Jack Dorsey: The 3 Keys to Twitter's Success
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- Опубликовано: 15 ноя 2012
- About this presentation
Jack Dorsey outlines three core takeaways from his experiences building and launching Twitter -- and more recently -- Square, a simple payment utility. 1) Draw: get your idea out of your head and share it, 2) Luck: assess when the time (and the market) is right to execute your idea, 3) Iterate: take in the feedback, be a rigorous editor, and refine your idea.
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0:25 - The concept behind Twitter has been in Jack's head since he was 15 and was inspired by maps, ambulances, and taxis
2:11 - "I had this rich sense of how the metropolis was living and breathing... but there was one missing part: my friends."
3:00 - The first lesson: Draw. The most important thing you can do with an idea: get it out of your head
3:16 - The early sketches and prototypes of Twitter
3:38 - The first "tweet"
4:13 - "The original sketches of Square
4:27 - Second lesson: Luck. Be able to recognize when luck is happening around you.
4:50 - The two (lucky) things that made Twitter possible: SMS became possible & Jack was in a creative environment with creative people.
6:47 - Bringing up the idea for Twitter to Ev and Biz
7:22 - The first human written tweet was inviting other Odeo coworkers to the service
7:41 - Squares lucky situation: the financial crises
8:48 - People were willing to thing of new business models and financial tools. It allowed Square to move quickly.
9:39 - Third lesson: iteration. Originally Twitter asked "What's your status?"
10:49 - Twitter became an "editor" of the user base. Almost all features - like the "@" - were invented by users.
12:05 - Get into a position where you can draw something up, see the situation around you and immediately around you is very important. Take the position of an editor, take in the feedback.
12:52 - The first screenshot of Square
13:30 - Explanation of Square. 90 percent of country pays with cards, but only 2 percent can accept
13:53 - Designing for Square's interfaces trust
14:37 - Bonus fourth lesson: know when to stop. Sometimes put the idea away, that idea will often emerge later.
About Jack Dorsey
Jack Dorsey is the Creator, Co-founder, and Chairman of Twitter, Inc. Originally from St. Louis, Jack's early fascination with mass-transit and how cities function led him to Manhattan and programming real-time messaging systems for couriers, taxis, and emergency vehicles.
Throughout this work Jack witnessed thousands of workers in the field constantly updating where they were and what they were doing; Twitter is a constrained simplification designed for general usage and extended by the millions of people who make it their own every day.
Jack is dedicated to creating public goods that foster approachability, immediacy, and transparency, and is starting a second company -- Square -- focused on bringing these concepts to commerce.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
i like how honest he is about iterations. It feels so human and inspiring.
I love 11:00m where he says the users built Twitter, while the founders tried to stop them. lol
Great founder
THANKS FOR THE VID, REALLY HELPFUL !!
Great leader.....keep up the good work jack your on the right track
Yeah seems ironic, has the brains and dream of founding a service so people can freely speak to each other at any time, and then becomes so twisted by heavens knows what, that now his dream is shutting certain ppl out that he doesn’t agree with...so much for his dream...
I wish Twitter would be un-invented. Peace and quiet once again -- instead of the mindless chatter reported on the news every day. Jack Dorsey, do us a big favor and make it go away.
Jack Dorsey seems to like "limiting free speech" to effectively shut down any oposition or alternative thinking.
can anyone help me to find out what he said just after "the last thing, the forth, the surprise ...."
pow: twitter and square