that period first time round. Remember other PIFs later on, especially the dreaded Apaches, which I was made to watch in 1981. I would have been eleven and in my first year at senior school. Horrible!
"I'll be back..." I bet Arnie didn't know his quote was famous before he'd even started pumping iron.
Loool
I take your point but Arnie started body building 11 years before this came out.
@@Alpine_Joe
I think he means the documentary, pumping iron.
Surprised the Grim Reaper didn't sue him
@@Alpine_Joe 13 years before (in 1960) but still it's a long time before anyone heard of him
48 years later and it’s still dark and creepy as Hell. I think we were shown this in school given the number of lakes in our city.
The kids in this advert are all in their fifties now.
I saw them all at my local riverbank, still messing about with sticks in the mud.
One had a bad back, and another had lost his slipper in the water.
this made me LOL!
LOL is this true
Sadly, Terry Sue Patt passed away a few years ago. He was best known as Benny Green in Grange Hill.
@@TomCat681 Absolutely factual yeah.
Not only that, but the Green Cross Code man just tested positive for the virus!
@@robalexander8065 Yeah I think I heard that mate.
Sad one that.
1:03 - "Oy, loo', there's someone in the wa'er."
That had me laughing!
Wou'ah*
oi mate you don' 'ahf feel cold! go and get that fing to wrap 'im in
He says water, not wa'er.
At least this is before everything was Americanised. Then it'd be 'warder'.
Following yesterday's events at a frozen lake in Birmingham, public service films should be shown again.
This is the advert I chose to talk about for my Media College project on adverts.
No regrets.
R.I.P Donald Pleasence [1919-1995]
He made Halloween a classic with his performance, and it's fitting that his last movie was a Halloween one.
I can remember seeing this back in the 1970's, and it is still quite effective today, especially with the now legendary Donald Pleasance's voice! This film also features the first appearance of a very young Terry Sue-Patt, who is best remembered for playing Benjamin Green in Grange Hill during the late 70's and early 80's (and is, now, sadly no more).
The first kid seen in Grange Hill with a football
As a child growing up in Britain I can confirm that this did terrify me..... but didn't stop us playing near water a lot
Mate I got shown this in Year 3 (like 2011) and this probably saved my life today. I was in a field with my dog, totally lost, cause I’d walked out of the forest and crossed the river at a narrow point. Followed the river up and after 45 minutes of walking and not finding another narrow point to cross back into the forest again I was considering on picking up my 20kg dog and walking across a bunch of slippery stones over this 15ft stretch of river. Then I remembered this advert and walked another hour until I hit a main road and followed that back home.
I was on Death's side. Little brats.
Also, 1000 brownie points for a pre-Terminator "I'll be back" and still being just as chilling.
More like ruclips.net/video/H2EUkkX16Lk/видео.html
We obviously need a feature length sequel
If only this could have been running on TV now - The Dangers and the message are timeless - ‘I’ll be Back-Back-Back-Backkkkkkkk’ Death says - and he has hasn’t he ?
RIP and Bless those young boys in Solihull
Said this myself. Yeah scared the hell out of me, but the message was not lost on my young mind. Rest in peace those Solihull boys who sadly did not know any better. ❤️
I think the Republic of Ireland and UK should invest in life guarded fresh water swimming
Dead or not, Sir Donald, thanks to you I will never go swimming again.
They need to bring this advert back
Why? Kids live such safe, supervised lives they don’t need them.
Every summer you hear about kids drowning in water.
@@Exsugarbabe1 Because there's too many stupid people around.
To scare modern day kids need to up the horror put a few whirlpools innit
@@brandont9113 lol
absolutely amazing. Donald Pleasance's voice is enough to scare me off water for life
Truly one of the best adverts ever made.
Thease adds need to come back ASAP , after 3 young lads died Sunday in Birmingham after playing on the ice , Still people are ignoring the warnings, as a young child was rescued thismorning from playing on the ice lake in Dorset!
You need to warn kids about ice - try showing them them The Omen
I was so terrified of this advert... it wasn't the water i was scared of, I was always looking for the scary man!
This was terrifying, i was 2 and when i was in my pram at Whitby....there was a nun near the cliff edge, her back to me, i pointed and shouted, I'll be back , back , back, back! (mum says about it alot!
Gosh, I've never forgotten this! Did the job when I was a kid...
The inimitable voice of Worksop’s greatest son..........RIP Donald.
Brilliant to see it remastered and crystal clear. The best PIF ever IMO
1:04 "Oi look,..theres someone in the War-ah"
What? lol
Saffron Sugar Wo-uh (water in a British accent)
The Hive Productions not funny though is it
@@katybreen2939 Idk, as a Londoner, it's kind of funny. I have mates who sound like that.
