10.4 Types of Research | Communication Research | NET Mass Communication

[@vaibhavisinhmar9153]

Your channel gives so much good quality content and the way of teaching is superb, I personally believe tht .....these free sessions have lots of Better information rather than others subscription platforms And wanna thanks to you Tushar Sir ❤

[@indianmasscommunication]

Thank you Vaibhavi 🌸

[@priyamagarwal2741]

Content Analysis can be both
For example in a religious book we want to know the frequency of the word brotherhood and simultaneously wants to know about it's effect on people's behaviour.....
Therefore, we can apply quantitative approach for the former and qualitative for the latter..

[@indianmasscommunication]

Correct!

[@ananyajha7431]

Content analysis can depend on the approach of research......in a medical research for new medicine we can put a quantitative approach for the number of patients to be studied whereas qualitative for the effects of medicine on each patient

[@indianmasscommunication]

Hello Ananya,
Content Analysis can be both Qualitative and Quantitative.
But it is used to study media texts such as speech, films, Webseries etc.
We investigate the meaning and patterns of themes, stereotypes etc.

[@nehaagrwl05]

Thank you sir 🙏

[@TheUnscript05]

Great sir ..

[@karthigaprakash8031]

Great

[@shivavelayutham23]

Thanks a lot Sir

[@sassysoul77]

Sir can you please kindly tell me at which unit content analysis is uploaded.

[@indianmasscommunication]

In Unit 10 playlist

[@mansisingh8656]

Student group ka link kaise milega

[@shivavelayutham23]

Sir,
Small request
Please speak in English when you are giving an explanation and examples