Will This ACTUALLY Help Your Ads Perform Better?

Meta just released new guidelines for advertisers that they're calling the Performance 5. This replaces the Power 5 that Facebook were promoting for the last few years as their best practices for advertisers.
But do these actually work when it comes to Facebook ad performance?
Let's dive in and take a look.
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• Will This ACTUALLY Hel...

[@litoid]

A lot of people think duplicating a "winner" Ad Set makes work more, what is already working. instead of raising budget, they duplicate 3x to 5x the Same Ad Set with the Performing Ad inside. As it is. no change. just pure duplicate.
This goes against audience overlap, simplification of campaign/ad set structure..
what do you think of this practice - horizontal scaling: duplicating what is working.

[@hasanaman3960]

Really interesting, especially Business Result Verification. Knowing a person could have anywhere between 100-500 touchpoints before actually buying something. And a lot of time, this info is often overlooked. Thanks, Andrew.

[@awoolfmedia176]

Hi Andrew, thank you for this great info. Do you have any videos on the best campaign structure for lead magnets?