Kearney Case Interview Example - Driving Revenue and Impact in Women's Soccer

Kearney is one of the world's top consulting firms - interesting work, great people, supportive culture. Careers at the firm are highly coveted, but to get in, you have to pass a series of case interviews. Today, we're bringing you one of those interviews.
Tune in as Manager Caroline Queen leads a really fun case focused on increasing revenue and impact for a non-profit soccer league for women.
Can you solve the case alongside our candidate? Pull out a pencil and paper and follow along!
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[@ashishverma20007]

I believe the goal is to increase revenue by 25% in 2024 moving forward from projected 2023 revenue of $80,000

[@majidikramthowfeek9097]

His math in the graph is wrong if they only have a budget of $10K. He can't do target digital marketing and start a line of branded gear twice in a year if he is also exploring the basketball league. If all 3 once, the total would come up to $13K. If he does digital marketing and branded gear after the 6 months, (generating 8K in profit), he has to utilise $4k once more and gain an additional 8K in 12 months. (Math:+2+6-2-2+2+6=$12K +$5K = 17K)

[@stevemusau6181]

On the math part: shouldn't the revenue target be $ 87500? Because the goal is to increase 2022 revenues by 25% in 2023, and 2023 figures are projections not actuals?