I wanted to be big in the rap game but now idk if it’s ever going to be possible, my songs on this channel im commenting on were my old songs but new songs improved a lot and nobody willing to give it a chance, now it’s probably never going to happen
@@stpr16 how so? if nobody has blown up and captured mainstream success besides a very few and people are getting tired of the same shit. it's literally the best time to blow up
The early 2010s sucked terribly too with trash music. That is when trap music really took off. The overly sexual and violent music came in hard. The pop music was super corny too. After 2004/2005, things really went downhill. After 2006/2007, it was just too far gone in terms of how quality was severely lacking in music.
This is why indie artists are superior. Why? Indies aren’t afraid to take risks compared to record labels. Look at Tinashe. She went indie back in 2019, and she has been successful ever since. RCA tried to turn her into something she wasn’t at her core. Now, she has her creative freedom back, all because she left that toxic label environment behind. Also, she’s in a joint music distribution deal between her indie label, Nice Life, and Roc Nation, but the key thing is that her creative freedom is still intact. Why? ‘Cause she KNOWS who she is. She’s a risk taker, unlike labels, like RCA.
Technology and the internet just don't work well with the system we live under capitalism. The tech is forcing a completely different society and just like he said we don't know what it is.
Yes!! Yes indeed baby girl...Hollywood industry is really pissing me off!! I mean burning hot!! That Ghostbuster blockbuster movie paid the only black sister ..Leslie Jones...$150k while paying Melissa McCarthy $14mil.....Kristen...$12mil!! That famous Monique is pissed also..the tv show The Parkers from 2004-2009 of reruns generated $700mil and the 2 famous star didn't get a dime!! The producers claim they are a billion in debt...Monique already opened those books and audit them so they're not going to win....just pay black people fair!! And that's why I don't mess with any of these jobs out here period!! My last gig was in 1988....and I never looked back!!
It’s wild how a couple years ago an artist would be laughed out of rap for having the dumbest songs and lyrics but now “shaking ass in the deli” is a one of the top artists
@Tizzy283 she has no substance in her music. It's the same ABC flow, on the same repetitive NY drill beats and she talks about the same thing other females rappers are discussing rn.
I clearly remember a time when good albums were released, it would be the talk of the month or months, nowadays it feels like people are jaded when it comes to music and mostly drama between artists are talked about more than the actual music itself. I feel like the industry primed people to expect a certain product, and now people are getting bored that product. It feels too corporate and commercial
Exactly like nowadays people would listen to a album and already be off it for a week and not let it digest or they can’t digest it because it wasn’t good. Idk but the music industry I think is in real panic mode especially with hip hop for the fact until Uzi dropped, not one hip hop single or album hit number one in over 30 years which is still mind boggling to me
@@jaysouthmusic823030 years??? He got the first #1 in hip hop for 2023, there's been tons of #1 singles and albums in the last 30 years from hip hop/rap artists what do you mean?
@@antoniolorenzo8621 im saying that before uzi dropped, not one hip hop album has charted number one THIS YEAR for the first time and the last time that happened was 30 years ago. That's what i'm saying
When art becomes primarily a sedative for the masses, it may lose its transformative potential. If art is solely used to distract or numb individuals, it can perpetuate a state of complacency and prevent deeper introspection or critical engagement with societal issues. This perspective suggests that when art becomes too focused on shock value or sensationalism, it may fail to fulfill its potential role in challenging the status quo and fostering meaningful reflection.
Prince left an amazing roadmap for independent artists. A ..must..study for how to protect your integrity, pocket, legacy, your work and yet remain on top of ur game. 👁️
I think there is going to be a shift in the music industry again - or in society in general. People are already exhausted by short-form content and everything that comes with it and the hunger for substance and real, developed artists is going to be bigger than ever. As Andy Warhol already predicted "In the future, everybody will be famous - For 15 minutes."
loved this video man, very very insightful. as an indie artist who has never even toured and has done it all entirely online, all of this is very accurate. you just see the forefront of successful artist but miss the literal thousands who’ve signed and gone no where. the industry is wack. doing it all from your room is where it’s at. to all my fellow indie artist who make music, keep going
The music industry needs to start looking at talent. They need to see less in the business aspect, it's actually the labels job to handle the business and let the creative create. These labels look at clout and money , they never look at someone who genuinely is able to commit and have passion twords their profession. They either go overboard on the freedoms to the creative or business based around that creative . You have to have a balance
The problem now is there's too many talented people but talent doesn't equal success and loyal fanbase lol it's relatability that can set you apart, you could be the greatest singers on earth people still care more about the beats and production than the voice.
@@aidentan6547 Talent does not = the basics, it includes production, performance when touring, ventures into other industries, etc that can be turned into success with time. CAN THE ARTIST DO THAT! is the question. The problem with today's music industry is that they do not invest in that in artist, they just make it happen with other people doing it for the artist, that's precisely why we don't see visionaries anymore, we see the cash cows. How many artists can you count on your hand that are currently Mega stars doing all the above without the label doing it for them or significantly helping?
If they cared about talent alls they’d have to do is walk in a black baptist church and they’d have a group of the best singers in the world. Sad truth is there are so so many ppl who can sing better than our celebrities. All industry cares about is…are they influential looking enough to make us money?
@@nylesh9199 has nothing to do with capitalism and everything to do with ppl. There are plenty of talented singers on RUclips and in real life no one cares about because they aren’t “hot enough” smdh lol. Until we stop caring about looks and clothes…this is what we are gonna get
The fact that US labels have started to acknowledge the problem is a good sign. They have been bad at development for a long time. Disney and Nickelodeon developed most of the previous pop stars. Lot of them also came developed from UK or Canada. Now the LatAm labels are also delivering artists to US charts. HYBE has invested a lot in US and they have their own development program going.
I think the problem is they want already-established artists… like 20 years ago if you were a new artist you had to go through hours of dance classes, vocal lessons, bootcamp etc. & THEN you would have to perform at bars/clubs & malls before performing at arenas, festivals & then eventually stadiums… they dont want to risk putting money on new artists if they know they aint gon get the money back straight away. Thats why we havent had any superstars for the last like 10-15 years…
I think we’re gonna see a lot more successful independent artists & a lot more artists that in a few years will be a lot more successful cause they kept their head down for a few years prior to work on their craft plus building that core community/fanbase. Most artists are doing self development.. just look at Teeze Touchdown, took him 10 years to get where he’s at today
Unlikely. The modern music listener isn't trained or interested in looking deeper for more talented artists or musicians they identify with more deeply. They will continue to listen to whatever tik-tok tells them is hot for the second then immediately drop that artist for what's next.
