How Royal enfield became the King Of Indian bike market? | Business case study
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- Опубликовано: 28 сен 2024
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VIDEO INTRODUCTION:
Hi everybody,
Royal Enfield is one of the most admired motorcycle brands in India and you would be shocked to know that, in the past 25 years, while the stock price of Apple has shot up by
73,512.90%, and from the day of listing, the stock price of Alphabet shot up by 489.68%, Tesla shot up 18,513.28%, Bajaj finance shot up by 131,918.26% whereas the stock price of Eicher motors has shot up by 400,412.30%!!!
While most people know Royal Enfield to be a legendary brand today, what they don't know is that Royal Enfield was on the verge of shutting down not once but thrice in its history!! And it was in such terrible condition that first a UK company tried to revive it but they failed, then an Indian company called Madras motors tried to revive but again they failed and finally even Eicher motors tried to revive the company for 6 years and they again failed!! And just when they were about to shut down the company, a 26-year-old named Sidhartha lal pleaded with the board to give them one last chance!!! And this boy did something so incredible that back in 2000 Royal Enfield had a capacity of 6000 units a month but could sell only 2000 units!! But after Sidhartha took over in just a few years, they went from 25,000 units a year to 50,000 units sold to 100,000 units to 200,000 units to 400,000 units and as of 2023, Royal Enfield has seen its sales shot up by 36 times to hit 920,000 units in a single freaking year!!
And today Royal Enfield sells not just in India but also exports bikes to 50 other countries all across the world!!
So the question,
When 3 big companies could not revive the brand, What did this 26-year-old boy do differently because of which today Royal Enfield has become a global sensation?
What were his business strategies that saved Royal Enfield from shutting down?
And what are the business lessons that we need to learn from the iconic rise of Royal Enfield?
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I think you should have focused more on its brand building process, especially marketing.....
- For all the advantages aluminium provides , it is 7X more expensive than cast iron
-What I want to say is that pure product design cannot win markets. The better designed bikes would have met with a failure if it was not coupled with a marketing strategy.(It most likely would have been perceived overpriced)
-Also luxury market in India grew at an astronomical pace in the past decade.
I think first you should migrate use website to odoo before recommending.
Case study of nandini milk and mysure sandal soap
By protesting against Amul milk, nandini milk built it's empire. 😂😂
@@RajneeshSingh-i5t
Yeah who wants a company which runs on the soil of hatred .
Only fools says this.. Nandini has it's own quality and brand.@@RajneeshSingh-i5t
Jai Kannada ❤
@@samarthd9948
Jai Bharata Janani Tanujate
Jai Karnataka Mathe
Bro make video about MAHINDRA&MAHINDRA
AUTOMOTIVES
Especially their JAWA YEZDI motorcycles, which have direct competition against RE.
Nice one. Even Mahindra will be a good story. From making failing cars to engineering cars that can rival international brands on engine tuning and ride comfort. They too had a similar strategy, as they had also taken survey from thousands of people to understand what they wanted from an SUV. And then they produced powerful and spacious cars with muscular appeal.
I watched all of your videos , and by watching your videos on geopolitics I became one of the best students of my classroom 😃
Thanks to Ganesh sir for always delivering the truth...💓
Standard?
😂@@Dometacit
@@Dometacit must be 5
@@Dometacitit's just for pr he isn't studying
@@User-x2f3ef4s4fs6g I don't think he is in 5th grade but he could be a commerce student or in final year of his graduation
"In spite of being the son of a millionaire, Siddhartha chose to dabble with the his everyday customers." as I say, Indians choose to appreciate rich kids, even for breathing right.
Bro, I think your mic is in focus instead of you.
Yeah, you're right
😂😂
For this video I see that your research is not adequate.
First of all Royal Enfield does not sell motorcycles, they sell motorcycling. Yes, you have touched the part where SL has created a community and cult but you put more focus on the aluminium and engine, which is not REs strongest suit.
Even today RE engines are just comparable to Honda engines but not as great. Technology and engineering is not why people buy a RE. Up until the classic reborn they were selling bad outdated motorcycles. As I have said before, RE sells motorcycling. When I first admired a RE desert storm, I did not imagine myself going to the sabzi market with it, rather I imagined myself riding on the treacherous roads of Ladakh and the straight and lonely roads of Rajasthan with a soft backdrop of sunset. RE had put a lot of effort and money into creating that particular image among people who were not into motorcycling and that is its true success. With this image RE were selling outdated and not so reliable products and getting pie charts of profits.
