For a long time the Peanuts characters were also used in Dolly Madison commercials. Even appearing on the packaging of the product if I remember correctly.
You're absolutely right! The Peanuts gang definitely made their mark in the world of advertising, bringing a nostalgic charm to those commercials and packaging.
It's interesting how sponsorships have evolved over the years! Dolly Madison definitely had a unique way of connecting with audiences through the Peanuts specials.
It was a cute little advertisement and dose little to change the beloved Halloween special that we all know, love, and watch every year. I also saw the extra promotion on the Christmas special with Coca-Cola which was pretty sweet.
I'm glad you enjoyed the advertisement! It's always nice to see our favorite specials get a little extra love without changing what makes them special.
Those are the kinds of DVD extras that get put back in for rerelease. Just like the cuts in Rudolph the Red Nosed Reindeer and the Norelco commercials that went with them!
Believe or Not. I am old enough to remember seeing it on TV. Mainly because Snoopy was dancing next to the Dolly Madison logo. I was interested in anything that had Snoopy. I was confused because Dolly cakes were not in my local grocery store at that time.
I remember how the show's "title sequence" included Snoopy emerging from his ghost-costume sheet and dancing on a pumpkin. I didn't remember that it was next to the announcement about Dolly Madison. My recollection is probably colored by the fact that Snoopy's dance turn was re-composed without Dolly Madison, based on the brief moment when the costumed kids are gathered 'round him, originally before he emerged, but showing HIM after he DID emerge, for the cover of the original hardback book adaptation of the special. The other recollection I have about a scene not seen since the 1960s is of a sequence that adapts the Peanuts strip of June 27, 1953 (included in _More Peanuts)_ of Charlie Brown joyfully finding a quarter on the ground, upon which he stands over it musing rapturously on the things he can buy with it, only to have Lucy wander in and pick it up for herself during his recitation! I THOUGHT I recalled that it was a scene early in "It's the Great Pumpkin, Charlie Brown", but over the years I have seen no hint that it ever was part of that special. I am left to think that it was a scene that appeared in a commercial for Dolly Madison or Millbrook Bread, but that is just speculation...
It's fascinating how our memories can blend scenes from different shows and moments! Snoopy's iconic dance and Charlie Brown's quarter find are such beloved parts of the Peanuts legacy. Thanks for sharing your thoughts!
All the 1960’s Peanuts specials originally had animated sponsor segments like these. They were phased out in the early 70’s by the FCC rules. Currently the only clips of them to surface are A Charlie Brown Christmas, Great Pumpkin, and Charlie Brown’s All Stars.
You're absolutely right! It’s fascinating to see how those animated sponsor segments shaped the Peanuts specials. It’s a shame they disappeared, but it’s great that we still have some clips to enjoy!
I would like to know what made the FCC make those decisions. It would have been just as nice (in my opinion) if the producers of the Snoopy/Peanuts specials did blank versions of those sequences (you know, without the original sponsors) for situations like that in future broadcasts of those cartoons
Such a scene was also removed from the beginning of "A Charlie Brown Christmas". In the beginning when they are skating, Snoopy grabs Linus's blanket and spins him around and he crashes into a sign that says "Brought to you by the people in your town who bottle Coca-Cola", the same as here.
@@AC-ih7jcthe can has always been a regular can, never Coca Cola. The original version of the special is floating around online and it was never changed.
Thanks for this! I saw this special for the first time way way way back in the 60s, and I guess I must have completely forgotten about that little scene made for the sponsors. So much fun to see it after all these decades.
Now I'm thinking something similar may have been in place for "Charlie Brown's All-Stars," whose title is painted on a fence. [A few minutes later:] Looked around and, yes, in the baseball special, after the created by credit (the Christmas show had no such thing), Charlie Brown walks by signs with the same messages.
Product placement plaques reduced commercial time tremendously. CB Christmas just had the two Coca-Cola signs in the opening and closing titles...and no commercial breaks...at all. That's why later airings had to be chopped up or run long as it was actually 29 minutes long. Getting 5 minutes of ads in meant cutting 4 minutes of scenes. Other shows had closing credits with ad plaques...Andy Griffith, Dick van Dyke, etc. Those have been respliced with show overlays like the lake drawing or DvDykes head sketch.
Thanks for sharing your insights! It's always interesting to see how product placements can change the structure of classic shows. I didn't know that about Dick Van Dyke!
