The Key To Reserva

After more than 40 years of success, the communication formula based on the 'Freixenet Bubble' gives way to the masters of cinema, to fully enter the realm of art. The chosen filmmaker is none other than Martin Scorsese, who is widely considered to be the best director of all times and who draws inspiration from the Hitchcock film to create 'The Key to Reserva', an unrepeatable short. The actors Simon Baker and Kelli O’Hara star in a story of feverish suspense in New York's colossal Carnegie Hall.
Agency: JWT
Producer: Ovideo
Director: Martin Scorsese
Writer: Ted Griffin
Editor: Thelma Schoonmaker
Music: Ralph Farris
Date of Release: December 14, 2007
#Advertising #Creativity #Film

[@smichelle65]

Some Easter eggs:
Roger Thornberry (Simon Baker) - Cary Grant's character in North by Northwest (he uses the "R.O.T." monogrammed handkerchief in the film);
Grace Thornberry (Kelli O'Hara) - an homage to Grace Kelly, who starred in 3 Hitchcock films;
Louis Bernard (Michael Stuhlbarg) - Daniel Gélin's character from "The Man Who Knew Too Much";
Leonard (Christopher Denham) - Martin Landau's character from "North by Northwest"
Mr. Carroll (Richard Easton) - an homage to Leo G. Carroll, who appeared in 6 Hitchcock films.

[@dartagnan8238]

Love it!!!