If we do see that that means the people really are speaking as to what they want. And I feel like that hasent happened in mass since the j Cole freshman cast. Also j Cole and all those guys actually loved rap. How many of these artist today actually love the genre?
@@t-god2439it’s already doing a full circle. That lil pump phase is dying out. And when people actually make real music then they get real fans. When you out here rapping about your body or Gucci gang like it’s been for yearssss, what you expect for a fan base…the future of music is in the artist hands. All the most successful artist right now, make REAL music.
I think one of the biggest reasons why Hip-Hop is declining is because we keep continuing to lose artists to violence. Just last year around the time we lost Takeoff, it shocked the community to no end. It hurt the most because it wasn't just some rapper who had fame for like two years of fame like X, Juice, or Pop Smoke. It was someone who had ten years, a whole decade of fame and success and he gets killed over something meaningless. And it's hard to find rappers at that age to have talent like his...
I like how you express this point so well and didn't even have to mention the shady and grubbiness of the industry. How trashy it is and how people change when they get into it. I went through it first hand.
The music industry has always been cutthroat, but at the very least they didn't sacrifice the art. I also think it's worth noting that a lot of people that accept these trash, instant music deals are broke and in bad financial situations. While it's easy to say they should wait and trust in themselves, a lot of people are literally trying to buy their way out of hell and the deals they prematurely receive seem like a ticket out of there. Gotta love the industry capitalizing off of generational poverty...
I feel like people aren’t taking the time and effort to make a good album. It doesn’t have to be a concept album all of the time, but at least give me something that makes go wow I need to listen that project again as a whole. No one’s done that in the past few years. It’s really sad to see that the art of making an album is a problem.
hot take: artists need to develop themselves. Too many resources abundantly available to everyone. If you're not capable of developing yourself, you don't want it bad enough and you're not that special
No it doesn't. People need to recommend good music from artists that don't get that type of attention. We are the 2020s. The past is the past. There's good fucking music you and others can listen and stare with more people. One Recommendation - Earl Sweatshirt & The Alchemist - Sentry (feat. MIKE)
Just looked at the top hits on Spotify. A lot of it is country, rap, k-pop, the literal Barbie movie soundtrack, or songs from artists that people know already like Taylor. The American music industry is indeed fucked, but I’m really glad that laufey, a jazz bedroom pop artist, made it to the countdown and is finally bringing the even deader jazz industry back
@@abbygamepop Jungkook is only on the charts because Only army's mass stream and buy the music if I asked A person right now About Jungkook golden album And tell me a song that isn't 3D or seven it will be crickets Nobody listens to Jungkook unless they're a army also you named like two kpop artist Which saying kpop is on the charts like I promise they aren't on the charts y'all kpop favs just mass but abd mass stream making these kpop idols seem bigger than they actually are also if you're gonna reply actually read my comment And try to understand what I said and say something sensible
@@Siren_442 bro got mad over me stating a genre 💀 (I’m sorry you’re just getting mad, charts are still charts and this was 6 months ago please try to calm down)
The music industry needs to return back to the days when they groomed their artist to have long sustaining music careers. A label would sign you, put you through vocal training, singing lessons & charm school. They allowed to fail on your 1st couple of albums, because they had a long term plan for you. That all changed 40 years ago when the industry threw out the old model & replaced it with a get rich quick model. The music industry is getting what it deserves & i couldn't be more happy about it..
I've heard seen artists that are way. More talented than Olivia Rodrigo She's an easy sell, that's why she's so popular. Because she sings surface level stuff. And people tend to relate to surface level stuff. She's got a good voice and good melodies. I guess I'm only speaking for her. Vampire and jealousy jealousy. The rest just all sounds the same. She's born, she'll fade in a couple years, maybe we'll see. If the punctuation is wrong in this whole pragraph I was typing it at 3 o'clock in the morning.
Does the casual listener actually want artists with substance? You gotta remember that the music industry just promotes music that’s a reflection of what people are naturally drawn to.
Olivia Rodrigo was a Disney kid she was on high school musical the tv show, her fan base is from that. I think we are gonna see more La Russell type artist. Which is a good thing.
5:25 "Each person I talk to in the industry about this is more depressed than the one before" When you run an industry that is based on people being set up as social media brands, with top line and bottom line being the only concern and music coming as a very distant afterthought way down the list of priorities, you can't expect music of substance. You can't have it both ways. In the last 30 years the one consistent thing in the industry model that has never changed has been the ripping-off of artists and disrespecting of the consumer. It's no surprise that people have abandoned the labels in droves and focussed on being social media sales-people instead.
Music that gets pushed doesn’t feel like an art form right now. It’s like gaming, where corporations have taken over and now these industries are too capitalistic, that you can practically feel it with whatever product. It’s not that simple either imo but that’s one thing that’s come from the state of things so far. It might just also be a different kind of artist now, because of the landscape this new era is. The music rn that’s popular is also a reflection of our society really.
Imagine what would happen if female rappers got famous because of actual talent, instead of the way they look. I think that would give the music industry a huge boost.
this will only happen once grown simping men stop worshipping these female artists like ice spice just cause they’re horny. Sex sells, and the industry and artists see this so they over sexualize everything. This is up to us men to fix because we are the consumers.
@@nicochicobean1395 I know what you mean. I hate Ice Spices music, but I still watch them because she looks good. Does that make me a bad person, or a hypocrite, or both.
Or what would happen if male rappers got famous because of actual talent, instead of their street cred. The 2 most dominant sub-genres of Hip Hop today are Drill and Trap. It's not one gender or the other. It's quite literally both where we have this issue.
I agree on most of what you're saying...except for one thing: Money is not the engine of the industry, it's the power supply of it. The engine of the music industry was, is, and will always be music. It's the product what we are looking for, not the medium of how it is made.
Record labels used to have control over what the public consumed. Social media completely bypasses that control and now we have chaos. I find this fascinating . We're in a new frontier.