But they actually put a lot of money into the R&D department why we have now comparatively good motorcycles with reliable engines. That's why the company is unstoppable now.
How royal Enfield failed: 3 mins
How royal Enfield succeeded : 3 mins
Business lessons learnt : 3 mins
Advantages of aluminium : 9 mins
Came here for business lessons
Leaving after a science class
Thank you for the free science class think school
True ... He must be an engineer.
I think you should have focused more on its brand building process, especially marketing.....
- For all the advantages aluminium provides , it is 7X more expensive than cast iron
-What I want to say is that pure product design cannot win markets. The better designed bikes would have met with a failure if it was not coupled with a marketing strategy.(It most likely would have been perceived overpriced)
-Also luxury market in India grew at an astronomical pace in the past decade.
Sure pure product design can't win the market but it's the most important aspect behind any successful business. If ur product is terrible it might enjoy short term gain but in the long run it will fail. Not to mention u could face a lawsuit if it had serious flaws
Iphone aur Royal Enfield 2 aise cheez hai jise khareedne ki aukaat ho ya na ho, khareedne ka sapna hai koi karta hai and the sorry thing is that many get it by blackmailing parents 😢😢.
Sometimes in-laws 😂
It makes the most beautiful bikes in india.....only competition in aesthetics may come from harley,indian motocyc.....they are way to expensive while re just costs 2.5lakhs to 4.5 lakhs
Still royal enfield bikes get much hate for bad service and poor spare parts, and the *vibration* of their bikes is insane!!
Now it's faar better
The density and weight difference between cast iron and aluminum are fundamental class 12 knowledge. The fact that it took a 26-year-old to switch the cast iron engine to an aluminum engine, addressing a fundamental issue, shows how pathetic the R&D efforts were in the manufacturing of RE.
Hi , I am big fan of you sir 💓
the content 🗿, the editing 🗿, the brand 🗿
I live in Mumbai and there is a royal enfield showroom near my building. Yes what you told about Royal Enfield Showroom is righ. It fills more like a retro themed cafe than a showroom.
Some facts are wrong or missing:
Wrong: the Japanese 100 cc bikes came to our markets in the mid 1980s and not post liberalization in 1991.
Missing: you should have researched better... you missed out on that swiss gentleman who eventually made RE collaborate with AVL to develop the new aluminum engine!
hey Rahul,
I would really like to read and know more about what you have mentioned, could you provide some references for the same.
😊
One of my favorite channels on RUclips. Such a classy analysis, bro... Keep educating us. Thanks a lot!
Thanks man!
Ganesh sir never disappoint us ❤, big fan of your work.💖
I have been seeing your videos from quite a long time...
and let me say, quality of your content has significantly increased...those 3d depictions are just icing on the top.
love ur content
very valuable
Bro you have very less knowledge about Royal Enfield classic 350 ..,it’s just a vibrator ..,you can’t handle the bike after 90kmph
sir can we use odoo in pakistan and love from pakistan love your videos
One more factor that I think people often don't co-relate is, RE rose along with the earning of an average 25 year old Indian. Before 2005, the average Indian couldn't afford a costly bike and always focussed on fuel economy and ease of use. Sure Siddartha Lal did all the right things. But at the same time, an average Indian could start to afford these bikes too and not just afford it, but also take it on long multi day rides.
Back in 2018, my classmate still said that his hands pain when he rides long distance at speeds on Royal Enfield. He used to have a Bajaj Avenger and was comfortable with it over Enfield. If that is one feedback to Enfield
like you said, this was back in 2018, all their motorcycles have been upgraded since
Excellent explanation! The way you explained the technical terms releated to the Aluminum in a very good and simple manner (especially the car example and animation) is what impressed me, but unfortunately our schools and colleges lack such innovative teachings and teachers. Man I think you should go on and start your own school for case studies. This would immensely benefit students getting ready for B-School placements.
Sir please make video on 'Sudha' milk companies progress 😊
All the things I heard about RE when i was growing up making sense now.