@@katybreen2939 it's very funny... because ironically in 2020 no one really says it like that now.
This defined my 1970's childhood. Glad that it terrified me.
Can't beat the 70's in England great times
I have children and I can remember this being very scary. Its brilliant. I'm going to show them.
I absolutely remember that advert many years ago. It was totally terrifying. I still mucked about near water..
These information films were so well made. I remember the one with the child and his football boots that had his feet cut off when trying to run across some railway tracks. A few years later my brother was in hospital and the young boy next to him had his curtain closed and all you could hear was him crying 'why me!'.
He had been playing on some tracks and lost his feet.
And the one with the child climbing up the pylon to get his kite - he got electr ocuted....
The way the kids just stand there after the boy falls in! They’re just like “well…bugger.” XD
that's how real life is lol we're so used to seeing acted out scenes but this is more realistic the majority of people take time to react
Heads, shoulders, knees and toes
The zooming in to Death is pretty scary stuff as is the 'Sensible children' bit...certainly would have scared me as a kid!!
Best short film I’ve ever seen
Still creepy as all Hell and still gives me chills as it did when I was a child.
This scared the bejaysus out of me as a child. I only went to swimming pools, I never took a risk anywhere else. I learned to swim in elementary school and took lessons and won awards for personal survival at junior high. That ghostly figure and the menacing, sonorous voice actually inspired me to learn to swim.
I always get the shivers when Death moves closer to those kids while that lad tries to get the ball witha stick.
It's very scary. I'm from Russia and I saw how my friend drowned in the sea. It hurts me very much.
Kids are still drowning in open water today. These films are still relevant and certainly get the message across.
Gets the message across, especially the final I'll be back and the echo makes it so much more terrifying
Don't worry, Captain Lou, I will never do drugs, I will instead *DO THE MARIO*
1:24 yeah yeah yeah, you’ll haunt my nightmares…
You can call me edgy, but the reaper is creepy but badass at the same time
Donald Pleasance later on went to play Loomis in the Halloween series, that's funny!
Yes, this one certainly did the trick & I thought the voice was Donald Pleasance . If you do not mind, I will add to my page. :)
“Yeah, yeah, you’ll haunt my nightmares, don’t worry Captain Lou! I will never do drugs!”
This would make one hell of a horror movie
Terry Sue Patt (RIP) - aka Benny Green in Grange Hill
I was born 1967 and can remember being frightened by this. I tell you what, these admoniitory ads were effective and have warned me away from drowning ever since.
As an 80s kid the only one of these I remember is the one where the kid goes to retrieve a frisbee from a pylon and gets electrocuted. It worked on me, never went near the things after seeing that.
Given that these public information films probably saved hundreds, if not thousands, of lives over the decades, it got me thinking why you just don't see them any more. Then it dawned on me, kids don't go outside any more, they're all stuck inside playing video games.
I was born in 1984, i remember that one on tv very well!
That last sentence makes you sound like a boomer.
@@twinboo529 can confirm no one goes outside anymore once the gamecube died off we all became permanently trapped inside of our houses
He actually broke into a substation trying to retrieve the frisbee, and a pylon is an electric tower. The name of the campaign is "Play Safe", and the segment or stand-alone PIF is called "Frisbee".
I'm curious to know how many times you did go near them before you seen that information film.
anyone else looking at these old public information vids after reading about those boys falling in to the lake
His voice is soothing, time to go drunk swimming!
"this boy is a show offfff"
I used to tell my kids about the traumatic tv ads we were subjected to back in the 70's. This one was a particularly freaky one. They now get why I turned out how I did. MWWAHHAAAHAHAAA!!.
If that doesn't scares you.
Terminator Schwarzenegger: *I'll be back*
James was 19 when this came out, and he said he got the idea for terminator from a dream, entirely possible this is the actual origin of "I'll be back," and possibly terminator itself. Look what's happening, a relentless slow moving, non human, heartless force, in human guise, is pursuing a child to kill it. We even see water and junk that looks a lot like John's future war era.
Sinister. Absolutely sinister.
Who knew Jawas could be so scary! :-)
I didn't see this PIF back in the day (I'm in the US and we had our own PSA's that covered similar material). But if I had seen it on its original release or shortly thereafter, the hooded figure would have reminded me of the deformed dwarf in Don't Look Now -- and that would have scared me right into the grave.
Anyway, as an adult, the scariest thing in this film is the amount of filth and trash the kids are playing in.
I'll be back !!!!