Movies and music are facing a similar situation. People are now accustomed to free or super low cost alternatives. Labels and Studios are putting money into projects as if people were still buying physical media. Unfortunately the 1 or 2 percent makes up for the 99% that'll be failures. As far as the music industry itself, it's how music is discovered as opposed to lack of talent. I think the industry(s) are just more segmented now as well. People have apps that curate and push newer music closer their taste and kind of keeps people in a bubble, you only see whats in front of you and there's just so many sources to find music. It was easier when radio and channels like MTV were the big sources of influence. Good video 👍🏾 I think there's a lot reasons the metrics are changing. They just have to adapt accordingly.
Thing is music will always evolve for the better or worse. Ppl just aren’t creative anymore and are running out of ideas. But there’s still light out in the world for many underground artists who will soon shake things up….
It depends on the music listener’s attention span if music will get better mainstream wise, it will only be in a better position if everyone starts choosing quality music that’s gonna last instead of trendy music that’ll only last a year or 2.
Absolutely LOVING every moment of this transition. In order for true quality to make its return, the current structure must have its demise. Hip hop will never die as a culture. Consumers may have to be educated on how to obtain their flavor of music outside of industry norms (streaming). At the end of the day, quality always prevails. Shoutout to AMP 👀🙏🏿🎧
Dude, i have never been less interested in major music. I have always been into hip hop and rock. Suddenly id rather listen to 1970s outlaw country. I thought i was just getting old. Untitled i noted my 16 year old niece is listening to the same rap and rock i was listening to at 16😂.
You have no idea man hip hop is just going downhill let alone music in general and that’s why I been listening to the music I basically grew up from , from 2014 on down
This is facts, the industry also scares off some artist from wanting to even grow because of how it’s built and moving. I watch a good amount of your videos and I’m just seeing your face 😭 that just caught me off guard frl.
Tbh, I myself got fed up of kpop, despite being an army. it's not the same 2010s funfilled kpop anymore, nowadays I am going towards rock, metal, 50s-90s music, 00s rock and metal, vintage, and I wish to have a great rock group like Queen, Led Zepplin,AC/DC, etc... or a solo star like David bowie, Freddie Mercury, Prince etc.... Infact those phenomenon made bts popular and appealing, but hybe profitting from it will make pop and Kpop worse than now. Music coming from heart despite any concept will be always soulful and fulfilling, if we try to profit from that, then music will get worse.
Personally I’ve been a hip hop fan all my life, I cherished the artist before my time (Pac, Biggie, Eazy-E , Michael Jackson, etc.) and loved growing up with lil Wayne, Drake, Kendrick, J Cole. But recently hip hop just hasn’t been the same, I feel like it died for me back in 2016-2017 idk if I’m just getting old now (im 26) but it’s just sad to see luckily I’m bilingual and can enjoy the Spanish scene right now which is on another level rn🔥
Idk how it used to be but I can NOT listen to the radio anymore. It feels like they just play the same 3 songs and the rest of the songs they play sound like a variation of 1 of those 3 songs. If you actually want and interesting and complete listening experience with respected artists (at least in hiphop), you go to the playlists.
I’m glad the glass house is being shattered. I knew a couple years ago when we went into this phase of money hungry virality driven industry plots that ppl would not only crave a real music experience again but it would ultimately fail due to the lack of stability
Olivia Rodrigo is just a copycat of Taylor Swift and Ariana grandi. That one of them problem is they find a formula that works for one person and just copy exactly for others. Plus if you don't release a album every year or a single every 6 month that there or hundreds of thousand of artist releases music that people forget about them. There just way to many artist and bands trying to make it
You said something about people wanting “instant gratification “ but I’d say it’s more of the fact a lot of them come from nothing and think once someone bites hrs their time. A lot of time education is the missing link with artist who jump the gun too soon. Contracts to me are the rout of all evil
This is a topic that needs to be talked about more... Lil skies went independent recently after this exact scenario happened to him, props to him for eventually getting out
Hip hop definitely began to slowly decline in the early to mid 2000s with the Franchise Boys and Ying Yang Twins of the world. It became very apparent as it led way to Soulja Boy and eventually "mumble rap". Although it's an exaggerated category of rap, the simplistic, shallow nature of many rappers relegate tyem to this subgenre. The major nail in the coffin is the rise of streaming services that incentivize short songs to increase exposure and revenue rather than well-crafted 4+ minute song. Now labels are starved for the next stream king/queen in female rappers. I'm not blaming the female rappers of the past 2 years for the fall, but they are indicative of it. I miss the days when mainstream female rappers could spit like in the 90s and early 2000s. Underground female rappers are killing it.
I'd say it's not even just music, it's entertainment all over. All the ceo's got a hard one when they saw all the numbers/statistics etc modern technology, social media, streaming got them. Those talent- and idealess hacks thought they could fudge the numbers and turn the whole thing clinical which, who would have thought, does not fucking work with art
I’m glad this is happening. The record industry has always been lazy liars and doesn’t want to do their fair share. Ripping off artist is what they focus on. Stay independent!
A few months ago I remember seeing a music exec saying the music industry is not a talent show its a popularity contest...this mindset is what led them into this situation, hopefully Talent is coming back
Olivia rodrigo also was on Disney Chanel and has a fan base prior to her album sour which went viral due to the fact people who watched the show knew about the drama between her and her costar
This dude right is one of the most successful RUclipsr who ain't even recognized him and Woodward TV is the black content creators who is very intelligent should get together they inspire me and millions of others
i honestly like independent label music better. i do not have to see an artist on every channel I turn, with every facet of their private lives being broadcasted, with their music being overhyped and overplayed just to appreciate music
Damn.. I agree with everything except.. Accusing industry being money oriented.. What else is the industry supposed to do.. The gift and the curse is the technology.. Gives power to relatively unknown artist to reach larger audience against the curse of making less money from the reach.. The real power of an artist to make money in the future will not be from how manh people listen to their songs on streaming service but rather how many will show upto the concerts and be inbvested in their journey..
i’m watching the video with my boyfriend, you mentions that artists are doing the “mad-dash”, “tay-k style” and so i turn to my boyfriend and ask, “do you remember him? tay-k?” and he goes, “who?” and i go, “yk tay-k the one doing the race.” he goes, “what race? …like a sprint?”