Garam hone me time leti hai, magar ek baaar garam ho gayi to isko koi rokne wala nahi h (it takes to heat but once it does, this bike cannot be stopped) understood it was happening because of Iron engine
We just started our MBA assignment on this motorbike co. what a timing!😂
Old Monk should learn from Royal Enfield case study.. press 👍if agree
Love it 🎉
Dear, i am shocked to see this, yesterday i was googling and reading wiki to know the stores and its indian and international business of Royale Enfield, and what a coincidence you have made a nice video on the rise of It. Very nice. 🎉
The engineering terms regarding engine are explained very simplest manner and as an mechanical Engineer I can relate it very closely ❤ great work 🎉
So, he uses atomic habit theory.Small change creates great results.❤
Case study of lava international plz
Case study of malvan tadka chain of restaurants
Purchased this year and it's like charm 🎉❤😊
Eicher motors Flagship product
Proud Engineer at RE❤
Work on vibration
Royals needs Royal Enfield ❤
Hi big fan of thinkschool
Please work on your pronunciation and intonation of English words bro. It can really help you to get more audience around the globe. We all have MTI while speaking any foreign language but with time it can improve.
Have to quite agree.. Even EICHER came mispronounced as "CHER" instead of "SHER" sadly ?! It's a no go in my Books..
Do not tell me that Royal Enfield is king or something. They still relay on some old invention, they did not create something new like Tesla or some else. Also their bikes are not fuel efficient or rather not safer also
lmao love it or hate it it is the king of mid size capacity in india
It feels like a joke when you talk about empathy. If you're so concerned about bringing change to the Indian education system, as stated in your channel description, why don’t you offer your courses for free? Nope, just like other educational companies, you're greedy. There's nothing wrong with that, but just change your useless description if you aren’t capable of bringing any change.
People like u can spend 1000's on party but when it comes to buying courses u want everything free
Sorry brother,nothing is free in this world. You want knowledge? Then you gotta pay a price for that.
He is just another sold youtuber
Please note that the surplus money that youth has these days, is the main reason for increase in sales of RE.
I have never seen a zomato, swiggy or anyone riding RE for utility purpose. The reason is that RE is still relatively unreliable and less fuel efficient. Anyone riding RE does it for passion. If Indian economy had not been the situation, as it is now, the business for RE would not have picked up.
ask how did japan thought of cheap motorcycles with aluminium engines? two atom bombs input lot of common sense
Royal Enfield Iconic bike of brands of India The Siddhartha studying the customer values customer problem From Research conversation give values of product other than market Research The Comparison between Aluminium engine vs Caste Iron engine Animation 👌super Royal Enfield store setup design Bike Events Brand development by Siddhartha Business strategy Think school 🏫 Royal Enfield case studies The Research work and Detail explanation of Motorcycle business company iconic brand its Business strategy
on a lighter note as per my knowledge the 'ch' part of the company name should be pronounced as 'sh'
same as in 'Chevrolet'...
very informative video.
In manipur the market skyrocketed after the rise of Royal Riders. They ride in group and yes all RE bikes and after that the market is blasted with RE ❤ young old the design suits with every rage of age
Nothing is more reliable than Honda, Honda is Honda.
Best person teaching my favourite Brand case study
Thanks a lot it means a lot for a RE owner ❤
So Siddartha solved engineering problems, customer service problems, brand image problems and logistical problems . That is incredible.
You don't need chinese bikes when RE does that for you. Old technology, outdated overall, clunky, inefficient, poor after sales etc. One of the worst bikes with high maintenance cost. It is not like a Honda, Yamaha or Suzuki which can tolerate horrible riders, riding conditions & get away
Are you teaching chemistry or business? Buddy, stick to whatever you are good at.
no one teaches better than thinkschool , its getting better and better day by day 🙌
Royal Enfield has always kept two steps in the future and one foot in the past. With the Interceptor, Continental GT, and Himalayan, they’ve made huge strides. The Gorilla is a step in the right direction, but a fully modern, aggressive 400cc bike could be the bold move they need to truly expand their reach. Time to go all in to make a modern 400 cc, like the Duke 390 from KTM or another aggressive brand like Triumph, which manages good classic motorcycles with modern motorcycles. I think Royal Enfield now needs to make that step happen to bring the brand more customers while keeping loyal to their customers.
In spite of change over to aluminium engine, Royal Enfield managed to retain the booming engine sound which makes the machine unique.
Dear Ganesh, what messed I didn't understand but the video was educational nor informative.
Please get back to the conceptual explanation.
If it hurts sorry in advance .❤ Think school
Neelakasham Pachakadal Chuvannabhoomi, a malayalam movie released in the year 2013 skyrocketed the demand for Royal Enfield bikes in Kerala. Riding culture peaked after that movie release. Most RE showrooms had a waiting period of more than a year because of the extraordinary demand.
I own a standard 350 2017.