I think this is less product placement as we know it than it is sponsor recognition. Product placement is when you have recognizable products in a scene, such as when characters are talking around the kitchen table and there are bottles of Coke on the table or on the counter behind them. Here, though, the signs say, "Brought to you by..." Because Coke and Dolly Madison ponied up the money for the broadcast, at least initially. Perhaps it wasn't thought that this show would become an annual TV staple of the season, or, more likely, Coca-Cola and Dolly Madison didn't sponsor subsequent airings, so it was removed. But for the initial airing, the opening credits scene included them. You see the same thing on other shows from that period. I seem to remember it was fairly standard for prime time shows to have a voice over after the opening credits saying, "Brought to you by...."
You make an excellent point! The distinction between product placement and sponsor recognition really highlights how advertising strategies have evolved over the years.
@@PaulVanScott Sponsors had a lot of control in the early days of television. Look at clips of shows like Milton Berle or Jack Benny. The hosts mentioned the products right at the beginning of the show, and the sponsors often dictated what was acceptable and what wasn't. In fact, this kind of sponsor interference was the primary reason Rod Serling came up with The Twilight Zone. He wanted to address social issues, but sponsors were constantly censoring what he wrote. So he created a series that was high fantasy and science fiction, which freed him up to insinuate his messages instead of stating them overtly. He did an end-around on the sponsors interference.
As you pointed out, it blended in really well. The problem with leaving it there is it would be a little misleading if Coca-Cola and Dolly Madison were not continuing as the sponsors.
Yeah thats the issue I guess. It would have been nice if they could have "fixed" it by putting something else on the signs for the kids to walk around.
When I was a kid, I remember the Peanuts specials advertising Dolly Madison cakes, and wishing I could get them. The only problem was that I grew up in SE Massachusetts where grocery stores didn't carry them. It was very disappointing. lol
Thank you for sharing that memory! It's always interesting to hear how certain things left an impact on our childhoods, even if they were cake-related disappointments!
Product Placement: ‘Cause you can never go wrong with what you advertise. Seriously, though, if you can find more of these, like the commercial breaks within the cartoons or the commercial bumpers, e.g. “The Alvin Show” product promos or the rare “Puff the Magic Dragon” commercial bumpers, I’ll be happy as a clam!
This is my first time hearing about this lost scene as well as Dolly Madison snack cakes but keep in mind I'm only 29. I wish they can air the special on TV on PBS again for the first time since 2021
There's another scene that got deleted and had nothing to do with sponsors: One of the trick-or-treat scenes also got cut from later airings of the special.
Up until the late '60's and early '70's it was common for the actors in shows to advertise the sponsor in character.The last show I remember doing that was The New Dick Van Dyke Show.
Ah, yes! The golden age of TV when actors were part-time salespeople. I guess they didn't have enough to memorize with their lines, huh? As an actor I have hard enough time just getting my regular lines right lol.
@@PaulVanScott I like to see those old ads,Dick Van Dyke selling Dash Laundry Detergent,Jed and Granny promoting Kellogg's cereals,Batman promoting Lava Soap.There were so many I wouldn't have time to name them all.
It might have been fun to keep those scenes. But they do come off as dated now. Coca Cola is definitely still around. But Dolly Madison is now part of Hostess. It would have been nice if Paramount had made a deal with those companies. These scenes could have been included as bonus features on the DVD. A special deal would have allowed them back in the feature. Some folks might want an option to skip them. Sometimes it's fun to see those old commercials.
You make some excellent points! Nostalgic commercials can definitely add a unique touch to a show, but I understand how they might feel dated to some viewers. It would be interesting to see how a special deal could have brought those scenes back!
Was it ever on any of the DVDS or VCRs? I was a kid in the 2000s and remember seeing it at school. Our teachers would show us the peanuts specials during holidays
You're right it's not a scene in the traditional sense of moving the story forward, as I say in the video, but it's not really a break either because it doesn't break away from the show. I agree with you, cutting it from the show was easy because it had no affect on the plot.
For a long time the Peanuts characters were also used in Dolly Madison commercials. Even appearing on the packaging of the product if I remember correctly.
You're absolutely right! The Peanuts gang definitely made their mark in the world of advertising, bringing a nostalgic charm to those commercials and packaging.
Charlie Brown: I gotta rock😂
Who knew a simple rock could bring so much character to a classic? Charlie Brown definitely knows how to rock it....so to speak!