Tik-tok ruined everything. Modern listeners and especially younger ones, who spend the majority of money on musical acts, have been damaged to such a degree that they only know how to find and appreciate music/artists that are forced into their face by the algorithm. And the instant the algorithm moves on, so to the consumers. I will not call them fans, they are consumers. Gone are the days of digging through crates, or even going to aggregator sites trying to find the next dope artist and follow their journey. New "stars" will rise and fall with the whims of the algorithm and the uncaring and uneducated consumers. Addendum: 90% of modern acts sound so similar they can be replaced by the next one up and the consumer doesn't miss a beat.
I agree with you and I’m 23 and by the grace of god I never had tik tok I still find and listen to music the old way how I use to do it and just use RUclips. I stopped listening to the radio cause they stopped playing good music
I want the music industry to revert back when music artist not having to be attractive to be successful and it was all based on the music. THE MUSIC IS WHAT MATTERS! Not the sex appeal and whatever tf they look for today.
Not gonna lie, I've been wanting the labels to go through this for about 4 or 5 years now. They did this to themselves and deserve everything that's happening. The part about looking for small and loyal fan bases over wide and shallow ones sound encouraging, but I wouldn't be surprised if they found a way to fuck THAT up too
And now the picture is getting more clearer!! It explains why all stars and quite a few producers are selling their catalogs and masters and publishings ....because ain't no telling its value would be 20 30 years from now.
Its so crazy people still take music industry deals, given the fact that almost anyone who gets signed has a following already, all they have to do is just keep grinding and theyll be solidified, but instead they want the validation of a record deal and they give up so much just to be "in."
The era of being fed up with garbage and bullshit has begun! the music industry is no exception. Once everything is just based off money and profit the heart and soul gets taken away. Same thing happened to skateboarding when Tony hawk got famous.
I came from the stars but I'm tryna get everyone to realize the same with my music; but I'm independent with absolutely everything 😅 very little clue of wtf I'm doing as a whole, along with being admittedly financially stable for keeping my household together yet i'm broke to support my music. Its hard out here when your supposedly talented
Smokey Robinson explaining on the vladtv interview how the motown label had mandatory artist development classes that every artist had to attend came to mind while watching this video .he said that there will never be something like that again and that a very sad reality.
"An artist should know themselves" The industry been signing and pushing teen stars the whole last decade. Name one teen who has figured out who they are. When teenagers set the tone of what gets pushed, we end up where we are
@blackyspeakz I really appreciate your content so I want to point out something I noticed. There are times when you speak on an artist or thing, and you don't follow up and do the research behind that artist or thing. In this video, you mention Olivio Rodrigo, but you didn't research her bg, which isn't so hard to do. It would've added to your point bc Olivio Rodrigo was actually a Disney channel star before she became a music artist so she definitely has the exact development that you are saying is missing from a lot of these artists. She is literally poised to succeed. Similarly, in a past video on Doja Cat, you spoke about her music video but you didn't do further research to see that the content from the "Paint the Town Red" music video was actually all sourced from paintings that she painted herself, which makes sense bc the video has very painterly qualities. I get that certain things might seem disturbing or off-putting to you, but you are essentially doing music journalism, and the job of a journalist, first and foremost, is research. So I truly want to encourage you to do more research bc if you are going to report so thoroughly and do these pieces, you should have more information about what you are talking about. It will give you even more content and analytical power!❤
I’m kinda glad this is happening, stop making these people who have no talent famous .
They need to go back to the days where talent spoke for itself and not the amount of followers u have.
I wanted to be big in the rap game but now idk if it’s ever going to be possible, my songs on this channel im commenting on were my old songs but new songs improved a lot and nobody willing to give it a chance, now it’s probably never going to happen
@@TyRendition ice spice blew up because of her looks not her talent.
@@stpr16 how so? if nobody has blown up and captured mainstream success besides a very few and people are getting tired of the same shit. it's literally the best time to blow up
@@gregoryk6279Fr tho
As a DJ, I’m playing more tracks from the 2000s/early 2010s than today. The industry is having trouble but timeless music lasts forever
Right you forget about the song the next month
Damn you just gave me nostalgia. I used to love early 00s music. I remember Gigi D'Agostino
Early 2010s was the cutoff. Most music after 2015 sucks
The early 2010s sucked terribly too with trash music. That is when trap music really took off. The overly sexual and violent music came in hard. The pop music was super corny too. After 2004/2005, things really went downhill. After 2006/2007, it was just too far gone in terms of how quality was severely lacking in music.
@@nikolinabuskovic9280 accurate!!! 👏🏿👏🏿
This is why indie artists are superior. Why? Indies aren’t afraid to take risks compared to record labels. Look at Tinashe. She went indie back in 2019, and she has been successful ever since. RCA tried to turn her into something she wasn’t at her core. Now, she has her creative freedom back, all because she left that toxic label environment behind. Also, she’s in a joint music distribution deal between her indie label, Nice Life, and Roc Nation, but the key thing is that her creative freedom is still intact. Why? ‘Cause she KNOWS who she is. She’s a risk taker, unlike labels, like RCA.
It's not the music industry alone. It's Hollywood, TV shows, advertising, e-commerce, real estate. Every industry is hella stagnating right now
Especcially hollywood with the actors strike happening.
Technology and the internet just don't work well with the system we live under capitalism. The tech is forcing a completely different society and just like he said we don't know what it is.
Yes!! Yes indeed baby girl...Hollywood industry is really pissing me off!! I mean burning hot!! That Ghostbuster blockbuster movie paid the only black sister ..Leslie Jones...$150k while paying Melissa McCarthy $14mil.....Kristen...$12mil!! That famous Monique is pissed also..the tv show The Parkers from 2004-2009 of reruns generated $700mil and the 2 famous star didn't get a dime!! The producers claim they are a billion in debt...Monique already opened those books and audit them so they're not going to win....just pay black people fair!! And that's why I don't mess with any of these jobs out here period!! My last gig was in 1988....and I never looked back!!
@@SpookyTubeOfficialRUclipsno, it’s just their movies are becoming more and more garbage 😂🚮
100% true. Demographic changes, technology changing too fast, and so many other factors are messing things up
It’s wild how a couple years ago an artist would be laughed out of rap for having the dumbest songs and lyrics but now “shaking ass in the deli” is a one of the top artists
Well, that's what happens when you're an industry plant
My EP will wake everyone up. life issa vibe. Written and produced by Kid Talli. One month. Don’t sleep
What do u mean thats been a thing whether it was female or male rappers. Back in the 90’s and early 2000s thats literally been a thing
@@blackwarrior1897not really, that’s literally always been apart of hip hip/rap and even then she’s not an industry plant
@Tizzy283 she has no substance in her music. It's the same ABC flow, on the same repetitive NY drill beats and she talks about the same thing other females rappers are discussing rn.