I was fan of the iconic sound of royal enfield engines (with Indori silencer).
but nowadays, even splendor sounds better than the new bullets.
Now royal Enfield is moving towards its fall by its worst after sale service, and part availablity.
Whenever I see kabir singh my mind spontaneously plays "wanna woom woom"
They learned from the marketing strategy of RED BULL.
I think your this video is not well researched. So many missing dots in between.Even Honda makes better bikes within the same price range. But why RE??…
There is some kind of emotion…
I must say ur research is nit fully done
They have definitely turned RE into an aspirational brand... If only they could iron out the quality issues in the bikes, it would be undefeated champion
Super and wonderful case study ❤ i have prepared full notes .
It was a foreign brand British to be precisely 😂
I want to know a highly successful entrepreneur who didn't take any loans and didn't have a treasure chest.
Sir When will the Bangladesh episode come. I am waiting sir. If its not possible to make new one pls reupload the previous one.
Thank you you this wonderful content
Make a case study on the Costco business.. I find it more interesting then Walmart
9:18 it wasn't a problem it made it look like that only macho men can drive the bike
Classic 350 Stealth Black is a Dream of Legends
As a consumer i will always prefer apache, pulsar or xtreme rather than royal enfield I PREFER CONVINENCE AND COMFORT OVER STORYTELLING AND BRANDING
Im pretty sure he also took inspiration from the biggie in the industry ' Triumph'
Ganesh requesting you as one of adorable subscriber please do a case on Nike Jordan....
you should consider making a video on tesla as well
Who are working Royal Enfield attendance here❤😊
Proud CLASSIC 350 SIGNALS owner😍 Bought with own money my dream bike next Himalaya🤗
This is what the Son should become, a father wants to see, ❤❤
not A son who drinks alcohol drives Porsche though minor and kill innocent lives at 3:00 am.
You Know 😂😂.
As a non-business professional I learn a lot from your videos. Keep them coming! One nitpick on this video: why say “3Lakh” percent somewhere and “300 thousand” units somewhere else. Would be better to stick to one format for numbers, consistently. Personally, I think the “300 thousand” format is more accessible to a global audience. Cheers.
I've read about Sidhartha Lal. And again, just like this time, whenever I read about him, I feel like his passion for ROYAL ENFIELD was the biggest thing.
Thank you for sharing such passionate and inspiring journey of RE. I am a fan of RE forever 😍💐✌️
Bro please make a video mahendra and mahendra automotives
RE's plan to make 250cc is definitely anti-aspirational.
Please make more videos on such topics.
This was really interesting to watch❤
Please make a video on power distribution system and smart grids and how this system will work eith growing renewable energy. Informative content , hats off sir!
Another great video, people like you make RUclips a platform a place to learn. I have been following you since the beginning and your consistency about the quality content is just too good. Keep it up 👏🏼👏🏼👏🏼
Sounds more like a material science class than a case study
I am watching ur video for past 2 years and have to say u step up the video quality significantly and u also tried to add RENDER VIDEO in this one it make ur video to understand well but I suggest not to include because the rest of the video quality is 10/10 means this render video is to basic and it damaging the over all viewing experience don’t take me wrong the content is excellent but the 3D render part kinda disappointing
I don't know the story about royal Enfield before I got surprised they tried 3 times from dying to good company and connect with customer but I know Now😊❤ thanks for sharing the valuable information super simple explanation
U keep on repeating the same lines again and again in many videos, after studying many case studies u still failed to learn
After aluminium engine it weight 200+ kg, this time the competition is much more Honda has entered with bigwing and ktm and other brands also taking market segment in that segment. Hope RE will also do well..!
You usually don't repeat the same information in your business case studies, but in this one you did and which felt to me like you didn't have much to speak about this case study
Royal Enfield was just better when the Britishers made them.
No
If it was better under them it would never have got sold
Suddenly Mechanical engineer in me waked up after a long time 😅.
I think the biggest reason for downfall of royal enfield could be that it is not giving the illusion of choise, it is one of the biggest mistakes done by indian companies , i mean they make womderful bikes but just cause tgey r getting too much people r just buying other bikes even though they r worse than re. I think re should buy some forieghn brand and launch some bikes under that brand could have been like himalaya and guerella just think so
Thanks, sir, for telling the story of Royal Enfield. I felt it was iconic since time immemorial like it is today.
They didn't consider rust issues?
Bro really showed RX100 as self start bike
This video has a good blend of Business case study and Physics !