NOSMO king back back back back
back back back *back*
The late Terry Sue Patt (Benny Green in Grange Hill)
This was truly terrifying then & still is to this day in my fifties
This is why parents should always go with their kids for safety.
0:18 Terry Sue Patt who played Benny Green in Grange Hill RIP
Flippin Eck Benny..... R.I.P Terry Sue Patt
Still pure genius!;
Everyone: it's is the darkest psa ever
Mario: you go to Hell before you die
( Nastalge critic reference)
The grim reaper is gonna be back
I remember having some vague recurring nightmare as a kid, it's only now nearly 50 years later that I realised that it was watching THIS as a kid that caused that nightmare.
"Oi, look, there's someone in the waw'ah!"
"Urrrghh, 'orrible fing."
I remember these films - I definitely learned to be cautious because of them, to test branches to see if they would take my weight, etc.
Adverts like this plus reading tons of books as a kid gave me the information I needed to do things like test branches, garage roofs lol and ice before putting my full weight on.
I watch this every October...
Now I know where Peter Serafinowicz got his inspiration from. His eerie voice is exactly like this
Grim wasn’t the same since Billy and Mandy left.
A masterpiece of pure terror.
I was born in late 73.
This scared the fucking shit out of folk my age.
But ....
Statistics prove it did its purpose.
At 46 I still feel uncomfortable watching this.
How many adverts ha e that affect
Sometimes I fear the cloak - sometimes I AM the cloak.
This PIF was the reason I never learnt to swim
One of the kids is Terry Sue Patt, who played Benny in Grange Hill.
I just noticed him. He was found dead in his flat.
Im a grown ass man from the United States who SCUBA dives ... And you Brits just gave me an irrational fear of water .... Well Done Good Sirs !!
It's kept you safe hasn;t it? Don;t say we don't care about our ex-colonies 🤭
Great adverts. To this day I think about the grim reaper and his advice.
A very young Terry Sue Patt, later Benny Green in "GRANGE HILL" !
This TV public information film terrified us kids of the 1970s
To this date there has never been another more or even as scary as this one 😰
Donald Pleasance is doing the voice over.
this is the best pif i ever seen, can we have a sequel for this
Remember this one - it was very effective. It was still being shown in the UK years after it's initial 1973 release.
This is one of my favourite PIFs
Probably wouldn't be allowed to show this now. They'd claim it was too scary even though some kids today are wild and feral and kill. This gave me nightmares as a child, but the message has stayed with me.
Classic ! When ads were more like horror films 👍
..those were the days..
Should bring them back, probably saved alot of lives, I grew up in the 70s
I remember this.. didn't keep me from falling in the water , being swept down river.. I saw him, death, pointing at me as I floated past and laughing his nads off... That guy's a complete fecker.... (I somehow managed to get out and ran home to change my clothes. My mum really would have killed me if she found out!!)
I was scared shitless by this at infant school back in the seventies and we were forced to sit and watch it. Don't they call this child abuse these days?
Sinister chilling but with a serious message still very important today.When I first saw this it scared me stiff!!
Think this needs to be shown again after recent events.
This is cool. Take me down ageless one, to the quiet embrace of the murky depths.
I'm Brazilian, but I have seen some PIFs. I honestly think that they are much more overexagerrated and scary than American and Canadian PSAs. This one is one of many, but not as scary as I thought it would be when I entered here. Honestly, this is almost not scary at all. Honestly, Donald Pleasence made a pretty good job voicing The Spirit of Dark and Lonely Water.
Cesar Fernandes it’s scary when you’re 7 yrs old
man i remember this so well
Yikes. Britian and Canada, your PSAs can scare hardened criminals!
I know someone whose friend died that way. He was a little kid, and they were playing around a muddy pool in a construction area. They were throwing rocks in the water, and one kid went in to get one of the big rocks back out. He got his feet stuck somehow just under the water, and died, and this guy was traumatized by this and remembered it for his whole life. I myself was 'the unwary.' One time, the creek flooded, and I went out walking beside it. I saw something strange, some little thing that caught my attention, on a tree that was by the water, and I stepped out to see what it was - it was nothing in particular, just some odd little branch or something. I stepped into the edge of the water by accident. It was much deeper and stronger than expected, because it was flooding. I went in up to my chest. I had to stand still for a second and calm myself down in order to figure out how to get out. I was able to climb out, and I'm lucky to be alive.
May he rest in piece
Brutal,, yet poetic.
' I'll be back back back whaaaaahaha' 😁
Dont go swimming kids !!!
I want ads like this now.
This is scarier than most of the horror films I've seen. It's scarier than the Exorcist.