I clearly remember a time when good albums were released, it would be the talk of the month or months, nowadays it feels like people are jaded when it comes to music and mostly drama between artists are talked about more than the actual music itself. I feel like the industry primed people to expect a certain product, and now people are getting bored that product. It feels too corporate and commercial
True. What albums would you say you are referring to?
Exactly like nowadays people would listen to a album and already be off it for a week and not let it digest or they can’t digest it because it wasn’t good. Idk but the music industry I think is in real panic mode especially with hip hop for the fact until Uzi dropped, not one hip hop single or album hit number one in over 30 years which is still mind boggling to me
@@jaysouthmusic823030 years??? He got the first #1 in hip hop for 2023, there's been tons of #1 singles and albums in the last 30 years from hip hop/rap artists what do you mean?
@@antoniolorenzo8621 im saying that before uzi dropped, not one hip hop album has charted number one THIS YEAR for the first time and the last time that happened was 30 years ago. That's what i'm saying
@@jaysouthmusic8230 ah okay that makes more sense
Instant gratification is the issue. People want to be big so fast without the work you have to put in to get there.
When art becomes primarily a sedative for the masses, it may lose its transformative potential. If art is solely used to distract or numb individuals, it can perpetuate a state of complacency and prevent deeper introspection or critical engagement with societal issues. This perspective suggests that when art becomes too focused on shock value or sensationalism, it may fail to fulfill its potential role in challenging the status quo and fostering meaningful reflection.
Music can be transformative based on sound alone. It can make people reminisce about simpler times.
I make complex layered music you dance with your mind with
Powerful. Who are you?
Well said!
That’s what they want
Prince left an amazing roadmap for independent artists. A ..must..study for how to protect your integrity, pocket, legacy, your work and yet remain on top of ur game. 👁️
Facts. Legend gone 2 soon
I think there is going to be a shift in the music industry again - or in society in general. People are already exhausted by short-form content and everything that comes with it and the hunger for substance and real, developed artists is going to be bigger than ever. As Andy Warhol already predicted "In the future, everybody will be famous - For 15 minutes."
I also agree with this! Especially seeing the surge in popularity of video essays being recommended on platforms like TikTok.
Wishful thinking it’s only going to get worse with short form content
loved this video man, very very insightful. as an indie artist who has never even toured and has done it all entirely online, all of this is very accurate. you just see the forefront of successful artist but miss the literal thousands who’ve signed and gone no where. the industry is wack. doing it all from your room is where it’s at. to all my fellow indie artist who make music, keep going
Keep going 👊🏾🇨🇲🤎
The music industry needs to start looking at talent. They need to see less in the business aspect, it's actually the labels job to handle the business and let the creative create. These labels look at clout and money , they never look at someone who genuinely is able to commit and have passion twords their profession. They either go overboard on the freedoms to the creative or business based around that creative . You have to have a balance
The problem now is there's too many talented people but talent doesn't equal success and loyal fanbase lol it's relatability that can set you apart, you could be the greatest singers on earth people still care more about the beats and production than the voice.
@@aidentan6547 Talent does not = the basics, it includes production, performance when touring, ventures into other industries, etc that can be turned into success with time. CAN THE ARTIST DO THAT! is the question. The problem with today's music industry is that they do not invest in that in artist, they just make it happen with other people doing it for the artist, that's precisely why we don't see visionaries anymore, we see the cash cows. How many artists can you count on your hand that are currently Mega stars doing all the above without the label doing it for them or significantly helping?
Welcome to watching capitalism take place its less about the art more about what vision can we sell that doesent have enough substance
If they cared about talent alls they’d have to do is walk in a black baptist church and they’d have a group of the best singers in the world. Sad truth is there are so so many ppl who can sing better than our celebrities. All industry cares about is…are they influential looking enough to make us money?
@@nylesh9199 has nothing to do with capitalism and everything to do with ppl. There are plenty of talented singers on RUclips and in real life no one cares about because they aren’t “hot enough” smdh lol. Until we stop caring about looks and clothes…this is what we are gonna get
The fact that US labels have started to acknowledge the problem is a good sign. They have been bad at development for a long time. Disney and Nickelodeon developed most of the previous pop stars. Lot of them also came developed from UK or Canada. Now the LatAm labels are also delivering artists to US charts. HYBE has invested a lot in US and they have their own development program going.
Prince been told us this would happen! Rest in peace to a legend! 🕊️
When did he say this?
As I always say. There is. 1- The Music 2.- The Music Business 3.- The Music Industry. Love the 1st Learn the 2nd. Outsmart the 3rd.
I think the problem is they want already-established artists… like 20 years ago if you were a new artist you had to go through hours of dance classes, vocal lessons, bootcamp etc. & THEN you would have to perform at bars/clubs & malls before performing at arenas, festivals & then eventually stadiums… they dont want to risk putting money on new artists if they know they aint gon get the money back straight away. Thats why we havent had any superstars for the last like 10-15 years…
I think we’re gonna see a lot more successful independent artists & a lot more artists that in a few years will be a lot more successful cause they kept their head down for a few years prior to work on their craft plus building that core community/fanbase. Most artists are doing self development.. just look at Teeze Touchdown, took him 10 years to get where he’s at today
Amen
Unlikely. The modern music listener isn't trained or interested in looking deeper for more talented artists or musicians they identify with more deeply. They will continue to listen to whatever tik-tok tells them is hot for the second then immediately drop that artist for what's next.
If we do see that that means the people really are speaking as to what they want. And I feel like that hasent happened in mass since the j Cole freshman cast. Also j Cole and all those guys actually loved rap. How many of these artist today actually love the genre?
@@t-god2439it’s already doing a full circle. That lil pump phase is dying out. And when people actually make real music then they get real fans. When you out here rapping about your body or Gucci gang like it’s been for yearssss, what you expect for a fan base…the future of music is in the artist hands. All the most successful artist right now, make REAL music.
Good cuz artist development is what the industry is lacking the most or than focusing on talent over followers.