Charlie Brown's ghost costume is supposed to have a bunch of holes because he had a little trouble with the scissors.
Yeah you're right. I think I had him using the one that belonged to Linus.
@@PaulVanScottHey...I got a rock! 😂
Thank you for this! 57-y/o here & I never knew this. Thank you! I hope you had a Happy Halloween! :-)
I'm with you. I'm about the same age and had no idea until earlier this year. Hope you had a great one too. Thanks
I remember Dolly Madison's sponsorship of some Peanuts specials. Nowadays shows just do product placement.
It's interesting how sponsorships have evolved over the years! Dolly Madison definitely had a unique way of connecting with audiences through the Peanuts specials.
Up into the early 80's, Dolly Madison had a string of commercials featuring... The Peanuts Gang. Including Snoopy as the notorious "Zinger Zapper"!
Oh yeah I think I remember that. They didn't sell that brand in my area as a kid and I was upset about that.
It was a cute little advertisement and dose little to change the beloved Halloween special that we all know, love, and watch every year. I also saw the extra promotion on the Christmas special with Coca-Cola which was pretty sweet.
I'm glad you enjoyed the advertisement! It's always nice to see our favorite specials get a little extra love without changing what makes them special.
Ever since I was a kid, I always thought the owl flying towards the camera was cut short! Now I see why!
Haha, I totally get that! Sometimes, it’s the little things that stick with us, right? Good eye!
Those are the kinds of DVD extras that get put back in for rerelease. Just like the cuts in Rudolph the Red Nosed Reindeer and the Norelco commercials that went with them!
Totally! It’s wild how they sneak those old clips back in. Makes you wonder what else they have buried in the vault!
Believe or Not. I am old enough to remember seeing it on TV. Mainly because Snoopy was dancing next to the Dolly Madison logo. I was interested in anything that had Snoopy. I was confused because Dolly cakes were not in my local grocery store at that time.
Thank you for sharing your memories! It’s always fun to hear how iconic characters like Snoopy made such an impact on our childhood experiences.
I remember how the show's "title sequence" included Snoopy emerging from his ghost-costume sheet and dancing on a pumpkin. I didn't remember that it was next to the announcement about Dolly Madison. My recollection is probably colored by the fact that Snoopy's dance turn was re-composed without Dolly Madison, based on the brief moment when the costumed kids are gathered 'round him, originally before he emerged, but showing HIM after he DID emerge, for the cover of the original hardback book adaptation of the special.
The other recollection I have about a scene not seen since the 1960s is of a sequence that adapts the Peanuts strip of June 27, 1953 (included in _More Peanuts)_ of Charlie Brown joyfully finding a quarter on the ground, upon which he stands over it musing rapturously on the things he can buy with it, only to have Lucy wander in and pick it up for herself during his recitation! I THOUGHT I recalled that it was a scene early in "It's the Great Pumpkin, Charlie Brown", but over the years I have seen no hint that it ever was part of that special. I am left to think that it was a scene that appeared in a commercial for Dolly Madison or Millbrook Bread, but that is just speculation...
It's fascinating how our memories can blend scenes from different shows and moments! Snoopy's iconic dance and Charlie Brown's quarter find are such beloved parts of the Peanuts legacy. Thanks for sharing your thoughts!
A Classic Cartoon.
A classic indeed! It’s like the fine wine of animation-gets better with age and never goes out of style!
All the 1960’s Peanuts specials originally had animated sponsor segments like these. They were phased out in the early 70’s by the FCC rules. Currently the only clips of them to surface are A Charlie Brown Christmas, Great Pumpkin, and Charlie Brown’s All Stars.
You're absolutely right! It’s fascinating to see how those animated sponsor segments shaped the Peanuts specials. It’s a shame they disappeared, but it’s great that we still have some clips to enjoy!
I would like to know what made the FCC make those decisions. It would have been just as nice (in my opinion) if the producers of the Snoopy/Peanuts specials did blank versions of those sequences (you know, without the original sponsors) for situations like that in future broadcasts of those cartoons
Such a scene was also removed from the beginning of "A Charlie Brown Christmas". In the beginning when they are skating, Snoopy grabs Linus's blanket and spins him around and he crashes into a sign that says "Brought to you by the people in your town who bottle Coca-Cola", the same as here.
