How to build a joyful Gen Z beauty retail experience with Claudia Lloreda - EP76

In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers.
They discuss:
How to create a unique beauty retail experience for Gen Z, by challenging the established order
Why sustaining a clear shopper-led vision - and passion -- is so critical to success
The importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)
The importance of the in-store beauty advisor and service for younger shoppers
The role of social media and e-commerce in building Blush Bar
How to adapt the product focus to different Latam beauty cultures
Learnings for Hispanic beauty shoppers in the US, and
The power of pink bunnies
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