I think one of the biggest reasons why Hip-Hop is declining is because we keep continuing to lose artists to violence. Just last year around the time we lost Takeoff, it shocked the community to no end. It hurt the most because it wasn't just some rapper who had fame for like two years of fame like X, Juice, or Pop Smoke. It was someone who had ten years, a whole decade of fame and success and he gets killed over something meaningless. And it's hard to find rappers at that age to have talent like his...
And young dolph 😢
Nah it's because the popularity in violent music has declined A LOT. Juice didn't die due to violence you npcmoron. He died of an overdose.
I like how you express this point so well and didn't even have to mention the shady and grubbiness of the industry.
How trashy it is and how people change when they get into it. I went through it first hand.
As sad as I am about the state of rap/music overall.. this situation is so so in my favour
The music industry has always been cutthroat, but at the very least they didn't sacrifice the art. I also think it's worth noting that a lot of people that accept these trash, instant music deals are broke and in bad financial situations. While it's easy to say they should wait and trust in themselves, a lot of people are literally trying to buy their way out of hell and the deals they prematurely receive seem like a ticket out of there. Gotta love the industry capitalizing off of generational poverty...
As a person who has been professionally involved in the music industry for over 30 years, you speak only facts young brother. Salute!
Is it true you won't make it in the industry if you're older than 25 or 30?
I feel like people aren’t taking the time and effort to make a good album. It doesn’t have to be a concept album all of the time, but at least give me something that makes go wow I need to listen that project again as a whole. No one’s done that in the past few years. It’s really sad to see that the art of making an album is a problem.
@thebiggerreality18have u listened to utopia??
What about Little Simz's 'Sometimes I Might Be Introvert' that came out in 2021.
Listen to Lahai By Sampha. I really loved that album
hot take: artists need to develop themselves. Too many resources abundantly available to everyone. If you're not capable of developing yourself, you don't want it bad enough and you're not that special
The music industry needs to be sounded like the 2010s
Yeah bro the 2010s music was fire
Agree I said the same thing it was much better
@@abbygamepopsure was its not even close honestly
No it doesn't. People need to recommend good music from artists that don't get that type of attention. We are the 2020s. The past is the past. There's good fucking music you and others can listen and stare with more people.
One Recommendation - Earl Sweatshirt & The Alchemist - Sentry (feat. MIKE)
@@NobodyOnline774exactly. 2010 music is outdated
Just looked at the top hits on Spotify. A lot of it is country, rap, k-pop, the literal Barbie movie soundtrack, or songs from artists that people know already like Taylor. The American music industry is indeed fucked, but I’m really glad that laufey, a jazz bedroom pop artist, made it to the countdown and is finally bringing the even deader jazz industry back
Kpop isn't on the charts
@@Siren_442 yes it is bro I posted this 6 months ago when jung kook and fifty fifty were on the charts
@@abbygamepop Jungkook is only on the charts because Only army's mass stream and buy the music if I asked A person right now About Jungkook golden album And tell me a song that isn't 3D or seven it will be crickets Nobody listens to Jungkook unless they're a army also you named like two kpop artist Which saying kpop is on the charts like I promise they aren't on the charts y'all kpop favs just mass but abd mass stream making these kpop idols seem bigger than they actually are also if you're gonna reply actually read my comment And try to understand what I said and say something sensible
@@Siren_442 bro got mad over me stating a genre 💀 (I’m sorry you’re just getting mad, charts are still charts and this was 6 months ago please try to calm down)
@@abbygamepop i am calm
Being able to tell your story through music is so much harder than it seems
Such an important message and video! Thank you! I wished more people would realize this in the music business!
The music industry needs to return back to the days when they groomed their artist to have long sustaining music careers. A label would sign you, put you through vocal training, singing lessons & charm school. They allowed to fail on your 1st couple of albums, because they had a long term plan for you. That all changed 40 years ago when the industry threw out the old model & replaced it with a get rich quick model. The music industry is getting what it deserves & i couldn't be more happy about it..
I've heard seen artists that are way. More talented than Olivia Rodrigo She's an easy sell, that's why she's so popular. Because she sings surface level stuff. And people tend to relate to surface level stuff. She's got a good voice and good melodies. I guess I'm only speaking for her. Vampire and jealousy jealousy. The rest just all sounds the same. She's born, she'll fade in a couple years, maybe we'll see. If the punctuation is wrong in this whole pragraph I was typing it at 3 o'clock in the morning.
I feel like this started to be revealed in 2017/18 when we let ppl like cardi b & lil pump get through.
Welcome to the fastfood music era.
Does the casual listener actually want artists with substance? You gotta remember that the music industry just promotes music that’s a reflection of what people are naturally drawn to.
Olivia Rodrigo was a Disney kid she was on high school musical the tv show, her fan base is from that. I think we are gonna see more La Russell type artist. Which is a good thing.
5:25 "Each person I talk to in the industry about this is more depressed than the one before"
When you run an industry that is based on people being set up as social media brands, with top line and bottom line being the only concern and music coming as a very distant afterthought way down the list of priorities, you can't expect music of substance. You can't have it both ways.
In the last 30 years the one consistent thing in the industry model that has never changed has been the ripping-off of artists and disrespecting of the consumer. It's no surprise that people have abandoned the labels in droves and focussed on being social media sales-people instead.
Music that gets pushed doesn’t feel like an art form right now. It’s like gaming, where corporations have taken over and now these industries are too capitalistic, that you can practically feel it with whatever product. It’s not that simple either imo but that’s one thing that’s come from the state of things so far. It might just also be a different kind of artist now, because of the landscape this new era is.
The music rn that’s popular is also a reflection of our society really.
This is brilliantly done man glad there's someone actually breaking this down and making people more aware ❤
Imagine what would happen if female rappers got famous because of actual talent, instead of the way they look. I think that would give the music industry a huge boost.
If only they and their audiences didn’t sexualize them so much. But i dont see that happening
this will only happen once grown simping men stop worshipping these female artists like ice spice just cause they’re horny. Sex sells, and the industry and artists see this so they over sexualize everything. This is up to us men to fix because we are the consumers.
@@nicochicobean1395 I know what you mean. I hate Ice Spices music, but I still watch them because she looks good. Does that make me a bad person, or a hypocrite, or both.
Or what would happen if male rappers got famous because of actual talent, instead of their street cred. The 2 most dominant sub-genres of Hip Hop today are Drill and Trap. It's not one gender or the other. It's quite literally both where we have this issue.
