Greenwashing: how can EU science help?

Consumers lack reliable information about how sustainable a product is, and often are confronted with misleading commercial practices like greenwashing.
This is why clear methods for companies to substantiate the environmental impacts or benefits of their products or organisations are needed!
Our researchers developed the Environmental Footprint Method. It allows to account for impacts of products across their full life cycle, measuring all the emissions and resources consumed starting from extraction of raw materials, through production and use, and up to final waste management.
Read more: eplca.jrc.ec.europa.eu/Enviro...