Likewise, the can that the kids were throwing snowballs at was originally a Coca-Cola can. It was later revised into a plain (blue?) can.
Thank you for sharing that! It's always fun to dive into the little details of these beloved classics. I'm going to research that.
Wow I didn't know that. Thanks.
I wouldn't call that a scene; I'd call it an intro. They could fix that in post in 5 minutes with today's animation/editing software, BTW...
@@AC-ih7jcthe can has always been a regular can, never Coca Cola. The original version of the special is floating around online and it was never changed.
Thanks for this! I saw this special for the first time way way way back in the 60s, and I guess I must have completely forgotten about that little scene made for the sponsors. So much fun to see it after all these decades.
Same with me. I saw it first either in the late 60s or early 70s and never knew about this scene until a few weeks ago. I'm glad you enjoyed it.
Now I'm thinking something similar may have been in place for "Charlie Brown's All-Stars," whose title is painted on a fence. [A few minutes later:] Looked around and, yes, in the baseball special, after the created by credit (the Christmas show had no such thing), Charlie Brown walks by signs with the same messages.
Totally! Those signs are like Easter eggs for fans. Love how they keep us looking for connections!
I miss Dolly Madison Bakery products.
Right? Those treats were the best! I still dream about their snack cakes sometimes. We need a bakery revival!
They were bought by Hostess I believe. The Zingers are still around, but I've only seen the chocolate ones, though.
Watch out for the Zinger Zapper!
Product placement plaques reduced commercial time tremendously.
CB Christmas just had the two Coca-Cola signs in the opening and closing titles...and no commercial breaks...at all.
That's why later airings had to be chopped up or run long as it was actually 29 minutes long. Getting 5 minutes of ads in meant cutting 4 minutes of scenes.
Other shows had closing credits with ad plaques...Andy Griffith, Dick van Dyke, etc. Those have been respliced with show overlays like the lake drawing or DvDykes head sketch.
Thanks for sharing your insights! It's always interesting to see how product placements can change the structure of classic shows. I didn't know that about Dick Van Dyke!
The last time I watched this special on live TV, they deleted the entire World War One flying ace scene just to make room for more commercials.
I'm gonna barf.
Ouch! That's going a bit too far. I mean if they need to add more commercials just make the special run longer.
That’s terrible. That’s one of my favorite scenes, along with Schroeder playing songs from WWI.
i never knew of the product placement of the peanuts Halloween special, so i was surprised to hear about it and why it was removed
Seems like even the Peanuts gang wasn't immune to the allure of advertising! Just goes to show, nothing is sacred in the land of sponsorships!
Seeing those brief ads would be a whole lot better than being inundated with Medicare commercials.
Absolutely! I'd take a brief ad over a Medicare marathon any day-who knew commercials could feel like a time warp?
I think this is less product placement as we know it than it is sponsor recognition. Product placement is when you have recognizable products in a scene, such as when characters are talking around the kitchen table and there are bottles of Coke on the table or on the counter behind them. Here, though, the signs say, "Brought to you by..." Because Coke and Dolly Madison ponied up the money for the broadcast, at least initially. Perhaps it wasn't thought that this show would become an annual TV staple of the season, or, more likely, Coca-Cola and Dolly Madison didn't sponsor subsequent airings, so it was removed. But for the initial airing, the opening credits scene included them. You see the same thing on other shows from that period. I seem to remember it was fairly standard for prime time shows to have a voice over after the opening credits saying, "Brought to you by...."
You make an excellent point! The distinction between product placement and sponsor recognition really highlights how advertising strategies have evolved over the years.
@@PaulVanScott Sponsors had a lot of control in the early days of television. Look at clips of shows like Milton Berle or Jack Benny. The hosts mentioned the products right at the beginning of the show, and the sponsors often dictated what was acceptable and what wasn't. In fact, this kind of sponsor interference was the primary reason Rod Serling came up with The Twilight Zone. He wanted to address social issues, but sponsors were constantly censoring what he wrote. So he created a series that was high fantasy and science fiction, which freed him up to insinuate his messages instead of stating them overtly. He did an end-around on the sponsors interference.
As you pointed out, it blended in really well. The problem with leaving it there is it would be a little misleading if Coca-Cola and Dolly Madison were not continuing as the sponsors.
Yeah thats the issue I guess. It would have been nice if they could have "fixed" it by putting something else on the signs for the kids to walk around.