Rapsody would probably be the biggest female rapper right now.
I agree on most of what you're saying...except for one thing:
Money is not the engine of the industry, it's the power supply of it. The engine of the music industry was, is, and will always be music. It's the product what we are looking for, not the medium of how it is made.
Record labels used to have control over what the public consumed. Social media completely bypasses that control and now we have chaos. I find this fascinating . We're in a new frontier.
“Oh snap, this is the industry. Where it ain’t how big you are it’s how big you seem. Where people sacrifice the art just to get the dream.” -NF
Yeah, the music industry is gimmicky now. Nothing is authentic, just a facade. Everything sounds the same, too...
I like how calm you’re in sending your messages 🫡
Movies and music are facing a similar situation. People are now accustomed to free or super low cost alternatives. Labels and Studios are putting money into projects as if people were still buying physical media. Unfortunately the 1 or 2 percent makes up for the 99% that'll be failures.
As far as the music industry itself, it's how music is discovered as opposed to lack of talent. I think the industry(s) are just more segmented now as well. People have apps that curate and push newer music closer their taste and kind of keeps people in a bubble, you only see whats in front of you and there's just so many sources to find music. It was easier when radio and channels like MTV were the big sources of influence.
Good video 👍🏾
I think there's a lot reasons the metrics are changing.
They just have to adapt accordingly.
Thing is music will always evolve for the better or worse. Ppl just aren’t creative anymore and are running out of ideas. But there’s still light out in the world for many underground artists who will soon shake things up….
That is true
It always happens every era has a dead couple years and then a bunch of new fresh artists and writers and producers who shake everything up
This reminded me of normani. So much unappreciated talent. And no industry doesn’t want to give her a chance.
It depends on the music listener’s attention span if music will get better mainstream wise, it will only be in a better position if everyone starts choosing quality music that’s gonna last instead of trendy music that’ll only last a year or 2.
Great breakdown blacky I agree definitely
Absolutely LOVING every moment of this transition. In order for true quality to make its return, the current structure must have its demise. Hip hop will never die as a culture. Consumers may have to be educated on how to obtain their flavor of music outside of industry norms (streaming). At the end of the day, quality always prevails. Shoutout to AMP 👀🙏🏿🎧
Dude, i have never been less interested in major music. I have always been into hip hop and rock.
Suddenly id rather listen to 1970s outlaw country. I thought i was just getting old. Untitled i noted my 16 year old niece is listening to the same rap and rock i was listening to at 16😂.
See! This is what I've noticed. Like deftones is huge right now and that rap rock nu metal type stuff
You have no idea man hip hop is just going downhill let alone music in general and that’s why I been listening to the music I basically grew up from , from 2014 on down
Music industry can't fall off. A genre on the other hand can.
There's no quaility control. They release alot of hot garbage
I agree
This is facts, the industry also scares off some artist from wanting to even grow because of how it’s built and moving. I watch a good amount of your videos and I’m just seeing your face 😭 that just caught me off guard frl.
I mostly listen to music made from the 50s through the 90s, and I’d imagine that there’s more people quietly doing something similar.
Me
me too@@MBryy
Tbh, I myself got fed up of kpop, despite being an army. it's not the same 2010s funfilled kpop anymore, nowadays I am going towards rock, metal, 50s-90s music, 00s rock and metal, vintage, and I wish to have a great rock group like Queen, Led Zepplin,AC/DC, etc... or a solo star like David bowie, Freddie Mercury, Prince etc.... Infact those phenomenon made bts popular and appealing, but hybe profitting from it will make pop and Kpop worse than now. Music coming from heart despite any concept will be always soulful and fulfilling, if we try to profit from that, then music will get worse.
Personally I’ve been a hip hop fan all my life, I cherished the artist before my time (Pac, Biggie, Eazy-E , Michael Jackson, etc.) and loved growing up with lil Wayne, Drake, Kendrick, J Cole. But recently hip hop just hasn’t been the same, I feel like it died for me back in 2016-2017 idk if I’m just getting old now (im 26) but it’s just sad to see luckily I’m bilingual and can enjoy the Spanish scene right now which is on another level rn🔥
You are not old or that is what I like to think (age twin😂)
Idk how it used to be but I can NOT listen to the radio anymore. It feels like they just play the same 3 songs and the rest of the songs they play sound like a variation of 1 of those 3 songs. If you actually want and interesting and complete listening experience with respected artists (at least in hiphop), you go to the playlists.
I’m glad the glass house is being shattered. I knew a couple years ago when we went into this phase of money hungry virality driven industry plots that ppl would not only crave a real music experience again but it would ultimately fail due to the lack of stability
Olivia Rodrigo is just a copycat of Taylor Swift and Ariana grandi. That one of them problem is they find a formula that works for one person and just copy exactly for others. Plus if you don't release a album every year or a single every 6 month that there or hundreds of thousand of artist releases music that people forget about them. There just way to many artist and bands trying to make it
You said something about people wanting “instant gratification “ but I’d say it’s more of the fact a lot of them come from nothing and think once someone bites hrs their time. A lot of time education is the missing link with artist who jump the gun too soon. Contracts to me are the rout of all evil
Glad to see bro making these type of videos, also kudos for the face cam, long time follower here. Love from ireland dude peace ✌️
Never Thought I’d See The Day Where I’d See My Dawg BlackySpeakz Face 💯💯 Keep Grinding I Always Enjoy Your Incite On The Industry
This is a topic that needs to be talked about more... Lil skies went independent recently after this exact scenario happened to him, props to him for eventually getting out
Trap has been done to DEATH. It has dominated the last 15-20 years of hip hop.
Hip hop definitely began to slowly decline in the early to mid 2000s with the Franchise Boys and Ying Yang Twins of the world. It became very apparent as it led way to Soulja Boy and eventually "mumble rap". Although it's an exaggerated category of rap, the simplistic, shallow nature of many rappers relegate tyem to this subgenre. The major nail in the coffin is the rise of streaming services that incentivize short songs to increase exposure and revenue rather than well-crafted 4+ minute song. Now labels are starved for the next stream king/queen in female rappers. I'm not blaming the female rappers of the past 2 years for the fall, but they are indicative of it. I miss the days when mainstream female rappers could spit like in the 90s and early 2000s. Underground female rappers are killing it.
