Charles Floate and Marie Haynes discuss breaking Google's guidelines, how PageRank has changed & AI
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- Опубликовано: 1 дек 2022
- I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices.
Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core for quite some time. But as Google develops new ways to identify quality content, most of which comes with AI innovations, I believe PageRank is not as important to SEO as it used to be.
In this video Charles shows me how he is able to get sites to rank. Some of what he is doing is actually improving E-A-T!
I must reiterate that breaking Google's policies can lead to serious consequences While good links can be powerful, building your own links is often either ignored by Google, or can cause manual or algorithmic penalties which can be very difficult to identify and recover from.
My hope with this video is not to encourage blackhat SEO tactics, but rather, to talk about the power of GOOD links and how that power is much more than PageRank.
Thanks for doing this, Charles. I enjoyed our chat!
Charles Floate on Twitter:
/ charles_seo
ruclips.net/user/D4rkHack...
Marie’s info:
(NEW) Book to help you understand Google's Spam Updates"
www.mariehaynes.com/product/s...
/ marie_haynes
mariehaynes.com/contact/
Contact Marie for a referral to companies that can help you get good links and mentions from authoritative sites in ways that comply with Google’s guidelines.
My book on auditing links (used by many agencies to train their link auditors).
www.mariehaynes.com/product/u...
My book on using the Quality Raters’ Guidelines as a checklist for site quality.
www.mariehaynes.com/product/q...
Wix SERPs Up Podcast with Mordy Oberstein and Crystal Carter:
www.wix.com/seo/learn/podcast
Thanks for having me Marie! Sorry I was quite sick during the call, still really enjoyed it and look forward to another 10+ years of conversations!
This was such a great chat Charles. I've just added your contact info to the description as well. Thanks for doing this!
Awesome episode Marie and Charles!
Get well soon Son.. 😇
Really liked what you had to say here. Especially the list of sites to signal to google you're a legitimate business. It makes a lot of sense.
“Was it your penalty that got us connected?” 🤣 #WhiteHatBurns 🔥
Interesting about the AI detection in foreign content. Probably with more exotic languages, Google would be less adept at detecting.
Very eye opening. I have an authority site. I will have to do more on this front in terms of signals to google. I assume this is not only for brick and mortar businesses? Meaning as a purely digital site I should still do Linkedin, Twitter, Crunchbase and other signals to show Google we're for real and not some sketchy site. It makes sense.
You really want to do all you can to demonstrate legitimacy. If your competitors who are winning are in these sites then you should be too. For some sites that don't have a brick and mortar presence, much of your E-A-T may be determined by signals that demonstrate popularity - perhaps it might be lots of people leaving reviews on the site, or a thriving comments section, or people mentioning you in forum posts.
@@Marie_Haynes Thanks so much. Yes definitely that's my goal: Showing google we are real people and trustworthy. It's tough to demonstrate the knowledge we have as it's a hobby authority site. Comments are a great idea though. That might work well for us.
@@Dash277 I think Google can determine from text whether you're speaking from firsthand expertise. For a hobby site I'd love to see you do tests and experiments and explore your topics in ways that your competitors do not. In doing so your first hand expertise will show.
Closing argument was spot on, nothing against black hat, but we should all be against cowboys selling services without explaining the risks.
Great discussion. Cheers
What he said about openai content not being detected in the ai detectors is not true. Ive tried about 40 openai articles, all flagging up as AI. You dont think google knows with 1000 times more advanced technology ?
Honestly I don't think Google minds at all if you use AI. Google's not against AI content. They're against low quality content. And a LOT of what is produced with AI is low quality. If you can produce high quality content with AI, you can do well. It can be done with good prompting IMO.
32:30 But isn't manipulating the algorithm hurting Google's website?
ya i know charles floate the course seller (your course are waste of money and time.. event not updated you are making fool)
Charles is a creep, he will not show any of his sites, but criticize others on the community. He'll tell you strategies used to work in 2015, like Tired link building, web 2.0 etc. For local level they may work however. He is selling course and his conference tickets.