When I was a kid, I remember the Peanuts specials advertising Dolly Madison cakes, and wishing I could get them. The only problem was that I grew up in SE Massachusetts where grocery stores didn't carry them. It was very disappointing. lol
Thank you for sharing that memory! It's always interesting to hear how certain things left an impact on our childhoods, even if they were cake-related disappointments!
@@PaulVanScott It's funny what sticks with you from you childhood.
I think Hostess bought them out at one point.
Product Placement: ‘Cause you can never go wrong with what you advertise.
Seriously, though, if you can find more of these, like the commercial breaks within the cartoons or the commercial bumpers, e.g. “The Alvin Show” product promos or the rare “Puff the Magic Dragon” commercial bumpers, I’ll be happy as a clam!
Thanks for your comment! Those nostalgic commercial bumpers are such a fun trip down memory lane. I’ll definitely keep an eye out for more of them!
This is my first time hearing about this lost scene as well as Dolly Madison snack cakes but keep in mind I'm only 29. I wish they can air the special on TV on PBS again for the first time since 2021
Don't worry. I'm almost twice your age and I'd never heard about it either until last month.
Dolly Madison had the Zingers snack cakes. They're now made by Hostess
I'm ok with it being left out, but it's nice to see this tibbit that was almost lost. :)
Thank you for your comment! It's always nice to share those hidden gems with everyone!
Reminds me of when the Flintstones advertised Winston cigarettes.
Ha ha yeah I've seen that clip of Fred and Barney smoking and saying how great it was. Wild.
There is another part of the intro that wasn't used Charlie Brown staring at Snoopy looking angry the pic is on the Back of the VHS clamshell case.
Wow I'll have to look into that. Thanks
There's another scene that got deleted and had nothing to do with sponsors: One of the trick-or-treat scenes also got cut from later airings of the special.
Really? Wow. I'd love to see that scene.
@@PaulVanScott I found it under the title "It's The Great Pumpkin Charlie Brown: I got a rock"
3:32 that's the same dance that snoopy did on shroder's piano in the christmas movie!
Good eye. I noticed the same thing. Gotta love that Snoopy.
Up until the late '60's and early '70's it was common for the actors in shows to advertise the sponsor in character.The last show I remember doing that was The New Dick Van Dyke Show.
Ah, yes! The golden age of TV when actors were part-time salespeople. I guess they didn't have enough to memorize with their lines, huh? As an actor I have hard enough time just getting my regular lines right lol.
@@PaulVanScott I like to see those old ads,Dick Van Dyke selling Dash Laundry Detergent,Jed and Granny promoting Kellogg's cereals,Batman promoting Lava Soap.There were so many I wouldn't have time to name them all.
It might have been fun to keep those scenes. But they do come off as dated now. Coca Cola is definitely still around. But Dolly Madison is now part of Hostess. It would have been nice if Paramount had made a deal with those companies. These scenes could have been included as bonus features on the DVD. A special deal would have allowed them back in the feature. Some folks might want an option to skip them. Sometimes it's fun to see those old commercials.
You make some excellent points! Nostalgic commercials can definitely add a unique touch to a show, but I understand how they might feel dated to some viewers. It would be interesting to see how a special deal could have brought those scenes back!
I still buy those products
Same! When I was a kid we didn't have Dolly Madison cakes in our area but once I got older and moved I finally got to purchase them and loved them.
Was it ever on any of the DVDS or VCRs? I was a kid in the 2000s and remember seeing it at school. Our teachers would show us the peanuts specials during holidays
Yeah some people have said it was on the DVDs as a special feature. I doubt it was ever on any of the VHS'.
I can understand why they deleted the scene about what companies were sponsoring the program. It seems out of place by today's standards.
Right? It's like trying to fit a VHS tape into a streaming service-it just doesn’t work anymore!
That's hardly a scene. That's just a commercial break. There was no difficulty cutting this
You're right it's not a scene in the traditional sense of moving the story forward, as I say in the video, but it's not really a break either because it doesn't break away from the show. I agree with you, cutting it from the show was easy because it had no affect on the plot.
I seem to remember the adds but I was born in 1968
Thank you for sharing your experience! It's always interesting to hear from those who have experienced those ads firsthand.
Was that really a scene? It looks like a short commercial.
Yeah it was kind of a commercial they tried to make look like a scene. Anytime you get Snoopy dancing though, thats entertainment.