I'd say it's not even just music, it's entertainment all over. All the ceo's got a hard one when they saw all the numbers/statistics etc modern technology, social media, streaming got them. Those talent- and idealess hacks thought they could fudge the numbers and turn the whole thing clinical which, who would have thought, does not fucking work with art
I wouldn't say Olivia Rodrigo had a "break". She was already planted by Disney. It's not like she started from absolutely nothing
Idk why people ignore the fact shes clearly a industry plant
I’m glad this is happening. The record industry has always been lazy liars and doesn’t want to do their fair share. Ripping off artist is what they focus on. Stay independent!
Great videos man I been at my career for over 7 years now indie over half a billion streams. It’s been hard but I am so happy I stayed indie.
A few months ago I remember seeing a music exec saying the music industry is not a talent show its a popularity contest...this mindset is what led them into this situation, hopefully Talent is coming back
Pushing people with no talent while talented to people are getting any exposure
downfall of the music industry/money greedy labels? im here for it
When ice spice first came up I was shocked but then I realized Tom McDonald existed and I wasn’t shocked anymore
Olivia rodrigo also was on Disney Chanel and has a fan base prior to her album sour which went viral due to the fact people who watched the show knew about the drama between her and her costar
This will push more artists to not get a contract and just do it all on their own and it will attract what it needs to when it needs it.
Artists Rejoice
No journey - No fun! And a product you may not appreciate.
This dude right is one of the most successful RUclipsr who ain't even recognized him and Woodward TV is the black content creators who is very intelligent should get together they inspire me and millions of others
i honestly like independent label music better. i do not have to see an artist on every channel I turn, with every facet of their private lives being broadcasted, with their music being overhyped and overplayed just to appreciate music
This should also tell you a lot about the consumer and it's society.
This might be dark, but maybe the industry is on autopilot. He’s accomplished his goal and he’s on to his next chapter. The end is nigh.
Damn.. I agree with everything except.. Accusing industry being money oriented.. What else is the industry supposed to do.. The gift and the curse is the technology.. Gives power to relatively unknown artist to reach larger audience against the curse of making less money from the reach.. The real power of an artist to make money in the future will not be from how manh people listen to their songs on streaming service but rather how many will show upto the concerts and be inbvested in their journey..
i’m watching the video with my boyfriend, you mentions that artists are doing the “mad-dash”, “tay-k style” and so i turn to my boyfriend and ask, “do you remember him? tay-k?” and he goes, “who?” and i go, “yk tay-k the one doing the race.”
he goes, “what race? …like a sprint?”
It's Been a Long Road I'm still working hard. I will stay independent I've been developing and, I'm starting to gain a fan base doing Hip Hop news.
Tik-tok ruined everything. Modern listeners and especially younger ones, who spend the majority of money on musical acts, have been damaged to such a degree that they only know how to find and appreciate music/artists that are forced into their face by the algorithm. And the instant the algorithm moves on, so to the consumers. I will not call them fans, they are consumers. Gone are the days of digging through crates, or even going to aggregator sites trying to find the next dope artist and follow their journey. New "stars" will rise and fall with the whims of the algorithm and the uncaring and uneducated consumers.
Addendum: 90% of modern acts sound so similar they can be replaced by the next one up and the consumer doesn't miss a beat.
I agree with you and I’m 23 and by the grace of god I never had tik tok I still find and listen to music the old way how I use to do it and just use RUclips. I stopped listening to the radio cause they stopped playing good music
I want the music industry to revert back when music artist not having to be attractive to be successful and it was all based on the music. THE MUSIC IS WHAT MATTERS! Not the sex appeal and whatever tf they look for today.
Seems less like a music industry issue and more a rap industry problem.
Not gonna lie, I've been wanting the labels to go through this for about 4 or 5 years now. They did this to themselves and deserve everything that's happening.
The part about looking for small and loyal fan bases over wide and shallow ones sound encouraging, but I wouldn't be surprised if they found a way to fuck THAT up too
And now the picture is getting more clearer!! It explains why all stars and quite a few producers are selling their catalogs and masters and publishings ....because ain't no telling its value would be 20 30 years from now.
Its so crazy people still take music industry deals, given the fact that almost anyone who gets signed has a following already, all they have to do is just keep grinding and theyll be solidified, but instead they want the validation of a record deal and they give up so much just to be "in."
sometimes you have to see beyond all the excuses the lies and see things for what it is.
The era of being fed up with garbage and bullshit has begun! the music industry is no exception. Once everything is just based off money and profit the heart and soul gets taken away. Same thing happened to skateboarding when Tony hawk got famous.
Amazing topics
As an artist as well I, ve been robbed by the record label they tricked me😢
I came from the stars but I'm tryna get everyone to realize the same with my music; but I'm independent with absolutely everything 😅 very little clue of wtf I'm doing as a whole, along with being admittedly financially stable for keeping my household together yet i'm broke to support my music. Its hard out here when your supposedly talented
Couldn't agree more, people need to stay patient...perfect the craft.
“The industry has killed the creators, I'll be the first to say” - Kendrick
Smokey Robinson explaining on the vladtv interview how the motown label had mandatory artist development classes that every artist had to attend came to mind while watching this video .he said that there will never be something like that again and that a very sad reality.
"An artist should know themselves"
The industry been signing and pushing teen stars the whole last decade. Name one teen who has figured out who they are. When teenagers set the tone of what gets pushed, we end up where we are
@blackyspeakz I really appreciate your content so I want to point out something I noticed. There are times when you speak on an artist or thing, and you don't follow up and do the research behind that artist or thing. In this video, you mention Olivio Rodrigo, but you didn't research her bg, which isn't so hard to do. It would've added to your point bc Olivio Rodrigo was actually a Disney channel star before she became a music artist so she definitely has the exact development that you are saying is missing from a lot of these artists. She is literally poised to succeed. Similarly, in a past video on Doja Cat, you spoke about her music video but you didn't do further research to see that the content from the "Paint the Town Red" music video was actually all sourced from paintings that she painted herself, which makes sense bc the video has very painterly qualities. I get that certain things might seem disturbing or off-putting to you, but you are essentially doing music journalism, and the job of a journalist, first and foremost, is research.
So I truly want to encourage you to do more research bc if you are going to report so thoroughly and do these pieces, you should have more information about what you are talking about. It will give you even more content and analytical power!❤
In my opinion EDM is thriving. They save the day when these ultra pop artists fuck over their fans.